Advertising news

• Martin Sorrell's exit leaves too many unanswered questions

  16-04-2018 20:00 via theguardian.com
  Uncertainty over the background to the WPP boss’s departure may well create problems to comeHow does this work? The board of a FTSE 100 company launches an inquiry into allegations of “personal misconduct” against its chief executive. It goes to great lengths to show it is doing things by the book by hiring an outside legal firm to conduct the investigation and retaining two others to act as advisers. Then, before a meeting of the directors to consider the findings of the inqui
  
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• Martin Sorrell's resignation triggers 6.5% slide in WPP shares

  16-04-2018 18:25 via theguardian.com
  Market reacts to uncertainty over succession at world’s largest advertising businessWPP: breaking up world’s top advertising group could net £22bnSir Martin Sorrell’s abrupt resignation from WPP triggered a 6.5% slide in the group’s share price on Monday as investors mulled the uncertain future of the world’s largest advertising business.Sir Martin, who founded WPP 33 years ago, resigned with immediate effect on Saturday amid an investigation into allegations
  
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• How Siemens is evolving its employer brand to attract new talent

  16-04-2018 18:05
  As businesses fight to attract and retain talent in both existing and emerging markets, Siemens is focusing on its employer brand in an effort to change the way people view the company and compete against the likes of Google.
  This is why Rosa Riera was brought on as vice president of employer branding and social innovation three years ago, to oversee the transformation of the Siemens employer brand and bring a new relevance to the business.
  Speaking to Marketing Week, Riera says the shift to dig
  
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• Urgent change is needed at WPP despite Sorrell’s transformative legacy

  16-04-2018 16:47
  The shock exit of Sir Martin Sorrell from WPP over the weekend has shaken the advertising industry. The man who once said the only way he would leave was by being “carried out of the glue factory”, appears to have changed his mind and is instead set to “retire”.
  It’s impossible to underplay the impact Sorrell has had on the ad industry. The story of how he built WPP up from a Kent manufacturer of wire baskets to the world’s biggest advertising company is well
  
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• WPP: breaking up world's top advertising group could net £22bn

  16-04-2018 16:35 via theguardian.com
  How Sir Martin Sorrell’s sprawling empire breaks down – and who could succeed him•Martin Sorrell’s resignation triggers 7% slide in WPP sharesSir Martin Sorrell’s resignation has raised the question of whether his successor will be able to stop a breakup of the world’s largest advertising group.A number of names have emerged as potential runners and riders, including the Informa chief executive Stephen Carter, who has worked at Ofcom, cable firm NTL and at WPP&
  
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• Facebook ad feature claims to predict user's future behaviour

  16-04-2018 16:24 via theguardian.com
  Social network criticised over feature that targets users who are likely to switch to an advertiser’s rival’s productFacebook has been criticised for hiding an advertising product that claims to be able to predict users’ future behaviours and target messages at them in an attempt to alter those behaviours. The product, named “loyalty prediction” by Facebook, is part of a suite of capabilities enabled by a machine learning-powered tool called FBLearner Flow. That too
  
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• GDPR: Third-party data and privacy notices – sign up for our latest webinar

  16-04-2018 15:30
  There is just over a month before companies are required to comply with General Data Protection Regulation (GDPR) and there are still plenty of questions about what brands need to do to avoid suffering the consequences of non-compliance.
  Join us on Thursday (19 April) at 1500 when we will delve deeper into questions around third-party data, privacy notices and the essential things you need to do in the final weeks before the 25 May deadline.
  Join Marketing Week editor Russell Parsons, Fedelma Go
  
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• Ryanair is advertising more than 200 cabin crew jobs across the UK - how to apply - Croydon Advertiser

  16-04-2018 12:36
  Croydon Advertiser
  Ryanair is advertising more than 200 cabin crew jobs across the UK - how to apply
  Croydon Advertiser
  Ryanair has announced it is recruiting more than 200 staff members for its bases throughout the UK in the coming months. The budget airline is holding three cabin crew opportunity events in London in a bid to recruit more staff. The events are planned ...en meer »
  
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• YouTube, Disney, data transparency: Everything that matters this morning

  16-04-2018 08:30
  IPA calls for suspension of micro-targeted political ads
  The IPA is calling for a stop to “opaque and unaccountable” micro-targeted political advertising.
  The UK trade body wants the UK Electoral Commission and political parties to address the issues of ads being targeted at users based on their data.
  The IPA is also calling for all political advertising creative work to be listed for public display in a bid to increase transparency.
  Sarah Golding, the IPA president, says: &ldqu
  
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• YouTube, Disney, Bank of England: Everything that matters this morning

  16-04-2018 08:30
  IPA calls for suspension of micro-targeted political ads
  The UK advertising trade body is calling for a stop to “opaque and unaccountable” micro-targeted political advertising.
  The Institute of Practitioners in Advertising (IPA) is calling for the UK Electoral Commission and political parties to stop ads being targeted at users based on their data.
  IPA is also calling for all political advertising creative work to be listed for public display in a bid to increase transparency.
  S
  
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• WPP, Wetherspoons, Channel 4: Everything that matters this morning

  16-04-2018 08:30
  WPP faces possible breakup
  The world’s largest advertising group WPP could be broken up following the departure of founder and chief executive Martin Sorrell over the weekend.
  According to reports in The Guardian, Sorrell’s decision to leave the company before the findings of an investigation into the improper use of company funds and improper personal behaviour have been delivered, could be viewed as a potential catalyst for the break up of the advertising giant.
  Sorrell is rep
  
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• WPP, Facebook, Channel 4: Everything that matters this morning

  16-04-2018 08:30
  WPP faces possible breakup
  The world’s largest advertising group WPP could be broken up following the departure of founder and chief executive Martin Sorrell on 14 April.
  According to reports in The Guardian, Sorrell’s decision to leave the company before the findings of an investigation into the improper use of company funds and improper personal behaviour have been delivered, could be viewed as a potential catalyst for the break up of the advertising giant.
  Sorrell is reportedly in
  
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• P&G, Snapchat, Pfizer: Everything that matters this morning

  16-04-2018 08:30
  P&G expands its consumer health business with Merck deal
  Procter & Gamble is to acquire the consumer health business of German pharmaceutical giant Merck for around €3.4bn (£3bn) in a deal that adds vitamins and minerals to its over-the-counter (OTC) medicine business.
  P&G says it sees the deal as an opportunity to expand its consumer healthcare business, while also bringing expertise to the company in the shape of strong health care commercial capabilities, technical skil
  
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• Facebook, Starbucks, Apple: Everything that matters this morning

  16-04-2018 08:30
  Facebook takes major step on the path to GDPR compliance
  Facebook will change the way it targets ads as part of the company’s first major step toward GDPR compliance ahead of the new regulations kicking in on 25 May.
  From this week, the social network will ask its users to agree to its updated terms of service and data policies and to review information they’ve shared on the platform.
  Facebook will also no longer be able to process news feed posts for ad-targeting purposes, unless th
  
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• Amazon, P&G, Diageo: Everything that matters this morning

  16-04-2018 08:30
  Amazon ranked ‘most valuable’ global retail brand
  Amazon, McDonald’s and Alibaba have topped WPP’s inaugural BrandZ top 75 most valuable global retail brands ranking, with Starbucks, The Home Depot and Louis Vuitton also featuring in the top 10.
  According to WPP, retail brands have been growing their value 35% faster than non-retailers over the last 10 years.
  The top 75 brands – which also include Nike, Subway, eBay and Aldi – are worth over $1 trillion i
  
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• From mountains to cities: How The North Face is looking to engage a new community

  16-04-2018 08:05
  In order to remain viable, a business like The North Face obviously has to sell products. And Kathy Hines, the brand’s newly-appointed vice-president of marketing and strategy, admits she’d be lying if she were to say anything different. But beyond that, she believes the business has an opportunity to make a difference, and so she has also taken on a much bigger task: to make sure the 50-year-old outdoor brand has a legacy and leaves something behind that her and her team can be
  
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