FMCG news

• JWT's Tamara Ingram on leadership in a time of crisis

  22-10-2016 15:42 via campaignlive.com
  
  How to focus a team on the future without denying its past.
  
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• Shake Shack’s marketing head Edwin Bragg explains how the burger chain keeps its fans engaged

  22-10-2016 14:37
  
  “Authenticity” is one of the marketing industry’s buzzwords du jour, but it’s not always easy for brands – particularly big ones – to stay true to their roots and engage with fans in meaningful ways.
  Yet despite going public two years ago and expanding internationally, Shake Shack still prides itself on maintaining a local, personalized feel at all of its restaurants, something that has helped the brand achieve success over the past 12 years.
  While Shake Shack
  
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• New York Times issues correction as critic slates Amazon’s Goliath – but later realises he watched in the wrong order

  22-10-2016 13:57
  
  The New York Times has been forced to issue an embarrassing correction after its TV critic slated the first few episodes of Amazon’s new programme Goliath, before realising he had watched them in the wrong order.
  Mike Hale, the Times’ television critic, said the show had a “split personality” and “needlessly complicated structure”.
   “…presumably because the first episode leaves so much unanswered, the next jumps back in time to fill in t
  
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• Instagram thought to be testing live video

  22-10-2016 13:27
  
  Reports have emerged that Instagram is testing a Live video functionality.
  Although Instagram has declined to comment on the reports, images on a Russian news site appear to show Live video embedded into the platform.A large red button reading "Go Insta!" seems to take people to the Live function.
  The feature was apparently discovered by a user who was running the beta version of Instagram on Android.
  It’s perhaps an unsurprising move from the Facebook-owned network. Facebook has invested
  
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• Facebook rolls out ad campaign to teach people about Live

  22-10-2016 12:53
  
  Facebook has launched a campaign across the US and UK to help users understand its Live product, using user-generated footage to show its potential.
  It comes following internal research which suggested that while people were aware of Live, there are barriers to people using it personally.  So, the company is used a two-phased approach to build awareness of the product but also educate on how to use it.
  A series of films countdown to a real-life live moment that Facebook users have shared pu
  
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• United Nations under fire for selecting Wonder Woman as ambassador

  22-10-2016 11:42
  
  The United Nations announced earlier this month that DC Comics superhero Wonder Woman would be an honorary ambassador for the empowerment of women, but the decision hasn’t gone down well with UN employees who have led a petition and silent protest.
  The selection of Wonder Woman as an ambassador came as part of the UN’s Sustainable Development Goals, one of which is “to achieve gender equality and empower all women and girls”.
  The UN believes that  the character &ldqu
  
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• Why smaller, independent agencies will be able to ride out the stormy advertising horizon

  22-10-2016 09:50
  
  Thanks to Brexit and the resulting caution over everything from growth plans to how much budget advertisers will part with, the next 18 months are looking rocky to say the least. And, during economic uncertainty it’s smaller agencies that may feel the waves first and hardest.
  But, during The Drum’s Brief Encounters conference this week there was defiant mood of confidence from the smaller and more nimble outfits in attendance that, come what may, they are arguably in a better positio
  
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• Why the DDoS attack should inspire greater IoT security

  22-10-2016 02:24
  
  October is National Cybersecurity Awareness Month and, even though it may have been coincidental, hackers demonstrated why this is an important month when they executed an attack on October 21.
  To wit: On Friday, cloud-based Internet performance management company Dyn said it came under attack by a large Distributed Denial of Service, or DDoS, attack against its managed DNS infrastructure in the US-East region.
  Translation: Consumers saw outages on websites like Twitter, and a slew of
  
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• Laithwaite's and eBay look to get wine lovers in the mood

  22-10-2016 02:01
  
  The wine specialist is the first to use eBay’s new ‘mood marketing’ tool
  
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• AT&T seals $85.4 billion deal to buy Time Warner: Trump says he will block deal if he becomes president

  22-10-2016 00:32
  
  AT&T Inc. has reached an agreement to acquire Time Warner Inc. for $84.5 billion, according to Bloomberg - but Donald Trump has said he may block the deal if he becomes president.
  He said such media combinations give too much power to too few companies
  The deal will create "a media behemoth that offers TV, wireless and the programming that goes with it," said Bloomberg. CNN  Warner Bros and HBO are part of the The Time Warner package.
  The deal will reportedly be valued at about $11
  
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• AT&T on 'brink of $86 billion deal to buy Time Warner' as Apple watches

  22-10-2016 00:32
  
  AT&T Inc. is near an agreement to acquire Time Warner Inc. for about $86 billion, Bloomberg reported yesterday, citing people with knowledge of the matter .
  The deal that would create "a media behemoth that offers TV, wireless and the programming that goes with it," said Bloomberg.
  The deal will be valued at about $110 a share and structured as a 50-50 cash and stock split, said the people, who asked not to be identified because the information is private.
  It would be the bigg
  
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