• What happens to the global publicity titans if advertising no longer pays?

    The departure of Martin Sorrell from WPP is just the latest sign of the crisis surrounding big ad firms and their ageing leadersNot so long ago a bearish Sir Martin Sorrell berated the advertising industry for its unrealistic “Don Draperish optimism” in the face of tough times, in a reference to hit TV series Mad Men and its depiction of the halcyon days and excesses of 1960s adland. Now it is the next generation, of Sorrell and his “math men” – the builders of glob
  • Channel 4, ITV and Sky join forces to prove value of on-demand to marketers

    Channel 4, ITV and Sky, alongside television’s marketing body Thinkbox, have teamed up to put some numbers behind their on-demand platforms in a bid to boost their commercial value.
    Heralding a “year of collaboration”, the UK’s biggest commercial broadcasters stood side by side at an event in London this week to unveil what they are claiming is the biggest ever study into broadcaster video-on-demand viewing, aka BVOD.
    At a time when advertisers are growing increasingly ca
  • M&S, Tenzing, WPP: 5 things that mattered this week and why

    Sorrell and the future of WPP
    It’s only six days since the ad world was rocked late on Saturday evening by the news that Sir Martin Sorrell was stepping down from WPP after 33 years at the helm of the company he founded and built up into the world’s biggest agency holding company.
    Much has been written about his career, his legacy and the future of WPP. Should it be broken to extract maximum value for shareholders? What is the future of the agency holding model in a world of digital?
  • M&S’s shake-up suggests its ‘one brand’ marketing strategy didn’t work

    Having spent the last few years, bringing the advertising for its two businesses – clothing and home, and food – together, Marks & Spencer has, in one management reshuffle, shifted strategy quite dramatically.
    Patrick Bousquet-Chavanne, the marketing boss for the last six years, is out, as is marketing director for consumer and brand Rob Weston. And they will not be replaced. Instead, responsibility for marketing passes to each department under the leadership of Sharry Crammond i
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  • WPP contacted by FCA to check if it is in breach of laws

    Watchdog moves to ascertain if there has been any insider information infringement The financial services watchdog has contacted WPP to check if it is in breach of laws relating to insider information regarding the amount of company money that Sir Martin Sorrell is alleged to have misused.The WPP board has closed down the investigation into Sorrell as part of his deal to leave the company he founded 33 years ago, and has told shareholders the “allegations do not involve amounts that are ma
  • P&G looks to even greater marketing efficiency to help tackle disruption

    Procter and Gamble (P&G) is planning to increase marketing efficiency still further as it looks to tackle disruption coming from discount retailers, ecommerce and private label products that are hitting its pricing and profit margins.
    Speaking on a call with investors this afternoon (19 April), CEO David Taylor looked to reassure that it is “not business as usual” at P&G as it reported “modest” Q3 earnings and suggested full-year sales growth would come in at the
  • Why brands must make data security part of their mindset

    Modern life is creating a flood of information – 16 trillion gigabytes of data were created in 2016 alone, and that number is expected to rise tenfold by 2025. Mobile devices allow brands to gather more nuanced customer data than ever before, providing actionable insights into what people value and how they engage; the kinds of insights that strong customer relationships are built on.
    But these relationships are also built on trust: your customers’ trust that you’ll keep their
  • The emerging tech that promises to disrupt marketing

    As a marketer it can sometimes be a challenge to identify which of the latest tech is going to make a real impact on your business. Is blockchain the future? Should you invest in virtual reality? Will 5G turbocharge your brand?
    In the latest Marketing Week Explores podcast features editor Lucy Tesseras, senior writer Charlotte Rogers and reporter Ellen Hammett explore what the latest developments in tech from Bitcoin and blockchain to virtual reality, the Internet of Things and 5G, really have i
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  • Walmart revamps its website, KFC replaces fire with flaming fried chicken: International round-up

    Walmart revamps its website
    Walmart is sprucing up its website by making it look less like Walmart in a bid to appeal to higher-end brands.
    The upgraded Walmart.com will be rolled out next month and feature a more personalized homepage where shoppers will see top-selling items based on their locations.
    Consumers will also see a profile of their local store which tells them whether that store has online grocery or easy recorder – which lists your purchases made in-store.
    Walmart executives
  • What’s the best email service that doesn’t scan emails for ad-targeting?

    Jim doesn’t want his emails scanned for targeted ads, but while there are ways to avoid it, surveillance-based advertising is rifeWhat’s the best free email service provider that does not scan or use the data in your emails for advertising? JimFree email services are usually paid for by showing you advertisements. Some email services scan your emails in order to show you personalised or targeted ads. You could argue that that’s a benefit, because you’ll see ads in which y
  • ‘Data doesn’t need to be big or creepy to shed light on consumer psychology’

    As public fury rages around Facebook, Cambridge Analytica and the intrusion of privacy, we as marketers need to recognise the paradox between this consumer anger and the proven value of personalised customer experience. We need to resolve this paradox, in order to move forward positively and meet the requirements of both our shareholders and our customers.
    The use of data in marketing suffers from a fundamental conflict between two customer needs:
    Data effectiveness: Customers expect us to deal
  • Sign up to our webinar on the principles of experimentation

    Could you be making fundamental mistakes in your conversion rate optimisation and experimentation that are costing you time, weakening your insight and limiting your impact? Are you trying to grow conversion optimisation and experimentation in your organisation, but struggling with how to foster good experimentation habits? When was the last time you stopped, and critically evaluated your own approach to experimentation?
    Join Stephen Pavlovich and Kyle Hearnshaw from Conversion.com as they
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  • Kraft Heinz UK CMO on bringing ‘the magic’ back to marketing

    Think Heinz and your mind probably turns to fond memories of eating baked beans, tomato soup and ketchup. But think Kraft Heinz and the image is more likely to be of a business that executes ruthless efficiency.
    That is an image Steve Chantry, UK and Ireland commercial director and CMO of Kraft Heinz, is looking to shake off. He argues that rather than focusing on cost-cutting, Kraft Heinz is trying to create “a culture of ownership”, a move that was key in attracting him to the role
  • Publishers launch new audience currency in bid to attract more ad dollars

    The publishing industry has launched a new audience measurement currency that promises to give advertisers access to transparent data and open up new opportunities to plan and trade audiences across UK newsbrands and magazines.
    The move means that for the first time, marketers can look at audience delivery across all publisher platforms – phone, tablet, desktop and print – which reach 91% of the UK population every month.
    It comes at a time when trust in digital media is at an all-ti
  • Why seamless service sets the best marketing apart

    The post Why seamless service sets the best marketing apart appeared first on Marketing Week.
  • Bryce Attwell obituary

    My brother Bryce Attwell, who has died of cancer aged 75, pushed the creative boundaries of food photography in the late 1970s. The editorial world of magazines, especially Good Housekeeping and Woman’s Journal, together with the many cookery books that he worked on, provided him with a platform for real innovation. He brought, to what had been a rather static “reference” style of food photography, a new, sensual mood. Using 10 x 8 and 5 x 4 camera f
  • M&S marketing boss Patrick Bousquet-Chavanne departs in shake-up of marketing structure

    Marks & Spencer‘s marketing boss Patrick Bousquet-Chavanne is to step down as part of a restructure of the retailer’s marketing team that will see it move away from a central function and towards separate marketing teams for its clothing and home, and food businesses.
    Bousquet-Chavanne will step down from the board today (18 April) and leave M&S at the end of May. It means marketing will no longer be represented at board level, with the CEO and CFO now the only members of the
  • Waitrose puts focus back on food in new brand campaign

    Waitrose is launching a new brand campaign that puts the focus of its advertising back on food and cooking.
    The ‘Beautifully Simple’ campaign, created by adam&eveDDB, aims to inspire customers to cook more often using a small number of fresh ingredients to create everyday meals. Using the tagline ‘Great food is simple when you start with the best’, it will showcase recipes that use just seven ingredients, starting with prawn spaghetti with lime and chilli.
    The campaig
  • Facebook to start asking permission for facial recognition in GDPR push

    Users will be asked to review information about targeted advertising but some say opting out is deliberately difficultFacebook has started to seek explicit consent from users for targeted advertising, storage of sensitive information, and – for the first time in the EU – application of facial recognition technology as the European general data protection regulation (GDPR) is due to come into force in just over a month.The company is only required to seek the new permissions in the Eu
  • Is Primark's owner too big – and diverse – to fail? Possibly

    AB Foods owns a sprawling portfolio but the discount fashion store proves it’s best not to tweak a winning formulaIf Associated British Foods didn’t have a controlling shareholder, an uppity US hedge fund would probably have demanded the company be split into pieces years ago. Whitbread is somehow deemed offensively diverse because it owns Costa Coffee and Premier Inn, but take a look at AB Foods’ portfolio: it runs from sugar production around the globe, takes in grocery brand
  • Pret a Manger censured over natural sandwich ingredients claim

    Advertising watchdog says ads on Facebook and fast-food chain’s website were misleadingThe advertising watchdog has censured Pret a Manger for claiming that its sandwiches use natural ingredients, in a blow to the chain’s wholesome credentials.The Advertising Standards Authority (ASA) said the ads on Pret’s Facebook page and website, which included the promise that it made “proper sandwiches avoiding the obscure chemicals, additives and preservatives” used by other
  • Marketing budgets see slowest growth for two years as main media slips into decline

    Amid ongoing reports of challenging marketing conditions and financial pressures – specifically around Brexit and GDPR – marketing budget growth lost more momentum during the first quarter of 2018, marking the slowest growth in two years.
    According to the new Bellwether report from the IPA, 22.9% of companies increased their marketing budgets compared to 17.9% that recorded a fall – resulting in a net balance of +5% and down from +8.6% in the previous quarter.
    Internet marketin
  • Marketers’ job prospects take a hit over economic uncertainty

    The jobs market for the marketing industry took a hit in Q1, compared to the previous year, over concerns over challenging market conditions and the ability to recruit the right staff.
    According to the IPA’s latest Bellwether report, 29.4% of respondents said they expected employee numbers to rise over the next three months, reflecting marketers’ general optimism about their own company financial prospects, ongoing sales wins and capacity pressures.
    However, while 55.4% said the
  • WPP hires recruitment firm to help find Martin Sorrell successor

    New York-based Russell Reynolds hired to aid search as ad firm tries to steady ship following departureWPP has hired a New York-based recruitment firm as it begins the global search to replace founder and chief executive Sir Martin Sorrell.Russell Reynolds, a top five global executive search firm, is understood to be working with Frances Illingworth, WPP’s global head of recruitment.1975 Related: Martin Sorrell's exit leaves too many unanswered questionsContinue reading...
  • Odeon’s MD on making the cinema experience relevant for the Netflix generation

    With the rise of Netflix and Amazon you’d be forgiven for thinking cinema was struggling. In fact, the industry is the healthiest it’s ever been. Carol Welch, managing director of UK and Ireland at Odeon, has been in her role a year but is still fascinated by how the “tiny screen” is helping her business.
    She says: “You only need to take a journey into work to see that people view more and more content on the tiny screen – which is on an iPad or a mobile phone
  • WPP downgraded by Moody's to 'negative' after Sorrell's exit

    Blow to world’s biggest advertising group comes as it begins search for new chiefSir Martin’s Sorrell’s departure from WPP has prompted the leading ratings agency Moody’s to downgrade its outlook for the group, citing concerns including a breakup, the loss of clients and its poor performance compared with rivals.The downgrade, from “stable” to “negative”, comes as WPP’s 11-strong board was set to meet on Tuesday with the task of finding Sorre
  • WPP downgraded by Moody's after Martin Sorrell's departure

    Blow to world’s biggest advertising group comes as it begins search for new chief executiveSir Martin’s Sorrell’s departure from WPP has prompted the leading ratings agency Moody’s to downgrade its outlook for the group, citing concerns including a breakup, the loss of clients and its poor performance compared with rivals.The downgrade, from “stable” to “negative”, comes as WPP’s 11-strong board was set to meet on Tuesday with the task of fin
  • Former Red Bull marketer on shaking off the unhealthy image of energy drinks

    The natural energy drink Tenzing is launching its first marketing campaign to coincide with the introduction of the sugar tax as it looks to appeal to health-conscious Londoners and shake off the category’s unhealthy image.
    The campaign launches this month and will run for 10 weeks across outdoor and digital including YouTube, Facebook and Instagram. It has also signed a partnership with magazine Time Out to run print ads and potentially collaborate on an event.
    Huib Van Bockel, the found
  • Innovation, creativity and packing a punch: What makes marketing effective

    Effectiveness is the key measure by which all marketing should be judged, but what is the secret to creating effective marketing? While it clearly depends on the brand and its objectives, there are threads that run through the best marketing, whether it’s a clear strategy, a creative idea that stands out from the crowd or results marketers can measure.
    With Marketing Week’s Masters of Marketing Awards now open for entries, we speak with five of the judges including Channel 4’s
  • Mark Ritson: Wetherspoons ditching social media is brand leadership at its best

    Picture: Stephen J Mason PhotographyIt’s been just over 24 hours since JD Wetherspoon made the shock announcement that it would immediately shut down its Twitter, Facebook and Instagram pages. “Rather than using social media,” Wetherspoons announced on Monday, “we will continue to release news stories and information about forthcoming events on our website (jdwetherspoon.com) and in our printed magazine – Wetherspoon News.”
    In this social media age, such anno
  • Mark Ritson: Wetherpoons ditching social media is brand leadership at its best

    Picture: Stephen J Mason PhotographyIt’s been just over 24 hours since JD Wetherspoon made the shock announcement that it would immediately shut down its Twitter, Facebook and Instagram pages. “Rather than using social media,” Wetherspoons announced on Monday, “we will continue to release news stories and information about forthcoming events on our website (jdwetherspoon.com) and in our printed magazine – Wetherspoon News.”
    In this social media age, such anno
  • Marketoonist on inflated marketing claims

    Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
    See more of the Marketoonist here
    The post Marketoonist on inflated marketing claims appeared first on Marketing Week.
  • How blockchain is disrupting loyalty

    There has been much discussion about the rise of cryptocurrency and the potential of blockchain when it comes to increasing transparency in the digital advertising ecosystem given its open ledger format. But perhaps less talked about is the way these new technologies could impact the future of loyalty and CRM.
    Startup Trippki is collaborating with nine hotel groups across South America, Europe, Africa and Asia on a blockchain-powered loyalty system that rewards guests in cryptocurrency
  • Martin Sorrell's exit leaves too many unanswered questions

    Uncertainty over the background to the WPP boss’s departure may well create problems to comeHow does this work? The board of a FTSE 100 company launches an inquiry into allegations of “personal misconduct” against its chief executive. It goes to great lengths to show it is doing things by the book by hiring an outside legal firm to conduct the investigation and retaining two others to act as advisers. Then, before a meeting of the directors to consider the findings of the inqui
  • Martin Sorrell's resignation triggers 6.5% slide in WPP shares

    Market reacts to uncertainty over succession at world’s largest advertising businessWPP: breaking up world’s top advertising group could net £22bnSir Martin Sorrell’s abrupt resignation from WPP triggered a 6.5% slide in the group’s share price on Monday as investors mulled the uncertain future of the world’s largest advertising business.Sir Martin, who founded WPP 33 years ago, resigned with immediate effect on Saturday amid an investigation into allegations
  • How Siemens is evolving its employer brand to attract new talent

    As businesses fight to attract and retain talent in both existing and emerging markets, Siemens is focusing on its employer brand in an effort to change the way people view the company and compete against the likes of Google.
    This is why Rosa Riera was brought on as vice president of employer branding and social innovation three years ago, to oversee the transformation of the Siemens employer brand and bring a new relevance to the business.
    Speaking to Marketing Week, Riera says the shift to dig
  • Urgent change is needed at WPP despite Sorrell’s transformative legacy

    The shock exit of Sir Martin Sorrell from WPP over the weekend has shaken the advertising industry. The man who once said the only way he would leave was by being “carried out of the glue factory”, appears to have changed his mind and is instead set to “retire”.
    It’s impossible to underplay the impact Sorrell has had on the ad industry. The story of how he built WPP up from a Kent manufacturer of wire baskets to the world’s biggest advertising company is well
  • WPP: breaking up world's top advertising group could net £22bn

    How Sir Martin Sorrell’s sprawling empire breaks down – and who could succeed him•Martin Sorrell’s resignation triggers 7% slide in WPP sharesSir Martin Sorrell’s resignation has raised the question of whether his successor will be able to stop a breakup of the world’s largest advertising group.A number of names have emerged as potential runners and riders, including the Informa chief executive Stephen Carter, who has worked at Ofcom, cable firm NTL and at WPP&
  • Facebook ad feature claims to predict user's future behaviour

    Social network criticised over feature that targets users who are likely to switch to an advertiser’s rival’s productFacebook has been criticised for hiding an advertising product that claims to be able to predict users’ future behaviours and target messages at them in an attempt to alter those behaviours. The product, named “loyalty prediction” by Facebook, is part of a suite of capabilities enabled by a machine learning-powered tool called FBLearner Flow. That too
  • GDPR: Third-party data and privacy notices – sign up for our latest webinar

    There is just over a month before companies are required to comply with General Data Protection Regulation (GDPR) and there are still plenty of questions about what brands need to do to avoid suffering the consequences of non-compliance.
    Join us on Thursday (19 April) at 1500 when we will delve deeper into questions around third-party data, privacy notices and the essential things you need to do in the final weeks before the 25 May deadline.
    Join Marketing Week editor Russell Parsons, Fedelma Go
  • YouTube, Disney, data transparency: Everything that matters this morning

    IPA calls for suspension of micro-targeted political ads
    The IPA is calling for a stop to “opaque and unaccountable” micro-targeted political advertising.
    The UK trade body wants the UK Electoral Commission and political parties to address the issues of ads being targeted at users based on their data.
    The IPA is also calling for all political advertising creative work to be listed for public display in a bid to increase transparency.
    Sarah Golding, the IPA president, says: &ldqu
  • YouTube, Disney, Bank of England: Everything that matters this morning

    IPA calls for suspension of micro-targeted political ads
    The UK advertising trade body is calling for a stop to “opaque and unaccountable” micro-targeted political advertising.
    The Institute of Practitioners in Advertising (IPA) is calling for the UK Electoral Commission and political parties to stop ads being targeted at users based on their data.
    IPA is also calling for all political advertising creative work to be listed for public display in a bid to increase transparency.
    S
  • WPP, Wetherspoons, Channel 4: Everything that matters this morning

    WPP faces possible breakup
    The world’s largest advertising group WPP could be broken up following the departure of founder and chief executive Martin Sorrell over the weekend.
    According to reports in The Guardian, Sorrell’s decision to leave the company before the findings of an investigation into the improper use of company funds and improper personal behaviour have been delivered, could be viewed as a potential catalyst for the break up of the advertising giant.
    Sorrell is rep
  • WPP, Facebook, Channel 4: Everything that matters this morning

    WPP faces possible breakup
    The world’s largest advertising group WPP could be broken up following the departure of founder and chief executive Martin Sorrell on 14 April.
    According to reports in The Guardian, Sorrell’s decision to leave the company before the findings of an investigation into the improper use of company funds and improper personal behaviour have been delivered, could be viewed as a potential catalyst for the break up of the advertising giant.
    Sorrell is reportedly in
  • P&G, Snapchat, Pfizer: Everything that matters this morning

    P&G expands its consumer health business with Merck deal
    Procter & Gamble is to acquire the consumer health business of German pharmaceutical giant Merck for around €3.4bn (£3bn) in a deal that adds vitamins and minerals to its over-the-counter (OTC) medicine business.
    P&G says it sees the deal as an opportunity to expand its consumer healthcare business, while also bringing expertise to the company in the shape of strong health care commercial capabilities, technical skil
  • Facebook, Starbucks, Apple: Everything that matters this morning

    Facebook takes major step on the path to GDPR compliance
    Facebook will change the way it targets ads as part of the company’s first major step toward GDPR compliance ahead of the new regulations kicking in on 25 May.
    From this week, the social network will ask its users to agree to its updated terms of service and data policies and to review information they’ve shared on the platform.
    Facebook will also no longer be able to process news feed posts for ad-targeting purposes, unless th
  • Amazon, P&G, Diageo: Everything that matters this morning

    Amazon ranked ‘most valuable’ global retail brand
    Amazon, McDonald’s and Alibaba have topped WPP’s inaugural BrandZ top 75 most valuable global retail brands ranking, with Starbucks, The Home Depot and Louis Vuitton also featuring in the top 10.
    According to WPP, retail brands have been growing their value 35% faster than non-retailers over the last 10 years.
    The top 75 brands – which also include Nike, Subway, eBay and Aldi – are worth over $1 trillion i
  • From mountains to cities: How The North Face is looking to engage a new community

    In order to remain viable, a business like The North Face obviously has to sell products. And Kathy Hines, the brand’s newly-appointed vice-president of marketing and strategy, admits she’d be lying if she were to say anything different. But beyond that, she believes the business has an opportunity to make a difference, and so she has also taken on a much bigger task: to make sure the 50-year-old outdoor brand has a legacy and leaves something behind that her and her team can be
  • Martin Sorrell's departure from WPP marks the end of an era | Mark Sweney

    Thanks to the internet, the company he forged may not survive him, but what of the industry?For more than three decades Sir Martin Sorrell dedicated his life to transforming a small Kent-based manufacturer of shopping baskets, Wire and Plastic Products, into the world’s biggest marketing services group. The question now for his successor, WPP’s investors and its tens of thousands of clients is whether the £15bn group can survive the departure of its founder and the dramatic cha
  • Martin Sorrell stands to pick up £20m as WPP faces possible breakup

    Analysts see chief exec’s departure and recent share slump as strong reasons to split world’s biggest ad groupSir Martin Sorrell is in line for almost £20m in payouts from WPP over the next five years, as part of the deal struck to leave the advertising group he founded more than three decades ago.The departure of Sorrell, who resigned on Saturdaybefore learning the findings of an internal investigation into alleged personal misconduct, is also being viewed as a potential catal

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