Advertising news

• Brexit is making marketers cautious about hiring new staff

  18-01-2017 16:10
  
  Marketers are becoming more cautious when it comes to hiring new staff, the latest quarterly IPA Bellwether report has claimed.
  Given the uncertain economic impact of Britain leaving the European single market, the latest data suggests an impact on new hires. The net balance of marketers looking to hire new staff in the fourth quarter was 12.7%, down from a score of 16.4% in the third quarter.
  And when asked whether they expected overall employment to be higher, the same or lower at their compa
  
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• Sainsbury’s confirms departure of marketing director Sarah Warby

  18-01-2017 15:46
  
  After five year’s leading Sainsbury’s marketing division, Sarah Warby is set to quit the supermarket at the end of this month.
  Sainsbury’s CEO Mike Coupe thanked Warby, the former marketing director of Heineken UK, for her “great support over the years” and said she had “transformed” its approach to marketing. “In her time here she’s led the creation of some of our most memorable campaigns and I wish her all the best for the future,” h
  
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• The Real Adventure Unlimited...: Project Director (FTC)

  18-01-2017 15:04
  
  £40-45,000 pro rata, per annum + comprehensive benefits package:The Real Adventure Unlimited...:
  There’s no time like the present! The Real Adventure Unlimited is looking for talented individuals, like you, to help us deliver our vision.Bristol (City Centre), City of Bristol
  
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• Crowdfunding raises $100,000 for new Australia Day campaign with girls in hijabs

  18-01-2017 13:07 via theguardian.com
  
  Campaign hit original $50,000 fundraising target in first seven hours, while a separate petition calls to reinstate the Australia Day billboard
  Anti-racism campaigners have called for the return of an Australia Day billboard in Melbourne which was taken down after the company allegedly received threats over the inclusion of a photo showing two young Muslim girls.The billboard, which advertised an RACV-sponsored festival in Kings Domain Gardens, included rolling photographs: one showed two young
  
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• The year ahead in marketing and digital: Part 1 – macro trends

  18-01-2017 11:28
  
  Every year I pick out digital and marketing trends and developments which I think will shape the industry and its planning and thinking in the year ahead. Here are the general industry trends that make the cut in 2017. In part 2, I’ll look at specific marketing trends, and in part 3, digital.
  The F word
  I believe the guiding star for marketing and digital in 2017 will be ‘focus’.
  In part, this is because the economic outlook is uncertain so there is less appetite for risk and
  
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• Marketing Week is changing to meet your needs

  18-01-2017 08:00
  
  Describing the virtues of taking time out of the day-to-day running of a marketing department, one marketer recently channelled 80s movie character Ferris Bueller: “Life moves so fast, if you don’t stop and look around once in a while, you might just miss it.”
  The life of a senior marketer can be dizzying. It has also never been more exciting. Technology, data, digital disruption, economic vagaries, demand for greater accountability, media fragmentation, evolving societal
  
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• Mark Ritson: We should thank Byron Sharp, not attack him

  18-01-2017 08:00
  
  There’s nothing like starting the year with some heavyweight marketing fisticuffs. That was obviously what was going on in Marie Oldham’s head at the turn of the year as she penned her wonderfully hostile article for advertising trade magazine Campaign.
  Oldham, the esteemed chief strategy officer at VCCP, was meant to be promoting Volume 26 of Advertising Works – the collected case studies of the successful IPA Effectiveness Awards for 2016. But from the very outset of her art
  
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• Crowdfunding raises $50,000 for new Australia Day campaign with girls in hijabs

  18-01-2017 07:39 via theguardian.com
  
  Campaign hits fundraising target in first seven hours, while a separate petition calls to reinstate the Australia Day billboard
  Anti-racism campaigners have called for the return of an Australia Day billboard in Melbourne which was taken down after the company allegedly received threats over the inclusion of a photo showing two young Muslim girls.The billboard, which advertised an RACV-sponsored festival in Kings Domain Gardens, included rolling photographs: one showed two young girls wearing hi
  
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• Unilever: More than half of women believe men should lead ‘high stake’ projects

  18-01-2017 01:01
  
  New research by Unilever has claimed outdated gender stereotypes are not just held by men, but women too.
  The study, which interviewed more than 9,000 men and women across eight countries, shows an overwhelming 77% of men believe a man is the best choice to lead a high stakes projects. But, most surprisingly, more than half (55%) of the women polled believe in this mentality as well.
  READ MORE: Female marketing directors earn 17% less than male peers
  The research also shows men and woman strugg
  
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• Marketing budgets hold up amid growing uncertainty

  18-01-2017 01:01
  
  Marketers shrugged off political and economic uncertainty by increasing their ad budget forecasts at the end of 2016, but there are signs of wavering confidence as the government’s Brexit negotiations loom.
  More than a quarter (26.2%) of senior marketers indicated an increase in marketing budgets in the fourth quarter of 2016, compared to 13.4% who signalled a fall, according to the IPA’s quarterly Bellwether report.
  This means the net balance of marketers saying they would increase
  
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