Advertising courses — and agencies across the country are starting to reflect the growing need for integrated marketing, where people like Steve Radick, Brunner’s vice president and director of public relations, have just as much say on the creative output as creative directors.
A perfect example of this: the Pittsburgh agency’s work for local brand 84 Lumber, one of this year’s biggest Super Bowl surprises. The campaign his team created wasn’t just a splashy
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'Create content people want to see': Beyond the Brief featuring Steve Radick, Brunner
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Apple co-founder Steve Wozniak says he tries to ‘avoid Google and Facebook’
Apple co-founder Steve Wozniak is not a fan of the advertising-driven models of Facebook and Google.
Speaking at C2 Montreal, Wozniak said that he tries to “avoid Google and Facebook” in his life, although admitted that he does use Google Calendar.
Wozniak told the audience that the reason he chooses to stay off of the two popular platforms is because of their massive data collecting operations that are used for ad targeting purposes.
“They know everything about you. You -
Lacoste pulls a lovestruck couple through 80 years of history in a gorgeous new film
via campaignlive.comBETC Paris follows up 2014's "The Big Leap" with another epic journey that occurs in the blink of an eye. -
The Sport Bible announces exclusive media partnership with F1 team Sahara Force India
The Sport Bible has partnered with Formula One team Sahara Force India in a sponsorship deal which will see the online media outlet deliver exclusive content and feature on the team’s distinctive pink cars.
The £1m partnership launches this weekend at the Monaco Grand Prix and will run throughout the 2017 season.
Under the terms of the agreement, Sport Bible will have exclusive access to the team and will create an array of video content to be distributed across the publication's soc -
Go Outside celebrates a decade in Brazil by producing a magazine in the great outdoors
Go Outside is a magazine that brings the best of the outdoor universe to its readers, and to celebrate a decade of its publication in Brazil, it decided to live up to its own name with a special edition: The Outside Edition.
The idea for the edition was simple: produce a magazine entirely outside, at the same time and place where its articles took place. The execution, however, took much hard work and coordination.
The project took almost a year to complete and involved dozens of profession -
Deutsch appoints Rob Campbell as chief strategy officer
Deutsch has announced that Rob Campbell will be joining the agency’s LA office as chief strategy officer and partner.
Campbell joins Deutsch from Wieden + Kennedy Shanghai, where he spent the last seven years as the agency’s head of planning. He fills a role that has been vacant since former LA chief strategy officer Colin Drummond left the agency in late 2015.
In his new role, Campbell will be responsible for leading the office’s more than 30-person strategy depart -
Eagle Eye to raise £6m for expansion drive
AIM-listed retail technology firm Eagle Eye is to raise £6m to boost its marketing spend and target expansion in Canada and North America. -
Costco reports 8% sales increase in third quarter
Net sales were up $2bn to $28.22bn (£21bn) in the three months to 7 May -
ITC's newer FMCG business crosses Rs 10000 crore revenue milestone - Economic Times
Economic Times
ITC's newer FMCG business crosses Rs 10000 crore revenue milestone
Economic Times
KOLKATA: ITC Ltd's newer FMCG business, which includes packaged food, personal care and education stationary products, crossed the Rs 10,000 crore revenue milestone in 2016-17 with sales growing by 8% to Rs 10,511.83 crore. The company's fourth ...
FMCG Q4 analysis: Nestle India vs HUL vs ITC vs Britannia IndiaZee Businessall 55 news articles » -
Business on the Move: P&G, Design Museum, McLaren and more
Procter & Gamble (P&G) has consolidated its media planning, scheduling and buying in the UK and Ireland with Publicis Media following a review of its business in Northern Europe earlier this year.
The account – estimated to be worth more than £200m – was previously managed by Starcom Mediavest and then split between Starcom and Mediavest Spark during Publicis’ restructure.
Meanwhile, MediaCom oversaw the print side of the account. That will also be moved into Publ -
Under Armour signs 'Baltimore's Own' Gervonta Davis in endorsement deal strengthening its footing in boxing
Under Armour has agreed an endorsement deal with its hometown compatriot and one of boxing’s most exciting prospects Gervonta Davis.
The 22-year-old IBF super featherweight champion, who now holds a record of 18-0, joins the Baltimore brand’s roster of boxing brand ambassadors which now includes heavyweight champion Anthony Joshua and Mexican star Canelo Álvarez.
To mark the initiation of the partnership Under Armour featured Davis on a pair of billboards with the strapline &l -
Evening Standard runs ad for pray away the gay group
The Evening Standard has been criticised by online commenters for running an ad from a group that advocates 'pray away the gay' therapies.
On Wednesday morning, the print edition of the Evening Standard ran the ad for a church group promising a day of “healing, salvation, deliverance, yoke breaking” and more at the ExCeL in London on Saturday.
The ad, first spotted by Buzzfeed News, promoted the Women’s Deliverance Programme, overseen by founder Daniel Kolawole Olukoya, a -
The Body Shop reveals smart posters that filter out London air pollution
The Body Shop has unveiled a series of clever out of home (OOH) ads in London that remove pollutants from the atmosphere.
The cosmetics and skin care company has teamed up with environmental tech firm Airlabs to pilot the scheme at three high-profile and highly polluted locations in the capital.
Airlabs' air cleaning system removes harmful pollutants from city air including nitrogen dioxide and particulate matter. The Body Shop has signed on to incorpora -
When will the likes of Walkers learn that people do not love brands?
The hijacking of Walkers’ Champions League promo – which asked fans to tweet selfies to be included alongside Gary Lineker – begs the question: how did no one see that coming?
As ever in new media land, the idea would have gone through countless planning sessions and stress tests. Each time bearded Dalstonian (apologies) creatives no doubt slapped themselves on the back. What a great idea to give folk the opportunity to been seen by millions next to crisp-chomping icon Gary Lin -
Majority of UK senior marketers feel under added pressure following Brexit vote
A majority of UK marketers feel they are under additional pressure to gauge external factors that could harm their business in the aftermath of the Brexit vote in 2016, a study from media intelligence agency Meltwater has found.
Researchers touched down with 252 senior-level marketers in the UK and found that nearly three quarters (72%) now had to keep their hand on the pulse of external factors.
They felt that the extra pressure came from general uncertainty across the business (56%), budg -
Polaroid Eyewear enlists Instagram influencers to mark 80th year as it looks to balance heritage with distinction
Polaroid Eyewear may not be as embedded in culture as its former parent company, but the brand is looking to appeal to a fresh generation of consumers with investment in 250-strong cross-country influencer campaign.
There is no brand more synonymous with instant cameras than Polaroid. In recent years the company has leveraged its iconic status to stage a comeback as a lifestyle brand – it's become the camera de jour for many bloggers, its familiar white border-adorned pictures clutter -
Campaign TV: Behind the scenes of Vodafone's Martin Freeman ad
Campaign spoke to Bilge Ciftci, brand director, Vodafone UK and Caroline Welsh, head of brand and comms, Vodafone UK about their new ad starring actor Martin Freeman. -
Amazon Fresh opens Seattle drive-through stores to public
The company began testing the two stores with employees in March -
Nomad ups earnings expectations after promotion-driven organic sales growth
Birds Eye and Findus owner Nomad Foods has upped its full year earnings expectations after heavy promotions in the UK drove it to a 1.1% rise in organic sales in the first quarter -
Retail leaders now more downbeat about future under Brexit
The Korn Ferry survey of retail bosses found 40% were pessimistic compared with only 27% before the vote -
Joe Media bolsters social TV ambitions with hire of Soccer AM presenter Rocket Long for new weekly shows
Joe Media has poached Sky Sports' Soccer AM presenter Rocket Long as its head of football content ahead of the launch of two new weekly football shows that will be livestreamed across various platforms.
Rocket Long (real name James Long), who has been at Soccer AM since1998, announced his resignation from Sky Sport’s football show Soccer AM on Saturday (20 May).
My last edit for @SoccerAM loved being part of such a talented team. https://t.co/TrLvdTwoDT
— Rocket (@RocketSoccerA -
Ad of the Day: Norway’s central bank creates fishy music video to promote new banknote
Norges (Norway) Bank has taken a unique approach to public service announcements and released a sea-themed music video to spread the word about its new 200-krone banknote.
The comedy spot features three of Norway’s most celebrated comedians – Knut Lystad, Lars Mjøen and Jon Niklas Rønning – as well as a rap from DJ Codfather and a cameo from central bank governor Øystein Olsen. The nautical theme pays homage to the 200-krone bill prominently featuring -
M&S’ clothing turnaround won’t be complete without bricks and mortar
This week's reports show a return to decline for M&S sales. After a promising Christmas period, the retailer’s clothing business was hit particularly hard, slowing back down in Q2. Some point to a later Easter and the ever-rising tide of e-commerce as the biggest contributing factors in play.
It’s been a long, tough ride for M&S clothing but chief executive Steve Rowe also has much to be pleased about. For starters, the M&S brand remains first among women according to You -
Tennent’s welcomes Obama to Scotland with the Yes T Can
Scottish lager brand Tennent’s has snapped up a Barack Obama impersonator (Barack No Bama) for a bizarre party welcoming the former president to Edinburgh.
The company has released the Yes T Can, a play on Obama’s 2008 motto, ‘Yes We Can’, and will run sampling of the lager in the capital as people gather to get a glimpse of ‘the big man’.
The guerilla marketing campaign touched down while Obama’s visit took him to the Edinburgh International Conference, -
BBC takes football fans down Wembley Way in 360-degree video ahead of FA Cup final
BBC Sport has created an immersive 360-degree video experience as part of the build up around its FA Cup coverage this Saturday (27 May).
The two-minute film takes viewers down Wembley Way to relive some of the standout moments of this season’s tournament, including non-league side Eastleigh knocking out Swindon and Sutton United reaching the fifth round for the first time in their history.
In addition to being distributed through BBC’s social channels, the ‘No Guts, No Glory&r -
People on the move featuring IPG Mediabrands, Xaxis and Outbrain
This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.
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Apple
Apple has enlisted longtime employee Denise Young Smith to head up its diversity efforts in the newly-created role of vice-president of diversity and inclusion.
Smith, who has been at Apple since 1997 will report directly to chief executive Tim Cook, having moved over from her p -
Apple's Jony Ive handed Royal College of Art chancellor role
Apple design guru Jony Ive has been named as incoming chancellor at the Royal College of Art, taking over the prestigious post from James Dyson who has been in place for the past five years.
Ive, the creative genius behind some of Apple’s most popular products such as the MacBook, iPod and iPhone, will use his tech experience to aid the RCA in its own push into digital-based courses in technology, science and engineering.
Vital to the UK economy there are fears that the vote to leave -
LBC breaks ties with Katie Hopkins following controversial ‘final solution’ comments
Global-owned LBC has fired controversial radio host Katie Hopkins with immediate effect after comments she made following the Manchester terror attack sparked outrage on social media.
LBC announced her departure with a tweet made on Friday (26 May) morning:
LBC and Katie Hopkins have agreed that Katie will leave LBC effective immediately.
— LBC (@LBC) May 26, 2017On Tuesday (23 May) Hopkins posted arguably one of her most controversial tweets to date in the wake of the Manchester ter -
Tesco's F&F to take over 15 ITV ad breaks with Davina McCall exercise films
F&F, Tesco's clothing range, is taking over ITV daytime ad-breaks next week with exercise videos fronted by new brand spokeswoman Davina McCall. -
Twisted Halo set to launch bid for £450k on Seedrs platform
Alcoholic coconut water brand Twisted Halo is set to launch a £450,000 crowdfunding campaign next week -
Marks & Spencer shares hold firm despite profit slump
Long-time supporters of Marks & Spencer found cause for comfort but there was plenty for bears to get their teeth into -
Fever-Tree shares net £73m for Charles Rolls
Fever-Tree co-founder and former executive chairman Charles Rolls has netted £73.1m from a share sale this week -
Sainsbury's faces flak over its new Fairly Traded scheme
Sainsbury’s has rejected criticism from Fairtrade over the supermarket’s new Fairly Traded sustainability standard -
Tools of liberation: how 1960s Californian counterculture lives on in today’s brands
The hippie communes that formed down the USA’s West Coast after the Summer of Love don’t appear to be the logical starting point for the empires of Apple, Google and Uber. But the philosophy developed in this time and place – that of democratising the tools of liberation – is one that continues to live on in Californian technology and design.
The formation, expansion and product of these tools of liberation is the central focus of the Design Museum’s lates -
Increase conversion rates with email campaigns by using free marketing automation
Earlier this month (2 May), MailChimp announced that they would be making their marketing automation tools available to all customers at no extra cost.
Why is this a big deal? MailChimp has always been a go to service that we can recommend to our clients, but it’s usually missing some of the features of the bigger players such as dotMailer or Bronto. Adding the marketing automation feature is another big step in the right direction to making MailChimp a bigger player in this space.
What is -
City snapshot: Leisure spend slowdown continues as sales slide at Restaurant Group
More suggestions of a UK consumer slowdown have emerged this morning as Frankie and Benny’s owner Restaurant Group reported a slide in sales at the start of the year -
Publicis Groupe combines creative, media and PR teams for P&G
Publicis Groupe has formed a combined team of people from Saatchi & Saatchi, Leo Burnett, Publicis Worldwide, Publicis Media, and MSL following its win of the consolidated Procter & Gamble UK media account. -
Wins this week: P&G, King, Which?
Campaign's weekly round-up of account moves across advertising and media. -
Fat Lemon founders buy out Jamie Oliver Group
The founders of production company Fat Lemon have completed a management buy-out from the Jamie Oliver Group. -
Payday loan companies must now advertise on price comparison sites
New regulations on payday loan providers have come into force, following an investigation into the sector by the Competition and Markets Authority that concluded in 2015. -
Zuckerberg and Apple's Ive speak out for open and progressive future
Facebook's Mark Zuckerberg has called the battle against authoritarianism, isolationism and nationalism "the struggle of our time" in a speech at Harvard University. -
Britannia top FMCG loser; underperforms the market - Indiainfoline
Britannia top FMCG loser; underperforms the market
Indiainfoline
One of the prominent name in the FMCG space, Britannia Industries Limited have come up with its Q4 results. Article saved successfully to my page. You must be Logged in to save article. A + a - 0. Britannia. One of the prominent name in the FMCG space, ... -
Asia Pacific agency landscape heats up as 72andSunny launches in Sydney and Singapore
72andSunny has opened its doors in Asia Pacific with a unique dual-office, one management team approach, and an ambition to build a diverse, collaborative creative agency in the region.
The agency has launched offices in Sydney and Singapore, announcing eBay Australia as a foundation client, as well as picking up project work for Google and Dropbox.
72andSunny's Asia Pacific presence will be led by partner and managing director of APAC Chris Kay, who previously ran the agency’s Los Angeles -
fmcg: FMCG companies on a roll, investors must still track these ... - ETRetail.com
ETRetail.com
fmcg: FMCG companies on a roll, investors must still track these ...
ETRetail.com
They can make or break FMCG's ongoing rally on stock exchanges.and more » -
Marketers from Molson Coors and The North Face talk brand purpose and agency relationships
At C2 Montreal, marketers from companies including Molson Coors and The North Face gathered to discuss what exactly brand purpose means in today’s world.
The conversation around brand purpose was recently reignited after Pepsi aired its now-infamous ad starring Kendall Jenner. When the ad was released, many criticized Pepsi for trivializing a serious issue in the hopes of selling more soda.
While many brands feel obligated to align themselves with a social cause or take a stance -
FMCG companies on a roll, investors must still track these factors - Economic Times
FMCG companies on a roll, investors must still track these factors
Economic Times
The stocks of six leading fast-moving consumer goods (FMCG) companies have hit record highs in the past couple of weeks riding on good fourth quarter ...and more » -
WeWork expands into fitness inside co-working space in New York City
WeWork has its eye on fitnesss with plans to open a New York City gym at 85 Broad Street where it already runs a co-working space, according to Quartz.
This new endeavor comes after the company posted a job opening for a Community Associate, Wellness position in New York. The job description reads:
“Just like how WeWork has created a supportive sense of community to free-thinkers and self-starters in business, so too will 85 Broad to the world of wellness. In other gyms, eve -
Highland Spring gets £5m ‘Brave by Nature’ campaign
Running for six months, the push centres on a TV advert that will make its debut on 1 June -
Freixenet to make prosecco debut as cava market loses fizz
Freixenet is poised to launch its own Italian sparking wine (11% abv) into Tesco in early July… -
Propellernet and Precis Digital take home top accolades at The Drum’s Search Awards
Propellernet and Precis Digital were awarded the Grand Prix and Chairman’s Awards respectively at The Drum’s Search Awards last night (25 May).
Sponsored by Bing, Tint, The Drum Network and Recommended Agencies Register, the awards recognise and reward the very best in search across both SEO and PPC.
Proppellernet took home the Grand Prix award for its work with retailer Long Tall Sallyon the Made Tall campaign. Meanwhile, the Chairman’s Award went to Precis Digital for the &ls
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