• Cannes Nightcap Day Deux: Nike’s ‘Dream Crazy’ keeps winning, plus NWI (networking while intoxicated)

    Wait, you missed Cannes Nightcap Day One? No worries—it’s right here. You say you want all the important news, in-depth, from the Cannes Lions International Festival of Creativity? We got you, fam; just visit our Cannes Lions 2019 page.As always, Ad Age’s editorial team on the ground—this year it’s Ann-Christine Diaz, Alexandra Jardine, Alfred Maskeroni, Jack Neff, Lindsay Rittenhouse, I-Hsien Sherwood, Max Sternlicht and George Slefo—is on duty to provide you
  • HBO and Droga5 discuss 'Game of Thrones' Titanium contender #FortheThrone

    At the Cannes Lions Festival of Creativity, Ad Age sat down with and Alex Diamond, HBO’s director of consumer marketing, and Andy Ferguson, group creative director at Droga5, to learn more about the expansive “Game of Thrones” #FortheThrone campaign that kicked off the final season of the popular show—and which is shortlisted for a Titanium Lion at Cannes this week.
     
    The campaign comprised partnerships with other brands such as Bud Light, Red Cross and the Minn
  • Dish is near a $6 billion deal for T-Mobile and Sprint assets

    Dish Network Corp. is in talks to pay at least $6 billion for assets that T-Mobile US Inc. and Sprint Corp. are unloading to win regulatory approval for their merger, according to people familiar with the matter.Dish could announce a deal as soon as this week for assets including wireless spectrum and Sprint’s Boost Mobile brand, said the people, who asked to not be identified because the matter isn’t public. The deal hasn’t been finalized and talks could still fall throug
  • Amp Spotlight: What's it like to win a Cannes Lion?

    The ad world is abuzz this week over the 65th edition of the Cannes Lions International Festival of Creativity. This year’s big show brings a few changes and a handful of surprises, including trimming the festival schedule down to five days, as well as the first-ever award for Creative Brand of the Year—not to mention a record number of participating brands, with 102 and counting, up from 85 in 2018.As this year's winners take their turn in the spotlight, we asked some past winners f
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  • The New York Times and Droga5 discuss the challenges of proving that 'The Truth Is Worth it'

    The New York Times’ “The Truth Is Worth It” campaign has already nabbed a Grand Prix in Film Craft at the Cannes Lions International Festival of Creativity. It’s also in competition for the Film category and has been shortlisted for Titanium. Ad Age sat down with New York Times Senior Vice President of Marketing Amy Weisenbach and Droga 5 Executive Director Tim Gordon, who dissected what it took to get the campaign idea from page to screen.The effort follows New York
  • Sex toy maker Dame sues NYC’s transit authority for advertising discrimination

    Women’s sexual wellness company Dame Products has filed a lawsuit against New York City’s Metropolitan Transit Authority for refusing to run ads featuring female sex toys, claiming MTA guidelines unfairly discriminate against the company while other brands have been free to use cleavage, phallic shapes and sexual innuendos in their advertisements.“When I first reached out to the MTA, they said, ‘We’re willing to work with you.’ And I told them, ‘I would
  • Facebook warns that it can’t fully solve the toxic content problem

    Facebook Inc. is under pressure to rid its site of hate speech and fake news but warned it can’t build a platform impervious to human nature.“This is not a fully solvable problem,” Carolyn Everson, a vice president responsible for marketing at the social media giant, said on a panel Tuesday at the Cannes Lions advertising festival in the south of France. “There are some bad parts of humanity, and the platforms are a reflection of that.”Tech companies like Facebook,
  • How Adidas Billie Jean King'd a whole lot of shoes

    In time for the U.S. Open last year, Adidas and TBWA/Chiat/Day put the spotlight on Billie Jean King with the “Here to Create Change” campaign, which celebrated the legacy she left for women in sports, and for the athletic world in general. In contention for Glass and Titanium Lions, the campaign also included the much-talked-about activation in which Adidas, with the help of a shoe artist, transformed pairs of its own kicks as well as those of other brands into King’s signatur
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  • News Corp. reviews its options for News America marketing unit

    News Corp. said it is evaluating options for its News America Marketing business that could include a sale, which would leave the publisher of the Wall Street Journal and New York Post more purely focused on media while removing what’s been a troubled unit.The review of News America, which offers in-store marketing and shopper circulars, “will result in enhanced shareholder value, as we seek to streamline our company, with the aim of greater transparency and profitability,” New
  • Nike’s ‘Dream Crazy’ takes inaugural Entertainment for Sport Grand Prix at Cannes

    Nike’s “Dream Crazy” work featuring Colin Kaepernick has added to its Outdoor Grand Prix at Cannes by taking the inaugural Grand Prix in the new Entertainment for Sport Lions.The jury president, Steve Stoute, Founder and CEO of Translation, said that the entire Nike campaign, created by Wieden & Kennedy Portland, clearly stood out and what the jury most applauded was the use of Kaepernick, because Nike had “taken a real risk in using him and sticking with him and
  • Johnson & Johnson AIDS documentary wins Entertainment Lions Grand Prix at Cannes

    A Johnson & Johnson-commissioned documentary about heroic nurses in the early days of AIDS has won the Entertainment Lions Grand Prix at Cannes.“5B” is the story of a group of nurses at San Francisco General Hospital in the 1980s who established a ward to care for AIDS patients. Made by UM Studios New York, Highway 61 Films and production company Saville, it’s based on resurfaced records of people who were nursed in one ward, 5B, at the dawn of the AIDS epidemic before
  • Head of UM Studios on why winning the Entertainment Grand Prix really hit home

    IPG Mediabrands' UM Studios takes home its first Cannes Lions Grand Prix, in Entertainment—a big win for the media agency's content studio.The win is for "5B," a documentary UM Studios produced for client Johnson & Johnson on the San Francisco General Hospital's 5B ward, the first that treated people with HIV/AIDS during the early 1980s—when most healthcare professionals mischaracterized it as a "gay" disease and refused treatment to patients."T
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  • Childish Gambino’s ‘This is America’ wins one of two Entertainment for Music Grand Prix at Cannes

    Childish Gambino’s hyper-viral music video “This is America” was one of two Grand Prix winners in the Entertainment for Music category at Cannes, alongside “Bluesman,” a short film/concept album from Brazilian rapper Baco Exo do Blues.
    Jury president Paulette Long, a U.K.-based music consultant, said the two winners explored issues of diversity, racism and violence, but in very different ways.
    She described “This is America,” in which actor Donald Glover
  • If I knew then what I know now ... I'd sail more than strategize

    If I knew then what I know now is a weekly series of bylines from small agency executives about lessons learned in building their shops.We’re 12 years in at HUSH. We’re no longer the new kids on the block. We’re also not kids anymore. It’s funny what time does to your point of view. Hard knocks and mistakes are the requisite headwinds that provide invaluable experience, knowledge and ultimately, confidence. Now, we know our subject matter top to bottom, but we remain hum
  • See the cool tech ideas for McDonald's, Apple and Vodafone that snagged Future Lions at Cannes

    A touch-screen for McDonald’s that sterilizes your hands when you high-five it, a necklace designed for Vodafone that uses AI to recreate the voice of a patient with no voice and a technology that allows an Apple Watch to detect an epileptic seizure have all won Future Lions awards at the Cannes Lions International Festival of Creativity.The 2019 Future Lions, created by AKQA, encouraged students to "break through perceived limits, connecting brands with audiences in new ways." This y
  • Watch the newest commercials on TV from Apple, Best Buy, Xbox and more

    Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time over the weekend (June 14-16).A few highlights: Apple Music puts the spotlight on Jamaican singer-songwriter Mikayla Simpson, aka Koffee. Best Buy plays up the expertise of its sales associates in areas ranging from appliances to home theater. And Xbox hypes its exclusive Terminator: Dark Fate pack for third-
  • 4 key marketing strategies to help you better attract Gen Z

    A few things are true of Generation Z. First, Gen Zers are not millennials. They were born after millennials, between 1997 and 2012. Currently, there are 63 million Gen Zers in the United States who spend an estimated $143 billion annually and influence $333 billion in household spending (depending on the percent of influence), according to recent data from marketing and ad agency Barkley. What's more, they’re the most racially and ethnically diverse generation ever.Env
  • St. Jude, Facebook and BBDO will transform child cancer patients into heroes

    Omnicom Group's BBDO has been selected to create the first campaign for Made For St. Jude—a new initiative by Facebook Creative Shop, St. Jude Children's Research Hospital, Oculus VR for Good and studio Flight School—following a competitive pitch at the Cannes Lions International Festival of Creativity.The initiative was created to help organizations like St. Jude find ways to better benefit from creative. BBDO's winning idea, "Hall of Heroes," which the agency pitched to S
  • OpenAP and NCC Media partner to expand advanced advertising on TV

    Two TV groups are coming together to expand advanced advertising. NCC Media—an national ad sales, marketing and technology company —and OpenAP, a data and measurement TV consortium, are joining forces to further standardize audience buying on TV, the groups announced on Tuesday at Cannes.As part of the partnership, NCC, whose members include Comcast, Charter and Cox, will utilize OpenAP’s advanced audience segment definitions. This means an auto advertiser, for e
  • McCann has a good day at Cannes. And Amazon rethinks a brand name: Tuesday Wake-Up Call

    Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.What people are talking about today
    Of the five Grand Prix winners at the Cannes Lions festival yesterday, two—Ikea and Google—won for campaigns that help make the world more accessible for people with disabilities. Ikea’s “ThisAbles” campaign, out of McCann Tel Aviv and produced
  • Bud Light brings back ‘Real Men of Genius’ with new twist for digital age

    Bud Light’s “Real Men of Genius” campaign--which set a new standard for funny radio ads--is being resurrected for the social media age.The brew is rebranding the campaign “Internet Heroes of Genius” and running them exclusively on digital, including on streaming audio services Spotify and Pandora. Bud Light stuck to the same formula as the original award-winning campaign, which last ran in 2007 and paid homage to oddball jobs, like “Mr. Edible Underwear I
  • 5 key takeaways from the 2019 Edelman brand trust survey

    Trust in brands is down and expectations of social responsibility from brands is up among consumers, according to the 2019 Edelman Trust Barometer Special Report, a global study set to be released in Cannes on Tuesday and produced by Edelman, the world’s largest PR firm.The study compiled data from more than 25,000 respondents across eight major global markets including the United States, Brazil, China and Germany, with various surveys being conducted both online and via mobile in April an
  • Comcast takes Cannes, urges TV industry to expand addressable advertising

    Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising.This week on the French Riviera, Comcast is announcing, along with Charter and Cox, that it will turn on more addressable inventory from programmers.  Currently, most pay-TV providers are utilizing the two-minutes of local
  • At Cannes, Comcast urges TV industry to expand addressable advertising

    Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising.This week on the French Riviera, Comcast is announcing, along with Charter and Cox, that it will turn on more addressable inventory from programmers.  Currently, most pay-TV providers are utilizing the two-minutes of local
  • Marketers, publishers and platforms announce a global alliance for 'responsible media'

    Big media players like Unilever and Procter & Gamble Co. have been talking plenty about making media more responsible. Now they’re getting more people to talk. The marketers are launching the Global Alliance for Responsible Media alongside 14 other global advertisers, the five leading agency holding companies and media companies that include Google, Facebook and NBC/Universal.The Alliance will begin with an announcement session at WPP Beach in Cannes on Tuesday morning. Advertiser
  • Cannes Nightcap Day One: Nike, Ikea, Google score early Lions; Cannes Buzzword Bingo; Instagram celebrates Pride

    And so it begins.The Cannes Lions International Festival of Creativity kicked off today in the south of France and, as always, Ad Age has an editorial team on the ground there—Ann-Christine Diaz, Alexandra Jardine, Alfred Maskeroni, I-Hsien Sherwood, Max Sternlicht, Lindsay Rittenhouse and George Slefo—to offer you exhaustive (and exhausting) coverage.If you’re on the ground too (in which case, please say hi if you run into any of us), or if you just want/need to experience Can
  • Chuck E. Cheese is promoting its endless salad bar with an almost endless video

    Chuck E. Cheese is pretty much the last place one would think of as offering a sense of relaxation or healthier fare. Yet here it is, dishing out both in a 30-minute video featuring a soundtrack more suitable for a wellness retreat.The pizza-meets-kids'-entertainment chain, of course, is decidedly in on the joke. The Chuck E. Cheese character (whose full name is Charles Entertainment Cheese, for the record) appears in a meditative pose with cucumber slices on his eyes. Later, he pops up near a s
  • Jeep, Disney, Ford and more: Consumer survey reveals America’s most patriotic brands

    It turns out that when your namesake product was created for the U.S. military and has been used by American troops (in real life and on film) for decades, consumers are likely to think your brand is extremely patriotic.According to the just-released 2019 Most Patriotic American Brands survey, Jeep was ranked as the most patriotic U.S. brand by consumers—a title it has retained every year since the survey began in 2002. Compiled by brand research consultancy group Brand Keys, the annual su
  • The most important catalyst for improved diversity is 'executive will'

    There’s an oft-cited study from management consulting firm McKinsey & Company that lays out a business case for improving workplace diversity. But it doesn’t tell the whole story, Heide Gardner, chief diversity & inclusion officer at The Interpublic Group of Cos., tells Ad Age in a sit-down chat at the Cannes Lions International Festival of Creativity.“Representation doesn’t equate with participation,” she says. Businesses hoping to improve the diversity of
  • IPG's chief diversity & inclusion officer says that the most important catalyst for improved diversity is 'executive will'

    There’s an oft-cited study from management consulting firm McKinsey & Company that lays out a business case for improving workplace diversity. But it doesn’t tell the whole story, Heide Gardner, chief diversity & inclusion officer at The Interpublic Group of Cos., tells Ad Age in a sit-down chat at the Cannes Lions International Festival of Creativity.“Representation doesn’t equate with participation,” she says. Businesses hoping to improve the diversity of
  • Inside Snapchat's new pitch to video advertisers: A penny a view

    Snapchat has been on a Madison Avenue charm offensive that is culminating in Cannes this week, where the company will be rolling out a video advertising program called Snap Select. A recent pitch deck for Snap Select shows that the ads cost less than half of what Facebook is charging for its comparable video ad product. Meanwhile Snapchat is touting full-screen, vertical videos as the superior format among rivals. Snapchat sent CEO Evan Spiegel to the French Riviera this week, coinciding wi
  • Instagram's Pride installation at Cannes celebrates LGBTQ people in front of the lens

    Instagram unveiled a colorful, light-bending installation at the Cannes Lions International Festival of Creativity on Monday. “Where the Rainbow Ends” uses the light spectrum as a metaphor for diversity—a prism can split white light into an array of colors.The exhibit commemorates Pride Month as well as the 50th anniversary of the Stonewall riots. It was created by Instagrammer Germans Ermičs, an artist who often works in glass—a reference to Instagram owner Facebook
  • Ikea's 'ThisAbles' wins Cannes Lions Grand Prix for Health and Wellness

    Ikea’s “ThisAbles,” a suite of product adaptors that make the company's furniture and goods accessible to those with disabilities, took home the Grand Prix for Health and Wellness at the Cannes Lions Festival of Creativity.The campaign, created out of McCann Tel Aviv and produced by Craft London, also features a film promoting the goods. It stars Eldar, a 32-year-old man who has cerebral palsy and thus, has difficulties getting off his couch at home, fo
  • Diversity efforts require data and accountability, not just representation

    While there’s been plenty of lip service paid to inclusivity efforts, brands and agencies touting their progress often have little to no data to back up their assertions. Without a strong rubric for what a diverse workplace actually looks like, it’s too easy to make excuses for failing to improve, and companies can end up wasting time, money and effort on initiatives that don’t work.“We need to hold all people managers accountable for being inclusive leaders,” Carol
  • Nike's 'Dream Crazy' Colin Kaepernick billboard wins Outdoor Grand Prix at the Cannes Lions

    Although Nike’s “Dream Crazy” campaign featuring Colin Kaepernick first made big waves on social media, on the first day of the Cannes Lions International Festival of Creativity, it scored the top prize in Outdoor. The Grand Prix-winning billboard from the campaign by Wieden & Kennedy Portland featured a black-and-white portrait of Kaepernick and the line, “Believe in something, even if it means sacrificing everything," mirroring Kaepernick and Nike’s
  • GSK app snags Cannes Grand Prix for disease awareness

    An ad for an innovative app from GlaxoSmithKline that lives entirely on China’s popular WeChat messaging service took home the Grand Prix in the disease awareness and understanding category at the Cannes Lions Festival of Creativity.The app, called "Breath of Life" and created by McCann Shanghai, allows people to test whether they have chronic obstructive pulmonary disease, or COPD. People who suffer from COPD have shortness of breath, which they often mistake as a natural part of aging. T
  • Google's 'Creatability' platform that brings accessibility to creative tools wins the Design Grand Prix at Cannes

    Google’s “Creatability,” which is a set of experiments designed to make creative tools accessible for those with disabilities, earned the Design Grand Prix at the Cannes Lions Festival of Creativity.Created out of Google Creative Lab in partnership with creators and supporters of the accessibility community, the platform explores how tools to make art—like drawing and music—can be made more accessible through web and A.I technology. For example, it allows creators w
  • A blank newspaper wins the Print and Publishing Grand Prix at Cannes

    A blank edition of Lebanese newspaper An-Nahar earned the Grand Prix in Print and Publishing at the Cannes Lions Festival of Creativity Monday night.In the campaign, created out of Impact BBDO, Dubai, the newspaper published a completely blank edition—a response to political gridlock that left the country without a working government for several months. The thinking behind the campaign was that if the politicians aren't working, why should anyone else?After the blank edition’s r
  • The Top 5 most innovative brand ideas you need to know about right now: Cannes 2019

    Welcome to our Cannes 2019 edition of the Top 5 most innovative brand ideas you need to know about right now.5.Burger King: Whopper Detour, FCB New YorkBurger King delivered plenty of delightful surprises all year long, but this was one of the smartest. A campaign from FCB New York promised customers one-cent Whoppers. But they could only claim them through the Burger King app, while they were inside or near McDonald’s. It’s already shortlisted for Titanium but is poised to do w
  • Potbelly takes over UberConference's hold music in next bid to boost lunch sales

    Potbelly Corp. is putting its “take back lunch” message to music by replacing UberConference’s hold music with songs made to make people hunger for its sandwiches. While the conference call service has played humorous hold music before, the deal with Potbelly represents the first brand integration. The sandwich chain did not pay for the placement, according to Potbelly Chief Marketing Officer Brandon Rhoten."When an amazing idea seems obvious, fits your brand, but has
  • Mastercard will allow transgender customers to use their chosen names on credit and debit cards

    Mastercard Inc. is working with its banking partners to introduce True Name cards that will let customers use the name they want on their cards without requiring a legal name change, a process that should help transgender and non-binary cardholders, in particular, the company said Monday in a statement. The network has already started talking to banks to help them implement the cards, said Raj Seshadri, president of U.S. issuers at Mastercard.“What we’re introducing is a card th
  • When it comes to managing a crisis, are you a Felicity Huffman or a Lori Loughlin?

    Every marketing executive has a very real fear of being under siege in some sort of publicity crisis. The thought of waking up to one of your employees rudely licking a taco shell and posting it for all to see or an executive engaged in something completely inappropriate can bring those of us in charge of a brand’s public image to our knees. So, how do you avoid these pitfalls and prepare yourself and the brand you control for the worst? One of the best tips is to come up with a communicat
  • WPP and iHeartMedia join forces to lure more audio branding business

    WPP is hooking up with IHeartMedia on a new partnership aimed at luring more audio business from marketers. The venture, called “Project Listen,” will offer creative consulting and media planning covering multiple platforms, including broadcast radio, digital streaming, podcasts, smart speakers and live events.The two companies, which plan to announce the initiative today at Cannes, want to capitalize on the rising interest in audio advertising. The medium is enjoying a renaissance t
  • Hello, Cannes. Plus, 2019 ad sales growth slows: Monday Wake-Up Call

    Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.
    What people are talking about today
    It’s Cannes Lions time. If you’re on the French Riviera for the ad industry’s most important festival, lucky you. But also, brace yourself for a lot of self-promotional advertising clichés. Here are some actual tweet excerpts from agencies, consult
  • Choice Hotels unveils first work from McKinney

    As peak travel season gets underway, Choice Hotels is getting down to business—by focusing on the corporate voyager. On Monday, the Rockville, Maryland-based chain is releasing its new campaign, “Our Business is You.” The company expects to use the tagine to appeal to consumers traveling for both leisure and business—a large investment focus for Choice.“We want to accentuate that. It has a lot of play on both the business side and the leisure side,” says Rober
  • Global ad sales growth continues to cool in 2019, Magna says

    Global ad sales growth will continue to slow this year, according to a new report from ad forecaster Magna. Ad revenue will grow 5 percent in 2019, nearing $600 billion worldwide—a drop from last year’s growth rate of 8 percent, but a slight uptick from Magna's most recent forecast in December, when it predicted 4.7 percent growth.In its Summer 2019 Advertising Forecast, Interpublic Group of Cos.'s Magna said global revenue would be even lower if not buoyed by digital ad sa
  • Unilever gives marketers DNA tests as part of a program to eliminate stereotyping

    Unilever now literally knows what’s in its “brand DNA.” The global behemoth has been giving its marketers and agency folks DNA tests, something they all volunteered for as part of an effort to make better, less-biased ads.The effort is part of the company’s “Unstereotype” movement to stop pigeonholing people in ads based on ethnicity, gender, nationality or sexual orientation. Aline Santos, Unilever’s executive vice president-global marketing and ch
  • Unilever DNA-tests marketers in effort to eliminate stereotypes in ads

    Unilever now literally knows what’s in its “brand DNA.” The global behemoth has been giving its marketers and agency folks DNA tests, something they all volunteered for as part of an effort to make better, less-biased ads.The effort is part of the company’s “Unstereotype” movement to stop pigeonholing people in ads based on ethnicity, gender, nationality or sexual orientation. Aline Santos, Unilever’s executive vice president-global marketing and ch
  • Watch deepfake Jon Snow apologize for Season 8 of ‘Game of Thrones’

    The widespread criticism of the final season of “Game of Thrones” has, perhaps inevitably, entered the realm of the uncanny/post-factual. A video titled “Breaking: Jon Snow finally apologized for Season 8” (above), posted Thursday by the Eating Things With Famous People channel on YouTube, has started to go viral, racking up nearly a quarter million views by Friday afternoon. In it, “GoT” footage is manipulated using so-called deepfake technology to make it ap
  • Facebook toasts creativity, diversity and community at Cannes Lions

    Next week, Facebook and Instagram will bring together diverse voices from communities around the world to host conversations about inclusivity and celebrate the positive change happening on these platforms.Stop by the Facebook Beach space throughout the week to get a front-row seat to sessions with industry leaders, explore how technology is transforming the future of creativity and more.Can you trust big tech? Hear industry leaders answer hard questionsJoin Business Insider senior advertising r

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