FMCG news

• Red Robin celebrates National Burger Day with ‘Born to Burger’ promo

  28-05-2017 14:23
  
  If you’ve gone the entire month of May without eating a burger, now is the time to grab one, since today (May 28) is National Burger Day. It caps off National Burger Month, and burger chain Red Robin Gourmet Burgers and Brews has launched a new campaign rewarding parents and their babies born this month with a ‘Born to Burger’ promo.
  In celebration of the occasion, Red Robin chief executive officer Denny Marie Post, distributed Born to Burger kits at Presbyterian St. Luke's Med
  
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• BBC partners with Twitter to live stream five general election specials

  28-05-2017 13:37
  
  The BBC has partnered with Twitter to live stream  five election specials as it looks to bring key moments around next month's general election to audiences on the platform.
  It marks the first time BBC has partnered with Twitter in this way and reflects the broadcaster's efforts to engage more with its audiences, as well as allowing the public more opportunities to have their questions answered by politicians.
  The five specials will be the BBC Election Debate on 31 May; the two Question Tim
  
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• BA takes to Twitter to apologise for mass disruption but sorry doesn't fly with customers

  28-05-2017 13:15
  
  British Airwaves has released a statement on social media apologising for the IT failure which has grounded planes from Heathrow and Gatwick, leaving thousands of passengers stranded.
  All BA flights from the two airports were cancelled this morning (28 May) after a power supply issue sparked a major IT failure.
  The airline's chief executive Alex Cruz released a video statement on Twitter confirming the problem and apologising for the mass disruption.
  In it he said: "I am really sorry we don
  
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• Snapchat offers advertisers discount coupons and bonuses as it looks to make up for poor first quarter

  28-05-2017 12:25
  
  Snapchat is looking to entice brands and media buyers with discount offers in an attempt to boost its ad business.
  The company is incentivizing brands and media buyers  with offers of bonuses, discount coupons and media credits for ad buys carried out in the second quarter of 2017.
  The offers appear to vary from agency to agency. One media buyer told Digiday that Snapchat was offering a 10% bonus media coupon, another said it was offered discounts on ads bought on its self-serve platform. A
  
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• Beats by Dre signs UFC star Conor McGregor to endorsement deal as it moves deeper into popular culture

  28-05-2017 11:19
  
  Beats by Dre has added Conor McGregor to its long list of top athletes after UFC star agreed an endorsement deal with the company.
  The UFC lightweight champion announced the partnership on Instagram and Facebook, describing it as an honour and thanking those involved in the deal including Interscope Records founder Jimmy Iovine, U2's Bono and hip-hop artist Drake.
    It's a beautiful day! I am now officially a @beatsbydre athlete! Shoutout to the great Jimmy Iovine, Bono @U2, and a
  
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