• Gender stereotypes to be banned by UK advertising watchdog - BreakingNews.ie

    BreakingNews.ie
    Gender stereotypes to be banned by UK advertising watchdog
    BreakingNews.ie
    Adverts depicting gender stereotypes are set to be banned in the UK with new regulations. The UK Advertising Standards Authority are drawing up new regulations to crack down on advertisement that feature stereotypical gender roles. The new regulations ...en meer »
  • Mark Ritson: Only crap marketers mistake stereotypes for segments

    There has always been a very uncomfortable proximity between segments and stereotypes. The only difference is data. If I say that women like pink and men like blue I am a sexist moron. But if I have a survey of a representative sample of the British public that shows a statistically significant skew of female consumers preferring the pink version of my product and a male preference for the blue alternative, I am a marketer armed with insight.
    Tricky stuff, eh?
    That difference was very much top
  • ITV Earnings Down In First Half Amid UK Advertising Slump - Deadline

    Deadline
    ITV Earnings Down In First Half Amid UK Advertising Slump
    Deadline
    As it prepares to welcome new CEO Carolyn McCall in January, ITV laid out its 2017 first-half earnings on Wednesday with revenue declines it said were in line with expectations. For the six months ended June 30, revenues were down 3% to £1.46B ($1.9B) ...en meer »
  • ITV clings to Love Island and Victoria as ad slump hits profits

    Broadcaster says advertisers cut spending due to ‘economic and political uncertainty’ as pre-tax profits slide by 16% in first halfITV is banking on hits including Love Island and returning drama Victoria to attract viewers as it faces the worst year for UK TV advertising in almost a decade.The broadcaster said that TV advertising slumped 8% to £769m in the first half of the year – the worst fall since the final quarter of 2008 – and blaming marketers for holding ba
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  • Google beats Apple and Facebook to top global brand health list

    Google has taken the top spot in YouGov’s first global brand health rankings, followed closely behind by YouTube and Facebook, as tech brands dominate globally.
    The list is based on data from YouGov’s BrandIndex Index metric, which assesses overall brand health. This is determined by looking at perceptions of a brand’s quality, value, impression, satisfaction, reputation and whether consumers would recommend the brand to others.
    Other tech brands that feature in the top 10
  • Which brands are winning the global head-to-heads?

    Adidas autumn/winter 2017 collection with supermodel Karlie KlossBeing the major player in a sector is no longer a guarantee of long-term success. It’s not always new entrants to the market that brands should be wary of, however.
    Being the second-placed brand in any given category often gives businesses room to experiment and innovate in a way that might be difficult for the market leader.
    And although they are of course growing from a smaller base, it is the challenger in
  • 'Humane milk is a myth': veganism advert cleared by standards body

    ASA rejected claims from dairy industry that advert was ‘misleading’ readers into thinking farms were not complying with animal welfare standardsAn advertisement stating that “Humane milk is a myth” has been cleared by the regulator following complaints from members of the dairy industry that it was inaccurate and misleading.The national newspaper advert in February for campaign group Go Vegan World featured a photo of a cow behind a piece of barbed wire and the headline
  • McDonald’s claims it has ‘only scratched the surface’ with food delivery as sales soar

    McDonald’s says it is scaling its food delivery “faster than ever before”, as the UK market boasts its strongest quarterly sales growth for the company in 43 years.
    The fast food brand revealed its second quarter results this afternoon (25 July), which showed that global comparable sales increased 6.6%. Its consolidated revenues decreased 3% in the quarter, which the brand said is due to its refranchising programme.
    Speaking on an analyst call, CEO Steve Easterbrook said t
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  • U.K. Regulators & Offensive Advertising: Women Don't Need ... - National Review

    National Review
    U.K. Regulators & Offensive Advertising: Women Don't Need ...
    National Review
    British regulators' move to ban ads "offensive" to women is paternalistic and unnecessary ...en meer »
  • Music Sales – Creative Manager, Advertising and Games (UK) - Music Business Worldwide

    Music Business Worldwide
    Music Sales – Creative Manager, Advertising and Games (UK)
    Music Business Worldwide
    Music Sales is a global independent publishing company representing more than 250,000 music copyrights spanning over one hundred years of both pop and classical. TASKS & RESPONSIBILITIES: Pitching and promoting our catalogues and composers for ...
  • Volvo wins Channel 4’s £1m diversity competition

    Volvo has triumphed in Channel 4’s first Diversity in Advertising award, winning £1m in advertising airtime.
    The car marque’s campaign was created by creative agency Grey London, and will be focused around this year’s theme of non-visible disability.
    The brand was one of seven finalists, with the shortlist including BT, Ford, Marks & Spencer, Bose, Panasonic and Lloyds. The campaign was picked from more than 50 campaign ideas featuring a range of non-visible disabilit
  • Marketoonist on the problem with focus groups

    Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
    See more of the Marketoonist here
    The post Marketoonist on the problem with focus groups appeared first on Marketing Week.
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  • McDonald’s on the next stage of its digital transformation journey

    McDonald’s has been on a radical journey of transformation over the last couple of years. Its marketing campaigns have shifted to focus on debunking myths around its food, as well as pushing a message of quality.
    Meanwhile, its restaurants have had an upgrade as part of its ‘Experience of the Future’ programme, with most of McDonald’s outlets now featuring in-store touchscreen kiosks, mobile charging docks and table service.
    Now, the fast food brand is shifting its focus
  • McDonald’s on the next stage of its digital transformation

    McDonald’s has been on a radical journey of transformation over the last couple of years. Its marketing campaigns have shifted to focus on debunking myths around its food, as well as pushing a message of quality.
    Meanwhile, its restaurants have had an upgrade as part of its ‘Experience of the Future’ programme, with most of McDonald’s outlets now featuring in-store touchscreen kiosks, mobile charging docks and table service.
    Now, the fast food brand is shifting its focus
  • Helen Tupper: Be informed, not overwhelmed

    Do you ever feel daunted by how much there is to learn at work? How much you need to stay on top of each day? Do you struggle to find time to get up-to-date with customer and industry insight? Even if you do somehow manage to keep up with it all, it can feel like a real challenge to not just be consumed by ‘doing’ and actually make time for thinking.
    We have to accept some truths about our jobs. Things are not going to slow down. We are not going to get less work. There is only going
  • Ford shifts to local advertising as it looks to become more ‘British-centric’

    Ford is changing its ads to become more Britain-focused in a bid to “dial up work that really resonates” with consumers.
    The car marque launched a new campaign in collaboration with its agency network GTB UK for the new Ford Fiesta model earlier this month, featuring British actor Keeley Hawes. The ad looks to tell the story of Britain’s day-to-day progress over the last 40 years, charting the time since the car first appeared on Britain’s roads.
    The spot cuts through a v
  • Saga relaunches brand as it looks to shake off ‘old people’ image

    Saga is relaunching its brand, unveiling a new look and feel for the brand as well as its first ever strapline ‘Keep doing’ as it looks to evolve the business to ensure it remains relevant for today’s over 50s, rather than being seen as a brand for “old people”.
    The changes, which come into effect from today (24 July), include a new logo, font, colours and imagery. It starts with a new look for Saga Holidays, including new types of holiday aimed at people who want t
  • Unlock your creativity

    Marketing Week’s sister brand Creative Review is launching its first ever online learning programme, a six-part video-based course that has been designed to unlock creative potential
    It caters for all: client side, a creative or designer; those a few years into their career or a seasoned pro seeking to take their creative skills to the next level.
    Mastering Creativity’s carefully curated content is designed to increase your confidence in your creative abilities to enable you to gener
  • Channel 4 unveils first Great British Bake Off sponsors

    Channel 4 has unveiled Lyle’s Golden Syrup and Dr. Oetker will be the official broadcast sponsors for The Great British Bake Off, which is set to return to screens later this year.
    It is the first time the popular show will have brand sponsors, as it was previously broadcast by The BBC. The rights to the TV programme were bought last year by Channel 4 for £75m, leading to a backlash from outraged viewers on social media.
    The partnership with Lyle’s Golden Syrup follows its spon
  • Channel 4 unveils first ever sponsors of Great British Bake Off

    Channel 4 has unveiled Lyle’s Golden Syrup and Dr. Oetker will be the official broadcast sponsors for The Great British Bake Off, which is set to return to screens later this year.
    It is the first time the popular show will have brand sponsors, as it was previously broadcast by The BBC. The rights to the TV programme were bought last year by Channel 4 for £75m, leading to a backlash from outraged viewers on social media.
    The partnership with Lyle’s Golden Syrup follows its spon
  • Tesco, Alphabet, Jimmy Choo: Everything that matters this morning

    Alphabet revenues soar but profits take a hit after Google’s EU fine
    Google’s parent company Alphabet saw revenues in the quarter to the end of June soar by 21% year on year to $26bn, with its ad business accounting for the vast majority of that turnover and suggesting that the brand safety issue has had little impact on the company.
    Profit was down 30% year on year to $3.5bn due to the £2.1bn fine issued by the European Union after it ruled Google had abused its market positio
  • Tesco, Alphabet: Everything that matters this morning

    Alphabet revenues soar but profits take a hit after Google’s EU fine
    Google’s parent company Alphabet saw revenues in the quarter to the end of June soar by 21% year on year to $26bn, with its ad business accounting for the vast majority of that turnover and suggesting that the brand safety issue has had little impact on the company.
    Profit was down 30% year on year to $3.5bn due to the £2.1bn fine issued by the European Union earlier this month after it ruled Google had abused
  • Boots, Apple, Lyft: Everything that matters this morning

    Boots apologises over contraception comments
    Boots has apologised over comments it made on the morning-after pill, after it said it was keeping the price high to avoid “incentivising inappropriate use”.
    The chain was urged to drop the price of the emergency contraceptive by the British Pregnancy Advisory Service (BPAS) but said it was afraid of a public backlash.
    The company has now apologised for its “poor choice of words” and has said it is looking for cheaper alternati
  • Amazon, The Guardian, TomTom: Everything that matters this morning

    New diesel and petrol cars face ban from 2040
    New diesel and petrol cars and vans will be banned in the UK from 2040 in a bid to tackle air pollution, the government is set to announce.
    Ministers will also unveil a £255m fund to help councils tackle emissions from diesel vehicles, as part of a £3bn package of spending on air quality.
    The government will publish its clean air strategy later, favouring electric cars, before a High Court deadline.
    Campaigners said the measures were pro
  • How outdoor’s digital transformation is winning over advertisers

    An 8 Outdoor campaign for Land Rover at Heathrow Terminal 5Print experienced a whopping 10% fall to £1.1bn in UK ad spend in 2016. Direct mail also struggled, with an even steeper 10.4% fall to £1.71bn. TV, meanwhile, saw flat 0.2% growth to £5.27bn, which is forecast to turn into a 0.5% decline by the end of 2017, according to the AA/Warc’s annual Expenditure Report. Compare this to the 13.4% rise in internet ad revenues (£10.3bn) and the 45.4% increase in mo
  • Great British Bake Off to be sponsored by Lyle's Golden Syrup and Dr Oetker

    Bakers’ ingredients makers sign joint £4m deal to cover the first series, Christmas specials and the spin-off An Extra Slice The Great British Bake Off has found its final ingredients, with the kitchen cupboard staple Lyle’s golden syrup and Dr Oetker, the baking product maker, signing multi-million pound deals to be the first sponsors of the biggest show on British television.The hunt for a sponsor has been one of the biggest-ever charm offensives undertaken by Channel 4 &ndas
  • Hack your commute: Take a different route

    This commute hack makes most sense if you drive, cycle or walk to work, but now is the time do it, as the school summer holidays mean lighter road traffic and the chance to take a more circuitous route without costing yourself too much time.
    Why bother? Well, there can’t be many among us who haven’t chastised themselves for not exploring their local area; for missing out on nooks, crannies or social venues that friends have raved about but have always remained mysteriously hidden.
    He
  • Sexism in advertising is a problem – but hardly the worst one | David Mitchell

    The Advertising Standards Authority’s move to stamp out gender stereotyping is a good thing, but is it really a priority?When I heard last week’s news that the Advertising Standards Authority is proposing to crack down on gender stereotyping in adverts, I found my reaction interesting. If only you could do the same. But then I am pretty easily entertained. I’ve been known to watch golf if the remote’s out of reach.It was quite a negative reaction – I won’t den
  • What U.S. Brands Are Most at Risk From a Possible China Trade War?

    U.S. companies need to prepare for greater tension between the Trump administration and China. U.S. Commerce Secretary Wilbur Ross opened high-level economic talks on July 19 by scolding China over its trade surplus. That doesn't necessarily signal a trade war is imminent -- the two countries have come through other rocky patches since Donald Trump became U.S. president. Still, Trump is weighing whether to restrict imports of Chinese steel and aluminum, a move that could prompt retaliation from
  • Employees must know we care about their wellbeing, says Shutterstock

    Shutterstock’s yoga spaceBusinesses globally are increasingly recognising the fundamental importance of prioritising wellbeing in the workplace in order to create inclusive and supportive environments.
    Businesses like Bupa, Direct Line Group, Vitality and Marks & Spencer are emphasising the need for organisations to take a strategic approach to employee wellbeing that starts in the boardroom and focuses on rewarding behaviour which prioritising wellness.
    READ MORE: The
  • Greggs, L’Oréal, Gender stereotyping: 5 things that mattered this week and why

    A crackdown on gender stereotyping in advertising is on its way
    Say goodbye to ads showing men struggling to work a hoover or women cleaning up after everybody else – the ASA is cracking down on gender stereotyping. It released a report earlier this week claiming it needed to “do more” to protect people from potentially harmful stereotypes.
    All the industry bodies reacted positively to the news, but did seem concerned about how future ads might be judged. And this seems fair co
  • Harry Lang: You can’t ditch brand for performance marketing – even in digital

    Panini football stickers – a great product, no doubt about it. No skill required, inherently social and with a low barrier to entry. They were the ultimate in cheap, disposable and sharable media. A fantastic brand.
    The yo-yo was also a winner. Everyone at school had one, and they could all master at least a few tricks. It was an egalitarian toy – almost Communist in its universal equitability. Duncan’s yo-yos were the brand of choice for any discernable ‘dog walker&rsquo
  • False Advertising are going on a UK tour - DIY Magazine

    DIY Magazine
    False Advertising are going on a UK tour
    DIY Magazine
    Their upcoming EP 'I Would Be So Much Happier If I Just Stopped Caring' will only be available on cassette at the shows. Posted on 21st July 2017. Manchester bunch False Advertising smashed British borders earlier in the year by playing SXSW (and ...
  • Greggs wants a slice of the home delivery pie

    When you think of Greggs, it’s easy to imagine a quick dash down the high street for a hangover sausage roll.
    However, there are signs the Newcastle-based chain is changing how it reaches consumers. Last month, Greggs opened its first drive through site in Salford. And in an interview with Marketing Week, its CEO Roger Whiteside hinted that you could soon get sausage rolls and steak bakes delivered to your door as well.
    “Does a Greggs customer want someone to deliver food to their do
  • International round-up: Gillette’s targeting errors & Facebook’s subscription news service

    Audi criticised for comparing a wife to a used car in ad for ChinaComparing women to any inanimate object in advertising is never a good idea, but sadly brands are still falling foul of this.
    This week, car marque Audi landed itself in hot water after comparing a wife to a used car in an ad for its Chinese market.
    The ad goes like this: A mother-in-law interrupts a wedding ceremony to inspect the bride, checking whether she’s up to standard. The older woman grabs the bride’s nose an
  • Tackling gender stereotypes: Are new ad rules the answer?

    You only have to go back a few years to see what marketing teams once thought made good advertising. Women falling at the feet of attractive men or slaving away in the kitchen were commonplace, while men were all too often portrayed as hapless morons literally unable to figure out how to work a washing machine.
    Progress has been made since then. Lynx has dumped its ‘Lynx Effect’ ads in favour of showing a more progressive brand purpose. And brands such as Always have taken up the man
  • Unilever credits in-house content agency U-Studios as marketing savings ‘bear fruit’

    Unilever says the savings it has been making to its marketing have started to pay off, crediting its in-house production division Unilever Studios for creating more cost-effective digital campaigns.
    The company released its results for the first of half of 2017 today (20 July), and claims to have delivered its savings “faster than expected”. It has made more than €1bn in savings in the first six months of the year, which it called “a strong start” to reaching its tar
  • Unilever credits in-house content agency U-Studios as marketing cuts ‘bear fruit’

    Unilever says the cuts it has been making to its marketing have started to pay off, crediting its in-house production division Unilever Studios for creating more cost-effective digital campaigns.
    The company released its results for the first of half of 2017 today (20 July), and claims to have delivered its savings “faster than expected”. It has made more than €1bn in savings in the first six months of the year, which it called “a strong start” to reaching its target
  • False Advertising To Support New EP With Autumn UK Tour - Stereoboard.com

    Stereoboard.com
    False Advertising To Support New EP With Autumn UK Tour
    Stereoboard.com
    The Manchester-based trio have confirmed dates running throughout September and October alongside news of their new EP, 'I Would Be So Much Happier If I Just Stopped Caring', which will be available at their forthcoming dates on limited edition cassette.
  • Thomas Barta: A leader’s biggest asset is their ability to inspire

    When I’m not speaking at conferences, I sometimes teach masterclasses to help marketers raise their boardroom profile.
    Not long ago, a technology firm asked me to extend one of my marketing leadership keynotes into a class for 30 of their senior marketing clients. The firm had come to realise that the best marketing software goes nowhere unless marketers get buy-in internally. I couldn’t agree more.
    Why waste money on artificial intelligence in online campaigning when your sales team
  • UK advertising watchdog to tackle gender stereotypes - WBNG-TV

    UK advertising watchdog to tackle gender stereotypes
    WBNG-TV
    LONDON (AP) -- Britain's advertising watchdog is calling for tighter regulations on what it called harmful gender stereotyping. The Advertising Standards Authority said Tuesday that ads depicting simple household tasks as beyond the capability of men, ...
  • SoundCloud’s DeJuan Wilson on his journey from admin assistant to global marketer

    Few can say they went from being a humble admin assistant to senior manager on one of the world’s best known brands, then to working for a global celebrity, all in 10 years. Yet that is precisely the career trajectory of DeJuan Wilson.
    He only took his first role at Coca-Cola to pay the bills while he worked out what to do after university, but he stayed for a decade.
    It’s not how marketers usually set out, but Wilson believes there are advantages to starting small in a big company.
  • Argos to get rid of its most senior marketing role

    Argos’s most senior marketer Bertrand Bodson is to leave the retailer less than a year after its acquisition by Sainsbury’s.
    Bodson held the role chief digital and marketing officer and has played a key role in Argos’s digital transformation. He has led projects including the introduction of tablets at its stores and helped it become the first multichannel UK retailer to surpass £1bn in mobile sales. He will leave at the end of September.
    However, Argos has confirmed it w
  • Marketers’ hiring plans on the up, but for how long?

    Marketers are planning to go on a hiring spree over the next three months, with twice as many saying they expect to increase staff numbers as expect to see a decline.
    In the IPA’s quarterly Bellwether report, 33% said they expected growth, while 15% anticipated a fall. That means a net balance of 18.2% of companies are expecting to see employment rise, up from 14.4% in the preceding quarter and the highest figure since the data started being collected for Marketing Week a year ago.
    The pos
  • Wellbeing in the workplace – the latest Marketing Week podcast

    This month’s podcast is in line with July’s print issue of Marketing Week, which focuses on wellbeing and the importance of brands taking a holistic approach to it, one that embraces both physical and mental health.
    The magazine looks at how brands need to evolve their performance management strategies to go beyond pure target setting and encompass wellbeing.
    READ MORE: Is improving staff wellbeing the secret to brand health?
    In the podcast Tupper provides advice on how mar
  • Mark Ritson: Putting the C in KFC is an advertising error

    Nothing is ever completely straightforward with advertising but the latest turn of events at KFC is odd even by ad land’s standards. The story so far…
    After 15 years with Bartle Bogle Hegarty, KFC launched an agency review at the start of the year and eventually opted to move its business to Mother, but not before BBH bowed out with a quite spectacularly strange ad featuring former Game of Thrones actor Kristian Nairn and a hoard of hungry customers.Barely a week later and new agen
  • Brexit: UK companies are increasing their advertising spending ... - Verdict

    Verdict
    Brexit: UK companies are increasing their advertising spending ...
    Verdict
    British companies increased their marketing budgets in the second quarter despite economic uncertainty resulting from the UK's decision to leave the EU.en meer »
  • Brexit: UK companies are increasing their advertising spending despite ... - Verdict

    Verdict
    Brexit: UK companies are increasing their advertising spending despite ...
    Verdict
    Elisabeth is a reporter for Verdict, covering global news, economics and business. You can reach her at elisabeth.perlman@verdict.co.uk. Popular Today. Brexit: The UK food industry could descend into chaos if the government fails to act · Which ...en meer »
  • Russell Parsons: People must be seen as a company’s greatest asset

    What is the measure of success in your company? An improvement in net promoter score? Sustained sales gains? A fertile innovation pipeline? Whatever it is, I would wager that for the majority of you the tools available to help bolster your team’s performance centre on training, workshops and other tried and trusted means that are designed to help your professional development.
    For the lucky among you, your personal development needs will be satisfied by an ‘art of leadership&rsq
  • Vodafone puts focus on AI and voice in renewed customer service push

    Vodafone is trialling new voice authentication services, expanding the capabilities of its chatbot TOBi and working on 24/7 social media care and its ‘Message Us’ service as it looks to improve its customer service through a focus on new technology.
    The company is trialling the new voice authentication service to make it easier for its customers to verify their identity, access their details quickly and receive an account update through Amazon’s personal assistant Alexa. Update

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