Advertising news

• Amazon U.S. online market share estimate cut to 37.7% from 47%

  13-06-2019 23:21
  EMarketer Inc., among the most widely cited sources for estimates of U.S. online retail sales, says it now expects Amazon to account for 37.7 percent of online commerce this year, the Information reported Thursday, down from a prior estimate of 47 percent.An Amazon spokesman said EMarketer reached out to the company’s analyst relations group after Chief Executive Officer Jeff Bezos disclosed that independent merchants accounted for 58 percent of gross merchandise sales on the retail site -
  
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• We need to talk about mental illness in our industry

  13-06-2019 23:19
  I first found out that my daughter had depression and anxiety during a family vacation two years ago. There we were, thinking we had the parenting thing somewhat under control, without a clue about what was really going on in our oldest child’s head.That’s the deal with mental illnesses. The signs can be hard to spot. In fact, nearly one in five U.S. adults lives with a mental illness and the ratios may be even higher for the creatively minded. That’s us. That’s our indus
  
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• Hearst Mags beefs up video team, Time’s déjà vu cover: Publisher’s Brief

  13-06-2019 20:23
  Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here’s the previous edition.Video stars: At Hearst Magazines, Michael Sebastian has been getting all the attention this week, thanks to his elevation on Monday from digital director at Esquire.com to editor-in-chief of Esquire overall (print and digital). But elsewhere in the glossy empire, two other
  
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• Watch the newest commercials on TV from Spectrum Mobile, Sherwin-Williams, VW and more

  13-06-2019 18:22
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time on June 11.Spectrum Mobile wants you to “Switch to the best network and keep your phone.” Sherwin-Williams asks “What do your walls say about you?” in a spot that promotes the paint brand’s ColorSnap Color ID—“color palettes curated just for you.” And Volkswagen
  
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• Cannes stalwarts share their fondest festival memories

  13-06-2019 18:01
  Between the rosé, yacht parties, awards, workshops and interesting people, the Cannes Lions International Festival of Creativity is sure to stoke a few memories for those who’ve attended in the past.Here, 15 seasoned industry execs share their most memorable moments from multiple excursions to the South of France. Their responses have been edited for brevity and clarity:Keith Reinhard, chairman emeritus, DDB Worldwide
  Cannes count: “I actually can’t count
  
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• Facebook presents Showcase

  13-06-2019 16:42
  At Facebook we believe that every good solution starts with a well-informed problem. Through conversations and feedback with our partners over the past year, we’ve been able to better understand the growing challenge of reaching audiences within a premium, brand-safe video environment.This challenge coincides with a growing trend in consumer behavior: premium video viewing, on demand. As streaming services command more consumer time and attention, younger audiences—particularly the s
  
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• Business Insider and eMarketer combine into one intelligence company

  13-06-2019 16:35
  Business Insider and eMarketer are taking their relationship to the next level with a merging of their intelligence units, as parent company Axel Springer invests in serving more corporate clients.On Thursday, Business Insider and eMarketer made their union official, after both had operated independently since being acquired by Axel Springer. Business Insider Intelligence, the research arm of the media company, and eMarketer will fall under the leadership of Business Insider CEO Henry Blodget, w
  
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• How to solve the e-retail puzzle and compete with Amazon

  13-06-2019 16:00
  It’s no secret that the advertising landscape is, well, chaotic. Everywhere you go, agencies and brands are making noise about different topics -- artificial intelligence (AI), augmented reality (AR), machine learning and influencer marketing, to name just a few. However, one topic that’s consistently part of conversations is e-commerce.As the retail marketplace continues to evolve, brands and organizations are rushing to better understand how they can find success, unlock revenue an
  
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• Live Nation exec charts the silent rise of his in-house team

  13-06-2019 14:00
  Live Nation, the Beverly Hills, Calif.-based event promoter and venue operator behemoth, has been quietly building its in-house team into a 400-person global powerhouse that helps brands show up in the live-music space.The parent of Ticketmaster and owner of festivals such as Bonnaroo in Tennessee, Governors Ball in New York, Austin City Limits in Texas and Lollapalooza in Chicago, now has a presence in 42 countries, with the in-house team extending to around 40 of those, according to Russe
  
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• Inside Live Nation's in-house shop

  13-06-2019 14:00
  Live Nation, the Beverly Hills, Calif.-based event promoter and venue operator behemoth, has been quietly building its in-house team into a 400-person global engine that helps brands show up in the live-music space.The parent of Ticketmaster owns the festivals Bonnaroo in Tennessee, Governors Ball in New York, Austin City Limits in Texas and Lollapalooza in Chicago. Live Nation now has some presence in 42 countries, with the in-house team extending to around 40 of those, according
  
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• Kraft’s contest for devious parents and Nike’s tribute to Kevin Durant: Thursday Wake-Up Call

  13-06-2019 12:00
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.What people are talking about today
  How do you get kids to eat salad? Kraft’s idea: Rebrand dressing as “frosting” for salad. Because “sometimes parenting means bending the truth,” Kraft says. As reported in the Ad Age Marketer’s Brief, Kraft is having a contest to choose&n
  
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• Fox, agencies join addressable TV consortium

  13-06-2019 12:00
  Fox is the latest TV network to join Project OAR, the TV consortium designed to standardize addressable TV buying.The group also announced the formation of an agency advisory committee that includes Publicis Media, Omnicom Media Group, GroupM, IPG’s Magna Global, Dentsu Aegis, Havas and Horizon Media.Project OAR, which stands for Open Addressable Ready, was established earlier this year to develop and deploy a new, open standard for delivering ads to individual households on smart TVs
  
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• Consultant Avi Dan on the state of the industry: 'The business is on the defensive'

  13-06-2019 11:00
  Go to just about any advertising industry event and you’ll likely see Avi Dan quietly slouching his way through the room, shaking hands, whispering in ears, chuckling and chatting up.An agency vet who started his own search consultancy in 2007, Dan brings with him nearly four decades of experience. The first 30 years were on the agency side. He’s spent time at WPP, at Berlin Cameron, at Saatchi, at Y&R. He was Havas Worldwide’s first global executive director. He’s wo
  
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• Recalling the Riviera at the dawn of the jet set age

  13-06-2019 09:00
  The Cannes Film Festival launched in 1946, the year after World War II ended. The event, like the founding of the post-9/11 TriBeCa Film Festival 56 years later, would go on to help revitalize the surrounding area and bring the region’s cinema into the world spotlight. The original Cannes Film Festival sputtered under mismanagement and wouldn’t return to the Croisette in 1948 or 1950.This tourism ad for the French Riviera, Provence and beyond ran in Holiday magazine exactly a decade
  
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• Creatives you need to know: Nathaniel Lawlor and Colin Selikow

  13-06-2019 09:00
  Nathaniel Lawlor and Colin Selikow proved that you can win the Super Bowl by avoiding the game altogether.The pair helped lead Skittles through its most daring antic to date—a Broadway musical that ran on this year’s Super Bowl Sunday (Feb. 3) and bit the hand that fed them. Its premise: Advertising ruins everything.On the surface, “Skittles Commercial: The Musical,” starring Michael C. Hall of “Dexter” fame, was a bold message saying “Screw you!”
  
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• Women's World Cup ratings take a hit as U.S. stomps Thailand 13-0

  13-06-2019 03:58
  At some point during the U.S. women’s soccer team’s 13-0 demolition of Thailand, perhaps in the interval between Alex Morgan’s third and fourth goal, it became apparent that Fox was going to have a hard time keeping viewers from straying. The ruthlessness with which the Americans took apart their overwhelmed opponents was such that even diehard soccer fans could be forgiven for looking elsewhere for a fairer fight—say, Indiana Jones vs. the fancy guy with the sword in &ld
  
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• Dish, Charter and Altice eye T-Mobile and Sprint assets

  13-06-2019 02:05
  Dish Network Corp., Charter Communications Inc. and Altice USA Inc. are among bidders for assets T-Mobile US Inc. plans to sell to win regulatory approval for its $26.5 billion takeover of Sprint Corp., according to people familiar with the matter.The companies are on a shortlist of bidders favored by the Justice Department, said the people, who asked to not be identified because the matter isn’t public. The antitrust division would be comfortable with cable companies buying the assets bec
  
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• Netflix takes step toward multimedia empire with new video games

  13-06-2019 01:56
  Netflix Inc. is unveiling new video games based on its shows, stepping up efforts to turn its streaming platform into a multimedia empire.Stranger Things 3: The Game, a title based on the popular teen series, will come out on July 4, the same day the third season of the show debuts. Netflix has also licensed “The Dark Crystal: Age of Resistance”—a prequel series to the 1980s Jim Henson film—for a game that will debut later this year. The company isn’t developing or
  
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• GroupM predicts U.S. political ads will significantly boost global spend in 2020

  13-06-2019 01:00
  As the U.S. gears up for the 2020 presidential election, political advertising is expected to become a big contributor to total advertising spend by the time election year arrives—not only domestically but globally—according to WPP’s GroupM’s Worldwide Media Forecast, “This Year, Next Year."The report predicts underlying growth of the global industry (excluding U.S. political advertising) to hit 4.6 percent in 2019 and 4.7 percent in 2020. But when U.S. po
  
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