Advertising news

• L’Oréal, McDonald’s, M&S: 5 things that mattered this week and why

  17-11-2017 15:53
  L’Oréal talks sense on ‘digital’ marketing
  L’Oréal has a new European marketing boss in Stéphane Bérubé and he took the opportunity on his first meeting with the marketing press to talk about his priorities for the company. One of his biggest is a strategy he calls O+O – or how to drive sales for both online and offline. Currently about 20% of L’Oréal’s sales come through ecommerce channels, but the company wants
  
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• John Lewis Christmas ad accused of plagiarism by Mr Underbed author

  17-11-2017 08:47 via theguardian.com
  Chris Riddell points out similarities between Moz the monster and a character from his 1986 picturebookA renowned writer and illustrator of children’s books has suggested John Lewis may have plagiarised one of his stories for its latest Christmas advert, which was launched to great fanfare last week. Chris Riddell, who until recently was the children’s laureate, posted his own version of the advert on social media, comparing it to scenes in his similarly themed book Mr Underbed. He p
  
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• How Mars is expanding Maltesers’ diversity agenda to all its brands

  17-11-2017 08:30
  Mars has been at the vanguard of UK advertising’s drive to do a better job of representing society in its creative output.
  Its Maltesers brand won Channel 4’s first competition aiming to encourage brands to show more diversity in their advertising and subsequently aired a series of ads with people with disability at their heart. That led Maltesers to win Marketing Week’s ‘Brand of the Year’ award at this year’s Masters of Marketing awards, alongside a host of
  
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