• Zeta acquires DSP from Sizmek, takes aim at The Trade Desk

    Zeta Global on Friday said it reached a definitive agreement to acquire the technology and assets from ad tech company Sizmek, in a deal estimated to be in the neighborhood of $36 million.Sizmek, which filed for bankruptcy on March 29, is a demand side and data management platform used by marketers to make programmatic ad buys. Zeta, meanwhile, operates in the CRM arena, offering brands first-party data on very specific consumer segments. For instance: The company claims that agencies can pull d
  • WarnerMedia pulls out of OpenAP

    WarnerMedia is pulling out of OpenAP, the consortium it helped to found in an effort to standardize audience buying on TV.“As our company has transformed, our advanced advertising strategy has evolved. As a result, we are withdrawing from OpenAP,” WarnerMedia said in a statement. “We appreciate what OpenAP has supported to this point in widening the adoption of audience-based buying on TV.”OpenAP was founded by Fox, Viacom and Turner (now WarnerMedia) in spring 2017
  • Agency Brief: Easter Burgers, bathwater and Ad Age news

    We're starting this week's brief with some exciting news of our own. Ad Age has hired Lindsay Rittenhouse (below) to be our new agency reporter.Many of you already know Lindsay from Adweek, where she was a staff writer covering agencies and their clients. Along the way, she has worked at The Times of Trenton (a fellow New Jerseyan), TheStreet and its sister paper the Deal Pipeline. She brings a lot of enthusiasm and some fresh ideas about how to cover the beat and elevate our coverage. "I’
  • Opinion: Here's the solution to bad TV ads

    I think it was Jeff Goodby who used to write about asking his cab drivers what commercials they liked. It was a good way of taking the pulse of the people for someone living in the middle of adland. So, recently I decided to do the same with my Uber drivers.“What commercials did you like?”“None of them,” said the first driver.“They’re all horrible…no offense,” offered another.Sadly, it’s pretty much true. Agencies today are so caught up in c
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  • These 7 brands are offering weed-related discounts and deals on 4/20

    Brands, never ones to let a celebration slide by, have high expectations for 4/20 now that weed has become legal in a growing number of states.As we noted in Marketer's Brief earlier this week, get ready for a lot of 4/20 pot tweets from companies trying to look hip, as well as some actual deals, such as a Carl’s Jr. restaurant in Denver selling a "Rocky Mountain High: Cheeseburger Delight," and Andy Capp releasing a special take on its Hot Fries: Andy Capp’s Full
  • Ancestry removes ad amid backlash

    Genealogy company Ancestry has taken down a recent commercial following public outcry that the ad whitewashes slavery. The Lehi, Utah-based company removed the ad from YouTube on Thursday and is in the process of pulling it from TV, according to a spokeswoman.“Ancestry is committed to telling important stories from history,” the company said in a statement. “This ad was intended to represent one of those stories. We appreciate the feedback we have received and apologize fo
  • Ancestry pulls ad that appears to romanticize slavery after backlash

    In the genealogy company’s commercial, a white man gives a black woman a ring and says they can ‘escape to the north’Ancestry.ca, the Canadian outpost of the genealogy site Ancestry.com, has taken down an ad that was criticized for appearing to romanticize slavery. It was deemed an irresponsible retelling of an already reprehensible history.ooooh my god LMAOOO who approved this ancestry commercial??? pic.twitter.com/Isy0k4HTMAWhite man: you can’t sit here!Rosa parks: why
  • Watch the newest commercials on TV from Vans, Apple, Bridgestone and more

    Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.A few highlights: Apple serves up the latest in its continuing series of “Shot on iPhone” ads (Ad Age’s I-Hsien Sherwood previewed the campaign yesterday: “Mother Nature shows a savage side in Apple’s Earth Day spot”). A dad gives Bridgestone tires a real-world te
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  • ‘Corngate’ escalates as AB InBev battles MillerCoors’ false-ad lawsuit

    Anheuser-Busch InBev has fired back at MillerCoors in a new court filing, defending its corn syrup ads as truthful and accurate, while rejecting MillerCoors’ call for the ads to be stopped.“Bud Light is telling consumers a simple truth: It does not include corn syrup as an ingredient; Miller Lite and Coors Light do use corn syrup. That’s transparency,” the brewer states.The filing is a response to a lawsuit that MillerCoors filed in March in a federal court in Wisconsin i
  • Nissan donates $112,000 to rebuild Notre-Dame

    Nissan Motor Co. will donate 100,000 euros ($112,000) for the rebuilding of the fire-ravaged Notre-Dame Cathedral in Paris, a pledge that comes as the Japanese automaker seeks to repair strained relations with the French government and partner Renault SA after former Chairman Carlos Ghosn was arrested.Nissan’s contribution is “in recognition of and appreciation for Nissan Europe and Renault employees as well as the people of France,” the company said in a statement Friday. The
  • Camera firm distances itself from Tiananmen Square advert

    Leica, whose biggest growth market is China, say short film was not officially sanctionedWestern companies trying to do business in China learned long ago that they must bow, at least in part, to the political demands of an authoritarian state. So when the German camera-maker Leica released an advert featuring perhaps the greatest political taboo in contemporary Chinese history, it looked like an unusually audacious gamble.In fact the short film referencing the Tiananmen Square crackdown appears
  • Gerard de Thame joins Mutt Film, Ed Morris moves to Riff Raff

    Director Gerard de Thame is joining the Los Angeles and New York-based commercial production company Mutt Film. He has directed spots for brands such as Adidas, American Express, Audi, Coca-Cola, Gatorade, Microsoft, Nike and Samsung as well as a documentary-style ad for Whole Foods' first-ever national campaign. He has earned Emmy nominations for his work for Mercedes-Benz and Volkswagen. His previous representation includes HSI, Believe Media and Supply&Demand, and he joins Mutt along
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  • NFL TV schedule practically sells itself

    In a daylong process that included leaks both real and fabricated and at least four hours of primetime analysis on the cable sports networks, the National Football League on Wednesday released the full TV schedule for its 2019 season. Having boiled down the final roster from a database of 500,000 possible permutations, the NFL effectively has provided its network partners with the list of dates on which they can expect to generate the most revenue during the coming broadcast season.No
  • Ad vet Ben Price joins NBCU to oversee client partnerships

    Former Discovery ad executive Ben Price is joining NBC Universal.Price will serve in the new role of exec VP overseeing sales and client partnerships in all national offices. He will work to develop custom solutions for marketers that utilize all of NBCU’s portfolio of broadcast, cable and digital assets.Price will report to Mark Marshall, president of ad sales and partnerships.Previously, he’d spent nearly three decades at Discovery, where he ran the entire ad sales division pr
  • Amazon and YouTube call a truce on streaming video, but face off over music: Friday Wake-Up Call

    Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
    What people are talking about todayAmazon and YouTube both just announced that they’re launching ad-supported music-streaming services designed to work on their respective smart-speaker devices. The Amazon announcement wasn’t exa
  • ‘It’s genuine, you know?’: why the online influencer industry is going ‘authentic’ – podcast

    Calamities such as Fyre festival have tarnished the booming business of YouTube and Instagram stars. Now the industry’s top tastemakers have a new plan: keeping it realRead the text version here Continue reading...
  • Amazon launches free music streaming

    Amazon.com Inc. is hoping an ad-supported music-streaming service will help it sell more speakers and other devices that work with its voice-activated Alexa platform.The free service, announced Thursday, will be available to customers with Alexa devices who don’t subscribe to Amazon Prime, the loyalty program known mostly for shipping discounts. Prime members already have access to a limited music-streaming service and can purchase a more robust option for an additional fee.The new service
  • HBO rebukes Trump for ‘Game Over’ tweet on Mueller

    President Donald Trump drew a rebuke from HBO after he invoked another “Game of Thrones” meme following a news conference by Attorney General William Barr on Special Counsel Robert Mueller’s report.Trump has previously referenced the hit show in his tweets, including a famous warning that “sanctions are coming” after announcing his plans to increase penalties on Iran. HBO released a statement then saying the network would “prefer our trademark not be misapprop
  • On Reddit, brands choose when to start—and end—the conversation

    When Garrett Gillas started running Reddit ads for Stackery, a cloud computing service, the comments appeared quickly and often. They ranged from irrelevant to inappropriate to just plain weird.“After two weeks, you just have to shut [the comments] down,” says Gillas, growth marketing lead at Stackery. “You can’t spend all day waiting for comments to come and delete them.”As Reddit expands its ad offerings, brands such as Stackery are still figuring out how and
  • Zoom soars to $16 billion value in stock market debut

    Zoom Video Communications Inc. soared in its trading debut to more than 16 times its last private valuation and making a billionaire of its founder. Shares of the San-Jose based video-conferencing service opened at $65 each, after Zoom sold 20.9 million shares Wednesday to raise $751 million in its U.S. initial public offering—the fourth-biggest of the year.Zoom, which rose as much as 83 percent above its IPO price, was up 76 percent to $63.20 at 1:38 p.m. in New York, valuing the company
  • Marijuana bet paying off for alcohol giant Constellation Brands

    Weed is paying off for the maker of Modelo and Corona.The alcohol giant Constellation Brands Inc. set off a flurry of financial activity in the burgeoning cannabis industry when it announced in August that it had invested $4 billion in Canadian weed company Canopy Growth Corp.Canopy, the world’s most valuable pot company, surged on Thursday after it announced a deal to buy Acreage Holdings Inc., one of the largest U.S. pot firms. The stock has gained more than 70 percent this year.The Acre
  • National Enquirer and sibling tabloids reportedly sold for $100 million

    American Media Inc. is selling the National Enquirer to Hudson News Deputy Chairman James Cohen, according to The Washington Post, letting the embattled publisher jettison the tabloid after being accused of trying to blackmail the world’s richest man.Cohen will pay $100 million for the Enquirer, the Post reports, citing unnamed people familiar with the matter. The sale also includes American Media’s other tabloids: the Globe and National Examiner. Cohen is part of the family tha
  • Watch the newest commercials on TV from Snapchat, Kia, Grey Goose and more

    Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.Snapchat serves up an animated spot starring the Android robot and the Snapchat ghost to call attention to “the new, faster Snapchat, rebuilt just for Android.” Grey Goose advises you to “Live like you’re the special occasion,” “Live like every day is your birthda
  • Opinion: Marketing the good ole days remains powerful

    Nostalgia is a powerful thing. In fact, research shows that nostalgia gives our lives a sense of continuity and meaning as we get older. The first flip phone as a teenager, the AIM screen name or that slap wristband from middle school—these memories that take us back to a seemingly simpler time when we were younger and things were easier. From television show reboots to retro fashions and throwback packaging, what’s old is becoming new again in a big way and this trend is affecting c
  • Amazon and Alphabet stop boycotting each other

    YouTube will soon be available on Amazon’s Fire TV while Amazon Prime Video will show up on Google’s Chromecast and Android TV devices. The frosty relationship between Alphabet Inc. and Amazon.com Inc. thawed a little further Thursday when the two tech giants said in a statement that they would begin letting each other’s video services appear on their respective streaming gadgets.The two companies have feuded before when it comes to businesses they both operate in. Amazon stopp
  • Anomaly wins Johnnie Walker global account

    Anomaly has regained the Johnnie Walker global creative account from 72andSunny. Other agencies believed to be pitching the business included Wieden & Kennedy Amsterdam and London-based Lucky Generals.Anomaly is expected to run the account from its London office.“We can confirm that we have extended our relationship with Anomaly, who will now be our global agency for Johnnie Walker as we continue to evolve this iconic global brand,” a brand representative said in an emailed
  • Nine tips to help media and marketing pros boost their efficiency

    Whether it’s a tech-based trick or a workflow philosophy, successful leaders in the marketing and media industry tend to find the most efficient and productive ways to help their teams manage projects and boost the bottom line. In today’s industry, optimum efficiency is not just an ideal but a necessity for a variety of media to tailor messaging, extend client rolls, and compete in a crowded marketplace.Below, nine experts from Ag Age Collective share their tips, ranging from bi
  • What we can learn from stepping outside of ourselves

    It took me years to notice. But eventually, it was impossible to ignore. Some of our longest-lasting client relationships weathered the turbulence of turnover -- sometimes multiple times -- on our team. Talented creatives or account people would move on to new opportunities, and we would sheepishly introduce a new team.We were on pins and needles about these transitions. Would we lose the client? Did everything hinge on the recently departed team? How could we position these changes as positives
  • Pinterest goes public, Carl’s Jr.’s hemp burger and Serena Williams the VC: Thursday Wake-Up Call

    Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.What people are talking about today
    Digital-scrapbooking platform Pinterest and video-conferencing software maker Zoom are set to start trading today. As J.P. Mangalindan, chief tech correspondent for Yahoo Finance notes, they are “two of at
  • Jeff Goodby's secret to success: 'Being open is what it's about'

    Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play, iHeartRadio and Pandora too. This is our RSS feed. Tell a friend!Talk to Jeff Goodby long enough, and at right about the six-minute mark, the Zen kicks in. “Man,” he says. “Being open is what it’s about. Creativity. It’s really a matter of looking around and noticing that things are right in front of your face.” 
        
    Connections, man. They&rs
  • Car-sharing app Car2go suspends service in Chicago amid vehicle thefts, fraud investigation

    Daimler North America subsidiary Car2go is dealing with an apparent raft of vehicle thefts in Chicago and suspended the app-based service while a police investigation is underway.The Chicago Police Department said late Wednesday it was notified by Car2go that some of the company's vehicles may have been rented by deceptive or fraudulent means through a mobile app."Due to the information provided by the company, numerous vehicles have been recovered and persons of interest are being questioned,"
  • Serena Williams announces her VC firm via Instagram

    Serena Williams, tennis pro, mom, influencer and entrepreneur, is out to conquer another world: investing.On Wednesday morning, the tennis champ took to Instagram to announce her own venture capital firm—Serena Ventures.Williams wrote in a post to her 10.9 million Instagram followers that she's been quietly investing in a variety of start-ups through the firm since 2014.The firm's website lists the 30 start-ups in the VC’s portfolio, so far. The offerings range from food de
  • The kids are all right: Gen X rules Initiative's reverse upfront

    That the people who are going to bury us all don’t particularly care for our favorite sneakers or have any idea who wrote “Smells Like Teen Spirit” is a bit much to absorb on a dreary April day in Greenwich Village, but Jonathan Vu is letting us have it with—pardon the expression—both barrels.Vu, who reps Converse as global managing partner at IPG’s Initiative, isn’t letting his audience down easy. Speaking to some 500 TV and digital ad sales execs from
  • Carl’s Jr. makes a hemp burger and Andy Capp’s gets the munchies: Marketer’s Brief

    Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to eschultz@adage.com.Maybe McDonald’s just isn’t meant to be fancy. Below, find out how the fast-feeder is cutting back on premium burger toppings. We also revisit Oreo’s famous “you can still dunk in the dark” tweet, as a former Mondelez executive this week suggests it wasn’t worth the hype. “Sor
  • Alice Tonge leaves 4Creative; DDB SF gets a new president

    Head of 4Creative Alice Tonge is stepping down after 15 years at the in-house creative agency for Channel 4, the British TV station. She will leave the organization this summer. No decision has been made yet about a successor. Tonge joined 4Creative in 2005 after a three-day freelance assignment turned into a permanent job and became the agency’s first female creative lead in 2017. She is best known for “We’re the Superhumans,” Channel 4’s spot promoting its broadca
  • Watch the newest commercials on TV from Beats, Budweiser, Facebook Portal and more

    Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.A few highlights: Neil Patrick Harris and his mom (and a few other moms of celebrities) help hype Facebook’s Portal device. Budweiser serves up a spot for its limited-edition Discovery Reserve American Red Lager. (Ad Age’s E.J. Schultz wrote about the campaign yesterday: “B
  • NBC, Team USA combine Olympics ad sales

    NBC Universal is partnering with Team USA and the host committee for the 2028 Summer Games in Los Angeles to create a one-stop-shop for any company interested in aligning itself with the Olympics.For the first time, Team USA sponsorships and U.S. Olympics TV ads will be sold through one entity. The partnership, which runs from 2021-2028 and covers four Olympic and Paralympic games, aims to maximize the money companies pay to be associated with the global event.Their goal: many billions of dollar
  • The political playbook of advertising

    Marketers can, and should, take a few plays from political campaigns.
  • Hulu and Netflix may face subpoena over Fyre Festival documentaries

    Hulu LLC and Netflix Inc. may face subpoenas over their production of documentaries about the festival.Gregory Messer, the Chapter 7 trustee for the Fyre Festival estate, sought the subpoenas in a filing Tuesday in bankruptcy court. He asked the judge to require Hulu and Netflix to show whether they paid for footage that should have been deemed an asset of the company.“In order to create the documentaries, both Hulu and Netflix used unique behind-the-scenes footage of the festival,”
  • The good news about data

    If you’ve read the headlines over the past year, it’s hard to ignore that the consumer relationship to the digital advertising industry is strained. Data breaches, offensive content and bad targeting have eroded public trust in what we do and often reflect poorly on brands associated with these incidents.Admittedly, there is plenty of clean-up to do regardless of what corner of the industry you are in. That said, little is publicized or widely known about the positive impact that dat
  • Why you need to update your old blog posts (and 4 tips to get you started)

    Do you ever take a look back at your old blog posts and cringe? Don’t worry -- there’s no shame in it. You may be a pro blogger now, but everyone had to start from somewhere. Although, you shouldn’t ignore your old blog posts and pretend they don’t exist. Instead, make the most out of them by updating them.Updating your old blog posts will breathe new life back into them. Not only will you be able to turn those posts into something you can be proud of today, but updating
  • Virtue’s CCO Cameron Farrelly talks hoarding, his creative obsessions—and why he hates ‘read receipts’

       Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher and Google Play too. This is our RSS feed. Tell a friend!Cameron Farrelly is chief creative officer at Virtue Worldwide, Vice's creative agency. During his tenure, he's overseen work such as "Las Vegas Love Stories," a series of eight-second films by the Gondry brothers for Park MGM, as well as Dove's "Dear Future Dads" and "This Is Yoga" for Lululemon.In episode 4 of the new podcast &ldqu
  • Vice's Cameron Farrelly talks hoarding, his creative obsessions—and why he hates 'read receipts'

       Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher and Google Play too. This is our RSS feed. Tell a friend!Cameron Farrelly is chief creative officer at Virtue Worldwide, Vice's creative agency. During his tenure, he's overseen work such as "Las Vegas Love Stories," a series of eight-second films by the Gondry brothers for Park MGM, as well as Dove's "Dear Future Dads" and "This Is Yoga" for Lululemon.In episode 4 of the new podcast &ldqu
  • Martha Stewart’s brand gets a new owner, again. Plus, doubts about the T-Mobile-Sprint merger: Wednesday Wake-Up Call

    Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.
    What people are talking about today
    How much is the Martha Stewart brand worth? Way less than it was just a few years ago, according to the New York Post. The Post reports that Stewart’s homemaking empire is being sold to Marquee Brands for $175 million, plus up t
  • How Biofreeze is trying to become the Gatorade of pain relief: Marketer’s Brief Podcast

    The marketing for topical pain relief brand Biofreeze was once pretty basic, to put it mildly.“Literally the brand assets we were using were Arial font with a clip art icon,” says Michael McGoohan, chief marketing officer at parent company Performance Health. But it really didn’t matter. That’s because the product–which is applied directly to skin to ease muscle pain–was exclusively distributed by physical therapists, massage therapists, chiropractors, athleti
  • Netflix unfazed by Apple and Disney as it sees room for all streamers

    Netflix says it is not worried about Apple or Walt Disney as they prepare rival direct-to-consumer video services, likening the competition to cable TV in the 1980s—there’s room for everyone.On Tuesday, the streaming video player discussed its prospects as part of its quarterly earnings report, in which it reported revenue of $4.5 billion, a 22 percent increase from the same quarter last year, and added 9.6 million subscribers to hit 148.9 million users worldwide.“We don&r
  • Twitter begins purging offensive tweets, is testing a mute button

    Twitter is taking down abusive tweets without waiting for user complaints to first identify the bad actors, the company says in a new report about detoxifying the service.On Tuesday, CEO Jack Dorsey, speaking at a TED Talk, disclosed his latest plans to purge harassers from the platform, or at least silence them. Dorsey said Twitter will test a mute button, which will allow people to hide replies to their tweets at their own discretion. This means a person who initiates a conversation, as the or
  • Brands donate millions to help rebuild Notre Dame

    A handful of brands so far have pledged to support the reconstruction of Notre Dame Cathedral in Paris, which was partially destroyed in a fire that began Monday evening and lasted through Tuesday morning. French president Emmanuel Macron, reports CBS, "vowed to rebuild the landmark ... and said he wanted it done within five years."Apple, Louis Vuitton and L'Oréal are among the companies to step forward. Apple CEO Tim Cook tweeted Tuesday that the company would be dona
  • Toyota tries 'disruptive' Corolla campaign

    Toyota Motor North America's latest ad campaign uses a transcultural approach to spark interest in the all-new 2020 Corolla, Automotive News reports.The campaign uses a series of 30- and 60-second broadcast and digital spots to convey that the 2020 Corolla is for those who value individuality and the road less traveled.A Toyota spokesperson told Automotive News that it has moved from marketing to individual ethnic groups to a more inclusive "total market" approach, which the
  • Fox Sports Networks said to get final bids from Liberty, Big3

    Walt Disney Co. received final-round bids of about $10 billion and up for the Fox regional sports networks, with John Malone’s Liberty Media Corp. and Sinclair Broadcast Group among those vying for the assets, according to people familiar with the matter.Liberty is teaming up with Major League Baseball on its offer, said the people, who asked not to be identified because the negotiations are private. Ice Cube’s Big3 U.S. basketball league also has made a bid, they said. The entertain

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