Advertising news

• Dentsu Names a New CEO Who Promises to 'Re-Establish Trust'

  19-01-2017 16:47
  
  Dentsu Inc. named a 36-year veteran of the Japanese ad giant as its new president and CEO, replacing the chief executive who resigned after the suicide of an overworked young employee exposed tough working conditions at the company and in Japan in general.The new CEO, Toshihiro Yamamoto, joined Dentsu in 1981. The company said he is the only president to have led all three domestic business domains -- media content, account services and business development. He replaces Tadashi Ishii, who had b
  
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• Helen Tupper: Don’t chase high salaries – a good fit is what creates happiness

  19-01-2017 16:35
  
  In this year’s Marketing Week Career and Salary Survey, we learn that just over 98% of us most value a good working environment, closely followed by fair rewards (97.6%) and challenging work (94.6%). While we are relatively balanced about what will keep us working with an organisation, there is a much more distinctive reason that will make us leave, with the majority of us putting our search to find better financial remuneration first.
  This creates a risky situation for our career happines
  
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• Dove: Going into schools isn’t about selling products but being authentic

  19-01-2017 16:07
  
  Dove claims it “walks the talk” when it comes to promoting positive self-esteem, as it launches a toolkit into schools to tackle body image anxiety among children.
  The toolkit was launched after research conducted by the Unilever-owned brand in collaboration with the YMCA and EdComs found that almost a third (30%) of UK secondary school pupils isolate themselves to avoid activities because of body image anxiety, with more than half (52%) worrying about how they look.
  The report, whi
  
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• The Masters of Marketing Awards returns better than ever in 2017

  19-01-2017 15:20
  
  The Masters of Marketing Awards is back and will this year be powered by Marketing Week.
  The Awards celebrate every aspect of a marketer’s job from strategy through to execution, while also rewarding excellence in key vertical sectors and in tackling some of the biggest issues and challenges brands face.
  In addition to those brands recognised for their mastery of these disciplines, the “Special Masters” awards will be handed out by our jury of top marketers for the best market
  
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• What are you worth? Use our salary calculator to find out

  19-01-2017 10:38
  The post What are you worth? Use our salary calculator to find out appeared first on Marketing Week.
  
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• Salary Survey 2017: The gender pay gap increases

  19-01-2017 08:00
  
  Despite efforts to focus on diversity and supporting women to succeed in the industry, the pay gap between male and female marketers has widened from 20.8% in 2016 to 22.4% in 2017.
  “I’m disappointed that the gap is that big,” says Annabel Venner, global brand director at insurance provider Hiscox. “There’s a huge number of steps being taken in the right direction and this year firms will have to publish figures of their pay gaps, so there&
  
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• Salary Survey 2017: Marketing is still misunderstood by businesses

  19-01-2017 08:00
  
  Marketing is still seen as a cost rather than an investment by businesses, according to more than half of marketers responding to Marketing Week’s annual Career and Salary Survey.
  Despite efforts across the industry to break down internal silos and encourage inter-departmental collaboration, 61.8% of marketers believe marketing is only somewhat understood or not understood at all by their business as a whole.
  The survey of 3,435 marketing and digital professionals, conducted in colla
  
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• Australia Day billboards with girls in hijabs to appear nationwide after campaign raises $130,000

  19-01-2017 04:25 via theguardian.com
  
  Campaign plans to put up dozens of billboards across capital cities with surplus funding going to Indigenous organisationsA crowdfunding campaign has raised more than $130,000 to get a photograph of two young girls wearing hijabs at an Australia Day event on billboards across the country, and surplus funds will now go to Indigenous organisations.Last week the photograph of the two girls – taken at the Docklands celebration last year – was removed from a Melbourne freeway billboard af
  
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• Moneysupermarket.com had the most complained about ads in 2016

  19-01-2017 01:01
  
  It would appear twerking builders aren’t a hit with all Brits, with Moneysupermarket.com dominating the ASA’s list of the ten most complained about ads in 2016.
  With three ads in the top five – which racked up a combined total of 2,500 complaints – the financial brand’s ad featuring ‘Gary the Bodguard’ was deemed the most controversial with a whopping 1,063 complaints. The public primarily complained due to Gary’s “overtly sexual” danc
  
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• Moneysupermarket grabs most complained-about ad top spot again

  19-01-2017 01:01 via theguardian.com
  
  Dancing bodyguard Gary’s Michael Jackson-style crotch grab during ad for price comparison website riles TV viewers Moneysupermarket’s ad featuring a bodyguard busting out old-school dance moves and a crotch grab was the most complained-about TV ad in the UK last year.The TV ad, part of the brand’s “So Moneysupermarket” campaign about consumers who feel “epic” after saving cash using the price comparison website, features “Gary the bodyguard”,
  
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• The year ahead in marketing and digital: Part 2 – marketing trends

  19-01-2017 01:00
  
  Every year I pick out digital and marketing trends and developments which I think will shape the industry and its planning and thinking in the year ahead. Here are my marketing-specific trends for 2017. In part 1, I looked at broad macro trends affecting brands, and in part 3, I’ll look at digital.
  Marketing transformation
  The ‘death of digital’ debate rumbles on but certainly I have noticed brands talking not only about digital transformation but also about marketing transfor
  
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