Advertising news

• What China's Live Streaming Crackdown Mean for Marketers

  25-05-2017 20:08
  
  Chinese authorities are cracking down on live streaming platforms and video producers this week in a hunt for content deemed too sexy, violent harmful to youth or even superstutious.The Culture Ministry there has said that it shut down 10 hosting platforms entirely. Authorities banned 547 live streamers and ordered 30,235 livestreaming accounts to shut down.There's big money involved in live streaming in China, with Credit Suisse putting the market at over $3.6 billion last year. Brands have be
  
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• Marketing is changing and agencies can’t keep pace

  25-05-2017 18:17
  
  Agencies are failing to evolve at the rate brands need. That is the clear conclusion of a new study into the client/agency relationship and how to make it fit for the future of marketing.
  The report, by UK-based market intelligence firm Creativebrief, questioned 50 agency CEOs and 50 brand CMOs about the changing role of agencies. It found that 68% of agency respondents and 72% of brands believe that ‘agency structures, processes and pace of delivery’ are not developing at the same r
  
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• How marketing is changing and why agencies are not keeping pace

  25-05-2017 18:17
  
  Agencies are failing to evolve at the rate brands need. That is the clear conclusion of a new study into the client/agency relationship and how to make it fit for the future of marketing.
  The report, by UK-based market intelligence firm Creativebrief, questioned 50 agency CEOs and 50 brand CMOs about the changing role of agencies. It found that 68% of agency respondents and 72% of brands believe that ‘agency structures, processes and pace of delivery’ are not developing at the same r
  
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• Walkers Crisps social media campaign backfires as trolls hijack competition

  25-05-2017 17:58
  
  Want to win tickets to the UEFA Champions League final*? Just reply with your selfie & #WalkersWave. *T&Cs apply: https://t.co/iNcmQAw9Zy pic.twitter.com/tKQqBPy9VN
  — Walkers Crisps (@walkers_crisps) May 25, 2017A Walkers campaign has been hijacked by consumers on social media, after the brand asked people to upload a selfie to potentially win tickets to the Champion’s League final.
  The #WalkersWave campaign allows consumers to tweet in a picture, after which a video is creat
  
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• How one brand is retaining its challenger status

  25-05-2017 16:48
  
  Coconut water might be growing in popularity but it is still a relatively niche product. According to IRI, household penetration has nearly doubled over the past two years, but still only stands at 7.5%. Compare that to other soft drinks, such as juice, where penetration is above 50% and its clear coconut water is still just a small player in the market.
  However, it is in strong growth. Coconut water saw sales rise by 8% in 2016, making it the second biggest contributor to growth in the chilled
  
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• International round-up: Budweiser’s military-themed bottles, Samsung uses VR to help the deaf

  25-05-2017 16:25
  
  Budweiser launches military-themed beer bottles in US
  Budweiser has launched a limited-edition aluminum beer bottle that’s got a camouflage design as it looks to tap into a wave of patriotism in the US this Summer.
  The beer giant says the bottle is a tribute to war veterans and military personnel, with the bottle design incorporating messages such as “We declare our gratitude” and lyrics from national anthem Star Spangled Banner.
  “Our goal is to remind Budweiser drinkers
  
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• Marketers call for ‘clear and consistent’ guidance on GDPR

  25-05-2017 14:42
  
  The marketing industry has now passed an important milestone, with exactly a year to go until the biggest change to data laws in a generation comes into force, and marketers are even less confident about their readiness now than they were three months ago.
  The EU’s General Data Protection Regulation (GDPR), which has been adopted into UK law in spite of Brexit, will come into effect from 25 May 2018 and involves higher maximum fines of 4% of global turnover for breaches.
  READ MORE: New onl
  
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• Channel 4 to run annual competition after ‘disappointment’ over dropped diversity campaigns

  25-05-2017 14:31
  
  Maltesers won the Channel 4 competition last year.Channel 4 says it was “disappointed” with shortlisted brands dropping their diversity-based campaigns after last year’s competition, and is encouraging brands to push forward with their plans by offering a cash incentive.
  The inaugural ‘Channel 4 Annual Diversity in Advertising Award’ is a long-term commitment from the brand to improve diversity in advertising every year until “at least” 2020.
  Each year
  
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• Digital advertising agency NMPi launches DQ&A brand in the UK - The Drum

  25-05-2017 11:58
  
  The Drum
  Digital advertising agency NMPi launches DQ&A brand in the UK
  The Drum
  Originally founded in the Netherlands, DQ&A has over a decade of experience in delivering digital technology and consultancy services in over 14 markets including Germany, South Africa, Australia and Spain. In 2015 they merged with NMPi's parent ...
  
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• Print advertising pressures ease at Daily Mail owner - London South East (registration) (blog)

  25-05-2017 08:46
  Print advertising pressures ease at Daily Mail owner
  London South East (registration) (blog)
  LONDON, May 25 (Reuters) - The owner of the Daily Mail newspaper said the rate of decline in print advertising had eased slightly in the first half of the year while online ad sales surged, helping the group to reiterate its 12-month targets. Daily ...en meer »
  
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