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-
Latest agency bid-rigging scandal centers on in-house production
via campaignlive.comThe US Department of Justice is investigating the practice, says the WSJ. -
Groupon creates first-ever holiday campaign, ‘Gift the Experience’
Groupon has gotten into the holiday spirit with a new ad campaign to encourage consumers to shop their multitude of experiences this season. With help from O’Keefe Reinhard & Paul Chicago (OKRP), the holiday-themed campaign suggests ideas for different presents from snow tubing to glass blowing to bowling, all available through Groupon.
In line with their tagline introduced earlier this year, “Own the Experience,” Groupon shows the experiences through the “Gift the Ex -
How chatbots will revolutionize holiday shopping
It seems almost quaint that there was a time when holiday shopping meant harried parents drove to physical stores in search of the season’s must-have toys for their children. And just as e-commerce changed the holiday shopping game, delivering said toys to consumers’ doorsteps not unlike Santa himself, the coming bot revolution will also have a profound impact on how consumers find, purchase, receive and return products all year long.
What’s more, 2016 marks the first holiday s -
BBDO New York ruins a blossoming high school romance in shocking gun violence PSA
BBDO New York partnered with Sandy Hook Promise to create a PSA featuring Evan, a teen who experiences a school shooting. The one-minute-and-40-second story starts off as a potential love story with Evan scribbling notes on a desk to a secret admirer.
As he finally meets the girl who wrote him during the school year to have a school shooter burst through the gym.
The video cuts to text, which says, “While you were watching Evan, another student was showing signs of planning a shooting.&rdq -
Xbox creates Dead Rising 4 trailer in Christmas lights
Xbox has created a series of Christmas light installations which act as a trailer for zombie shooter Dead Rising 4. -
Real Good Food shares plunge after commodities price warning
Shares in Liverpool-based food group Real Good Food dropped 5,2% after it warned increased raw material and commodity costs could hit future earnings. -
#OptOutside pays off for REI once again
REI struck marketing gold last year with its #OptOutside campaign that encouraged employees and consumers alike to eschew shopping for outdoor activities, or what it called “a cultural counterweight to Black Friday” and “a new holiday tradition for all Americans.”
And, once again, the effort has reportedly paid off for the specialty outdoor retailer. Citing data from digital market intelligence company SimilarWeb, GeekWire reports REI saw increased traffic on Thanksg -
Samsung Gear S3 choir takes over Piccadilly Circus' Eros statue
Samsung is sponsoring an international choir to sing festive songs every evening in central London to push its Gear S3 smartwatch for Christmas. -
Netflix corners reality TV with 20 upcoming series in pursuit of original content target
Netflix is looking to make an unprecedented move into unscripted TV shows as it looks to secure its target of creating 50% of content in its archive.
Unscripted TV includes reality shows and competition formats – shows that are universally successful, relatively cheap to produce, with formats are easily applied to select niches - is a sector Netflix has to date avoided and as a result, proves to be a potential area for growth.
Netflix chief content officer Ted Sarandos said, accordin -
Instagram introduces new tools to help silence hate speech
via campaignlive.comThe update comes after Facebook, Twitter and YouTube take stronger stances on dangerous content. -
Movers and shakers: Adam & Eve/DDB, Newsworks, Marketing Academy, Aviva, WCRS and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. -
Savvy Snapchatters need not apply? The skills marketers are really looking for
Do you know your Snapchat from your Salesforce Engage? Can you make a VR compatible ad?
It’s hard to keep up, and the continuous evolution of technologies, platforms and digital channels is creating a nationwide skills gap in marketing. Nothing new so far.
What is becoming increasingly clear, however, is that employers are addressing the issue by targeting more junior professionals with specific technical skills. The downside of this approach is that core marketing skills, such as analytic -
Magnetic appoints Time UK CEO Marcus Rich as chairman
Magnetic, the marketing agency for the magazine sector, has appointed Time Inc's UK chief executive Marcus Rich to be its new chairman. -
Rhubarb wins backing of new private equity owner
Private equity firm Livingbridge has snapped up contract caterer and restaurant operator Rhubarb. -
JBS commits again to US float of international business
Brazilian meat giant JBS has announced a second plan to list its international division in the US after its first scheme, which included moving the division to Ireland, was scrapped. -
AMV BBDO promotes six to creative partner level
Abbott Mead Vickers BBDO has promoted three creative teams to creative partner level in a bid to bolster the agency's creative leadership. -
New ASA rules ban HFSS ads in media for under-16s
Ads for food and drink high in fat, salt or sugar are to be banned in all media aimed at under-16s in new rules introduced by the advertising watchdog. -
Spotify poaches Publicis' Marco Bertozzi
Spotify has poached Marco Bertozzi, global chief revenue officer at Publicis Groupe's Performics division, to be vice-president, Europe, and head of sales in the region. -
M&S picks up 60 medals at International Wine Challenge
Recognition too for supermarket own-label wines -
TV ad market improves amid questions over CRR
The TV advertising market has recovered from its post-Brexit slump but media buyers expect a "deflationary" market in 2017 and some agencies are expected to push broadcasters hard in their trading negotiations this month. -
Army football uniforms by Nike pay tribute to WWII paratroopers
The 82nd Airborne Division of the US Army were at the front lines of some of the heaviest fighting in World War II. The paratroopers were the first to hit the ground in the invasions of Normandy, Holland and Italy.
To pay tribute to these soldiers, Nike and Army have teamed up on uniforms that the Black Knights will wear during the Army v Navy football game this Saturday in Baltimore. The uniforms are black and muted gray, donned with patches that echo those who jumped and fought during some of -
TV execs are skipping their Q&A session with critics
Every season, twice a year, television critics have access to industry executives to ask questions about shows, the state of the industry and other exclusives to get the scoop. It’s a two to three weeks-long event that lets the networks show off shows and give exclusives, and it lets critics ask the questions from themselves and viewers to gain insight.
This time around, the executives have said that they will skip their Q&A sessions in January, according to a report by NPR’s tel -
Halloween event billboard banned by ASA for being too scary for children
A visitor attraction in Gloucester has been rapped by the Advertising Standards Authority over a billboard ad for its Halloween festival, Frightmare. -
Dave Henderson joins Atomic London
Dave Henderson, the former chief creative officer at MullenLowe London, is joining Atomic London. -
Brands offered chance to take over Piccadilly Lights
Brands will be able to take over London's Piccadilly Lights for the first time as Ocean digitises the iconic site. -
Provocative campaigns for HIV and breast cancer win at Clio Health Awards
The Clio Health award winners have been announced and those campaigns on top span the globe while making an impact on health and wellness.
The Clio Health Grand awards went to innovators in digital health as well as provocative campaigns for HIV and breast cancer, plus interesting knowledge campaigns for two Japanese causes.
Two of the more provocative include 'Manboobs', a campaign for brand MACMA encouraging self breast examinations using an overweight man’s breasts rather than female br -
McCann's Harris Diamond urges marketers to rethink definition of success in ads
Harris Diamond, chairman and chief executive of McCann Worldgroup, has urged marketers to rethink what is portrayed as a successful life in their ad campaigns in order to better engage with the public. -
Agent Provocateur launch WhatsApp Ménage à Trois with the help of Cult Ldn
Agent Provocateur has launched the world's first WhatsApp Ménage à Trois as part of its Christmas campaign 'Naughty or Nice'. The campaign, created by digital agency Cult Ldn, involves a dual-sided interactive video which focuses on women and their duality, and seeks to guide them to their 'naughty or nice side'.
Agent Provocateur is encouraging every woman to explore her naughty or nice side with the WhatsApp Ménage à Trois, inviting them and their partner to in -
Meet Zo: Microsoft unveils new and improved chatbot as successor to racist AI bot Tay
Microsoft has made another foray into the world of AI chatbots, unveiling its latest creation Zo just eight months after it was forced to shut down its millennial bot, Tay, after users turned it into a racist.
Zo is currently being tested in messaging app Kik, with users who have opted to try the service saying the bot is effectively an English language version of Microsoft’s existing Chinese bot, Xiaoice.
First spotted by Twitter user Tom Hounsell, Zo is powered by AI and isn’ -
Pitch update: Wealthify, JD Williams, Tu, Carling, Philadelphia, International Airlines Group
The Christmas cheer will be cut short for some agencies as pitches are planned for January. -
National Lottery Christmas campaign thanks players for transforming the nation
The National Lottery's Christmas ad, which launches tomorrow, is a 40-second animated film that celebrates the transformative effect of Lottery funding on people and places across the UK. -
RPA turns 30: The agency’s execs talk LA’s ad scene, being independent and longtime client Honda
Santa Monica agency RPA is somewhat of an enigma in ad land.
With a staff of nearly 600 and Honda’s creative business under its belt, it’s a wonder that the agency hasn’t been scooped up by a holding company. And unlike its heavyweight independent counterparts Droga5 and Wieden + Kennedy, RPA has made no attempt to expand internationally.
It also has an unusual amount of Super Bowl clients for an agency of its size and stature. This year alone, it created Super Bowl commercials -
Connect Group to end 2016 by creating 30 new jobs in the Midlands
Midlands-based creative technology agency Connect Group is to end 2016 by creating 30 new jobs across its two offices in Wolverhampton and Birmingham.
Connect currently employs 130 people across its two sites working with major blue-chip companies such as Jaguar Land Rover, Birmingham Airport and Bentley. Many of the new roles being created are to be focused on software development to support the agency in delivering cutting-edge technology solutions that deliver the best results.
The expansion -
Dentsu Aegis underlines commitment to 50:50 gender leadership balance by 2020 with 'One' equality initiative
Dentsu Aegis is stepping up its commitment to diversity in the workplace with 'One', an employee resource group designed to help drive its vision of creating gender balanced leadership teams.
The network hopes that the initiative will help it achieve a 50:50 male to female balance by 2020 across the businesses leadership teams in the UK and Ireland.
The IPA reports in 2015 that only one third of all leadership positions in the advertising sector were hel -
Less than 20% of UK ads feature ethnic minorities, says Lloyds Bank survey
Less than one in five people featured in UK ads last year were from ethnic minority groups, according to new research by Lloyds Banking Group. -
Swarovski appoints TVC to help Fashion Awards partnership shine
Swarovski has appointed TVC as its strategic content agency to promote its partnership with the 2016 Fashion Awards.
The 2016 Fashion Awards (which took place last night) recognises talent in design, creativity, business as well as outstanding contributions to the fashion industry.
TVC’s remit includes content strategy, creative content capture and hosting. Preview content ahead of the award ceremony featured interviews and commentary from French fashion designer Jean Paul Gault -
Nike agrees £400m 12-year kit deal extension with English FA, second only to Adidas's Germany sponsorship
Nike has reportedly agreed to a £400m extension to its relationship with England's Football Association (FA) in what is one of the biggest national kit deals in history.
The US sports brand will be the official kit supplier for all of England’s national teams after agreeing to a 12-year extension with the FA, the biggest deal in the governing body’s history.
The current contract with the FA is set to expire after the 2018 World Cup in Russia, meaning the new deal will see Nike -
Birds Eye's CMO Steve Chantry to oversee UK marketing at Kraft Heinz
Birds Eye's UK chief marketing officer Steve Chantry is leaving to join Kraft Heinz, in charge of its UK and Ireland marketing operation. -
Asos picks fashion tech start-ups for accelerator scheme
A start-up billed as developing "the world's first truly smart conversational interfaces" is one of three businesses chosen to participate in an accelerator programme being launched by Asos along with Wayra UK. -
Damn Daniel, Leo, and Rio: Twitter looks back at 2016
Damn Daniel over Kanye; a Spanish gamer over Harry Styles; Game of Thrones and The Walking Dead dominating the TV conversation. With another year of entertainment storylines in the books, the team at Twitter looked back at the top moments across the category. They also introduced a #ThisHappened campaign to get people to tweet their own favorite moments of 2016.
Below, some highlights from the entertainment category:
Here are the trending topics that people talked about on Twitter in 2016: -
UK government reveals updated campaign roster with AMV BBDO and McCann London failing to make the cut
The government has overhauled its communications service roster with Lucky Generals appearing for the first time and AMV BBDO and McCann London dropping off.
A total of 36 agencies have been selected for the new Campaign Solutions roster which covers creative, strategy, direct, digital and social, partnerships and PR.
The creative lot includes MullenLowe London, M&C Saatchi, Lucky Generals and Adam & Eve/DDB among others.
Havas UK is included in the digital marketing and social media lot -
Innovid inks marketing cloud deals meaning advertisers can orchestrate videos across screens
In a sign of the ever-converging worlds of adtech and martech, Innovid has today (December 6) announced integrations with Adobe, IBM and Oracle for the launch of its Innovid Marketing Cloud Suite, with consumer packaged goods (CPG) provider ConAgra employing the new tool at launch.
The new suite lets advertisers personalize the video ads they serve to consumers as part of their wider marketing campaigns by passing user internet data between the Innovid Marketing Cloud Suite and their chose -
GreenThumb looks to build online conversions with Click Consult
Leading UK lawn care provider GreenThumb has appointed Click Consult to deliver its paid search marketing activity as the brand looks to build sales in 2017.
The business was appointed without a formal pitch process and North West-based Click Consult will now work on a PPC campaign from January running through until at least the middle of 2017.
In business for more than 30 years, GreeenThumb offers a highly-tailored lawn care service and operates across the UK through more than 250 franchi -
Blippar underlines visual search ambitions with facial recognition feature
Blippar, the augmented reality app that helps brands and publishers interact with everyday objects through their smart devices has revealed a new scanable objects – faces.
The company, which is looking to position itself as the frontrunner in the newly emerging realm of visual search, has added facial recognition to its feature set.
Dubbed ‘Augmented Reality Face Profiles’, users can scan faces, from a person’s head or an imagine on TV or in a magazine, and upon recogniti -
NFL backtracks on strict social media policy so teams can share more content
The NFL has backtracked on the social media restrictions it placed on its teams following backlash from teams and fans.
Just seven weeks after implementing the new regulations the NFL revised the hugely unpopular policy which banned all 32 teams from sharing any video clips or GIF’s on social media during the “game window”, which the NFL defined as lasting from kick-off until one hour after a game ends.
The move upset fans and teams alike and now league bosses have made a -
Denis Hennequin and Simon Burke join Bakkavor as non-execs
Bakkavor chairman Lydur Gudmundsson said both appointees would bring invaluable new skills to the board -
The inevitable march of the chatbots into conversational commerce
Today I've been invited to attend a Mediacom event at Google HQ in London called Commerce Disrupted. Having spent the best part of 14 years working for the world's biggest retailer, how could I possibly resist?
The speaker list and participants are a tantalising mix of future thinkers from across the retail, digital marketing and technology sectors, including head honchos from Google and MediaCom.
As the conference blurb states, "technology is disrupting the world of commerce and changing what c -
British consumers love owning loyalty cards... but not using them
UK shoppers are more likely than those in almost every other country to own loyalty cards, but are among the least likely to make shopping decisions based on whether a retailer has a loyalty scheme, according to data from Nielsen. -
Man in the High Castle risks yet another New York Nazi ad takeover as Lady Liberty heils Hitler
With the impending release of its flagship drama, The Man in the High Castle, Amazon Prime Video had a task on its hands promoting the release to buffer its subscribers.
Having already suffered a substantial backlash in 2015 when it ordered a New York City ad takeover that saw tube carriages adorned in Nazi memorabilia, a campaign that was eventually canned amid political and public pressures, Amazon has decided to release yet more shocking creative.
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Amazon released a billb -
Trimming the fat in media buying with the help of technology
The digital media landscape has moved from a people managed into a technology managed business with the average marketer using five technologies and four different vendors. Managing media spend is a daunting process for marketers that can lead to disappointing media buys and performance.
Some of the toughest challenges facing marketers, according to a Steelhouse Digital/Forrester in depth survey, is the use of multiple ad technologies to purchase media. The tools these ma
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