Tomorrow, the USA Today network will be live streaming the Presidential inauguration in VR and 360-degree formats. With multiple camera angles capturing the historic event at the Capitol, the National Mall and along the parade route, it will be a fully-immersive look at one of America’s most important political days, starting at 9:30amET on USA Today’s YouTube channel.
This is the first VR livestreaming for USA Today and their VRtually There program, which debuted in Octobe
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How USA Today continues to grab a VR slice of America
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Target promotes Rick Gomez to chief marketing officer
Target has promoted Rick Gomez to the role of chief marketing officer.
He replaces Jeff Jones, who left Target last August to join Uber as president of ride sharing.
Gomez joined September in 2013 as SVP-marketing. According to Target, Gomez’s leadership “has been instrumental in driving growth in Target’s signature categories of Baby, Kids, Style and Wellness.”
In his new role, Gomez will oversee marketing and media strategy, creative, marketing communications, guest res -
‘You need to have a sustaining energy that can propel you’: Second Story’s Keri Elmsly on what it takes to be a great creative
The Drum recently caught up with Keri Elmsly, chief creative officer of Portland-based Second Story, to find out what she thinks it takes to be a great creative.
Elmsly believes that great creatives are able to embrace roadblocks and failures rather than become defeated by them. Instead of pitching an idea once and letting it die if it doesn’t work out the first time, Elmsy said that a great creative will continue to hone and sharpen the idea if it’s something they truly believe in. -
Bai’s Super Bowl ad will star its “chief flavor officer” Justin Timberlake
Bai, maker of low-calorie, antioxidant-infused drinks, is returning to the Super Bowl this year with a spot starring its chief flavor officer Justin Timberlake and a “surprise special guest.”
The spot marks Bai’s first national Super Bowl appearance. Last year, the beverage brand aired a regional Super Bowl ad called “Horse Whisperer.” Created by Barton F. Graf, the spot featured a loud-mouthed "horse whisperer" who spends the majority of the ad yelling at the -
The Movie Marketing Blog: On The Founder, Facebook and Apple
McDonald’s is an American institution for good or for ill. You can make a case for or against the company’s food, its labor practices and other aspects of its operations, but you can’t dispute it being a powerful force in American culture and society.
Drive along any interstate in this country and you’re likely to see multiple signs informing you of the next - or next three - exit where you’ll be able to enjoy a McDonald’s burger, fries and shake. And the meal -
Jerry Seinfeld takes “Comedians in Cars Getting Coffee” to Netflix
Jerry Seinfeld is taking “Comedians in Cars Getting Coffee” to Netflix and abandoning Sony’s Crackle service after five years. The show will air its tenth season which be 24 episodes by late 2017.
Netflix will also get the rights to the 59 episodes that aired on Crackle by the end of 2017.
Throughout the show, Seinfeld drives around in vintage cars that he selects based upon the guest in that episode. Guests have included Chris Rock, David Letterman, Tina Fey, Jon Stewart, Bara -
YouTube tests Facebook-style messaging feature and tinkers with classic 'loading' spinner
YouTube is looking to take on the likes of Facebook Messenger with a new in-app messaging function which lets users send videos to each other without leaving the platform's walls.
The service has been in testing since last year, but officially launched in Canada yesterday (18 January) and aims to make sharing videos more social but will also serve as a place for users to send ordinary text messages.
Google product manager Ben Yair said the company hopes the the move will kee -
Bedding company sends Donald Trump personalized sheets to help him get a good night’s sleep
Like it or loathe it, Donald Trump will officially become the 45th president of the United States tomorrow. To wish him good luck (and hopefully garner a bit of buzz), Boulder-based 37.5 Technology has sent Trump a personalized comforter and sheets that it says have been “scientifically proven to keep you in the comfort zone longer than traditional bedding."
While the bedroom-themed gimmick seems particularly bizarre in light of the “golden showers” debacle, it could give the c -
Three trends that could make marketing better in 2017
It is most likely that the universe and its trends don’t really care that the calendar digits have flipped over. That being the case, here are some wider trends that I believe we saw starting in 2016 and will go into 2017 and beyond.
Inter-agency collaboration making for better marketing, and also making marketing better
With the rising importance of interconnected media on the one hand, and budget pressures on the other, clients are expecting agencies to work together.
At WPP it’s c -
Marketing Source sells to tech provider Equiniti
Marketing Source has sold to technology company Equiniti for an undisclosed sum.
The agency specialises in data and digital communications and lists high street retailer Debenhams, Universal, Stella, Santander and O2 among its clients.
Equiniti describes itself as “an intelligent provider of sophisticated technology, administration, processing and payments services,” to blue-chip companies, Government and retail investors in the UK.
The deal was advised by global M&A and consulta -
Welcome to the internet of superfluous things
Internet connected rubber ducks, anyone? TMW's Marc Curtis looks at the explosion of new internet of things products and asks, when did innovation stop being about solving problems?
Last night I attended the MassChallenge fundraiser and awards night, where some of the 100 MassChallenge finalists' achievements were celebrated and rewarded. Yet again I was reminded how amazing some of these young entrepreneurs are, such as startups Entocycle, which is converting food waste into pro -
Lindt sales boost from higher-than-average UK growth
Lindt said it was now the fastest-growing chocolate brand in Great Britain, where it now has 13 retail shops, as group sales rise 6.8% to CHF 3.9bn (£3.1bn) in 2016. -
IPA criticises 'unreasonable' production companies over rigged pitch concerns
The IPA has said it is "unreasonable" to suggest agencies should not pitch against production companies for the same work. -
Trinity Mirror slashes 78 editorial jobs at regional titles as it refocuses on digital and video
Trinity Mirror is making 77 redundancies at its regional weekly and daily titles and refocusing its business around digital and video.
As part of the company restructure, the publisher is creating 44 new roles focused on boosting its digital expertise, including 17 specifically aimed at video journalists and producers.
The roles that will be made redundant will be spread across the editorial department, including management. To "improve efficiency", the company will introduce regional -
Alibaba plans dedicated e-commerce site for Olympics sponsors as it inks decade-long deal with IOC
Alibaba is to sponsor the Olympics in a deal that will run until 2028. It will see the Chinese retail giant create a global e-commerce platform specifically for Olympics sponsors to sell their branded wares.
The company has become the official e-commerce and cloud services partner as well as a founding partner of the Olympic Channel, ahead of Asia hosting three consecutive Games.
South Korea's Pyeongchang it to host the 2018 winter Games, Tokyo the 2020 summer Olympics and Beijing the 2022 -
Labour hits back at Tories on NHS lines in first party political broadcast of 2017
Last night (18 January) saw the Labour Party release a party political broadcast lambasting the Conservative government for its alleged abandonment of the NHS.
The three minute, 40-second film is the first produced for the party by Krow since it was appointed to represent the party last November in anticipation of a snap election. The spot follows an actress walking around a deserted hospital as she lists the problems the NHS is currently experiencing.
At the end of the film, she promises viewer -
Labour hits back at Tories on NHS lines in first party political broadcast of 2016
Last night (18 January) saw the Labour Party release a party political broadcast lambasting the Conservative government for its alleged abandonment of the NHS.
The three minute, 40-second film is the first produced for the party by Krow since it was appointed to represent the party last November in anticipation of a snap election. The spot follows an actress walking around a deserted hospital as she lists the problems the NHS is currently experiencing.
At the end of the film, she promises viewer -
Table sauce prices up as cost hikes squeeze major brands
Shoppers are facing price hikes on their favourite table sauces as well as Marmite -
Illegal treatment of tuna with nitrites persists says EU
The EU called for trade bodies to report any suspicion to their respective food regulators -
LinkedIn gets a makeover with redesign that places content front and centre
LinkedIn has been given a desktop redesign to bring its site closer in line with its mobile app and make the platform more "intuitive" for users.
The revamp (above) is being rolled out to the professional social network's 467 million members from today (19 January) onwards features streamlined navigation, improved search functions and new messaging features.
Announcing the news in a blog, the company's director of engineering Chris Pruett said the makeover was a "complete o -
Asparagus growers predict later start and higher yields
This year’s season is expected to start between early to mid-March -
M&S plans to laser tattoo more produce
M&S said the system had “great potential” to increase customisation of labelling -
The Drum's Agency Acceleration Day returns for fifth year
The UK chief executive of iCrossing, Mark Iremonger, will be among those speaking at the fifth year of The Drum's Agency Acceleration Day.
The annual event is an opportunity for agency leaders, directors and senior managers to get together to hear insightful talks from a range of agency experts.
Also speaking on the preliminary agenda is Judy Goldberg, founder at Wondershift, who has more than two decades of experience in delivering and facilitating leadership development.
Managing a -
Agency trade body dismisses “unjustified” grumbles from production companies over agency pitch process
The IPA has hit back against complaints from production companies that advertising agencies shouldn’t be allowed to compete against them in the same pitch as this will create a “rigged” system, dismissing such claims as “unreasonable” and “unjust”.
In an open letter a group of 15 production companies said they "don’t want to be part of" a system in which agencies invite independent production bids for contracts that they are considering pitching fo -
Transport for London upgrades key digital planning platform with Mando
Transport for London (TfL) has engaged Mando to deliver a range of enhancements to its key digital planning platform, WebCAT (the Web-based Connectivity Assessment Toolkit).
This tool is used by professional planners in London when considering the impact of new houses or other developments on public transport access levels (PTAL) and travel times. The latest version of WebCAT now includes: heat maps which show users how well-connected an area is, not only by public transport but now also by cycl -
Cramer-Krasselt Chicago adds Rick Hamman to executive team
Cramer-Krasselt Chicago has brought on Rick Hamman as its new executive creative officer. Hamman will join the C-K team after serving as the chief creative officer at The Onion, a Chicago-based digital media company.
“[Rick’s] experience includes global branding, the pioneering of media-partnership branded content, and Cramer-Krasselt. So, for us, those represent an ideal combination,” said Marshall Ross, chief creative officer, Cramer-Krasselt.
The Onion has announced th -
John Oliver gatecrashes HBO's Game of Thrones, Curb Your Enthusiasm and Silicon Valley in crossover promo
HBO’s incumbent cynical Englishman John Oliver is promoting the return of his late night show ‘Last Week Tonight’ in a promo crossing over with three of the broadcaster’s most prominent shows.
To cement Last Week Tonight's return (12 February), Oliver appears on the set of Game of Thrones from behind the coveted Iron Throne, in a self-degrading admittance HBO has much better shows than his.
During the 90 second slot, Oliver is belittled by the promo’s narrator, -
AB appoints client services director and commits to new London base
Exeter-based digital agency AB has appointed a new client services director and committed to a new office space in London as it continues its growth into 2017.
Michelle Fero joins AB from Embrace where she was an account director, prior to which she spent seven years as client director at leading branding agency Landor Associates.
Fero’s remit will include growing the agency’s London presence, servicing existing clients and will be very much involved in the agency’s drive for m -
The Drum at CES |Data and Understanding the Customer Journey
More brands than ever before have access to data and technology but they often target the same customers again and again. A survey by Econsultancy last year found that a major problem faced by marketers is the ability to use data to map the customer journey.
Another challenge is gaining visibility into the customer journey across multiple digital devices and channels. Marketers now have to use a variety of tools and strategies to get a single customer view.
So how can marketers -
The immature digital ad market has to determine what it values and why
I want to sell you a poster (unusual, for someone who works for a newsbrand).
Here's one: It's nice. It's part of a bus stop. People will hang around it, may well consume your message. It's quite small though and there are loads of them, all the way down the road.
Here's another: It's a giant. It's beautifully lit, looks elegant and impactful. It's on the North Circular so there are always queues. It will get noticed so there's a good chance it will be effective. It’s great for brands.
If -
£600m wasted on non-viewable online ads
Advertisers lost over £600m to non-viewable online adverts last year, according to ad verification company Meetrics.
Looking at 2016 as a whole, over half of banner adverts failed to meet the IAB and Media Ratings Council’s recommendation that 50% of an ad was in view for at least 1 second. Despite a promising start in the first quarter (where 54% of ads served met the requirements) the remaining three quarters fell below the mark.
In total £606m was lost from advertisers&rsquo -
Morrisons adds new varieties to wonky fruit and veg range
The new lineup will include swede, apples, pears, sprouts, leeks, cabbage, cauliflower, courgettes and peppers -
I Can't Believe It's Not Butter gets new name in overhaul
Unilever is supporting the relaunch with a £1m spend -
Facebook accused of 'racially biased censorship' by civil rights coalition
Facebook has once again found itself in the midst of a censorship row with a coalition of over 70 human rights organisations and civil rights activists accusing the company of having a "racially bias" moderation system.
An open letter signed by groups including Color of Change, the Center for Media Justice, Black Lives Matter and more was sent to Facebook yesterday (18 January).
It cited several specific examples outlining concerns around the social network's "consistent and disp -
Thorntons recalls hollow chocolate Santas over plastic fears
Eight customers reported they had found pieces of plastic in the product -
Thorntons recalls chocolate Santas over plastic fears
Eight customers reported they had found pieces of plastic in the product -
Aldi's booming babycare sales ignite nappy & wipes price war
Nearly £30m, or 4.6%, has been wiped off the nappies and baby wipes market -
Burberry’s forthcoming mobile app designed to ‘build connection’ with consumers over commerce
Burberry is set to roll out a new mobile app by the end of 2017, and it is thought the aim will be to ‘build a good connection with our customers’ over a pure focus on sales.
While details of the British clothing brand’s latest mobile application are still under lock and key, Charlotte Cowley, Burberry’s director of Investor Relations told analysts yesterday (18 January) that the brand is currently testing it with a “select” group of people, and fo -
Him! identifies new shopper profiles in convenience
Him! names three new shopper mentalities: Casual Connoisseur, Modern Mindset and Fast Consumption shoppers -
Diageo's Alexander & James e-commerce platform to close
The site, which focused on premium spirits, will cease trading on 31 January -
Funkin offers new cocktail mixer kits
The Funkin Cocktail Mixer range will roll into supermarkets from next month -
Labour lays into Tory handling of the NHS in first film by Krow
The Labour party's new political party broadcast features a woman walking around an empty hospital in an effort to draw attention to what critics of the government are calling a crisis in the National Health Service. -
Industry gender diversity ‘almost perfectly’ split, but creative agencies and C-suite positions still male dominated says IPA
There is an “almost perfect” gender diversity split across the advertising industry, but agencies must take more steps to achieve gender parity within the walls of creative shops and at C-suite level according to the Institute Practitioners in Advertising's (IPA) 2016 Diversity Study.
This year the IPA and Campaign magazine broadened out the reach of the study and received responses from 131 agencies including 98 creative agencies. This compares to 2015 where responses were only -
Why re-establishing their clothing brands is next on the list for Tesco, Sainsbury’s and Morrisons
A laser focus on food has helped Morrisons, Sainsbury’s and Tesco combat declining sales but looking to 2017 bolstering their general merchandise divisions will return to the fore.
It’s an unsurprising move given some of the figures that emerged from what the media dubbed ‘Super Thursday’ last week after the spate of sales updates given to the market. First up Sainsbury’s, which noted a 10% growth in Tu clothing sales over the third quarter. Similarly, Tesco&r -
Report: How advertisers can adopt a mobile mindset
In November last year, The Drum in partnership with Video Intelligence - a predictive mobile marketing platform - gathered high profile advertising experts at a roundtable to discuss why the advertising industry is falling behind in mobile.
While social platforms such as Snapchat are crafting content perfectly for mobile, advertisers have failed to keep up.
At the discussion, it was generally agreed that the advertising industry needs to take a “consumer-first approach” and star -
The Apprentice turns to That Lot to harvest a presence on Snapchat
Much loved British television series The Apprentice have made a Snapchat presence with help of social creative agency That Lot.
Keen to reach a younger, content-driven audience, Shotglass Media and the BBC sought to make a name for themselves on Snapchat. The brief was to create exciting, exclusively Snapchat content from scratch, including building a completely new account and creating awareness.
Teaming up with BBC Radio 1, That Lot cross-promoted appearances from Apprentice talent on its -
Google snaps up Twitter’s Fabric mobile app developer platform
Google has confirmed it is to subsume Twitter’s Fabric mobile app developer platform into its own software empire as part of a swoop for assets, including the Crashlytics crash reporting system, Answers mobile app analytics, Digits SMS login system and FastLane development automation system.
Fabric was introduced by Twitter in 2014 to offer developers an enhanced suite of app development tools, growing swiftly to serve apps reaching 2.5bn users built by 580,000 developers.
This reach made -
Canadian gym group Fit4Less appoints DAC Group to support its 2017 growth through digital marketing
Fit-4-Less, the budget-friendly fitness chain owned by Canada’s leader in fitness, GoodLife Fitness, has appointed digital performance agency DAC Group as its digital agency of record.
The fitness chain currently has 70 locations across Canada and is continuing to expand its footprint during 2017.
Toronto-based DAC Group will manage and drive digital strategy including local presence management, SEM, SEO, paid display and social media for Fit4Less across Canada. DAC Group / Montreal will a -
Tesco enjoys sharp improvement in BrandIndex 'buzz' ranking
Tesco and Morrisons were among the most improved brands in the latest BrandIndex from YouGov, which measures the "buzz" around a brand. -
Aldi, Lidl and the BBC iPlayer were the UK’s top brands in 2016
Supposed ‘budget’ supermarkets Aldi and Lidl top the YouGov BrandIndex, underlining that in 2016, the UK public was very positive towards the outlets.
Aldi tops the list for the third year in a row, showing the effectiveness of its marketing and service in the longterm. To calculate the BrandIndex Buzz score, respondents are asked: "If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?" Across th
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