Advertising news

• Going beyond the trend: The movements influencing design in 2019

  05-12-2018 18:12
  En vogue typefaces. Fashionable photographers. Shiny new mediums and technologies. On-trend colours. You’ll see these littered through every ‘hot design trends’ piece doing the rounds this time of year.
  These fashions come and go and do of course have a huge influence on the directions brands choose to take with their content. But design doesn’t need to be ‘on trend’ to land well. The latest trend won’t be right for the huge range of brands, causes and p
  
  Read more

• ‘Gritty, visceral, competitive’: Formula E gears up to move away from eco-friendly image

  05-12-2018 15:56
  Environmentally-friendly motor sport Formula E is undergoing a major brand refresh in an attempt to showcase it in a more exciting, grittier and competitive light.
  Launching this week, The Fiercely Driven campaign comes ahead of Season 5’s first race on 15 December and aims to ensure the electric car championship is known for more than just its sustainability credentials.
  “The brand campaign we are launching is consistent with [our brand purpose],” Formula E’s
  
  Read more

• Charlotte Rogers: House of Fraser’s decision to skimp on a festive ad is a false economy

  05-12-2018 15:44
  Mike Ashley delivered a damning verdict of the British high street when he faced MPs on Monday (3 December). He claimed that mainstream high streets were “already dead” and that department stores were stuck with “prehistoric rents” set before the internet, meaning that unless something drastic is done the British high street “won’t make 2030”.
  Reflecting on his £90m acquisition of House of Fraser, the Sports Direct boss told MPs on the housing, co
  
  Read more

• Iceland's banned palm oil advert should have aired, says ITV chief

  05-12-2018 14:11 via theguardian.com
  Carolyn McCall said it was ‘ludicrous’ ad seen 65m times online could not run on TVThe chief executive of ITV has said she believes Iceland’s controversial anti-palm oil festive campaign should have been allowed to air on TV.As part of its festive campaign the discount supermarket struck a deal with Greenpeace to rebadge an animated short film featuring an orangutan and the destruction of its rainforest habitat at the hands of palm-oil growers. Continue reading...
  
  Read more

• Advertisement

• Mark Ritson: The story of digital media disruption has run its course

  05-12-2018 12:13
  Your boss ushers you into her corner office, smiles and then hands you a two-page document. You scan it. It’s your performance review and annual pay rise.
  On page one you are scoring a solid B across all the key metrics. Not bad. On the next page is your new salary for 2019. You were on £32,942 when you walked into the office. You’ll be on £33,300 when you walk out. You’ve won a 1% rise. How do you feel?
  Probably a mixture of gratitude and disappointment. It is a ri
  
  Read more

• Colin Lewis: Just because brands can doesn’t mean they should

  05-12-2018 08:23
  It costs more to acquire customers than to keep them. So driving loyalty makes sense as it drives profit. You don’t have to spend time and resources going out and finding new clients — you just have to keep the ones you have happy. And there is tonnes of data to back this up: research done by Frederick Reichheld of Bain & Company (creator of net promoter score) shows increasing customer retention rates by 5% increases profits by 25%.
  So, why then do so many brands have a deliber
  
  Read more

• How Adidas is evolving dark social to stay ahead of the game

  05-12-2018 08:00
  Florian Alt is a self-proclaimed “football fanatic” and Adidas “life-timer”. He joined the company 20 years ago and believes both factors are key to his current role as vice-president of global brand communications for its football business.
  “I have grown up with the three stripes. My dad worked at the company so I never wore any other sports gear and it’s on the doorstep of the city where I come from,” he explains. “And I truly believe in what th
  
  Read more

Follow @advertising_uk1 on Twitter!