Vox Media is bringing its signature explainer-style format to advertisers via its newly-launched Explainer Studio, which will sit within the media company’s in-house branded content division.
Over the past few years, Vox has become known for its Explainer articles that detail everything from how fentanyl became America’s leading cause of overdose deaths to the triple Kardashian pregnancy conspiracy theory. Now, brands including the NFL, Spotify and Ben & Jerry’s
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Vox Media is now offering up its popular explainer-style videos to brands
-
VW heads back to the 60s for latest campaign to showcase its People First Warranty
The flower power era has returned for Volkswagen in its latest campaign, as has the automaker’s iconic Microbus. The new spot, however, isn’t promoting new VW cars or buses – it’s showcasing its new warranty.
‘Rain’ is a brand play featuring its new ‘People First Warranty,' and the spot aims to recapture the spirit of the music festivals of the 60s and celebrate the heritage of the brand. Highlighting the hippie favorite, the Microbus, VW is bringing vie -
Waitrose reduces dessert sugar content by 15%
Puddings are one of the nine categories PHE has selected for voluntary sugar reduction targets -
One Minute Briefs showcase - The Drum Creative Awards
Teaming up with One Minute Briefs, The Drum took to the world of Twitter to see what creative minds could come up with, for an advert, for The Drum Creative Awards.
Creatives were asked to tweet their ads to @OneMinuteBriefs @AwardsCreative @TheDrum with hashtag #DrumCreativeAwards, with the chance of winning two tickets to attend the awards ceremony on Thursday 30 November in London.
Take a look below at some of the best submissions, the winner will be announced on Monday 16 October. -
How Pride in London's marketing director is connecting brands to the LGBTQ+ cause
The Drum spoke to Pride in London's marketing director about how the annual LGBTQ+ event has evolved, how her team promote experiential marketing to brands and how marketing that supports the Pride cause needs to be backed up by real substance..
Pride In London has been going in its current format since 2013, when Quadrangle's deputy chairman and joint managing partner, Alison Camps, took over the organisation.
The original LGBTQ+ festival was founded 45 years ago but ran i -
Digital OOH is in the spotlight with this year's COOH Awards nominations
Digital out of home has made innovative developments according to The Drum Creative Out Of Home Awards judges.
Arran Javed, head of OOH trading, MediaCom UK believes that the way in which OOH is bought and used creatively has shifted into digital.
He explained: “Digital played a massive role in this year’s awards, from tech innovations through to being the bread and butter of client’s campaigns. The shift in how OOH is being bo -
BMW increases UK experiential spend by 50% for electric marque
BMW UK has increased its spend on experiential activity by 50% over the past 12 months for the BMW i electric car marque. -
Diversity is not our strength
That’s backwards, surely? At BIMA we do nothing but champion diversity and our recent awards just highlighted the best of agency diversity in action.
But in reality, as an industry, the digital sector’s record is woeful on diversity, and the true picture is sketchy as there are no complete statistics out there that tell the whole story.
What we do know from the broader diversity stats we can access is that women are on less than a fifth of US S&P 500 boards, rising to a bit under -
Hearst's commercial and agency restructure does away with 'inefficient' model
Chief executive James Wildman has led a commercial overhaul at Hearst Magazines that has brought an end to its siloed, title-led approach in favour of two content divisions and four agency sales 'hubs' that have already delivered a "much deeper" relationship with advertisers.
The UK publisher owns 22 titles and formerly operated in a brand-by-brand structure, with individual client teams on each title. In other words, if an advertiser wanted to buy across the Hearst port -
Business on the Move: Tyrells, Investec, Motorola and more
Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions.
Agency wins
Tyrrells Potato Crisps has appointed Frank as its retained PR agency after a competitive pitch process.
Frank will work with Tyrrells on a retained basis from January 2018, overseeing new product launches, consumer campaigns and trade media outreach.
Investec has appointed Leagas Delaney as its le -
Sid Lee asks young adults to ‘Rethink Breast Cancer’ in social campaign
October is Breast Cancer Awareness Month in the US and Canada, and a new social-first campaign aims to dispel myths about the disease and answer questions that teens and young adults may have.
Agency Sid Lee and non-profit Rethink Breast Cancer have launched #8008135 (aka BOOBIES spelled out on a calculator – a trick as old as calculators themselves), a socially-driven campaign developed to educate young adults across the globe about breast health.
The campaign was developed based on the r -
Medina Dairy MD Mike Sheldon leaves to return to consultancy
Sheldon has spent more than 25 years working in the dairy sector -
CoppaFeel to screen first full-frontal boobs on daytime TV in #TrustYourTouch campaign
CoppaFeel, a breast cancer charity for young people, has won the rights to screen the first uncovered set of boobs on British TV in an ad created for its latest #TrustYourTouch campaign.
The advert was created by Fold7 for and encourages viewers to touch their boobs any which way they fancy, in order to detect unusual changes that may signify breast cancer. The creative is bright and zany and riffs on verbs such as 'fiddle, twiddle, jiggle, juggle' to convey that however you use it, t -
Ofcom sets new ground rules for BBC: 50% of leadership roles to be held by women by 2020
The BBC will become publicly accountable for hitting workforce diversity quotas for the first time as part of UK media regulator Ofcom's first ever charter for the broadcaster after assuming control as its independent, external regulator earlier in 2017.
The UK media regulator has put in place some strident standards around content, staffing and performance after consolation with the public. It is also looking to address under-represented groups across the board.
The new conditio -
Waitrose opens c-store in Dubai shopping centre
Retailer has nine stores in the United Arab Emirates as part of a licensing deal with Spinneys… -
First Milk 'completes turnaround' as operating profit doubles
New business strategy, divesting loss-making subsidiaries, and improved operational performance helped turn fortunes around -
Why The Drum has a responsibility to keep creativity in the spotlight
The Drum Creative Awards is tough to win. But let me let you into a secret. It is also tough to organise.
Creativity is out of vogue. Many sponsors are no longer interested. Our sales team tell us our efforts would be better spent elsewhere. Even a major network had abandoned the cause this year to focus on tech development.
Is this the swan-song for creative gongs?
We think not and despite the challenges will persevere.
We will never abandon our core belief that creativity is c -
Sonos creates large 3D lips mural in Shoreditch
Sonos has created a large mural of 3D lips in Shoreditch to promote its voice-activated speaker SonosOne. -
Kirana stores fastest growth channel for FMCG: Study - Times of India - Times of India
Times of India
Kirana stores fastest growth channel for FMCG: Study - Times of India
Times of India
NEW DELHI: Forget modern trade. Kirana stores are proving to be the growth engines for the Indian Fast Moving Consumer Goods (FMCG) market, finds a study ...and more » -
Kirana stores fastest growth channel for FMCG: Study - Times of India
Times of India
Kirana stores fastest growth channel for FMCG: Study
Times of India
NEW DELHI: Forget modern trade. Kirana stores are proving to be the growth engines for the Indian Fast Moving Consumer Goods (FMCG) market, finds a study. These neighbourhood mom-and-pop stores account for at least three-fourth of overall FMCG ...and more » -
Bakkavor profits up 8.1% as it heads towards November float
Underlying profits in the first half of 2017 jumped 8.1% to £77.7m -
Burton's mulls Fox's tie-up as sales plunge
With a long-mooted tie-up with Fox’s Biscuits in an IPO reportedly back on the cards, newly filed accounts for Burton’s Biscuits show sales and underlying profitability has fallen once again. -
Apple juice and crude oil both pushed up by supply shortfall
Apple juice prices are up due to a shortage of the fruit in Poland, a major supplier to the EU -
Tyrrells profits sank 45% in Amplify Snack Brands sale period
Profits at snack brand Tyrrells almost halved in the period of its £300m sale to Amplify Snack Brands -
Iceland commits to accepting old pound coin until end of month
“Hundreds of millions of the old coins” remain in circulation just three days before the 15 October deadline… -
Google pushes out updates on its publisher ad platforms to help tackle domain spoofing
Google has released global updates on AdSense and DoubleClick aimed at helping publishers stop the sale of fake ad inventory. -
Where are all the funny women in advertising?
When Lynne Parker was started handling the PR for a comedy club in 1999, she noticed a distinct lack of women on the bill. It was a strictly 'no girls allowed' affair as night after night the stage filled with bawdy men.
“I asked the booker why,” she recalls, “and he said: ‘because women aren’t funny’.”
The comedy world has slowly – begrudgingly, perhaps – changed since Parker’s days in the club, a job from which she was uncer -
Heinz marks 50 years of 'Beanz Meanz Heinz' with personalised cans and dining experience bus tour
Heinz is launching a raft of activity to celebrate half a century since the debut of its famous ad slogan, "Beanz Meanz Heinz". -
Airbnb partners with developer for branded apartments
Airbnb is extending its brand identity from the digital domain to bricks and mortar after partnering with a developer to create a branded apartments.
Newgard Development Group will offer tenants the option of short or long-term rentals in Florida, offering Airbnb an avenue into a world beyond merely facilitating online bookings.
The first fruit of this partnership will be a 300-home development near Orlando branded as ‘Niido powered by Airbnb’, with the prospect of the format being r -
Blossom Hill owner Treasury Wine Estates appoints new top European marketer
Treasury Wine Estates has appointed former Mondelez marketer Kirstie McCosh as its new marketing director for Europe. -
The mobile tech that gained Renault £4m in sales, Adobe's new app for marketers and other news you may have missed
A round-up of adtech and martech news to keep you up to date. -
Pernod Ricard partners with Martin Schoeller for Paris Photo
Pernod Ricard, which owns drinks brands Chivas Regal and Absolut Vodka, is working with renowned photographer Martin Schoeller for an art fair in Paris. -
ANA left red-faced after inadvertently advertising on Breitbart
The Association of National Advertisers has pulled the plug on an advertising campaign after it found itself inadvertently advertising on Breitbart following an automated programmatic purchase of space.
The embarrassing slip-up came despite the trade body adopting a lead role in efforts to bring greater transparency to digital advertising amidst complaints from advertisers that they lack control over where their ads end up.
ANA’s oversight only came to light after its banner ad, proudly di -
Media Bites 13 October: Booker, WH Smith, Just Eat
Financial results from Booker and WH Smith are examined by today’s papers, along with the CMA decision on the Just Eat acquisition of Hungry House. -
Concha y Toro profit hit by weak pound and higher costs
Results for the year ending 31 December 2016 show operating profits fell £306k to £3.2m -
Say hello or wave goodbye? How consumers really feel about voice assistants
Until pretty recently voice assistants were the stuff of science fiction, from the murderous Hal of ‘2001 a Space Odyssey’ to the ever helpful Jarvis of ‘Iron Man’. Fiction and fact began to blur with Siri’s integration into the iPhone 4S around the same time as we saw Theodore Twombly fall for the bodiless Samantha in ‘Her’.
Thanks to new research from the Institute of Practicioners in Advertising, we can now track the stat -
City snapshot: Burton's profits sink in declining biscuit category
Underlying profits have more than halved as sales slumped yet again at Jammie Dodgers maker Burton’s Biscuits. -
LinkedIn mounts belated push into video advertising
Professional network LinkedIn is mounting a belated push into video advertising having arrived late to the video sharing party, only offering members the ability to upload videos as recently as August.
As a distant speck on the rear mirror of Facebook, Twitter, Snapchat and the like LinkedIn has plenty of catching-up to do if it wants to persuade advertisers that it is a serious competitor in the autoplay video ad market.
Now owned by Microsoft the platform is doubling down on efforts to monetis -
Media Week Awards 2017: pictures from the night
The most influential names in the media the industry gathered together for the prestigious Media Week Awards at the Grosvenor House Hotel in London last night. -
Oath becomes the largest publisher to be certified brand safe
Oath has become the latest, and largest, publisher to be certified for brand safety by Jicwebs. -
Amazon Studios head suspended following allegation of sexual harassment
Amazon Studios has become the latest media company to become embroiled in allegations of sexual harassment after its boss was accused of making repeated sexual advances toward another Amazon producer in 2015.
Amazon moved quickly to send Roy Price on a ‘leave of absence’ while it investigates claims that he lewdly propositioned Isa Dick Hackett; executive producer of The Man in the High Castle, published in an interview with The Hollywood Reporter.
In it Hackett alleges that Price ma -
In the director’s chair: Klaus Obermeyer on impossible logistics, growth with a vengeance and being related to Katharine Hepburn
For the latest director’s chair series, in which The Drum interviews directors on influences, passions and career highlights, Klaus Obermeyer discusses how Katharine Hepburn influenced his career and how important great stories are, including his own about his funniest moment on set.
An earlier interview in the series saw Andrew Lang discuss funny moments in an Ikea ad and documentary making, while Camille Marotte discussed why the best jobs come from asking to shoot anamorphic a -
Cindy Gallop leads female Friday Twitter boycott calls
Advertising consultant Cindy Gallop, founder of the US division of advertising firm Bartie Bogle Hegarty, is leading calls for a day long Twitter boycott led by women until midnight tonight in a show of solidarity with actress Rose McGowan – who was handed a 12-hour suspension for tweeting a private phone number.
The day of inaction has been called in protest at the ‘silencing’ of female voices on the platform with Gallop leading the charge amidst heightened awareness of dispar -
Ad of the Day: Sony pays tribute to original Blade Runner movie in time-travelling ad
Sony is taking viewers on a Blade Runner nostalgia trip, from 1982 to 2017, in its latest commercial to promote Bravia televisions and the release of the Blade Runner 2049 movie.
The campaign, which was conceptualised by Dentsu Japan, takes viewers through time to a living room set in the 1980’s as a group gather to watch the original Blade Runner film. The ad transitions into 2005, where another group watch the original classic, shot in 1982 and set in 2017, with just as much excitement. -
CHI to award staff bonuses in Bitcoin
CHI & Partners will give staff Christmas bonuses in the form of Bitcoin currency for the first time next year. -
Facebook slashes Oculus prices
The company has switched to a penetration pricing strategy for the VR gear. -
Market Now: FMCG stocks fall; Emami top loser - The Economic Times - Economic Times
Economic Times
Market Now: FMCG stocks fall; Emami top loser - The Economic Times
Economic Times
NEW DELHI: FMCG stocks such as Emami (down 1.32 per cent), United Spirits (down 0.79 per cent), Colgate-Palmolive (India) (down 0.73 per cent) and ITC ...and more » -
Market Now: FMCG stocks fall; Emami top loser - Economic Times
Economic Times
Market Now: FMCG stocks fall; Emami top loser
Economic Times
NEW DELHI: FMCG stocks such as Emami (down 1.32 per cent), United Spirits (down 0.79 per cent), Colgate-Palmolive (India) (down 0.73 per cent) and ITC (down 0.66 per cent) were losing in Friday's early trade. The Nifty FMCG index was trading 0.29 per ...and more » -
emami: Market Now: FMCG stocks fall; Emami top loser - The ... - Economic Times
emami: Market Now: FMCG stocks fall; Emami top loser - The ...
Economic Times
The losers of the Nifty pack included Hindalco, GAIL, NTPC, Bharat Petroleum Corporation, ITC and Zee Entertainment.and more » -
Singapore Press Holdings moves forward job cuts as troubles compound
The mood at Singapore Press Holdings was sombre on Thursday after chief executive Ng Yat Chung revealed to staff that the company is cutting 230 jobs across the organisation at a town hall meeting, a day after announcing its annual results, leaving many shocked.
The beleaguered media conglomerate had announced just the previous day that it was moving forward its retrenchment exercise from 2018, despite seeing a full year net profit that rose 32% to almost $350m from the previous financ
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