Advertising news

• Apple blocking ads that follow users around web is 'sabotage', says industry

  18-09-2017 14:34 via theguardian.com
  New iOS 11 and macOS High Sierra will stop ads following Safari users, prompting open letter claiming Apple is destroying internet’s economic modelFor the second time in as many years, internet advertisers are facing unprecedented disruption to their business model thanks to a new feature in a forthcoming Apple software update. iOS 11, the latest version of Apple’s operating system for mobile devices, will hit users’ phones and tablets on Tuesday. It will include a new default
  
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• Stereotypical TV ads ‘causing resentment’ among consumers

  18-09-2017 09:00
  Brands are still out of touch with consumers when it comes to portraying gender in TV advertising and it’s causing resentment among men and women, according to a new study.
  These attitudes are unveiled today (18 September) as part of Havas Creative’s latest Prosumer Study, “The Future Is FeMale”, which seeks to analyse how far gender equality has come. The study surveyed more than 12,000 men and women in 32 countries.
  In the UK, almost half (41.5%) of women surveyed said
  
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• Robin Bonn: Don’t miss out as agencies finally toughen-up

  18-09-2017 09:00
  When the truth isn’t obvious, sometimes we need an insane caricature to see the point – like Donald Trump kindly donating himself to political satire.
  So when a cautionary tale arrives like a brick through the window, it’s our duty to listen.
  Are you sitting comfortably? Then grab some popcorn, peep through your fingers and let’s find the moral.
  How not to choose an agency
  I recently saw a vague and insulting pitch request on LinkedIn. Heartwarmingly, your confident agenc
  
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• Toys R Us, Guinness, Uber: Everything that matters this morning

  18-09-2017 08:44
  Toys R Us files for bankruptcy protection as its struggles continue
  With three months to go until Christmas, Toys R Us has filed for bankruptcy protection in the US and Canada as the kid’s retailer struggles with huge debts, increased competition from the likes of Amazon and pressure from suppliers.
  Toys R Us, which has 1,600 stores globally and employs more than 60,000 staff, claims its operations outside of the US and Canada won’t be effected by the move. The proceedings are d
  
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• Thomson, Twitter, Sainsbury’s: Everything that matters this morning

  18-09-2017 08:44
  Thomson kicks off campaign to communicate TUI rebrand
  Thomson has kicked off a campaign that aims to communicate its rebrand to TUI. The ad shows a man diving into clear crystal blue water with the message ‘Thomson is changing to TUI’. The 20-second spot, created by Young and Rubicam, is the start of a communications push that TUI hopes will explain the change, thus avoiding confusing consumers.
  Jeremy Ellis, marketing director at TUI UK and Ireland says: “The foundations for o
  
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• Snapchat, Ryanair, Google: Everything that matters this morning

  18-09-2017 08:44
  Facebook and Google set to be taxed differently by the EU
  EU finance ministers from 10 countries backed a plan over the weekend to start taxing the revenues of digital giants like Google, Amazon and Facebook, which have been accused of paying minimal tax.
  The plan would force major tech firms to start paying a tax on revenues in any country where they do business, instead of being taxed on profits that they currently report in often low-tax countries.
  But as all members have to agree on any plan
  
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• Google, Ryanair, Wetherspoons: Everything that matters this morning

  18-09-2017 08:44
  Google signs $1.1bn deal with HTCGoogle parent company Alphabet has signed a $1.1bn (£822m) deal with Taiwanese smartphone maker HTC in a bid to expand its own smartphone business.
  Under the terms of the arrangement, Google will acquire half of HTC’s smartphone research and development team, around 2,000 people, who will develop Pixel smartphones for the US company. 
  Google will also receive a non-exclusive license for HTC’
  
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• Facebook, Uber, Evans Cycles: Everything that matters this morning

  18-09-2017 08:44
  Facebook looks to change political advertising standards
  Last year’s US elections were certainly controversial, with Russia being accused of meddling by secretly promoting Trump to the American masses.
  Facebook CEO Mark Zuckerberg has now said his company will share 3,000 Russia-linked political adverts with US investigators, and has pledged to make political advertising more transparent on the platform in future.
  “We will work with others to create a new standard for transparency f
  
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• Should your brand launch a youth sub-brand?

  18-09-2017 08:31
  Marketers are always talking about wanting to appeal to millennials but a number of brands are now taking this a step further and launching sub-brands targeted specifically at this generation.
  Earlier this month, Vodafone unveiled Voxi, a mobile network designed specifically for under-25s. It offers young consumers three SIM-only mobile plans, with free data for social media apps such as Instagram, Facebook and Twitter.
  Dan Lambrou, who is heading up the Voxi brand, believes Vodafone needed to l
  
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• Hack your commute: Don’t buy into brain training

  18-09-2017 08:00
  Cast your eye around any commuter train and you will almost certainly see more than one person engaged in a sudoku puzzle, crossword or similar test of mental acuity.
  Some may even have shelled out for a subscription to play brain training games – apps and websites that offer simple tests of cognition professing to boost intelligence or ward off the onset of dementia.
  But the scientific evidence for the efficacy of brain training remains highly contested.
  In 2014, 70 leading neuroscientist
  
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• Channel 4 adverts to show viewers different sight loss conditions

  18-09-2017 01:01 via theguardian.com
  Adverts will have visual filters applied so viewers can experience macular degeneration and cataractsTV viewers will have the opportunity to experience what their sight would be like with various eye conditions on Monday night when Channel 4 airs a unique advert break.The broadcaster will show five commercials that will have different visual filters applied to them so the viewer can understand how their eyes would be affected by the most common eye conditions in the UK. Continue reading...
  
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