Advertising news

• Ikea: Criticism of campaigns that champion diversity only pushes us on

  14-11-2017 18:20
  Ikea has been running its ‘The Wonderful Everyday’ campaign for the past four years and credits it with bringing more personality and understanding of what the brand stands for to the UK market. And it says a big reason it has been successful is its focus on diversity.
  The company’s most recent TV spot, ‘Hooray! To the Wonderful Everyday’ features a family celebrating life’s small victories and simple pleasures. Created by agency Mother, it has been widely pra
  
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• Mytaxi’s CEO on how it plans to ‘capitalise’ on Uber’s London failings

  14-11-2017 16:36
  When the news broke in September that Transport for London (TfL) wouldn’t be renewing Uber’s licence to operate in London, the controversial decision split Londoners. While a petition against the ban resulted in thousands of signatures, there were also plenty of voices on social media backing TfL for making a brave decision.
  TfL found Uber to no longer be “fit and proper” to hold a licence in the UK capital due to its suspect approach to reporting serious driver offences
  
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• Sportswear maker Puma accused of defacing 17th century Indian buildings

  14-11-2017 15:24 via theguardian.com
  Historians outraged after heritage sites in Delhi’s old quarter were spray painted as part of a shoe commercialGlobal sportswear giant Puma has been accused of irreversibly damaging 17th-century architecture in Delhi’s old quarter as part of an advertising stunt to promote a new line of shoes.Large colourful murals were spray painted on to the facades of several buildings in Old Delhi for the shoe campaign, which Puma says “captures the grit of Indian streets”. Related: C
  
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• Marketoonist on trying to appeal to millennials

  14-11-2017 14:51
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on trying to appeal to millennials appeared first on Marketing Week.
  
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• Making marketing a career option for people from socially diverse backgrounds

  14-11-2017 11:32
  Among the many diversity challenges marketing faces, social diversity is seldom discussed. It’s safe to say in many cases the majority of marketers do not share the social class of many of their customers.
  The Marketing Academy Foundation wants to address this under representation. It has two objectives: to fund marketing apprenticeships for people from disadvantaged backgrounds and increase awareness of marketing as a career among people who wouldn’t be likely to ever consider it an
  
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• Paddington does not get sworn at in Christmas ad for M&S, says watchdog

  14-11-2017 11:13 via theguardian.com
  Ad caused social media furore after some viewers misheard words ‘thank you, little bear’It’s official: Marks & Spencer’s Christmas ad does not feature Paddington bear being sworn at, according to the UK advertising watchdog.M&S’s festive campaign features the accident-prone Paddington mistaking a bearded burglar for Santa Claus. The lovable bear ends up helping the criminal, played by the actor Mark Benton, return presents he stole and gives him a marmalade
  
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• Race discourse and advertising: UK, we have a problem - CampaignLive

  14-11-2017 09:37
  CampaignLive
  Race discourse and advertising: UK, we have a problem
  CampaignLive
  The reaction to three recent ads featuring black or mixed raced families reveals the depth of the UK's race discourse problem. Katie Mackay and Hermeti Balarin. November 14, 2017. How long? 2-3 minutes. There have been three ads recently that reflect ...
  
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• M&S is the UK’s top storytelling retailer

  14-11-2017 08:30
  Building a coherent narrative around a brand and its purpose helps businesses connect with consumers in a more meaningful way, one which brands hope will help them forge long-lasting and fruitful relationships. At Christmas this becomes all the more important as brands – and particularly retailers – look to win consumers’ hearts as well as their wallets.
  You only have to look at the endless stream of elaborately constructed Christmas ads to hit our screens over the past week to
  
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