• Thinkbox: TV can gain credibility in wake of Facebook metrics scandal

    Distrust among marketers in the wake of the Facebook metrics scandal has only reinforced the credibility of TV, according to Thinkbox.
    The trade body says TV revenues totalled £5.27bn in 2016, a rise of 0.2% year on year and the seventh straight year of growth. Procter & Gamble was the most viewed TV advertiser in 2016 with 34.8 billion views, 14% more than its TV ads generated in 2015.
    According to Matt Hill, research and planning director at Thinkbox, the recent move by P&G&rsqu
  • L’Oréal looks to have a ‘bigger purpose than selling product’ with e-mentorship programme

    L’Oréal Paris is collaborating with The Prince’s Trust to launch its ‘All Worth It’ programme, an e-mentorship initiative designed to help boost young people’s self worth.
    The programme hopes to help 10,000 young people by “turning self-doubt into self-worth”. It is in response to figures released today (23 February) by The Prince’s Trust showing that one in three young people say they don’t believe in themselves, rising to 42% of you
  • Omnicom's TBWA Buys U.K. Hotshop Lucky Generals

    Omnicom Group's TBWA Worldwide has bought a majority stake in one of London's hottest agencies, Lucky Generals.The three founding partners of Lucky GeneralsHelen Calcraft, Andy Nairn, and Danny Brooke-Taylorwill remain in their roles and retain a significant minority share in the company.Lucky Generals and TBWA London will form a new TBWA U.K. Group, with the two agencies continuing to operate as separate companies. This is in contrast to Omnicom's deal between DDB and Adam & Eve in 2012, w
  • IBM’s Caroline Taylor: Embrace what makes you different

    “I’m keen to lead by example and I’m very much a ‘roll up your sleeves’ marketing leader,” says Caroline Taylor OBE, vice-president of global marketing and communications for IBM sales and distribution.
    “The last thing I ever want to do is sit in an office looking at spreadsheets. It’s very important to be authentic, so I try to make sure I don’t get caught up in the idea of being a role model. It’s all about how you can prevent people
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  • Keith Weed: We need comparable metrics in a digital world

    They say one swallow does not make a summer, but on the topic of viewability and fraud in digital advertising there seems to have been an encouraging flurry of swallows recently, and I hope we are gaining real momentum on this industry-defining issue. I for one am having an increasing volume of engaged discussions with fellow advertisers such as Vodafone, agencies like WPP and Omnicom, media companies like Facebook and Google, and many more.However, recently I also had a rather confused co
  • Marketoonist on ‘digital advertising and media transparency’

    Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
    See more of the Marketoonist here
    The post Marketoonist on ‘digital advertising and media transparency’ appeared first on Marketing Week.
  • The impact of image-based posts on social media insight

    Oreo generates buzz on social media through memes and visual communicationMemes and gifs are dominating social feeds, the rise of which could cause problems for those using social media for insight, as words diminish and image-based conversations become the new form of communication.
    More than 80 million photos are uploaded each day to Instagram and users watch six billion videos on Snapchat every day, according to Brandwatch, while Twitter says more than 100 million gifs were sha
  • The effect of image-based posts on social media insight

    Oreo generates buzz on social media through memes and visual communicationMemes and gifs are dominating social feeds, the rise of which could cause problems for those using social media for insight, as words diminish and image-based conversations become the new form of communication.
    Over 80 million photos are uploaded each day to Instagram and users watch six billion videos on Snapchat every day, according to Brandwatch, while Twitter says more than 100 million gifs were shared o
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  • Mark Ritson: Unilever resisting takeover is a win for responsible business

    This may sound a bit weird but I was genuinely chuffed when Kraft Heinz’s proposed deal to buy Unilever fell through this week. I’ve never worked for Unilever, don’t know anyone who works there and don’t really have much passion for their products.
    But what I do have, in increasing amounts, is an appreciation for the company and the way it does business. Specifically, I like very much how it handles brands and the egalitarian manner in which it manages its tax
  • The future of social insight

    Latest statistics show that 2.8 billion people were using social media by the end of 2016, up 21% from 2015, while in the UK 77% of people have a social media account.
    Brands are now using sophisticated techniques to exploit the market research potential of social media, whether that be linking people’s interests to purchase behaviour or gaining wider insight from the conversations, posts, complaints and compliments people post.
    Yet there are also challenges. The rise of image-b
  • Six auction sites' ads banned over misleading savings claims

    MadBid among those under fire as ASA investigation finds exaggerated claims across the sectorControversial auction website MadBid, which makes claims in full-page national newspaper adverts about brand new cars sold for under £500 or iPhones for less than £100, has been found guilty of misleading customers following an investigation by the Advertising Standards Authority.The ASA also found against five other “pay per bid” auction sites after a probe into the sector that i
  • Honda says ‘too many unknowns’ are halting the progress of driverless cars

    Honda is hoping a move to replicate the dealership experience through interactive online video ads will resonate with new drivers.
    Its new ‘Real View Test Drive’ content suite allows viewers to watch four separate online ads for Honda’s Jazz, Civic, HR-V and CR-V models, with each having a storyline tailored around the specific model’s primary driver.
    At any point in the interactive videos, which will be hosted on Honda’s website as well as on YouTube, users can pa
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  • Why YouTube’s move to ditch 30-second unskippable ads makes it ‘more powerful’

    YouTube’s move to no longer support 30-second ads that users can’t skip, highlights how the channel is moving away from its focus on attracting TV budgets, to up competition with Facebook and other online video sites.
    READ MORE: YouTube now wants to work with TV
    In a statement Google says it is committed to providing a better ad experience for users online and that the change will not affect shorter ads.
    “As part of that, we’ve decided to stop supporting 30-second unskip
  • ‘Marketers need to work harder’ insists Thinkbox CEO as brands drop diversity ads

    Thinkbox CEO Lindsey Clay says it’s “a great shame” that many of the brands shortlisted for Channel 4’s ‘Superhumans Wanted’ competition have since decided not to run the campaigns pitched at promoting diversity.
    The competition, announced in April last year, offered the winning brand £1m of commercial airtime throughout the Rio Paralympics. Every pitch had to prominently feature disabled talent and issues. Channel 4 expected between 20 and 30 applicant
  • Asda points to ‘encouraging signs’ as its sales decline slows

    Asda saw sales [at stores open for over a year] fall by 2.9% in the three months to 31 December, with the latest decline marking Asda’s 10th straight quarter of falling sales. However, despite the latest fall, it says it is “encouraged” by the numbers.
    The numbers mark an improvement on the third quarter, in which Asda’s sales fell 5.8%, while the struggling supermarket giant claims to have enticed 140,000 extra customers through its doors over the fourth quarter.
    &ldquo
  • How Adele Forced the Brit Awards to Turn Up the Volume on Social

    From Madonna falling backward down a flight of stairs during her 2015 performance to singer Jarvis Cocker baring his bum at Michael Jackson live onstage in 1996, the Brit Awards have always sparked cultural conversation.Run by the British Phonographic Industry, the awards are the U.K.'s more anarchic equivalent of the Grammys, attracting international talent to an event that was originally set up as a marketing tool to boost record sales in the post-Christmas lull.The social media potential of
  • How to pick the sporting brand ambassadors of the future

    Gabriel Jesus has seen his brand value soar since joining Manchester City in JanuaryOnly a few English football fans were talking about Gabriel Jesus one month ago. The 19-year-old striker, who joined Manchester City in January from Brazilian club Palmeiras, was highly rated and came with a £27m fee, but he was seen as back-up rather than a replacement for City’s long-time star striker Sergio Aguero.
    Within two games of making his debut, Jesus was on the teamsheet ahead of Aguero and
  • Trinity Mirror ‘explores new business model’ with ad-free subscription service

    Trinity Mirror has rolled out an ad-free subscription service for the Mirror in a bid to keep an “ongoing dialogue” with its readers and try out different business models.
    For £2.99 a month, users are able to access the Mirror’s website without seeing any banner ads, pop-ups or video ads. While messaging to promote the service is shown every 10 articles and to people with and without ad blockers enabled, it seems a clear attempt to get people who block ads to pay.
    It is
  • Four actions marketers should take to be a better leader

    While there are many styles of leadership there are some universal skills and ways of working that all marketers should consider.
    Matt Barker, coaching and operations director at K2, who will be speaking at Marketing Week Live next month, outlines four ways marketers can improve their leadership, to get more from their team in the near term and set the business up for future growth.
    Be crystal clear on goals
    Leaders are often guilty of not spending enough time setting up projects  and outl
  • Can loyalty exist in the grocery sector?

    Although consumers may have a favourite supermarket, more often than not convenience and location win out. In fact, new research finds that around one in six shoppers have switched their main supermarket over the past 12 months calling into question loyalty in the grocery sector.
    The study, of over 1,500 shoppers by retail marketing agency TCC Global, reveals that 16% of shoppers have switched their main store over the past year and 39% say it wouldn’t matter to them if the
  • Eurostar shifts marketing focus with campaign aimed at opening travellers’ minds

    Eurostar is returning to TV for the first time in three years with a new campaign that aims to talk up the benefits of travel through a campaign called ‘Travel state of mind’.
    The travel brand last aired a TV ad in March 2014 with its ‘Stories are waiting’ campaign, which focused on travel to Paris.
    The latest ad follows a young traveller and his friends as they experience new things. Viewers are urged to pack small, live big and to open up their ‘travel state of m
  • Unilever’s focus on long-term brand building was never going to fit with Kraft Heinz

    Unilever’s Sunlight brand is helping improve access to clean water to countries such as NigeriaKraft Heinz and Unilever surprised everyone last night (19 February) when they issued a statement saying they had “amicably agreed” not to go ahead with any deal.
    Kraft Heinz had tabled what the Financial Times claimed was a £115bn bid for Unilever, which was rejected, but had been widely expected to come back with a better offer. The CEOs of both companies had been in talks up
  • Big Brands Suspend, Limit Digital Advertising in UK After Report Saying It Helps ... - Hollywood Reporter

    Hollywood Reporter
    Big Brands Suspend, Limit Digital Advertising in UK After Report Saying It Helps ...
    Hollywood Reporter
    Jaguar Land Rover, Thomson Reuters and others have reacted to a report that ads have appeared on hate sites and next to YouTube videos from supporters of terrorist and extremist groups. Big-name advertisers, including car maker Jaguar Land Rover and ...
  • TV advertising optimisation service TVSquared raises $6.5m - Startups.co.uk

    Startups.co.uk
    TV advertising optimisation service TVSquared raises $6.5m
    Startups.co.uk
    TVSquared, a fast-growth start-up which measures and optimises TV advertising, has closed a $6.5m round led by private equity group West Coast Capital and the Scottish Investment Bank; the investment arm of Scottish Enterprise. Founded in 2012 and ...en meer »
  • HSBC, Snapchat, Samsung: Everything that matters this morning

    HSBC cuts pay of senior executives as 2016 profit slumps
    HSBC has cut the the pay of its top executives by £1m as Europe’s biggest bank is being investigated for money laundering offences.
    US regulators said it needed to toughen up its defences against financial crime. The warning comes after a £1.2bn fine from the US in 2012 for poor anti-money laundering controls and for “flouting US sanctions”.
    HSBC Holdings also reported a 62 percent slump in annual pre-tax pro
  • British Gas, YouTube, WhatsApp: Everything that matters this morning

    British Gas starts customer loyalty scheme
    British Gas is set to launch a £100m customer loyalty scheme that will include discounts on energy or Sky entertainment packages.
    The scheme will be offered to millions of customers and will launch in April, according to a memo sent to staff and seen by the BBC.
    Sarwjit Sambhi, British Gas managing director of UK Home, says in the memo: “We will be giving existing customers strong reasons to stay with us… This reinforces our commitme
  • Amazon, Google and Uber: Everything that matters this morning

    Google to make it harder for users to find pirate websitesSearch engines such as Google and Bing will make it harder for UK internet users to find pirated films and music as well as restrict the ease of illegally streaming sport.
    Both search engines have signed up to a new voluntary code of practice, which will ensure offending websites – such as Pirate Bay – are demoted in search results.
    The entertainment industry reached the agreement with the tech giants after
  • Advertising and alt-right propaganda | Letter

    In your intriguing piece on M&C Saatchi (How will the ad agency that demonised the left now take on the alt-right?, G2, 16 February), Matthew Collins is quoted as sceptical because he says: “No ad can convince people that their lives are better than they actually are.” But in the Soviet Union that is what happened. In Susan Richards’ revealing account of Russians waking up to reality when the iron curtain was lifted, Epics of Everyday Life, she asked a woman recovering
  • MealPal takes on Deliveroo and UberEats with subscription lunch service

    One day in 2015, Mary Biggins was strolling around Wholefoods and looked at the quantities of food it was serving. She wondered: What if her favourite pie restaurant could do the same, but at scale? And with that, the idea for MealPal was born.
    The startup, which launches in London this week, provides a lunch subscription service. And it has an unusual business model.
    The service costs £4.79 per meal on a 12-meal plan or £4.39 per meal on a 20-meal plan. While Deliveroo and UberEATS
  • Kraft Heinz Unilever deal: Good business or bad move?

    Kraft Heinz’s attempt to merge with Unilever has sent shockwaves through the FMCG industry.
    Unilever, which is worth more than £124bn, would help create a “leading consumer goods company with a mission of long-term growth and sustainable living” should it greenlight the merger, according to Kraft Heinz. It would also result in one of the biggest M&A deals of all time.
    But despite the news resulting in a record share price for the UK-based FMCG giant, Unilever has so
  • Nestlé focuses on going direct-to-consumers as ecommerce sales hit 5%

    Nestlé has credited its focus on innovation and marketing for helping its ecommerce sales almost double in four years.
    The company, which is behind brands including KitKat and Nescafé, says ecommerce now accounts for 5% of total sales, up from 2.9% in 2012. Ecommerce is one of the fastest areas of growth for the company, up by 18% last year – six times faster than its average growth. And if Nestlé takes Nespresso out of the equation – where ecommerce growth
  • Kraft Heinz tries to buy Unilever to create ‘leading consumer goods company’

    Kraft Heinz has approached fellow FMCG giant Unilever about combining the two groups to create a “leading consumer goods company with a mission of long-term growth and sustainable living”.
    Although Unilever has rejected the approach, Kraft Heinz says it will persist and “looks forward to working to reach an agreement on the terms of a transaction”.
    The surprise move has been welcomed by Unilever’s shareholders, with its share price rising by more than 15% to record
  • Kraft Heinz tries to buy Unilever in bid to create ‘leading consumer goods company’

    Kraft Heinz has approached fellow FMCG giant Unilever about combining the two groups to create a “leading consumer goods company with a mission of long-term growth and sustainable living”.
    Although Unilever has rejected the approach, Kraft Heinz says it will persist and “looks forward to working to reach an agreement on the terms of a transaction”.
    The surprise move has been welcomed by Unilever’s shareholders, with its share price rising by more than 15% to record
  • How Brands Targeted China's International Travelers During the Lunar New Year

    During the Lunar New Year in China, people head to their hometowns for family reunions, piling into cars, buses, trains and planes and braving epic traffic jams and generalized chaos. Workers have seven days off, one of two annual "golden weeks," as they're called, and everyone's on the move at the same time.But a new trend is emerging: Some people are getting away from it all and traveling abroad instead. And marketers are taking note.This year, 6.15 million Chinese people made overseas trips,
  • Comic Relief shifts focus from schools to social media to boost appeal among young people

    Comic Relief is rethinking its strategy around engaging younger people in its fundraising campaign, moving away from a focus on schools to instead reach them online and on digital platforms.
    The charity is partnering with online storytelling community Wattpad. It allows users to read and share stories online and has a total monthly audience of more than 45 million people. Three-quarters of Wattpad’s British readers are under 24.
    The Comic Relief campaign, which launches today (17 February
  • Comic Relief evolves its marketing strategy to boost appeal among young people

    Comic Relief is rethinking its strategy around engaging younger people in its fundraising campaign, moving away from a focus on schools to instead reach them online and on digital platforms.
    The charity is partnering with online storytelling community Wattpad. It allows users to read and share stories online and has a total monthly audience of more than 45 million people. Three-quarters of Wattpad’s British readers are under 24.
    The Comic Relief campaign, which launches today (17 February
  • Coca-Cola, HP & Pernod Ricard: 5 things that mattered this week

    HP on using Christian Slater for new anti-hacking campaignThis week HP launched a B2B campaign – titled ‘The Wolf’ – featuring Hollywood actor Christian Slater as a hacker who is trying to steal data through a fictional company’s printers.
    The ad, the first of a series focusing on vulnerable forms of technology, aims to show the various ways hackers can steal people’s data. Slater, meanwhile, looks like solid casting having previously starred in Amazon’s
  • Samsung Group Heir Jay Y. Lee Is Arrested on Bribery Allegations

    Samsung Group's Jay Y. Lee was formally arrested on allegations of bribery, perjury and embezzlement, an extraordinary step that jeopardizes the executive's ascent to the top role at the world's biggest smartphone maker.The Seoul Central District Court issued the warrant for Mr. Lee's arrest early Friday. Including procedural steps and appeals, it may take as long as 18 months for a trial and verdict. The decision was made because of the risk that he might destroy evidence or flee, a court spok
  • BuzzFeed on making digital shows break through at scale

    Whether it’s a 30-second clip on DIY channel Nifty or original drama series ‘Broke’ on YouTube Red, each month BuzzFeed video content clocks up over seven billion global views.
    One in six people in the UK now subscribes to one of BuzzFeed’s Tasty food channels on YouTube, while an episode of ‘Worth It’, the series that pits high-end items like a $1,120 cake against a budget alternative, can rack up more than 12 million views in a month.
    To put that
  • CMOs have the shortest tenure in the c-suite

    CMOs have the shortest tenure of any member of the c-suite, according to new research.
    The report, by recruiters Korn Ferry, found that the average CMO in the US stays in the job for just 4.1 years, behind the average for the c-suite of 5.3 years. That is half the average tenure for a CEO at eight years, and less than CFO, CIO and chief HR officer (CHRO).
    Part of the reason for this is down to the “exceptionally complex” nature of the CMO role, says the research.
    “Today’
  • Amazon Prime reveals revenues for first time

    Amazon has published figures for its Amazon Prime subscription membership service for the first time, revealing that its revenues hit $6.4bn (£5.2bn) in 2016.
    While at first glance this figure looks impressive, it’s still some way from what its retail and web divisions generate commercially. In 2016, according to the filing made on the US Securities and Exchange Commission, Amazon Retail brought in $91.4bn (£73.2bn) while Amazon Web Services (its cloud computing arm) made $12.
  • International marketing bulletin: Lidl, Unilever, 20th Century Fox

    Lidl expands into the US
    Lidl is set to launch its first stores in the US this summer, with plans to open up to 100 locations across the East Coast within a year.
    Lidl’s first 20 stores will be opening in North Carolina, South Carolina and Virginia. Lidl currently operates around 10,000 stores in 27 countries.
    Both Lidl and Aldi have been aggressively expanding in Europe. In the United Kingdom, Aldi recently became the fifth biggest grocer, overtaking the Co-operative. Both brands offer l
  • Coca-Cola preps Diet Coke push with advertising shift

    Coca-Cola is prepping a new campaign for Diet Coke that will see the brand shift even further away from its ‘shirtless hunks’ strategy.
    Diet Coke has enlisted TV presenter Holly Willoughby as its new brand ambassador, saying she will add “a dose of extra fizz” to the brand’s activity this year. She will lend her voice to a new marketing programme that is being promoted on social media with the hashtag #ItStartedWithADietCoke.
    Willoughby is the first year-long brand
  • Miami-Based The Community Opens London Office

    Miami-based The Community is opening an office in London, taking an agency that has always had a Latin flavor outside the Americas for the first time.Argentine brothers Jose and Joaquin Molla opened their agency, then called La Comunidad, in both Miami and Buenos Aires in 2001. Over the years, it grew into a shop that was equally adept at reaching U.S. Hispanic and general market consumers, and doing Latin American and other international campaigns.After selling in 2014 to SapientNitro, which w
  • Martell calls pitch for UK advertising - CampaignLive

    CampaignLive
    Martell calls pitch for UK advertising
    CampaignLive
    Martell, the 300-year-old cognac brand owned by Pernod Ricard, is reviewing its UK advertising ahead of an above-the-line marketing push. Share0 Tweet0 Share0 Share0. AKQA created packaging for Martell that turned into a virtual-reality headset.
  • Think different: can advertising defeat ‘alt-right’ propaganda?

    The UK government has enlisted M&C Saatchi to help in the fight against rightwing extremism. But can the weapons the ad firm used to win elections for the Tories be adapted to beat racist lies?Earlier this week, a neo-Nazi teenager who built a homemade pipebomb was sentenced to a three-year youth rehabilitation order. The 17-year-old, from Bradford, had posted a message to Facebook on the day MP Jo Cox was murdered, praising her killer. “Tommy Mair is a HERO,” he wrote. “Th
  • Ella’s Kitchen founder Paul Lindley on why ethical brands will endure

    In the current political climate, there is an urgent need for businesses to carefully define and execute their brand values. The vocal reactions of various brands to the presidency of Donald Trump in the US, and campaigns such as Stop Funding Hate in the UK, suggest that values and ethics can help businesses to navigate their way through turbulent times. Few brand owners know this better than Ella’s Kitchen founder Paul Lindley, who has built his business on an evangelical commitment to i
  • Viacom on why we’re entering the ‘golden age’ of advertising

    Over recent years the phrase ‘golden age’ has been thrown around routinely to describe TV, which, largely due to the success of critically acclaimed shows such as Breaking Bad and True Detective, is now seen as a creative medium that’s every bit as ripe as cinema.
    And following its success, advertising is now experiencing a golden age of its own, according to Lee Sears, VP and head of commercial innovation for Viacom’s Velocity ad business.
    READ MORE: Oscar winning direc
  • Nike, Adidas and Sainsbury’s: The top 10 YouTube ads in January

    1. Nike and FKA twigs – Do you believe in more?
    Nike partnered with music artist FKA twigs for its latest campaign ‘Do you believe in more’. Coming in as YouTube’s top ad for January, the company should expect its stock to fly off the shelves, as athletes and those intent on focusing on the ‘new year, new me’ mantra turn to the ad for motivation. The ad introduces FKA twigs’ new song ‘Trust in me’ and the artist has even penned an open lette

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