• Cricket Australia has dropped the ball on alcohol sponsorship | Toby Hall

    Study after study shows the danger of exposure to alcohol promotion on children. If sports won’t stop it, the government mustFor a moment there, I thought we were going to see some real change.Late last week, Cricket Australia and Carlton and United Breweries (CUB) announced their 20-year sponsorship deal – estimated to have been worth $65m over five years – had come to an end. Related: Bitter end for Cricket Australia's brewery deal after 20-year inningsRelated: Alcohol advert
  • Microsoft: ‘CMOs are not comfortable with the growing role of tech’

    There has been an explosion in the marketing technology available to marketers. The latest estimate from chiefmartech estimates that in 2016 there were 3,874 martech solutions, double the previous year. This year’s estimate, due out later this month, is likely to tell a similar story.
    This is a concern for Microsoft’s US marketing chief Grad Conn. He believes “a lot of CMOs are being pushed into the technology space in a way that they are not comfortable with” and says &l
  • How the Royal British Legion transformed perceptions of the charity through retail

    The Royal British Legion has been working for some time to transform perceptions of the brand. It has high brand awareness, particularly around its annual Poppy Appeal, and as John Norton, head of retail trading at the charity puts it, is in a unique position as the “custodian of remembrance”.
    However with that comes challenges. While millions of people buy a poppy every year, the majority of its most active supporters are aged 70+ and tend to be white and male.
    That in turn held bac
  • Grey London Changes Name to Valenstein & Fatt in Diversity Drive

    As Grey London, the agency's diversity record is not particularly impressive, but the data has been published in the hope of pushing transparency across the industry.The largest chunk of staff, 39%, were educated at private or international schools, with another 12% coming from selective state schools. Two-thirds of staff -- 67% -- are English, and most of the rest are from Europe, the U.S., Australia and New Zealand. Only 8% are the children of immigrants, defined as two parents not born in th
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  • Google faces up to advertiser boycott

    Google could have been forgiven for thinking it had come away relatively unscathed in February after The Times published the initial results of its investigation into ads appearing next to extremist or unsavoury content. A few brands, such as Mercedes-Benz and Marie Curie, pulled advertising for a couple of days but they were soon back claiming the issue had been “fixed”.
    But The Times was not done. Just days before Advertising Week Europe (AWE), one of London’s biggest ad indu
  • A letter to my younger self – the advice I wish I’d had

    When does middle age officially start these days? Is 60 the new 30? Are millennials really fast-tracking towards knitting and Ugg boots, bypassing the joyous indiscretions of youth in favour of gluten-free, spinning-class, Guardian-tutting, ‘lights out by 9pm’ sensibility – all fuelled by probiotic, Bullet-blended, curly kale smoothies and a thousand grains of muesli?
    As I creak towards my 40th birthday it’s getting increasingly hard to tell what colour-coded stage of lif
  • The NBA and National Geographic on the power of social for storytelling

    Brands must deliver a strong brand purpose through storytelling if they want to attract today’s younger market or they risk becoming irrelevant.
    Speaking at Adobe’s 2017 summit in Las Vegas, Jill Cress, chief marketing officer at National Geographic, puts the brand’s success down to it continuing to innovate and its digital storytelling.
    “It’s all about pushing the boundaries of visual storytelling through media properties. You need an unrivalled sense of purpose,&r
  • How dual roles for marketers can make brands stronger

    Kathryn Austin, HR and marketing director, Pizza Hut RestaurantsToday it is not uncommon to see marketers taking on a dual portfolio, balancing the demands of their marketing function with a responsibility for HR or even a CEO role. The creation of these dual positions is far from a compromise. Rather, it is a strategic decision to connect different aspects of the business or define company culture.
    Kathryn Austin, HR and marketing director at Pizza Hut Restaurants, describes the creation
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  • Adidas, Apple and Ribena: The top 10 YouTube ads in February

    1. Adidas: Unleash your creativity
    The latest ad from Adidas focuses on female athletes and the creativity they use to switch up their workout routine. The ad, which was created by 72andSunny, features people hitting the bikes inside a disco and some jogging in torrential rain.
    2. Ribena: Introducing new Ribena MinisRibena’s new Minis range is targeted at small children, with this upbeat ad from JWT focusing on the bottle’s new cap and its so-called ‘less spill, less mess&rsquo
  • Santander CMO Keith Moor on how marketers can get into the c-suite

    Santander has promoted its chief marketing officer Keith Moor onto its executive committee, with the financial brand’s top marketer set to have “more of a say” in corporate decisions.
    Moor, who has been with Santander since the mid-1990s, is Santander’s first ever CMO in the UK having been promoted from the position of director of brand and communications back in November 2013. And his promotion represents a wider trend of more marketers getting a seat at the top table.
    O
  • Thomas Barta: If CMOs don’t stand for growth, they stand for nothing

    Replacing the Coca-Cola CMO with a chief growth officer may make temporary sense for the company. But it’s deeply troubling news for marketing’s C-suite reputation.
    When the news broke that Coke’s incoming CEO, James Quincey, will ditch the global CMO position and install a chief growth officer (CGO) instead, I couldn’t quite believe my eyes. Why would a CEO replace a top marketer with a revenue officer? It’s like a club owner replacing the DJ with a dance floor-fil
  • What is programmatic? A beginner’s guide

    Programmatic is constantly evolving. From online ads and video to digital out-of-home, streaming, voice and TV, the sheer number of options can make it feel like an impenetrable process to understand.
    Finding your way through the jargon is the first step to understanding exactly what programmatic is. Defined by the Display Trading Council as the use of automation in buying and selling of media, programmatic can apply to anything from display to digital out-of-home and television.
    “Pro
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  • The state of programmatic advertising

    Programmatic advertising is accounting for more and more ad dollars. Emarketer estimates it will account for three-quarters of the UK display ad market this year.
    Globally, programmatic ad spend grew from $5bn (£4bn) in 2012 to $39bn (£31.3bn) in 2016, at an average rate of 71% a year, according to Zenith’s programmatic marketing forecast. It predicts programmatic advertising will grow 31% in 2017, faster than all other digital channels including social media (25%) and online v
  • YouTube, Tesco, Deliveroo: Everything that matters this morning

    Google faces $750m hit in YouTube ad boycott
    The advertising boycott of YouTube could cost the video platform $750m (£597m) in lost revenue in 2017, according to a study by equities firm Nomura Institet.
    This equates to about 7.5% of its annual revenue, but only a tiny proportion of Google’s overall revenue, which in Q4 2016 alone was around $26bn (£20.7bn). Google makes a large chunk of its annual revenue through search, which has remained unaffected by the boycott.
    The study
  • Uber, BT, Santander: Everything that matters this morning

    Uber suspends self-driving cars after Arizona crash
    Uber has suspended self-driving cars in three states following a crash in Arizona, which left one of its cars on its side.
    The accident  happened in a Volvo SUV which was carrying two engineers in the front and no backseat passengers.
    The car was in self-driving mode at the time of the crash and no-one was hurt.
    Following the accident Uber has pulled its self-driving vehicles off the road in Arizona, Pennsylvania and California – all
  • Brexit, Uber, Twitter: Everything that matters this morning

    Theresa May signs Brexit letter
    The PM has signed the letter that will formally begin the UK’s departure from the European Union and it will be delivered to European Council president Donald Tusk today. In a Commons statement the prime minister told MPs this marks “the moment for the country to come together”.
    The future for brands in the UK is unclear. Some industry leaders say advertising is key to the UK’s success post-Brexit while negative effects of Brexit make headl
  • Marketing Week at Mumstock 2017

    Marketing Week is partnering with Mumsnet for the fourth annual ‘Mumstock’ event on 26 April.
    As part of the event Mumsnet and Saatchi & Saatchi will be unveiling new research from looking at how best-in-class brands build relationships with mums.
    Marketing Week editor Russell Parsons will be introducing two case studies to showcase best practice – one from Lego and and one from Nationwide – which both scored highly in the research.
  • The fake news effect: What does it mean for advertisers?

    Consumer confidence in media has taken a significant hit following the rise of ‘fake news’. New research shown exclusively to Marketing Week shows a marked decrease in the trust of mainstream media in the UK as a result of widespread misreporting and false information, which not only damages the media outlets themselves but could have an impact on the brands that choose to advertise with them.
    Although the problem is perhaps more rife in the US, UK consu
  • Supermarkets must stop discounting unhealthy foods to tackle child obesity, say MPs

    Commons health select committee ‘extremely disappointed’ with government’s plan to fight obesityTough new measures to tackle childhood obesity – including a restriction on supermarkets offering “deep discounts” on unhealthy foods – must be introduced, according to a committee of MPs.The Commons health select committee said it was “extremely disappointed” with the government’s current plans to fight obesity, and said ministers had ignore
  • Government plan on childhood obesity very disappointing, say MPs

    Health select committee strongly critical of rejection of proposal to ban supermarkets from discounting unhealthy foodTough new measures to tackle childhood obesity – including a restriction on supermarkets offering “deep discounts” on unhealthy foods – must be introduced, according to a committee of MPs.The Commons health select committee said it was “extremely disappointed” with the government’s current plans to fight obesity, and said ministers had ig
  • Snapchat 'will be bigger than Twitter, Yahoo and AOL with advertisers'

    Messaging app forecast to attract revenues of $3bn a year by 2020 by attracting hard-to-reach youth marketSnapchat could become more popular with advertisers than Twitter, Yahoo and AOL within three years, with the messaging app company forecast to be bring in revenues of more than $3bn (£2.4bn) a year by the end of 2019.That bullish forecast is based on advertisers targeting the hard-to-reach youth audience that Snapchat has seemingly cornered. Related: Snapchat IPO: Evan Spiegel tries to
  • Google's bad week: YouTube loses millions as advertising row reaches US

    Major brands including Verizon and Walmart pulled their ads after they were found to be appearing next to videos promoting extremist views or hate speechIt’s been a bad week for Google, with major brands pulling millions of dollars in advertising amid rows over extremist content on YouTube.Related: Starbucks and Walmart join growing list of advertisers boycotting YouTube We are deeply concerned that our ads may have appeared alongside YouTube content promoting terrorism and hate Related: Y
  • Is there an email I can use that has fewer targeted ads than Gmail?

    If I get one more lingerie ad I will screamEvery week a Guardian Money reader submits a question, and it’s up to you to help him or her out – a selection of the best answers will appear in next Saturday’s paper.This week’s question: Continue reading...
  • Starbucks and Walmart join growing list of advertisers boycotting YouTube

    Major companies pulling adverts a sign that many doubt Google’s ability to prevent marketing campaigns from appearing alongside repugnant videosPepsiCo, Walmart and Starbucks on Friday confirmed that they have suspended their advertising on YouTube, joining a growing boycott in a sign that big companies doubt Google’s ability to prevent marketing campaigns from appearing alongside repugnant videos.Related: Google ad controversy: what the row is all aboutRelated: 'I can’t trust
  • Why continuous development is the key to meeting daily demands

    For marketers, training and professional development can be a frequent headache. The fierce competition for the best jobs, combined with the rapidly changing nature of the discipline, puts pressure on everyone in marketing to continually update their skills. That is no easy task when the day-to-day duties of the average marketing job are already extensive and time consuming.
    Marketing Week columnist and professor, Mark Ritson, offered a solution to this challenge last year with the launch o
  • ‘Marketers must find time for training and personal development’

    For marketers, training and professional development can be a frequent headache. The fierce competition for the best jobs, combined with the rapidly changing nature of the discipline, puts pressure on everyone in marketing to continually update their skills. That is no easy task when the day-to-day duties of the average marketing job are already extensive and time consuming.
    Marketing Week columnist and professor, Mark Ritson, offered a solution to this challenge last year with the launch o
  • British Gas, Coca-Cola, Google: 5 things that mattered this week

    Google apologises and promises to accelerate review after ad controversyIt was another difficult week for Google as major UK brands continued to pull their advertising following The Times investigation and it was forced to make an apology.Speaking at Advertising Week Europe, its president of EMEA Matt Brittin said the search giant wanted to “raise the bar” for safe advertising. He also said it would ensure brand advertising no longer appeared next to extremist content.
    “Within
  • What brands are doing for Comic Relief’s Red Nose Day

    Maltesers hopes to donate £1m with ‘Bake a million’ campaign
    Fancy yourself the next Mary Berry? You’re in luck. Just like last year, Maltesers is encouraging consumers to get baking and upload a picture of their Red Nose Day bake alongside the hashtag #bakeamillion to social media. For each cake or bake photo uploaded, the brand has promised to donate £5 towards their £1m total donation.
    The #bakeamillion campaign is supported by a digital-led campaign called
  • M&S wants a ‘single front door to the brand’ as it looks to promote inclusivity

    Marks & Spencer (M&S) will promote a “shared attitude” that connects with consumers regardless of age or demographic in a bid to promote itself as an “inclusive brand”.
    Global brand and marketing director Rob Weston believes M&S needs to express its values of inclusivity, quality and sustainability, which he admits have not always been clearly communicated in the past.
    “Moving forward we want to make sure we have a single front door to the brand. We want
  • As Airbnb Just Learned, It's Really Hard to Localize Your Brand Name for China

    Localizing a brand name for China is a mind-boggling challenge. Ideally, the name should convey the brand's story, set out its local positioning and be memorable. It should sound similar to the original, and have a good ring to it. It shouldn't evoke unintended meanings in Mandarin or major dialects.That's why brand consultancy Labbrand tested over 1,000 possibilities to come up with a Chinese brand name for Airbnb. The name the company settled on, Aibiying, involves three characters meaning "l
  • Brand Safety Issues Go Way Beyond YouTube, Says Advertising Week Europe Panel

    AT&T and Johnson & Johnson are the latest big advertisers to halt YouTube ad buys, but the problem of ads and offensive content extends way beyond Google and Facebook, according to a session on terror funding led by The Guardian at Advertising Week Europe.In the context of yesterday's terror attack at the Houses of Parliament in London, Hamish Nicklin, chief revenue officer at Guardian News and Media, suggested that the debate, originally titled, 'If advertising is funding terror, what
  • Watch: Our AdWeek Europe panel on the agency of the future

    The findings of a new report by the IPA and Econsultancy into the agency of the future was the subject of debate at AdWeek Europe yesterday (23 March).
    READ MORE: What brands need to know about the future of agencies
    Marketing Week editor Russell Parsons was joined on stage by a panel of experts  including Amelia Torode, formerly of TBWALondon, Joydeep Bhattacharya from Accenture Interactive, Leigh Thomas from Facebook, George Prest from Blood, and&n
  • Watch online now: Our AdWeek Europe panel on the agency of the future

    He will be joined by a panel of experts, including Amelia Torode, formerly of TBWALondon, Joydeep Bhattacharya from Accenture Interactive, Leigh Thomas from Facebook, George Prest from Blood, and Liz Wilson from Karmarama, to discuss how agencies are evolving and what that means for brands.
    The panel is taking place on the IPA Centenary Stage at Advertising Week Europe from 4pm, when this video will start.The post Watch online now: Our
  • Ray Rathborne obituary

    Press and commercial photographer whose memorable work ranged from Salvation Army campaigns to fashion shootsThe photographer Ray Rathborne, who has died aged 73, was driven by a search for perfection that occasionally tested the patience of those who worked with him but produced some memorable images, including covers for Time and Radio Times and a powerful poster campaign for the Salvation Army. Later he turned to cinematography and directed commercials for clients such as British Leyland, Gui
  • International bulletin: Adidas uses robots to knit personalised jumpers and Miller Lite tests mobile ordering

    Miller Lite tests push-button beer ordering
    Lazy beer drinkers have another reason not to get up from the sofa – MillerCoors is offering US consumers the chance to order beer with the touch of a button or a simple voice command.
    The brewer has teamed up with IPG Mediabrands for the new suite of connected home services called ‘Miller Lite On-Demand’ that will allow consumers to stock their fridge using a voice-activated Amazon Alexa command, or by using a programmable button kno
  • YouTube and Google boycott spreads to US as AT&T and Verizon pull ads

    Major phone networks express concern over video sharing site and parent company’s inability to guarantee money won’t flow to extremismThe growing advertiser boycott of YouTube has reached the US, with AT&T, Johnson & Johnson, Verizon and Enterprise all halting adverts on the site, as well as Google’s wider ad networks, over the video-sharing site’s inability to guarantee promotional messages won’t appear alongside extremist content.Some of the new members of
  • Curious, accountable and collaborative: The key characteristics a marketer must possess

    Marketers must be curious, collaborative and accountable, in order to influence key stakeholders in their business and make a difference, according to Mark Evans, marketing director at Direct Line Group and Annabel Venner, global brand director at Hiscox.
    When looking at how marketing teams might be structured in the future, meanwhile, Zoe Harris, group marketing director at Trinity Mirror says leaders will have to take into account the different pace teams work at, particularly
  • Coca-Cola ditches global CMO role in leadership shake-up

    Coca-Cola is getting rid of its global chief marketing officer function by merging it with ‘customer and commercial leadership as well as strategy’ to create a new ‘chief growth officer’ role. As a result, current chief marketing officer Marcos de Quinto is set to retire after a near 35-year career at the company.
    The change comes as the soft drink giant announced a number of senior leadership appointments today (23 March), which look to drive its ongoing transformation i
  • VR Needs a 'Chewbacca Mask' Moment

    Virtual reality is being held back from the marketing mainstream by a skeptical public and reluctant advertisers, according to speakers at an Advertising Week Europe session on VR and branded content."We're not even at VR 1.0. It's more like VR 0.7," said Nokia's head of VR technologies, Tarif Sayed. He added, "It's a chicken-and-egg situation. Content creators say it's too expensiveand you're not going to shift headsets if there's no content."Examples of VR marketing from the Abu Dhabi tourist
  • Starbucks on why ‘conversational commerce’ is the future

    Starbucks says its heavy focus on technology is enabling it to embrace conversational commerce “very rapidly”, allowing consumers to order coffee at home or in their car using smart devices such as Amazon Echo.
    Speaking at its annual meeting of Shareholders yesterday (22 March), the company’s chief technology officer Gerri Martin-Flickinger spoke about how the ways in which consumers are interacting with technology is radically changing. While young people currently “use
  • BT and RBS on why marketers should kill off the word ‘digital’

    BT’s top marketer has called for marketers to stop using the word ‘digital’. Speaking on a Marketing Society panel at Advertising Week Europe yesterday (22 March), its chief brand and marketing officer Zaid Al-Qassab claimed that by prioritising digital, marketers only weaken their advertising and chase all the wrong metrics.
    “We need to stop saying the word digital. When marketing was growing in the first half of the 20th century, particularly around print, we didn&rsquo
  • What brands need to know about the future of agencies

    What does the future hold for marketing agencies? It’s an increasingly urgent question as a variety of factors – such as technological change, pressures on margins and tighter time-scales – prompt agencies to reconfigure the way they work. Everything is on the table and up for renegotiation, from operating models to remuneration and approaches to talent.
    These issues are explored in a new report entitled ‘The Future of Agencies’ by the IPA and Marketing Week sister
  • Rogue advertising on major porn websites targeting UK viewers ... - International Business Times UK

    International Business Times UK
    Rogue advertising on major porn websites targeting UK viewers ...
    International Business Times UK
    Malwarebytes, a cybersecurity firm, is warning about an increase in malware attacks currently targeting UK viewers of popular pornography websites.en meer »
  • Dixons Carphone on tackling unconscious bias and rejecting ‘macho culture’

    Dixons Carphone is on a mission to create a team as diverse as possible, as the brand says it has been “proven beyond any reasonable doubt” that inclusivity improves the quality of decision-making and the outcome for the customer.
    Speaking at a session at Advertising Week Europe today (22 March) around business transformation, the brand’s CEO of services, Feilim Mackle, said he dislikes “boysy and macho culture”, and instead is looking to create a team that is both
  • New iPhones Raise Funds to Fight AIDS; in China, Apple Doesn't Mention That

    Apple is selling red iPhone 7 and 7 Plus models to raise money for the Global Fund to fight HIV and AIDS. In mainland China, oddly, the company's website makes no mention of the cause. The new products are just presented as special edition red iPhones.Tay Xiaohan of IDC noticed the discrepancy and tweeted about it. She remarked that AIDS is a sensitive topic in China, and asked whether "Apple may be worried that this message will not resonate well with consumers?" Ms. Tay, senior market analyst
  • Quarterly Ad Revenues Jump 45% at Chinese Internet Giant Tencent

    Chinese internet giant Tencent Holdings said fourth-quarter ad revenues jumped 45% from the same period a year earlier. The company now gets nearly a fifth of its revenues from advertising, a growing opportunity at a company long powered by its popular online and mobile games.Tencent was just named the most valuable brand in China in a BrandZ ranking by WPP and Kantar Millward Brown. Its star product is all-purpose app WeChat (called Weixin in Chinese), which is a mobile toolkit for everything
  • 26 years ago the UK signed up to formula milk advertising rules – so ... - The Conversation UK

    The Conversation UK
    26 years ago the UK signed up to formula milk advertising rules – so ...
    The Conversation UK
    Aimee Grant receives funding from the National Institute for Health Research, the Wellcome Trust ISSF Public Health Scheme and the Welsh Crucible Small ...en meer »
  • Facebook launches header bidding to create a ‘safer environment’ for programmatic

    Facebook has put its backing to header bidding, an advanced programmatic bidding technique that is said to be more profitable for publishers and brands.
    Header bidding works by allowing publishers to offer inventory to multiple ad exchanges simultaneously before making the final call to ad servers such as DoubleClick.
    According to Yoav Arnstein, head of audience network for Facebook in EMEA, by allowing multiple demand sources to bid on the same inventory simultaneously, the result means publish
  • Why brands need to transform to win: Watch live now

    The panel is taking place on the Shutterstock Stage at Advertising Week Europe from 2pm, when this video will start.The post Why brands need to transform to win: Watch live now appeared first on Marketing Week.
  • Coca-Cola says its marketing is about more than just ‘big budgets’

    Coca-Cola says despite common perceptions, the company is not all about “big marketing budgets” as it claims it still has a lot to learn from startups.
    Speaking on a panel at the Youth Marketing Summit this morning (22 March), the soft drink giant’s new marketing director for the UK and Ireland Aedamar Howlett explained how the business is “much broader than people are aware”.
    “We have a lot to learn from startup and development brands. I worked on launch

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