Advertising news

• Facebook toasts creativity, diversity and community at Cannes Lions

  14-06-2019 21:00
  Next week, Facebook and Instagram will bring together diverse voices from communities around the world to host conversations about inclusivity and celebrate the positive change happening on these platforms.Stop by the Facebook Beach space throughout the week to get a front-row seat to sessions with industry leaders, explore how technology is transforming the future of creativity and more.Can you trust big tech? Hear industry leaders answer hard questionsJoin Business Insider senior advertising r
  
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• Procter & Gamble takes Secret in house as brand team replaces Wieden

  14-06-2019 20:59
  After parting with Wieden & Kennedy and trying WPP’s Berlin Cameron, Procter & Gamble Co. has landed on doing most of its work for Secret deodorant in house—saving a lot of money in the process.Speaking at a Deutsche Bank investor conference in Paris on Thursday, P&G Vice Chairman-Chief Financial Officer Jon Moeller said Secret “no longer has an agency of record. The brand team has become its own agency, bringing in nearly all advertising creation and media planning
  
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• Study: Cannes Lions is better than most events on gender diversity

  14-06-2019 18:11
  If you haven't picked up a copy of Ad Age's special Cannes issue yet, fear not: We're bringing 5,000 of them to the Riviera with us. Inside is an official guide to life outside the festival which will come in handy as you work your way through the chaos, predictions on what will win big, a thoughtful Q&A with Rich Silverstein, who will be honored with the Lion of St. Mark with his partner, Jeff Goodby, plus much more.If you'll be there like I will, don't hesitate to say hello,
  
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• Watch the newest commercials on TV from Google, Cadillac, Pepsi and more

  14-06-2019 18:07
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time on June 12.A few highlights: Cadillac says that “Hands-free driving isn’t the future, it’s the present.” Soccer parents get a little help from the Nest Hub smart display in the latest ad from Google. And Pepsi serves up a grilling-themed spot that ends with the tagline “Grab summ
  
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• Impossible Burger shortages hit White Castle and Red Robin

  14-06-2019 17:48
  Large restaurant chains Red Robin and White Castle are reporting shortages of Impossible Foods Inc.’s popular meat-free patties, even as the plant-based food producer embarks on a nationwide expansion with Burger King.Calls to a dozen Red Robins and the same number of White Castles on Thursday found that only two locations of each chain had Impossible Foods Inc.’s patties available, with no consensus from the others on when they’d get them back. Individual locations from New Yo
  
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• Opinion: Coming out to the agency (and the client)

  14-06-2019 17:14
  By my late 20s, I had already been arrested a few times—admittedly, I have lost count.As a young man, returning to New York City after college, I threw myself into activism. I came out loud and angry. My informal part-time job was as an AIDS activist with ACT UP, marching in the streets and protesting civil injustices. If I happened to get arrested along the way, all the better. ACT UP played a big part in my coming out story and in defining that time in my life.During the same time,
  
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• 4 simples ways to cut costs for your online business

  14-06-2019 16:00
  When you run a business online, you should always look for ways to cut costs. If you’re able to increase your revenue, you can maximize your earning potential and use the extra money to take your business even further. Imagine having the ability to multiply your income because you took the time to strategize where you could cut corners and see a major difference in the outcome.How you manage costs is the answer to whether or not you’ll increase your profit margins. If you’re la
  
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• The official Ad Age map of Cannes

  14-06-2019 15:37
  You only think you don't need a map of Cannes: From restaurants to record stores to rendezvous spots, we've compiled some deep cuts for veterans and must-dos for newbies. (Click the map to enlarge.)
  Armani Caffè
  La Croisette, 42 43 BD
  You’re going to need lots of A) ice cold beverages and B) caffeine. Armani Caffè, inside the namesake retailer, has the best iced coffee in Cannes. Chunga (La)
  24 Rue Latour-Mauborg
  Need a break from the Gutter Bar? La Chunga is right next
  
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• Cannes vets share their strongest festival memories

  14-06-2019 13:00
  Between the rosé, yacht parties, awards, workshops and interesting people, the Cannes Lions International Festival of Creativity is sure to stoke a few memories for those who’ve attended in the past.Here, 20 seasoned delegates share their most memorable moments from multiple excursions to the South of France. Their responses have been edited for brevity and clarity:Frederic Bonn, executive creative director, iCrossing
  Cannes count: Every year since 2005, except for 2009.&r
  
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• India and Pakistan in social media dogfight before cricket clash

  14-06-2019 12:53 via theguardian.com
  Pakistani channel releases spoof video of shot-down pilot, prompting outrage in IndiaIndia and Pakistan have had tempestuous relations since their birth as independent states. There have been wars, skirmishes, bad-natured exchanges, and prolonged diplomatic standoffs.Before their clash this weekend at the Cricket World Cup, this simmering neighbourly conflict has spilled into social media and TV advertising.Jazz TV advt on #CWC19 takes the Indo-Pak air duel to new level. It uses the air duel ove
  
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• The Official Ad Age Guide to Cannes

  14-06-2019 12:00
  Armani Caffè
  La Croisette, 42 43 BD
  You’re going to need lots of A) ice cold beverages and B) caffeine. Armani Caffè, inside the namesake retailer, has the best iced coffee in Cannes. Chunga (La)
  24 Rue Latour-Mauborg
  Need a break from the Gutter Bar? La Chunga is right next door! You can often score a seat and spontaneous dance parties have been known to break out. Plus it’s a front row seat to the Gutter’s runoff.Discotis
  2 Rond-Point Duboys D’Angers
  
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• Instagram’s too-good-to-be-true influencer. Plus, the ‘Stranger Things’ mystique: Friday Wake-Up Call

  14-06-2019 12:00
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.
  What people are talking about today
  Omar, a construction worker from Austin, Texas, became Instagram-famous for being a relatable middle-aged guy poking fun at the tropes of influencer culture; he photographed his coffee and took videos of his ride on an e-scooter. In a few weeks, the @justaconstruction
  
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• Small Agency, Big Idea: Lone Star Beer ‘Keeps You Texan’ in campaign from Callen

  14-06-2019 11:00
  Ahead of Ad Age's 10th Annual Small Agency Conference in New Orleans  July 30-31, we'll be turning the spotlight onto standout work from the industry's tiny but mighty creative players. We begin with Callen, the Austin-based shop of about a dozen staffers founded by Wieden & Kennedy vet Craig Allen. The agency created a new campaign for Lone Star beer's new low alcohol, low-cal beer featuring ads with a totally Texan vibe.
  Texas-based Lone Star beer, owned by Pabst Brewin
  
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• Climate change activists plan disruptive action at Cannes

  14-06-2019 11:00
  Extinction Rebellion, the environmental protest group that brought central London to a standstill in April, is heading to the Riviera for activity at Cannes Lions.A group of activists is understood to be setting off on bicycles from London today, to reach Cannes by Sunday (presumably not entirely by bike). According to one source with knowledge of the group, activities will include a “careers fair” on the beach.
  It's not clear whether the group plans large scale protests. E
  
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• Game 7 of the Stanley Cup Final is an all-timer for NBC

  14-06-2019 10:00
  While Boston sports fans robbed of the chance to indulge in their third victory parade in the last 230 days were devastated by the way the 2019 Stanley Cup Final closed out, advertisers who took the plunge in Game 7 couldn’t have been more pleased with Wednesday night’s results.According to Nielsen live-plus-same-day data, NBC’s broadcast of the St. Louis Blues’ 4-1 win over the Bruins averaged a whopping 8.7 million linear TV viewers and a 4.9 household rating, maki
  
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• Creatives you need to know: Swati Bhattacharya

  14-06-2019 09:00
  One of Swati Bhattacharya's most powerful campaigns drew from her own emotions—the sting she felt at being left out.As a divorced woman in India, Bhattacharya was not invited to participate in a ritual at the end of the Hindu festival Durga Puja, in which women dance and mark each other with vermilion powder; it was traditionally for married women only. Her mother, a widow, was also shut out of the festivities, as were single women, prostitutes and the transgender community.Bhattacharya, c
  
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• A Marketer’s Brief guide to Cannes

  14-06-2019 09:00
  Marketer participation at Cannes continues to rise, with brands planning to host more panels and events this year. But what exactly do marketers get out of the expensive getaway to the south of France?We address that question on this week's Marketer’s Brief podcast, which features a roundtable of Ad Age journalists breaking down what brands should know heading into this year’s festival. We also discuss how Publicis’ return after its Marcel-driven absence cou
  
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• Facebook reaches deal with advertisers over bad video metrics

  14-06-2019 00:45
  Facebook is ready to settle with the advertisers that sued the social network over its video-metrics malfunction, which was in many ways the start of an era of mistrust surrounding the company.In federal court in California this week, Facebook agreed to a deal with a group of marketers that had claimed the metrics errors led them to buy ads on the site based on bad information. In 2016, Facebook disclosed to top advertising partners that it had mistakenly inflated the average time people spent w
  
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