Advertising news

• John Lewis puts focus on social media with 360 ad trial and new hire

  20-09-2017 17:39
  John Lewis is trialling 360 video as part of a broader focus on social marketingJohn Lewis is in the process of hiring a head of brand and social marketing as it looks to up its focus on social media and differentiating the shopping experience.
  The move comes after Rachel Swift, who was head of brand marketing, left to take on a new role as brand director and head of creative at O2. She has been at John Lewis since 2010 and spent four years in her most recent role, but John Lewis looked externa
  
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• Mark Ritson: Spreadsheet jockeys are misunderstanding the marketing funnel

  20-09-2017 16:13
  In an era when many traditional marketing and advertising conferences are underwhelming it’s clear that Dmexco – the digital marketing exposition and conference – is rising in both its influence and attractiveness. The annual event in Cologne is rapidly acquiring a marquee place not only in the calendars of the digerati but also the broader marketing community too.
  Among the 570 speakers last week in Germany were some of the biggest names in the business including senior media
  
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• The Body Shop on how its new owners are trying to revive its ‘activist spirit’

  20-09-2017 15:50
  The Body Shop is looking to return to its roots as a purpose-driven retailer after admitting it has struggled in the market amid newer rivals that are “speaking louder”.
  Earlier this year, The Body Shop was sold by L’Oreal to Brazilian firm Natura in a deal believed to be worth £885m. Sales at the company sank 5% to £813m in 2016, down from £854m the year before. In truth, its performance outside of the UK has been suspect for quite some time, while many of it
  
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• Morrisons on how staff are inspiring both its marketing and turnaround

  20-09-2017 15:02
  With seven consecutive quarters of growth under its belt, the turnaround at Morrisons is in full flight. For the first six months of the year, its pre-tax profits jumped 40% to £200m while like-for-like sales rose 3%, compared to a rise of just 1.4% in the previous year.
  Morrisons has prospered by creating a consistent price strategy and prioritising its fresh food offer in-store. It has also been boosted by its deal to supply Amazon Fresh with own-label products, with the partnership lead
  
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• How marketers are stepping up to take control of media

  20-09-2017 08:30
  Just a year ago, YouTube was seen as a safe place to put ad dollars and the idea that Facebook could miscalculate the success metrics it gave to advertisers seemed out of the question. However, after well-publicised advertising scandals hit both Google and Facebook in 2017, as well as the Association of National Advertisers’ investigation into rebates and Procter & Gamble marketing boss Marc Pritchard’s seminal speech about media transparency, marketers have realised they have lo
  
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• Aviva campaign designed to ‘make Britain’s roads safer’ banned for promoting dangerous driving

  20-09-2017 01:01
  An Aviva campaign designed to “make Britain’s roads safer” has been banned by the ASA for encouraging unsafe driving.
  The ‘Good Thinking’ campaign, which was created by Adam&EveDDB, featured ex-Formula 1 driver David Coulthard disguised as a rogue taxi driver who disturbs unwitting passengers with his unsafe driving. The customers are then shocked as Coulthard demands a payment for the ride before revealing his true identity.
  The idea behind the campaign was tha
  
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