Advertising news

• Google’s ad tracking is as creepy as Facebook's. Here’s how to disable it

  21-10-2016 23:30 via theguardian.com
  
  Google in June deleted a clause in its privacy settings that said it would not combine cookie information with personal information without consentGoogle has changed the way it tracks users across the internet so that it can now link people’s personally identifiable information from Gmail, YouTube and other accounts with their browsing records across the web. The company had previously pledged to keep these two data sets separate to protect individuals’ privacy.As first reported by P
  
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• DNA Recruit: Account Director - Global Network Agency - London

  21-10-2016 18:25
  
  £55000.00 per annum + bonus & benefits:DNA Recruit:
  We are looking for an Account Director with Shopper and Pharmaceutical experience to join the London office of a global activation agency.Our client is probably one of the world's largest activation, award-winning, multi-practice marketing agency who infl
  London
  
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• Marketing’s toughest jobs: Why innovation is key to cutting through

  21-10-2016 16:54
  
  Illustration credit: BloodBrosIn 2010, tobacco, the public sector, accountancy, law and financial services were singled out as the most difficult industries to market in a survey commissioned by Marketing Week. Six years on much has changed, so what is now considered the toughest sell?
  Societal concerns have evolved, technology has created a plethora of new opportunities for marketers – along with a new set of rules and regulations –  and
  
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• Tesco trials digital receipts and self-scanner tech that aims to reduce theft

  21-10-2016 16:15
  
  Tesco is trialling Tap&Tag technology, which replaces paper receipts with digital receipts when customers make a purchase at one of its stores.
  To use the system, customers simply tap on the Tap&Tag console at the checkout with any contactless bank card or NFC enabled phone. And following an online registration, a digital receipt is sent instantly via email, app or web portal to the customer’s chosen device. There is also an option for participating retailers to attach offers and p
  
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• YouTube takes a swipe at Facebook over silent videos

  21-10-2016 15:59
  
  YouTube has joined Snapchat in taking a swipe at Facebook over watching videos without sound. Both Facebook and Twitter autoplay video ads without sound, leaving users to click on specific videos and ad if they want to hear anything.
  YouTube said that 96% of its users now watch video with the sound on and that this “has an impact on advertising”.
  “People come to YouTube to watch video with the sound on. It is really important to not scroll with the sound off,” said Peter
  
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• Great Ormond Street charity pulls fundraising adverts from Russian channel RT

  21-10-2016 15:47 via theguardian.com
  
  Children’s hospital charity says it was unaware ad was running on TV channel linked to Russian governmentA children’s charity that said it was unaware its fundraising ads were running on the controversial Kremlin-backed TV news channel RT (formerly Russia Today) and has requested them to be taken off air.Great Ormond Street hospital children’s charity, one of the main RT advertisers according to unofficial Nielsen research supplied to the Guardian by industry sources, expressed
  
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• Tesco, Unilever and Asos: 5 things that mattered this week

  21-10-2016 14:15
  
  Tesco’s price spat sends Unilever’s brand perceptions plunging
  It made national headlines but was short-lived, as the pricing row between Tesco and Unilever ended within 24 hours. It was caused after Unilever reportedly raised the price of its products by 10% in a bid, it said, to offset the higher cost of importing caused by the weak pound following the Brexit vote. In response, Tesco decided to pull dozens of Unilever’s brands from its shelves.
  READ MORE: Mark Ritson &n
  
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• What Cancer Research UK learnt from its YouTube telethon

  21-10-2016 12:56
  
  Cancer Research UK’s Stand Up To Cancer campaign has extended its reach and engagement on YouTube, as it gives full control over the event to YouTubers and moves away from “generic” fundraising.
  Last year was the first time Cancer Research UK (CRUK) had run the event on YouTube as it looked for ways to talk about the campaign when it was not on TV. CRUK and Channel 4 run the telethon on TV every other year.
  At the time, CRUK said the activity was about testing how effective Yo
  
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• KFC moves on from ‘shouty’ messaging to build brand love

  21-10-2016 10:00
  
  KFC is shifting its marketing focus way from “shouty” messaging and “real” food to building brand love among consumers.
  It has introduced a new visual identity, created by BBH, which focuses on typography-led executions and has a Colonel stamp of quality. All communications are also characterised by a witty tone of voice.
  As part of the shift, KFC is releasing an outdoor poster with the headline ‘It’s f******n’ good’, which it says brings “a
  
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• Haymarket Media Group: Senior Sales Executive / Account Manager - Supply Management

  21-10-2016 02:00
  
  Dependent on experience :Haymarket Media Group:
  Haymarket are recruiting a Senior Sales Executive / Account Manager working for Supply Management / CIPS
  Twickenham, London (Greater)
  
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• Haymarket Media Group: New Business Executive - Marcomms Recruitment

  21-10-2016 02:00
  
  Dependent on experience :Haymarket Media Group:
  Haymarket are now recruiting for new Business executives. This role requires someone who loves getting on the phone and going out on meetings.
  Twickenham, London (Greater)
  
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• IAB Content Conference 2016 : Zoe Harris, Trinity Mirror Solutions

  21-10-2016 01:00
  Zoe Harris, Group Marketing Director, Trinity Mirror speaking at our Content Conference at The British Museum.
  
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• IAB Content Conference 2016 : Alex Wills, R/GA

  21-10-2016 01:00
  Alex Wills, Executive Director, Content Studio, R/GA, speaking at our Content Conference at The British Museum.
  
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