Advertising news

• Walmart subsidizing some vendors in price war with Amazon

  14-10-2019 21:27
  Hold on to your smartphone—the holiday price wars between Walmart Inc. and Amazon are heating up.Walmart, the world’s largest retailer, has introduced a program to temporarily lower the price consumers pay for some items on its marketplace site, where third-party vendors pay Walmart a fee to list their goods. The merchants selling on the site, however, will still be paid the same amount that was listed before the cuts, with Walmart subsidizing the difference, according to a desc
  
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• Disney+ tweets out nostalgic lineup for debut

  14-10-2019 21:17
  Disney+ is heading into the streaming wars ready to battle. On Monday morning, Disney+ took to Twitter to announce all the titles it will offer when the service launches on November 12, and it’s clear the video service is zooming in on a powerful marketing tactic: nostalgia.   The Disney+ Twitter account shared a brief video that flashes through a list of more than 600 titles, with a series of posts within the tweet highlighting individual films—starting with Disney classic
  
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• This week's agency moves, hires, and partnerships: October 14, 2019

  14-10-2019 21:04
  Serviceplan Group Middle East hired Akhilesh Bagri as executive creative director. Previously, he held positions at BBDO, JWT, Leo Burnett and FP7 on brands including HSBC, Coca-Cola, Mastercard, Emirates Airlines, HSBC, Sony, PepsiCo, Nestle and Mars.Gabriel Guedelha joins The Via Agency as senior creative, working on the Arm & Hammer, Perdue and Lowe’s business. Previously, he was a senior art director at 360i. He has also held positions at Deutsch, Saatchi & Saatchi and Wieden &
  
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• WPP's Geometry names new North American CEO

  14-10-2019 18:18
  Geometry, WPP's end-to-end creative commerce agency, promoted Tyler Murray to North American CEO. Murray was North American president and replaces Scott McCallum, who will become North American chairman, as part of what the agency called a planned succession.McCallum was named Geometry's chief executive of North America last year and previously served eight years as president and managing director of the agency's Chicago office. Murray joined Geometry in 2018 from DDB's Tracy
  
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• Omnicom and Publicis emerge as big winners in global Disney review

  14-10-2019 18:07
  The Walt Disney Co. has concluded its global estimated $2.2 billion media review with Publicis Media and Omnicom Media Group emerging as the big winners, according to several people close to the matter.Those people told Ad Age that Omnicom retained the planning and buying duties in the U.S. and Canada for Twentieth Century Fox Film Corp., Fox Searchlight Pictures and Fox Entertainment Group after winning those responsibilities in May. It also retained the media busi
  
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• The audience you’re missing out on when you overlook audio

  14-10-2019 15:42
  Think about how much you invest in understanding and reaching your target customer in this cord-cutting, voice-driven, earbud era. As demands for audience attention grow, cutting through the clutter seems to be more challenging every day.Smart speakers. Connected cars. Digital personal assistants. Our world is becoming increasingly screenless and voice-led. People now spend nearly a third of their waking hours with audio—and almost an hour more if they’re on certain platforms, such a
  
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• Beyond air miles: Emirates Airlines rewards customers for engagement

  14-10-2019 15:32
  Emirates Airlines believes it can do loyalty better and is evolving its offering to get more people on board.
  Most recently, this has involved a shift towards using the lifecycle of the customer to do more targeted messaging. Whereas much of the messaging in the app has been operation-focused in the past, such as around flight information, Emirates is now looking to engage customers at the moments where there is a “bigger chance for that instantaneous impulse purchase”.
  For example,
  
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• Reddit strikes sharing deal with Snap

  14-10-2019 15:00
  Reddit has struck a deal with Snapchat to have its content shared and shown on the photo sharing app, Reddit announced Monday. The feature will have niche appeal as it works only for people who have both a Reddit and Snapchat account. Shared Reddit content will be shown through a new sticker showcasing the Reddit logo. The deal will also drive Snapchat users to either the Reddit app or the app store to download Reddit. Reddit adds that it plans to make similar moves with companies like
  
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• NPS, footfall, martech: 5 killer stats to start your week

  14-10-2019 13:37
  1. Just 10% of brands in the UK excel at customer experience
  Only 10% of brands in the UK have a net promoter score (NPS) of 40 or more, with logistics, energy and water emerging as the worst sectors for delivering on customer satisfaction.
  Insurer NFU Mutual (70) is the company with the highest NPS in the UK. This is followed by First Direct (63), Volvo (49), Netflix (49) and Amazon (44).
  By industry, the tech sector has the strongest overall NPS (36), followed by automotive (31) and media (25
  
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• Fortnite goes into a 'black hole' and Facebook’s cryptocurrency is in crisis: Monday Wake-Up Call

  14-10-2019 11:58
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. You can get an audio version of this briefing on your Alexa device; sign up here. Fortnite goes into a ‘black hole’
  Teenage gamers all over the world went into meltdown yesterday (although their parents may have been secretly rejoici
  
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• The Top 5 creative brand ideas you need to know about right now: October 14, 2019

  14-10-2019 11:01
  Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about right now.5.Volkswagen: ‘Movie Star Confidence,' Adam&Eve/DDBVolkswagen vehicles inspire confidence—and recklessness—in their drivers. A series of spots from Adam&Eve/DDB features overly optimistic protagonists wading waist deep into trouble, often as their confused compatriots desperately try to stop them getting them all killed.   4.Air Canada: ‘Travel Li
  
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• Why a $32 million Louisiana race is all about Trump

  14-10-2019 11:00
  Editor’s note: Ad Age’s Campaign Ad Scorecard is taking a deep dive into political ad spending across federal and gubernatorial races throughout the 2019-20 election cycle. Dive even deeper at AdAge.com/CampaignTrail. It’s early days, but Ad Age is already calling a winner by a landslide: Louisiana, for its so-called “jungle primary,” in the Best Metaphorical Flourish race. The oddball system means that in Louisiana elections, instead of standard party-centric
  
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• The hidden truth about media rebates: Agencies are paying settlements, but they’re not being disclosed

  14-10-2019 10:00
  The general counsel of the Association of National Advertisers says there have been settlements stemming from audits of media agency contracts. The CEO of the 4A’s, the leading U.S. agency organization, says nearly a hundred audits have taken place, but agencies have yet to give any money back.The fact is, both of them are probably right, and that’s part of what’s wrong with U.S. media buying and client-agency relations today. Since the U.S. media rebate issue exploded in 2015,
  
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• A new book explores Richard Avedon's advertising legacy

  14-10-2019 10:00
  Richard Avedon took the kind of pictures that got people talking. His shot of a boa constrictor wrapping itself around a naked Nastassja Kinski remains one of the most sensational celebrity photographs of all time. His stark portraits—Marilyn Monroe, a bald beekeeper, Andy Warhol’s stitch-scarred stomach—have been drawing gasps for more than 40 years. And, of course, his photos of Brooke Shields had everyone whispering about what got between her and her Calvins. That 1980
  
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• Sports Direct, Weetabix, Direct Line: Everything that matters this morning

  14-10-2019 08:55
  Sports Direct calls for investigation into power of Adidas and Nike
  Sports Direct is calling for a market review of the sportswear industry, highlighting the dominance of Adidas and Nike.
  In a statement, the Mike Ashley-owned retailer says it believes the industry as a whole would benefit from a wide market view by the appropriate authorities in both the UK and Europe.
  “The sports industry has long been dominated by the must-have brands such as Adidas,” it says.
  “These must-ha
  
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• Netflix, Unilever, O2: Everything that matters this morning

  14-10-2019 08:55
  Netflix misses subscription targets as it brushes off ‘streaming wars’
  Netflix has missed its subscription targets for the second consecutive quarter, adding 6.8 million paid subscribers in the three months to 30 September, below its seven million estimate.
  The streaming giant explained that subscription growth in its domestic US market is yet to bounce back to the same levels prior to the company’s decision to increase prices in April, stating that with a membership base of 6
  
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• Lego, First Direct, Starling: Everything that matters this morning

  14-10-2019 08:55
  HSBC explores First Direct overhaul to compete with challengers
  HSBC is looking to overhaul First Direct in order to attract younger consumers and keep up with digital disruptors.
  Challenger banks such as Monzo have been gaining momentum as consumers enjoy in-app features such as automatic savings and real-time updates.
  Joe Gordon, First Direct’s chief executive, says the bank will make a series of changes over the next year to improve its services to become “more accessible to a wi
  
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• Channel 4, ITV, high street sales: Everything that matters this morning

  14-10-2019 08:55
  Channel 4 launches menopause policy for employees
  Channel 4 is launching its first menopause policy in an effort to normalise the issue.
  The policy will support employees experiencing menopausal symptoms such as hot flushes, anxiety and fatigue and was brought in by the channel’s in-house gender equality staff network 4Women.
  The broadcaster will give women access to flexible working arrangements and paid leave if they feel unwell because of the side-effects of ageing.
  Alex Mahon, the Cha
  
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• Asos, Amazon, Boohoo: Everything that matters this morning

  14-10-2019 08:55
  Asos caps ‘disappointing’ year with profit slump
  Asos has capped what it calls a “disappointing” year with a 68% fall in pre-tax profit to £33m, as investments it made in its platform disrupted growth.
  Revenue growth slowed to 13% year on year for the 12 months to 31 August, with UK retail sales up by just 15%, EU by 12%, US by 9% and the rest of the world by 12%. This is half the 26% growth seen in its 2018 financial year.
  Asos CEO Nick Beighton describes the year
  
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• How to succeed as a marketer abroad

  14-10-2019 08:00
  Are you ready to get outside your comfort zone, stretch your abilities and embrace a new culture? If the answer is yes, then an international career might be for you.
  The benefits are vast, from the chance to understand a new market inside-out to accelerating career progression, but there are challenges as well. Working in a new market requires curiosity, patience and an appreciation that what you learned at home may no longer be relevant.
  Adrian Farina, head of marketing for Europe at Visa, sta
  
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