• Brewers launch £9m campaign to help save ‘the local’

    Britain’s Beer Alliance, a cross-industry group of brewers and pub groups has launched a new marketing campaign that aims to promote pubs and reduce beer duty. ‘Long Live the Local’ will focus on celebrating the role of the pub and what it encompasses against the backdrop of three pub closures a day.
    Data from the British Beer & Pub Association shows that British beer sales in the first quarter of 2018 were 1.7% down on the same period in 2017. The statistics also reveal t
  • Connecting brand to business strategy is the next big step for B2B marketers

    For the past eight years, Omobono has completed annual research on the state of marketing for global business brands. Gleaned from more than 1,100 participants around the world, this year’s research, in partnership with Marketing Week, reveals key insights about a critical topic for marketing leaders: the strategic brand.
    Our research shows that marketing leaders are experiencing a broadening shift in focus from a tactical view to a strategic one. When asked about their biggest marketing o
  • Unilever CEO: Brands are stupid not to be forerunners on purpose

    Unilever CEO, Paul Polman, says that businesses would be “stupid” not to lead on purpose-driven products and campaigns and those who don’t “won’t make it”.
    Speaking on a media call this morning (19 July) following the company’s quarterly results, he explained: “In all our launches purpose is becoming more important. If you look at plastics, consumers led that. You would be stupid to not be a forerunner [on the need to be responsible].
    “If yo
  • Dana Anderson on life after MondelÄ“z and why ‘rule-bound’ FMCG is changing

    Marketers must lead the charge for diversity of thought and innovation, according to chief transformation officer at consultancy MediaLink, and former Mondelēz CMO, Dana Anderson.
    “Marketers should be the weavers of everybody. They should be bringing in those [different] points of view, and make this disparate thing into a whole piece of cloth,” she says. “People need to belong and when they feel like they belong they want to play more and work more.”
    When it comes
  • Advertisement

  • Brands urged to spend more on people than tech

    Brands that invest considerably more in technology than in people who have the insight necessary to exploit the opportunity will fail, according to IBM chief strategy officer Jeremy Waite.
    Speaking at an event hosted by Marketing Week’s sister brand Oystercatchers, Waite said technology such as its own AI platform offers many opportunities to marketers and society but that the potential will only be realised if people are prioritised. “The companies that win are the ones that spend 1
  • Marketing through the ages: The 1990s and the calm before the digital storm

    The abrupt departure of WPP CEO Sir Martin Sorrell earlier this year had, in truth, little to do with a grubby scandal. The reality was a tanking share price – down 35% on the previous year – and, behind it, the perception of shareholders and board directors alike that the sands had run out. The business model that had once made WPP great was irredeemably broken.
    That model was in its prime during the 1990s, when Sorrell blazed a marketing services acquisition trail that brought him
  • Patagonia on why brands ‘can’t reverse into purpose’ through marketing

    For its latest campaign Patagonia is raising awareness of the threat being posed to wild rivers in the Balkans.Patagonia has staked its entire reputation on being a brand that lives its purpose – from its products and company culture all the way to its support of more than 1,000 grassroots environmental organisations around the world.
    Since 1985, the outdoor wear brand has donated 1% of sales to the preservation and restoration of natural environments, awarding more than of $89m to causes.
  • Marketers’ hiring plans fall to lowest level yet as economic concerns bite

    The jobs market for the marketing industry took another hit in the second quarter of 2018, with mounting concerns about rising prices and increasing competitiveness resulting in the weakest degree of optimism towards job creation in the series’ history.
    According to the latest IPA Bellwether Report, the proportion of businesses reporting plans to recruit extra staff stood at 26% compared to just under 15% anticipating job cuts.
    While this indicates that marketers were largely optimistic t
  • Advertisement

  • ‘Relentless’ digital growth boosts UK marketing budgets but pace remains weak

    UK marketers revised their internet budgets up to the joint-strongest levels in 11 years during the second quarter of 2018, according to the IPA’s latest Bellwether report, marking nine years of consecutive upward revisions to this category and boosting overall growth to marketing budgets.
    Marketers displayed a noticeable drive towards digital-based advertising in Q2, with the net balance of firms (+22.7%) reporting upward revisions to their internet marketing budgets – a signi
  • ‘Relentless’ digital growth boosts UK marketing budgets

    UK marketers revised their internet budgets up to the joint-strongest levels in 11 years during the second quarter of 2018, according to the IPA’s latest Bellwether report, marking nine years of consecutive upward revisions to this category and boosting overall growth to marketing budgets.
    Marketers displayed a noticeable drive towards digital-based advertising in Q2, with the net balance of firms (+22.7%) reporting upward revisions to their internet marketing budgets – a signi
  • Mark Ritson: Three reasons having a digital prefix will stunt your career

    Ten years ago, almost to the day, an old professorial friend from America asked me if I could teach the marketing core course on the MBA programme at MIT. The offer stopped me in my tracks. The Sloan School of Management is one of the great business schools and its MBA course is legendary.
    Long before I knew what I would be paid or when they needed me I had already mentally packed my bags and was half way to Boston.
    The next two years were among the most enjoyable of my life. MIT was
  • Female orgasms vs ‘hydra power’: why toiletries are the last bastion of sexist advertising

    Radox has come under fire from a priest who says its packaging is sexist. Why does the toiletries industry still insist on separating men and women into musk and strawberries?For women, the act of getting clean is about glamour. For men, it’s about heroism. Or so Radox would have you believe. A priest, teacher and father of two girls has called out the brand for gendered labelling on some of its shower gels that tells men they can “feel strong” with mint and tea tree or “
  • Advertisement

  • Female orgasms v ‘hydra power’: why toiletries are the last bastion of sexist advertising

    Radox has come under fire from a priest who says its packaging is sexist. Why does the toiletries industry still insist on separating men and women into musk and strawberries?For women, the act of getting clean is about glamour. For men, it’s about heroism. Or so Radox would have you believe. A priest, teacher and father of two girls has called out the brand for gendered labelling on some of its shower gels that tells men they can “feel strong” with mint and tea tree or “
  • Why Cadbury won’t ‘throw the baby out with the bathwater’ when it comes to innovation

    While innovation is important, Cadbury ensures it is “pulling both levers” when it comes to balancing new product development and promoting established brands.
    “We want to be innovative but equally we don’t want to throw the baby out with the bath water so we need to ensure those treasured brands are also taken care of,” Richard Weisinger, senior brand manager for Cadbury Singles, tells Marketing Week.
    As part of this drive, Cadbury has launched a &p
  • Why Cadbury won’t ‘throw the baby out of the bathwater’ when it comes to innovation

    While innovation is important, Cadbury ensures it is “pulling both levers” when it comes to balancing new product development and promoting established brands.
    “We want to be innovative but equally we don’t want to throw the baby out of the bath water so we need to ensure those treasured brands are also taken care of,” Richard Weisinger, senior brand manager for Cadbury Singles, tells Marketing Week.
    As part of this drive, Cadbury has launched a &pou
  • Watchdog reviews complaints about World Cup betting ads

    ASA to assess if ‘bet now’ offers during matches broke rules on problem gamblingThe UK’s advertising watchdog is examining complaints about World Cup ads by Bet365, William Hill and Coral that potentially broke new rules designed to crack down on problem gambling.The Advertising Standards Authority received 115 complaints from viewers about TV gambling ads during the four weeks of Russia 2018. This is four times the number of complaints the watchdog received in the month before
  • Compare the Market looks to drive longer-term loyalty with Meerkat Meals launch

    Compare the Market has partnered with Tastecard to launch Meerkat Meals, a new reward scheme for customers offering two-for-one meals at a number of restaurants across the UK, which it describes as a “huge step-change” for the brand.Anybody who switches energy or buys a qualifying product through the price comparison site will be able to claim the offer, which is available between Sunday and Thursday for one year.
    “In terms of the research that we’ve done we’r
  • Compare the Market looks to drive longer-term loyalty with first Meerkat Meals campaign

    Compare the Market has partnered with Tastecard to launch Meerkat Meals, a new reward scheme for customers offering two-for-one meals at a number of restaurants across the UK, which it describes as a “huge step-change” for the brand.Anybody who switches energy or buys a qualifying product through the price comparison site will be able to claim the offer, which is available between Sunday and Thursday for one year.
    “In terms of the research that we’ve done we’r
  • Marketing Week Masters awards shortlist: Special Masters

    Special Masters
    Agency of the Year
    AMVBBDO
    Karmarama
    PHD
    The&Partnership London
    VCCP
    WCRS
    Best Use of a Small Budget
    BLP – We can’t tell your fortune…
    Christy – #NotJustATowel Campaign
    Domino’s – The Recovery Channel – VCCP
    Jigsaw – Heart Immigration
    LADBible Group/Plastic Oceans – Trash Isles – AMVBBDO
    Brand Innovation
    Boxt – Zone – Boxt
    O2 – Oops – VCCP
    Brand of the Year – sponsored by You
  • Marketing Week Masters awards shortlist: Sector Masters

    Sector Masters – sponsored by MiQ
    Automotive
    DS Automobiles – DS Contactless Key Fob – Performance Communications
    Ford India – Ford’s Digital Drive towards Customer Acquisition – SingleInterface
    PSA Group – PERKS: The first manufacturer reward programme for independent garages – RLA Group
    Shell – The Coffee Line – Hill+Knowlton Strategies
    Volkswagen – Rammed with Confidence – PHD & Adam&Eve DDB
    Business-to-Busi
  • Marketing Week Masters awards shortlist: Channel Masters

    Channel
    Branded Experiences and Events
    Accenture – Kaleidoscope – Synergy
    EasyJet and the Netherlands Board of Trade and Conventions – Café Van Der Sprinkles – VCCP
    E.ON – E.ON x Gorillaz: A Solar Collaboration – Engine
    Royal Bank of Scotland – Launch of Royal Bank of Scotland £10 note
    Unilever – Magnum Pleasure Store 2017 – Hot Pickle
    Content
    Auto Trader – Project: #KnowYourNumbers
  • Aldi and Virgin Holidays top Marketing Week’s Masters awards shortlist

    Virgin Holidays, Bodyform, Vodafone, O2, Domino’s and Aldi are just a handful of the brands leading the charge in the nominations for this year’s Marketing Week Masters awards.
    Virgin Holidays leads the way with five nominations, followed by Aldi on four. Virgin Holidays has been shortlisted for awards in Travel, Leisure and Transport, Customer Experience, Data-driven Marketing, Email Marketing, and PR and Brand Storytelling. While Aldi is in the running to take home
  • Marketoonist on vanity metrics

    Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
    See more of the Marketoonist here
    The post Marketoonist on vanity metrics appeared first on Marketing Week.
  • Heineken’s Birra Moretti on why its first TV ad is the ‘final piece of the jigsaw’

    Birra Moretti is launching its first TV campaign today (17 July), which will be “final piece of the jigsaw” when it comes to scaling the brand.
    Mark Noble, senior brand manager for Birra Moretti, tells Marketing Week: “Scaling a brand is about a combination of things: it’s TV, it’s experiential, it’s digital and it’s cinema. This year for the first time we’ve brought the whole package together and TV is the final piece of the jigsaw in that packag
  • Meet the brands investing in talent retention to create a pipeline of future leaders

    Recruiting diverse talent is a challenge brands are facing on a daily basis, as they attempt to find people who not only fit their values and culture, but also have the skills to propel the business forward.
    Once they find these people the trick for any business is to retain them. However, job mobility is famously high within marketing. Data from Marketing Week’s career and salary survey over the past 20 years has consistently shown around 80% of marketers plan to leave their job within t
  • ClearScore on its plan to disrupt the finance world for a second time

    ClearScore disrupted the credit check market when it launched in 2015 by offering the service for free, and it is looking to do the same thing as it unveils what it claims is a “world-first” service that allows consumers to take full control of their financial health.
    Dubbed ‘OneScore’, the new service uses multiple datasets to give people a more accurate view of their spending, assets, debts, savings and protection. It is made possible by the Open Banking initiative, wh
  • ClearScore looks to disrupt the finance world again as it launches tool to help people take control of their money

    ClearScore disrupted the credit check market when it launched in 2015 by offering the service for free, and it is looking to do the same thing as it unveils what it claims is a “world-first” service that allows consumers to take full control of their financial health.
    Dubbed ‘OneScore’, the new service uses multiple datasets to give people a more accurate view of their spending, assets, debts, savings and protection. It is made possible by the Open Banking initiative, wh
  • Transparency, digital transformation, luxury purchases: 5 killer stats to start your week

    1. Majority of UK consumers want transparency from retailers about AI
    Most UK consumers (80%) want transparency from retailers about the use of AI and are less willing to give retailers their personal data compared to their European counterparts.
    For instance, 32% of UK customers are unwilling to hand over more data to retailers, compared with 31% in France and 25% in Germany.
    Such privacy fears could be based on a lack of understanding, as only 25% of UK consumers say they’re familiar wi
  • TfL offers brands £500k of free ad space to give women the ‘representation they deserve’

    Transport for London (TfL) and City Hall have launched a competition for brands to create adverts that better reflect women in London.
    Sponsored by TfL advertising agencies Exterion Media and JCDecaux, the winning brand will win £500,000 worth of free advertising space across the TfL network, where 31 million journeys take place every day. The two runner-up campaigns will also receive £50,000 worth of digital advertising.
    The competition, which has the same theme as this year&r
  • Unilever, Debenhams, Adidas: Everything that matters this morning

    Unilever begins talks with shareholders over HQ move
    Unilever is said to have begun talks with one of its most important shareholders over plans to move its British headquarters.
    The FMCG giant is said to be speaking to the Leverhulme Trust — which is the second biggest holder of its UK-listed shares and is overseen by a number of former Unilever grandees— Sky News reported.
    Unilever is currently based in both the Netherlands and the UK but announced it would base itself in Rotterda
  • M&S, Netflix, Uber: Everything that matters this morning

    M&S plans to cut more jobs
    Marks & Spencer looks set to cut a further 350 jobs in stores around the country in an effort to streamline the struggling business.
    According to documents seen by the Guardian, the retailer has been consulting on redundancies across a range of roles and is planning to reduce store, commercial and operations managers by 115, make 182 section managers redundant and reduce the number of visual managers by 54.
    While sales activity across M&S stores has fallen
  • Google, Unilever, Sports Direct: Everything that matters this morning

    Google hit with record €4.34bn fine by EU
    Google has been fined a record €4.34bn (£3.9bn) by the European Commission, which claims the company used its Android mobile operating system to illegally “cement its dominant position” in search.
    Parent company Alphabet plans to appeal the sentence, which gives the organisation 90 days to change its business practices or face further penalties of up to 5% of its average global daily turnover.
    Competition commissioner Margret
  • Diageo, Direct Line, alcohol ads: Everything that matters this morning

    Subscriptions for UK streaming services leapfrog pay TV
    UK streaming services such as Amazon, Netflix and Sky’s NowTV has overtaken pay TV services for the first time, marking a major shift in the TV industry.
    According to a new report by Ofcom, the number of UK subscriptions to the three most popular online streaming services – Netflix, Amazon Prime and Sky’s NOW TV – reached 15.4 million in the first three months of this year.
    During the same period the number of subsc
  • Marketoonist on 40 years of marketing

    Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
    See more of the Marketoonist here
    The post Marketoonist on 40 years of marketing appeared first on Marketing Week.
  • Diet Coke sales overtake classic Coke as the soft drinks giant navigates the sugar tax

    Diet Coke sales have overtaken classic Coca-Cola with sales figures showing that the low-sugar variant’s rebrand has had an impact, although the company still faces the challenge of returning to long-term growth.
    The soft drinks giant saw an instant boost in Diet Coke sales in the week after the rebrand, with sales hitting £10.9m in the week ending 24 February 2018, ahead of sales of classic Coca-Cola at £10.76m, according to figures from market research company, IRI.
    Compare
  • Children ‘bombarded’ with betting adverts during World Cup

    ITV ran almost 90 minutes of gambling ads from start of tournament until Croatia v EnglandBritish World Cup viewers were exposed to almost 90 minutes of betting adverts during the tournament prompting claims that children are being bombarded with messages encouraging them to gamble.From the beginning of the tournament to England’s semi-final clash with Croatia, ITV carried more than eight and a half hours of advertisements, of which just under an hour and a half were advertising betting.Co
  • Sign up to our webinar on measuring influencer marketing

    In the webinar, you will learn how to:Measure influencer marketing
    Leverage the creator economy
    Utilise user generated content for both your online and offline marketing strategies
    Get branded content at scale, speed and a fraction of the cost
    Join us on Thursday 26 July at 3pm GMT.
    Register below.The post Sign up to our webinar on measuring influencer marketing appeared first on Marketing Week.
  • Pepsi, P&G, World Cup: Five things that mattered this week and why

    Pepsi puts focus on innovation
    The fizzy drinks industry is facing a tough time at the moment as consumers move away from products high in sugar and governments look to tackle the obesity problem. One way to counter that is to look for new products and innovations, and that’s what Pepsi is doing.
    For some time it has had an innovation hub in Europe responsible for fostering smaller brands and developing new ones; that’s how Drinkfinity was launched. And now it is taking the strategy
  • The World Cup marketing that could have been

    World Cup 2018 will have started for many marketers after the final whistle blew in Rio in 2014. I know it did for our BBC Sport marketing team. For the BBC it’s such an important event for us to get right for so many audiences and for our brand, so the planning that goes into it starts pretty far out. One tournament ends, the next one begins, with important diversions for the Olympics, FA Cup, Euro’s, Wimbledon and 6 Nations along the way.
    In the words of our new national oracle, G
  • ‘Marketers must swap tactics for strategy to remain relevant in the board room’

    The dawn of my career was with Heinz. I sold baked beans during the day and studied at night. My first lesson: the original Mr Heinz took dried horseradish (added value) to market (where he got instant feedback) and returned to his home town, not with an empty wagon, but a pay load (extra margin) of other goods.
    I then had the joy of serving customers by bringing their voices into the boardroom while working for Nestlé, Prudential, NatWest and Shell. I have been working longer than Marke
  • The new challenge of China's emerging affluent class: juggling it all

    With incomes rising and lifestyle choices expanding, the motivations of China's emerging affluent classprimarily consumers in their 30s and 40sare evolving rapidly. Compared to 10 years ago, they are driven by the challenges of balancing multi-dimensional roles, rather than merely achieving basic professional success.What does that mean? For one, China's upper middle class invests in "experiences" to provide a broad worldview. From sharpening expertise in health and wellness to exploring differ
  • Marketing Week to host Strategy Stage at Festival of Marketing

    New for 2018, the Marketing Week Strategy Stage will bring to life some of the biggest strategic challenges for marketers, at the Festival of Marketing in October.
    Marketing Week columnist and presenter of the Mini MBA in Marketing, Mark Ritson will deliver a session in his signature style on day one of the two-day festival. Elsewhere on the first day, marketing legends Sir John Hegarty and RBS CMO David Wheldon will be answering questions on the past, present and future of marketing in a very
  • The seriously silly Audi approach to social advertising

    The post The seriously silly Audi approach to social advertising appeared first on Marketing Week.
  • Helen Tupper: Our need for speed is impeding long-term success

    Does your day look anything like mine? Email. Meeting. Reading email in meeting. Eating in meeting. Grab coffee. Check email in queue. Need I go on? I hazard a guess that many of us are seemingly trapped in this cycle of ‘doing’.
    As work mounts up and time flies by, our addiction to back-to-back working and multitasking has us operating at an unsustainable and unhealthy pace. To some extent, we’re fighting our own biology, as each time we tick off that small to-do task or fire
  • Business hails Brexit white paper as a 'massive step forward'

    Industry leaders welcome greater clarity but say there are worrying gaps in May’s plansBusiness leaders have said that the government’s Brexit white paper is a “massive step forward” for the UK and have called on the EU to be pragmatic in its response. However, the financial services industry attacked the government, describing the white paper as a “real blow” for the sector. While the document was hailed for its clarity on the UK’s negotiating position,
  • Meet the brand with more retail locations than Subway, Starbucks and McDonald’s combined

    It should be hard to escape the Western Union brand. With more than half a million retail locations all over the world – more than Subway, Starbucks and McDonald’s combined – it is the largest money transfer and global payments company in the world, facilitating payments ranging from transfers between family members to servicing major NGOs.
    Across its business, 32 cross-border transactions were made every second last year in 130 currencies, helping it to generate revenue of $5
  • One luxury brand on why retailers must do ‘less, but better’

    The Rebecca Minkoff store in LA. Image courtesy of Rebecca Minkoff.With closures on the high street and the exponential growth of online shopping, the viability of physical retail in 2018 has never come under so much scrutiny.
    However, the shift from product-heavy showrooms to spaces, dedicated as much to experience and culture as they are to selling clothes, is nothing new in the luxury sector.
    The direction of luxury retail is all about a philosophy of ‘less, but better’ explains A
  • The ‘father of modern marketing’ on avoiding brand decay and preparing for disruption

    Illustration: Peter StrainPhilip Kotler is widely acknowledged as the father of modern marketing and with 57 books to his name it’s not hard to understand why he is such an authority.
    As an author, consultant and professor, Kotler has been one of the leading voices in marketing for the past 50 years. And despite recently celebrating his 87th birthday he doesn’t appear to be slowing down. He published his most recent book last year and is currently the SC Johnson & Son distinguish
  • ‘Father of modern marketing’ Philip Kotler on avoiding brand decay and preparing for disruption

    Illustration: Peter StrainPhilip Kotler is widely acknowledged as the father of modern marketing and with 57 books to his name it’s not hard to understand why he is such an authority.
    As an author, consultant and professor, Kotler has been one of the leading voices in marketing for the past 50 years. And despite recently celebrating his 87th birthday he doesn’t appear to be slowing down. He published his most recent book last year and is currently the SC Johnson & Son distinguish
  • Ellen Hammett: Beware the ‘subvertisers’ if your deeds don’t match your message

    You might think they creep around in the dead of night, dressed head-to-toe in black, but most of them operate in broad daylight, disguised in high-vis jackets that make them look official.
    The really committed ones have even ironed on an outdoor company’s logo that they’ve downloaded from an online manual, which is also where they learn how to ‘hack’ bus stops and other outdoor sites.
    They are ‘subvertisers’, ‘brandalists’ – an ‘

Follow @advertising_uk1 on Twitter!