YouTube has joined Snapchat in taking a swipe at Facebook over watching videos without sound. Both Facebook and Twitter autoplay video ads without sound, leaving users to click on specific videos and ad if they want to hear anything.
YouTube said that 96% of its users now watch video with the sound on and that this “has an impact on advertising”.
“People come to YouTube to watch video with the sound on. It is really important to not scroll with the sound off,” said Peter
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YouTube takes a swipe at Facebook over silent videos
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Dementia is not a living death – I’m very much alive | Letter
via theguardian.comWilly Gilder thinks the Alzheimer’s Society latest ad campaign is a mistake and would like to see it withdrawnThe chief executive of the Alzheimer’s Society has sought to justify its new ad campaign, The Long Goodbye, by saying that it “tells the unvarnished truth about the devastation caused by dementia”. It isn’t a truth that I, as a person with Alzheimer’s disease, recognise. The ad shows a family mourning their mum, and saying that she died several times i -
Independent to take control of BuzzFeed and HuffPost in UK and Ireland
via theguardian.comMedia companies to combine publishing and advertising platforms to target gen Z and millennialsThe Independent will take control of BuzzFeed and HuffPost in the UK and Ireland with the intention to create “Britain’s biggest publisher network for Gen Z and millennial audiences”, the publishers have said.The two media companies will combine their publishing, data and advertising platforms “to allow commercial partners to seamlessly buy across their sites”. Continue re -
Mind the grub: comic Ed Gamble’s hotdog banned from tube ads
via theguardian.comPoster for sausage-themed show fell foul of Transport for London rules on promoting unhealthy foodSome comics complain that their craft is under threat from “cancel culture”. For comedians with a sausage-themed standup tour, they might have a point, after Ed Gamble was forced to remove a picture of a hotdog from posters promoting his forthcoming show on the tube network because it breached Transport for London’s junk food advertising policy.The comic was pictured with the fast- -
Why are Britain’s rules around advertising alcohol and tobacco so different?
via theguardian.comThe long-running series in which readers answer other readers’ questions on subjects ranging from trivial flights of fancy to profound scientific and philosophical conceptsWhy is alcohol advertised openly in the UK, without pictures on the packaging highlighting the medical effects, for example, when tobacco is treated so differently? John Fisher, by emailPost your answers (and new questions) below or send them to [email protected]. A selection will be published next Sunday. Continue read -
Motherhood is a motherload of work. That’s the reality | Letters
via theguardian.comReaders respond to Charlie Brinkhurst-Cuff’s article about her reservations about embarking on parenthood Re Charlie Brinkhurst-Cuff’s article (I know I want at least one baby. But the more I learn about motherhood, the more terrifying it seems, 12 March), having survived the trauma of childbirth and managed to scrape enough to pay for childcare and a living, there is another aspect to consider: the immense negative impact motherhood would have on your career.Having successfully work -
Print your own tickets, treat your own illnesses – welcome to DIY Britain | Tom Whyman
via theguardian.comAdverts telling us to take services into our own hands are trying to maintain the delusion that we still have a functioning societyOne of the beautiful things about adverts is that each one is a kind of window: into the entire thought process that led to it being produced. The television series Mad Men understood this: although I doubt there was quite so much grief and self-torture behind someone thinking, for instance: “Maybe we could use a guy with a giant head to advertise this online b -
‘Sneaky’ social media ads are luring young into gambling, say campaigners
via theguardian.comCall for stricter rules for betting firms to stop use of promotions with references to popular culture that appeal to under-18sTougher rules are required to crack down on betting firms’ use of “sneaky” social media postings and campaigns that may lure young people into gambling, warns a new report.Researchers at Bristol University have reported a rise in gambling promotions that typically blur the line between advertising for a betting company and popular cultural references, f -
Dual income, no kids ... and loads of free time: dinks are back – and being smug on social media
via theguardian.comThey thrived alongside the yuppies in the booming 80s. Now, in tougher times, they have found a safe space to flaunt their carefree lifestyleName: Dinks. Age: The term was coined in the 1980s. Dinks have been around for longer and are, by definition, of working and child-raising age. Continue reading... -
The digital signal is improving at ITV – finally | Nils Pratley
via theguardian.comTraditional ad revenue may be suffering – but, crucially, streaming service ITVX is starting to deliver incomeIt’s been two years exactly since Carolyn McCall, chief executive of ITV, sent the share price crashing by 27% in a day as she announced a plan to ramp up the broadcaster’s adventures in streaming by launching ITVX. The City saw a large investment bill in the offing, plus definitive proof that the days of easy advertising money from old-style linear television were over -
Profits may be down but the digital signal is improving at ITV – finally | Nils Pratley
via theguardian.comTraditional ad revenue is suffering – but, crucially, streaming service ITVX is starting to deliver incomeIt’s been two years exactly since Carolyn McCall, chief executive of ITV, sent the share price crashing by 27% in a day as she announced a plan to ramp up the broadcaster’s adventures in streaming by launching ITVX. The City saw a large investment bill in the offing, plus definitive proof that the days of easy advertising money from old-style linear television were over, an -
ITV profits plunge by 60% amid brutal advertising downturn
via theguardian.comSlump in ad revenue outweighs record income from studio businessITV has recorded a sharp drop in annual profits as the brutal advertising downturn seen last year outweighed record revenues in its studios business, which made the recent hit drama Mr Bates v the Post Office.The UK’s largest free-to-air commercial broadcaster said pre-tax profits had fallen 61% to £193m in 2023 against £501m in 2022 as it was hit by a drop in advertising revenue as well as the planned investment i -
Ban on Calvin Klein’s FKA twigs ad revoked after ASA climbdown
via theguardian.comSinger accused regulator of double standards over claim she presented as a ‘stereotypical sexual object’The UK’s Advertising Standards Authority has backtracked on its decision to ban a Calvin Klein advertisement featuring the British singer FKA twigs, citing the “strength of public feeling”.The ASA said that after “careful thought” it had decided that “the image was not sexually explicit, that the ad presented FKA twigs as confident and in control -
Four in five billboard ads in England and Wales in poorer areas
via theguardian.comExclusive: campaigners say outdoor ads pushing fast food, alcohol and more risk deepening health inequalitiesMore than four in five outdoor billboard advertisements are in the poorest half of England and Wales, leading experts to warn that the discrepancy risks deepening health inequalities.While billboards may be seen by many simply as eyesores, campaigners argue they negatively affect people’s lives in intersecting ways, by pushing unhealthy products such as fast food and alcohol, encour -
Hit shows such as Mr Bates could bring a dramatic improvement in ITV’s fortunes
via theguardian.comWith results due this week in a sinking ad market, the show was a timely reminder of what broadcast TV can doWhen Alan Bates took his campaign for justice to Westminster again last week, it would not just have been the hundreds of post office operators he represents who would have been pleased by his persistence. Carolyn McCall, chief executive of ITV, will doubtless be delighted at the wide-ranging political impact of the broadcaster’s hit drama Mr Bates vs the Post Office, which ignited -
Raw deal? Judge quotes Winnie-the-Pooh in UK honey-labelling ruling
via theguardian.comAA Milne brought to bear to help settle dispute between Waltham Forest council and Greek food firm Odysea It is not every day that a judge quotes Winnie-the-Pooh. But this week, one made the return to the Hundred Acre Wood when delivering an extraordinary judgment over what constitutes “raw honey”.Judge Neville was asked to settle a row between a high-end Greek food firm and a London council over whether the company could call their product “raw” or “artisan”. -
Global gambling company to leave Australia’s peak lobbying group
via theguardian.comEntain will withdraw from Responsible Wagering Australia in coming months, as a government crackdown on betting ads loomsGet our morning and afternoon news emails, free app or daily news podcastOne of the world’s biggest gambling companies has abandoned Australia’s peak lobbying group, just as the federal government prepares to announce tougher restrictions on betting ads.Policy analysts believe Entain’s withdrawal from the Responsible Wagering Australia (RWA) group highlights -
Google sued for $2.3bn by European media groups over digital ad losses
via theguardian.comLawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the company’s practices in digital advertising.The move by the groups – which include publishers in Austria, Belgium, Bulgaria, the Czech Republic, Denmark, Finland, Hungary, L -
Shock of the old: 11 vintage, vaginal and downright dangerous cigarette ads
via theguardian.comIn the days when smoking was advertised everywhere, the sell was often genuinely bizarre: from dancing polar bears to Ronald Reagan to recommendations from friendly doctorsIt’s a stretch now to imagine a time when cigarette packets weren’t plastered with tracheotomies and rotten toes, and smoking was something you did in offices, homes and restaurants, instead of a shameful act, furtively executed in a plastic vivarium at the airport or in a urine-scented gap between two wheelie bins -
Peter Solley obituary
via theguardian.comMy brother, Peter Solley, who has died aged 75, was a musician and producer. He played the organ, the piano and keyboards with a number of successful pop and rock groups of the 1960s and 70s before moving into record production.In 1966 Peter enjoyed a year playing with the Thunderbirds, Chris Farlowe’s backing band, on tour with Albert Lee and Carl Palmer (later a founder member of Emerson, Lake & Palmer). He then spent 1968-69 touring as organist with the Crazy World of Arthur Brown, -
Want to come up with a winning election ad campaign? Just be honest | Torsten Bell
via theguardian.comNew research unfortunately reveals little consistency in what works with voters and what doesn’t – except to rely on the factsThere are so many elections this year but how to go about winning them? Labour has a sub-optimal, but impressively consistent strategy: waiting (usually a decade and a half in opposition).It’s paying off again with huge swings to them in last week’s two byelections. But this approach requires patience and most parties around the world are less keen -
Want to come up with a winning election ad campaign? Go with the evidence, not your gut | Torsten Bell
via theguardian.comNew research reveals different political ads work in different times and different placesThere are so many elections this year but how to go about winning them? Labour has a sub-optimal, but impressively consistent strategy: waiting (usually a decade and a half in opposition).It’s paying off again with huge swings to them in last week’s two byelections. But this approach requires patience and most parties around the world are less keen on waiting that long. So they spend a lot of tim -
‘Breathtaking’ media layoffs continue with job cuts at Vox Media and Intercept
via theguardian.comIntercept management announces 15 staff reductions, and Vox Media NowThis Union reveals whopping 50% of staff laid offThe 2024 evisceration of journalism and media jobs continued on Thursday with staff cuts at Vox Media’s NowThis, and at the Intercept, an investigation-focused publication launched 10 years ago with funding from the eBay founder Pierre Omidyar.In a “reduction in force” (RIF) statement reposted on X, the Intercept management said that, like many news outlets: &ld -
‘Breathtaking’ media layoffs continue with job cuts at NowThis and Intercept
via theguardian.comIntercept management announces 15 staff reductions, and NowThis Union reveals whopping 50% of staff laid offThe 2024 evisceration of journalism and media jobs continued on Thursday with staff cuts at NowThis, and at the Intercept, an investigation-focused publication launched 10 years ago with funding from the eBay founder Pierre Omidyar.In a “reduction in force” (RIF) statement reposted on X, the Intercept management said that, like many news outlets: “The Intercept is facing -
Take the money and run? I tested X’s paid-promotion model, and it was woeful
via theguardian.comGranted, a $50 investment wasn’t going draw in millions of clicks, but I expected more than just a few bots to show interestI run a small business. My company sells customer relationship management (CRM) software to other businesses. I’m always in search of leads and will try just about anything to find new clients that we can help. To that end, I recently wrote a book about CRM and created a landing page on my website where people – clients and prospects – can download i -
Former footballers broke UK advertising rules with CBD tweets, says ASA
via theguardian.comMatt Le Tissier and John Hartson recommended product but did not reveal they were being paidFormer footballers Matt Le Tissier and John Hartson broke UK advertising rules by posting promotional tweets about a cannabidiol (CBD) product without telling consumers they were being paid by its retailer, the industry watchdog has said.The Advertising Standards Authority (ASA) investigated complaints about a number of posts on X, formerly known as Twitter, promoting Supreme CBD, a company set up by form -
Super Bowl: Usher’s half-time show, the ads, Taylor Swift and everything but the football – as it happened
via theguardian.comThe R&B star went shirtless, rollerbladed and brought out Alicia Keys, Ludacris and Lil Jon for a career-spanning setlistSuper Bowl: 49ers v Chiefs – as it happenedIt won’t just be Usher performing tonight. Not only will the R&B star bring on some special guests (Alicia Keys is confirmed but also Lil Jon? Ludacris? Burna Boy?) but we’ll also see Reba McEntire sing the national anthem, Post Malone take on America the Beautiful and Andra Day belt out Lift Every Voice and -
Super Bowl commercials 2024: Aubrey Plaza having a blast to Christopher Walken talkin' – video
via theguardian.comTraditionally the most expensive ad slots of the year, the star-studded Super Bowl commercials featured Jennifer Aniston, Beyoncé, Ben Affleck, Aubrey Plaza, Christopher Walken – and Jesus (yes, Jesus).Super Bowl: Usher’s half-time show, the ads, Taylor Swift and everything but the football – live Continue reading... -
‘Suddenly it’s cool’: children believe use of influencers in gambling ads makes it seem fun
via theguardian.comStudy funded by Australian Research Council demonstrates need for strict advertising regulations, academics sayFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastChildren as young as 12 believe celebrities and influencers who are paid to promote gambling are making the practice seem safe, normal, attractive and fun, according to a new study.The study, funded by the Australian Research Council, heard from children who bel -
Australian media mourns Harold Mitchell, the man who ‘changed how advertising works’
via theguardian.comTributes flow for pioneer and ‘doyen’ of industry who has died at the age of 81Get our morning and afternoon news emails, free app or daily news podcastHarold Mitchell, the advertising industry figure known as Australia’s pioneering and most influential media buyer, has died, aged 81.The Melbourne businessman said in his autobiography that he and a few others “changed how advertising works” in Australia by separating the buying strategy from the creatives.Sign up fo
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