• What China's Live Streaming Crackdown Mean for Marketers

    Chinese authorities are cracking down on live streaming platforms and video producers this week in a hunt for content deemed too sexy, violent harmful to youth or even superstutious.The Culture Ministry there has said that it shut down 10 hosting platforms entirely. Authorities banned 547 live streamers and ordered 30,235 livestreaming accounts to shut down.There's big money involved in live streaming in China, with Credit Suisse putting the market at over $3.6 billion last year. Brands have be
  • Marketing is changing and agencies can’t keep pace

    Agencies are failing to evolve at the rate brands need. That is the clear conclusion of a new study into the client/agency relationship and how to make it fit for the future of marketing.
    The report, by UK-based market intelligence firm Creativebrief, questioned 50 agency CEOs and 50 brand CMOs about the changing role of agencies. It found that 68% of agency respondents and 72% of brands believe that ‘agency structures, processes and pace of delivery’ are not developing at the same r
  • Walkers Crisps social media campaign backfires as trolls hijack competition

    Want to win tickets to the UEFA Champions League final*? Just reply with your selfie & #WalkersWave. *T&Cs apply: https://t.co/iNcmQAw9Zy pic.twitter.com/tKQqBPy9VN
    — Walkers Crisps (@walkers_crisps) May 25, 2017A Walkers campaign has been hijacked by consumers on social media, after the brand asked people to upload a selfie to potentially win tickets to the Champion’s League final.
    The #WalkersWave campaign allows consumers to tweet in a picture, after which a video is creat
  • How one brand is retaining its challenger status

    Coconut water might be growing in popularity but it is still a relatively niche product. According to IRI, household penetration has nearly doubled over the past two years, but still only stands at 7.5%. Compare that to other soft drinks, such as juice, where penetration is above 50% and its clear coconut water is still just a small player in the market.
    However, it is in strong growth. Coconut water saw sales rise by 8% in 2016, making it the second biggest contributor to growth in the chilled
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  • International round-up: Budweiser’s military-themed bottles, Samsung uses VR to help the deaf

    Budweiser launches military-themed beer bottles in US
    Budweiser has launched a limited-edition aluminum beer bottle that’s got a camouflage design as it looks to tap into a wave of patriotism in the US this Summer.
    The beer giant says the bottle is a tribute to war veterans and military personnel, with the bottle design incorporating messages such as “We declare our gratitude” and lyrics from national anthem Star Spangled Banner.
    “Our goal is to remind Budweiser drinkers
  • Marketers call for ‘clear and consistent’ guidance on GDPR

    The marketing industry has now passed an important milestone, with exactly a year to go until the biggest change to data laws in a generation comes into force, and marketers are even less confident about their readiness now than they were three months ago.
    The EU’s General Data Protection Regulation (GDPR), which has been adopted into UK law in spite of Brexit, will come into effect from 25 May 2018 and involves higher maximum fines of 4% of global turnover for breaches.
    READ MORE: New onl
  • Channel 4 to run annual competition after ‘disappointment’ over dropped diversity campaigns

    Maltesers won the Channel 4 competition last year.Channel 4 says it was “disappointed” with shortlisted brands dropping their diversity-based campaigns after last year’s competition, and is encouraging brands to push forward with their plans by offering a cash incentive.
    The inaugural ‘Channel 4 Annual Diversity in Advertising Award’ is a long-term commitment from the brand to improve diversity in advertising every year until “at least” 2020.
    Each year
  • How M&S is getting ‘more bang for its buck’ in marketing

    M&S increased views of its Mrs Claus Christmas campaign despite spending lessMarks & Spencer (M&S) has cut its marketing budget as it looks to get ‘more bang for its buck’ through an increased focus on social media and its Sparks loyalty card.
    The retailer spent £162.7m on marketing in its financial year to 1 April, £23m or 12.6% less than the year before. And while its CFO Helen Weir would not be drawn on budgets for this year, she said effectiveness is impr
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  • Sainsbury’s shifts its recruitment advertising in a bid to challenge Google and Facebook

    Sainsbury’s has changed its recruitment advertising strategy in a bid to steal talent away from some of the world’s biggest digital businesses.
    Speaking during his session at the Data IQ Summit today (24 May), Andy Day, chief data officer at Sainsbury’s, said the grocer is moving to a business strategy where data was incorporated into the heart of the business.
    As such, an upcoming recruitment advertising campaign will target the tech world by reaffirming Sainsbury’s comm
  • Cawston Press on how it is making fizzy drinks ‘relevant again’

    Cawston Press has grown from a small brand selling apple juice to a multimillion pound business and believes a focus on quality products and new flavours can help it take on the giants of the soft drinks industry.
    Originally named ‘Cawston Vale’, it started off with a focus on apple juice, but has since branched out to different “grown up” flavours like apple and gooseberry, and created family packs for different usage occasions.
    The brand’s co-founder and current m
  • Marketoonist on programmatic advertising

    Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
    See more of the Marketoonist here
    The post Marketoonist on programmatic advertising appeared first on Marketing Week.
  • How Shell has bridged the gap between brand marketing and data

    Sherine Yap describes herself as a new breed of marketer who is bringing the customer centricity and commerciality of her brand marketing roots into the world of data.
    Starting out on agency side in Australia and Malaysia before joining British luxury car company Lotus as global brand manager, Yap held a string of global roles in marketing promotions, trade and brand marketing at Shell before becoming global head of CRM in January 2015.
    “Two years ago I started as the CRM manager in Shell
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  • Mark Ritson: Trump is single-handedly saving the news industry

    A visit to America, like the one I am currently on, is always edifying for a marketer. The fact that marketing was and is an American invention makes every trip a brilliant update and an inspiring chance to see what is going on in the biggest market of them all. But the seismic changes taking place here at the moment make it an even more fascinating place to visit than usual.
    I’m over in New York talking at the annual INMA conference. Not surprisingly the conference is awash with discussi
  • Marketers returning to commission-based pay models for agencies

    Marketers are moving away from using fee and incentive-based agency models in favour of compensation models as they look to “simplify” the relationship with their agencies and ensure they are getting the best value for money, according to a new report.
    The research, by the US advertising association the Association of National Advertisers (ANA), says brands are becoming more aware of their agency compensation packages. It found that the involvement of senior management in agency nego
  • Why the Chinese Will Pay for Content That Americans Won't

    Back in early 2016, Li Xiang was just another overworked magazine editor in Beijing. Then along came an opportunity to produce a business newsletter on a brand-new app called De Dao. In just a few months that app, whose name means "I Get," had attracted millions of users looking for daily advice and to learn everything from music to economics. And Li? Within months, he had close to 100,000 subscribers paying about $30 a month.It's the kind of story that couldn't happen in the United States, whe
  • Google turns to AI in bid to move on from last-click attribution

    Attribution remains one of the more difficult areas of advertising. As Andrew Willshire, founder of analytics company Diametrical, recently wrote for Marketing Week, it nearly always excludes inconvenient data or pointlessly analyses events a marketer can’t influence. Last-click attribution is the model that has dominated the internet, in part because it’s easiest to measure, but it has any number of shortcomings.
    READ MORE: Attribution is broken, here’s how to fix it
    Now Googl
  • Google turns to AI as it looks to improve attribution

    Attribution remains one of the more difficult areas of advertising. As Andrew Willshire, founder of analytics company Diametrical, recently wrote for Marketing Week, it nearly always excludes inconvenient data or pointlessly analyses events a marketer can’t influence. Last-click attribution is the model that has dominated the internet, in part because it’s easiest to measure, but it has any number of shortcomings.
    READ MORE: Attribution is broken, here’s how to fix it
    Now Googl
  • EasyJet CEO Carolyn McCall urges marketers to stop ‘over-using’ the term innovation

    Innovation is a “very over-used” word according to EasyJet CEO Carolyn McCall, who argues that brands need to assess what impact innovation really has on both their customers and their bottom line.
    For a low-cost airline innovation is needed to enhance the customer proposition and reduce costs in order to offer lower fares for passengers, says McCall. One such innovation being implemented by the airline is predictive maintenance powered by artificial intelligence (AI), whic
  • Theo Paphitis puts the focus on employee wellbeing with credit union for retail

    Former Dragons’ Den star Theo Paphitis is taking on payday lenders with the launch of a credit union to enable retailers to provide employees with “responsible and competitive” credit and savings options.
    The RetailCURe offer, which is supported by the RetailTRUST, launches with retailers including the John Lewis Partnership, Schuch, Pets at Home, Debenhams, Iceland, New Look and Paphitis’s stationery chain Ryman, on board.
    He hopes the move will give back control to
  • Keith Weed: Improving ad quality will solve the industry’s digital issues

    It’s time to reset. Over recent months we have seen several important issues – brand safety, ad fraud, incorrect billings, diversity in advertising to name a few – flare up, incite outrage and then drift back away again from the public consciousness. These are all important issues, and deserve our continued attention. But instead, as an industry we have focused and refocused our tunnel vision on the matter right in front of us at the expense of the previous problem.
    If we are
  • Innocent’s Helen Pomphrey joins Cawston Press as first marketing boss

    Soft drinks brand Cawston Press has appointed Innocent marketer Helen Pomphrey as its first full-time UK marketing director as the brand looks to accelerate growth.
    Pomfrey currently heads up Innocent’s Nordic region as head of marketing and transition project manager. She has been with Innocent for 10 years and was previously in charge of running the UK marketing team. She will join Cawston Press on 12 June.
    Cawston Press’s co-founder, Mark Palmer, previously the marketing boss at P
  • Tanya Joseph: For brand safety, look to insight not algorithms

    Photographer: Rehan JamilBrand safety and the perils of online advertising have been in the news lately, but concerns about brand safety are not new.
    The issue of the editorial content sitting next to your ad has been something marketers have fretted about forever and a day. What airline CMO wants to see their latest ad sitting alongside news of a plane crash in the newspaper, or toymaker see a 48-sheet poster outside a park where a child has died? If it happens in print and out-of-home, y
  • The secrets of building heritage brands

    William Grant & Sons (WG&S) is not a company that many people know about, admits its UK marketing director Gary Keogh. However, many of its brands are household names – think Glenfiddich, Hendrick’s and Monkey Shoulder.
    And it takes building those brands incredibly seriously. The company’s approach is done through a programme called ‘dram by dram’. It is a set of five principles that have been designed to drive business growth, and are “unique” t
  • Warburtons, Apple, Instagram: Everything that matters this morning

    Brits buying more home-grown FMCG brands
    UK consumers are increasingly opting for British grocery brands, according to Kantar Worldpanel’s fifth annual Brand Footprint ranking. The study, which measures which brands are most frequently bought by the most British consumers, reveals seven of the top 10 are home grown, up from six last year.
    Bolton-based Warburton tops the UK list with 84.2% of the population buying its products an average of 25.2 times a year.
    Rival bread brand Kingsmill has
  • Marks & Spencer, Facebook, Jaguar: Everything that matters this morning

    Marks & Spencer to report clothing sales slump
    Marks & Spencer is expected to post a 3% slump in its clothing and homewares sales as the festive revival appears short-lived.
    Reporting results for the first quarter of 2017 on Wednesday (24 May), the high street retailer is also expected to reveal a sharp fall in annual profits and a small decline in its underlying food business.
    These results come after a successful festive period during which Marks & Spencer saw a 2.3% jump in clothi
  • Instagram, Facebook, Aston Martin: Everything that matters this morning

    Instagram integrates direct response ads within its popular Stories function
    As it continues to evolve its Stories function, Instagram is now testing direct response ads for the Snapchat-esque feature.
    It means consumers who look at ads in Instagram Stories can now be prompted by brands to sign-up for a service or install an app.
    SumUp, an e-payment device company, has launched an ad on Stories that prompts people to swipe up to sign up for its service. According to Instagram, wh
  • Ford, Amazon, Aviva: Everything that matters this morning

    Amazon challenges Sky and BT with move into pay-TV
    Amazon is moving into the pay-TV space, a market dominated by Sky Virgin Media and BT. Amazon Channels will see the online firm offer individual subscriptions to more than 40 channels at a cost of between £1.49 and £9.99 a channel with no fixed contract.
    Broadcasters including Discovery, ITV and Eurosport have signed up, although others including Channel 4, UKTV and Channel 5 have not, with insiders telling The Telegraph the terms we
  • Attribution is broken, here’s how to fix it

    Amid all of the current brand-safety brouhaha, it might be hard to remember that it was Facebook who ushered in the current season of scepticism by admitting that their metrics significantly inflated the reported reach of media on their platform.
    The response of Facebook’s EMEA head of marketing science Tony Evans was curiously unhelpful suggesting clients are more concerned with measurement than with metrics. Well, that’s alright then. Only in marketing could “measurement&rdq
  • Australian Jeff Goldblum ads branded 'second-hand' by UK agency ... - Campaign Asia-Pacific

    Campaign Asia-Pacific
    Australian Jeff Goldblum ads branded 'second-hand' by UK agency ...
    Campaign Asia-Pacific
    Ads starring Jeff Goldblum for an Australian food delivery service have attracted scorn from Abbott Mead Vickers BBDO because they "imitate" a recent Currys ...en meer »
  • Griefsploitation: an advertising trend that needs to die | Arwa Mahdawi

    Brands such as McDonald’s try to turn death into a marketing opportunity but you can’t consume your way out of heartbreakAds are everywhere. They are on our trains, they are on our planes, they are wrapped around our automobiles. They are in our homes, on our homes, they are even on the homeless. Yes, really; homeless people have been used as media space by marketers thinking outside the box; charmingly, it’s called “bumvertising”. Still, despite the constant creep
  • Griefsploitation: an advertising trend that needs to die

    Brands such as McDonald’s try to turn death into a marketing opportunity but you can’t consume your way out of heartbreakAds are everywhere. They are on our trains, they are on our planes, they are wrapped around our automobiles. They are in our homes, on our homes, they are even on the homeless. Yes, really; homeless people have been used as media space by marketers thinking outside the box; charmingly, it’s called “bumvertising”. Still, despite the constant creep
  • Three Ways Alibaba and Tencent Are Courting Consumers and Marketers

    Like the United States, China is seeing bidding wars erupt for streaming video, data picking winners and losers among marketers and online shopping reshape retail at a rapid clip.That's the takeway from this week's quarterly earnings reports by internet giants Tencent and Alibaba, China's most valuable companies by market value and among the global top five for digital ad revenue, according to eMarketer. The behemoths have reshaped how China's consumers shop, keep in touch and entertain themsel
  • Sign up to our webinar on how to nail Instagram marketing with organic strategies

    The modern customer journey is complex. So it is important to focus on the key moments that can help inspire people to buy your product or service. Social is no longer just about conversation and content; it’s now an established channel for customer acquisition, retargeting and engaging existing customers to support retention programmes. Join Sarah Cunningham, head of demand generation at AdRoll EMEA, as she dives into the new world of Instagram marketing and highlights brands that are na
  • Are brands right to axe ads after a social media backlash?

    From FMCG and retail to travel and luxury, brands across every sector of the consumer landscape are communicating their social purpose in a bid to connect with customers.
    In order to resonate, the message must feel authentically connected to the brand’s values. Miss the mark, and as recent high profile casualties suggest, today’s savvy consumers are more than happy to use their voice on social media to punish any brand that lets them down.
    McDonald’s was in the firing
  • Four challenges Heineken needs to overcome to make its non-alcoholic beer a success

    Heineken is the second biggest beer company in the world, behind just AB InBev. But it has designs on being the biggest. And to get it that it has a surprising strategy – to make non-alcoholic beer a mainstream drink.
    And so this week Heineken has launched ‘Heineken 0.0’. As the name suggests it has no alcohol, just 69 calories per bottle and is available in 14 markets. Apart from that, the only discernible difference from the bottles is that Heineken has changed the colour of
  • This is the end of tobacco advertising - Cancer Research UK (blog)

    Cancer Research UK (blog)
    This is the end of tobacco advertising
    Cancer Research UK (blog)
    Walk in to a local shop or supermarket tomorrow and a mainstay of shelves will be missing forever. As of May 20, it's illegal for retailers to sell branded cigarette packs. This follows a landmark ruling from MPs back in March 2015 that all tobacco ...en meer »
  • McDonald’s, Unilever and Virgin Trains: 5 things that mattered this week and why

    McDonald’s follows Pepsi’s lead to become the latest tone-deaf brand
    The latest brand looking to dethrone Pepsi as tone-deaf champion appears to be McDonald’s, with the fast food giant landing itself in hot water this week.
    Using death to sell a Filet-O-Fish was always going to be a bit of an ask and – following more than 100 complaints to the ASA – McDonald’s was forced to remove the controversial TV ad from all of its media channels.
    The
  • UK ISC Team Headed to National Student Advertising Competition Finals - UKNow (press release)

    UKNow (press release)
    UK ISC Team Headed to National Student Advertising Competition Finals
    UKNow (press release)
    LEXINGTON, Ky. (May 19, 2017) — A student team from the University of Kentucky Department of Integrated Strategic Communication (ISC) in the College of Communication and Information has qualified for the elite eight of the advertising world by earning ...
  • IAB Informs: What is Adspend?

    See our latest IAB Informs video on Digital Adspend. 
  • How Adidas, Just Eat and HTC are using chatbots

    Adidas: Chatbots are the ‘perfect vehicle’ to communicate with innovation-hungry consumers
    Adidas has ramped up interest in its recently launched female-focused community space Studio LDN, by using a chatbot to create an interactive booking process.
    The studio, which opened earlier this year, offers a series of weekly free-to-attend fitness sessions especially for women, with the ultimate goal of boosting brand engagement.
    The Facebook Messenger chatbot, created by ma
  • Targeted nature of gambling advert helps operator meet UK advertising rules - Out-Law.com

    Targeted nature of gambling advert helps operator meet UK advertising rules
    Out-Law.com
    The Advertising Standards Authority (ASA) said an email advert run by gambling operator Ladbrokes, which featured an image of comic book character Iron Man, had complied with UK advertising rules. The tight control Ladbrokes had imposed on who its ad ...
  • In Europe political attitudes to Facebook are changing

    Latest fine shows tech giants increasingly seen as destructive and obstructive, whether on tax, privacy or competition lawFacebook’s €110m fine by the European commission for providing misleading information about data-sharing between Facebook and WhatsApp is just one of a growing number of regulatory battles the US social media giant is fighting. Related: Facebook fined £94m for 'misleading' EU over WhatsApp takeoverContinue reading...
  • In Europe political attitudes are changing to Facebook

    The latest fine highlights how the tech giants are no longer seen as constructive but also destructive and obstructive, be it on tax, privacy or competition lawFacebook’s €110m fine by the European commission for providing misleading information about data-sharing between Facebook and WhatsApp is just one of a growing number of regulatory battles the US social media giant is fighting. Related: Facebook fined £94m for 'misleading' EU over WhatsApp takeoverContinue reading...
  • What marketers need to know about the General Election manifestos

    Three weeks from today Britain will cast its votes as Labour and the Liberal Democrats aim to upset the polls by preventing the supposed ‘inevitability’ of another Conservative government.
    The three main parties have all now released their General Election 2017 manifestos. Yet their policies are a bit of a mixed bag, according to Advertising Association CEO Stephen Woodford.
    He’s disappointed to see Labour and the Lib Dems once again talk about banning junk food advertising, ca
  • Burberry rethinks how it markets product launches

    Burberry is planning to put more marketing power behind product launches as it looks to increase investment around specific categories and attract more local customers to the brand.
    Speaking on a call this morning to mark its full-year results, Burberry’s CEO and chief creative officer Christopher Bailey used the example of its signature DK88 bag. Its launch was accompanied by a standalone marketing campaign and dedicated store windows, the first time it has done that for a new bag, and th
  • Asda slows the decline as brand perceptions start to turn around

    Asda is slowing the decline after a number of quarters of big drops in its sales, but the supermarket still has some way to go to make up market share losses.
    For its first quarter ended 31 March, the UK’s third biggest supermarket saw its sales fall 2.8%, which compares to a decline of 2.9% in the previous quarter. Net sales, meanwhile, edged up by 0.9%.
    In recent years, Asda has suffered as its price-orientated branding was eroded as the discounters Aldi and Lidl moved onto its territory
  • International round-up: AB InBev invests $2bn in US business, Facebook fined in France

    AB InBev to invest $2bn in US business to fight sales decline
    Anheuser-Busch InBev plans to invest $2bn (£1.53bn) in the US to fight the decline in beer sales due to a growing consumer appetite for craft beer.
    Its flagship Budweiser lager has suffered from declining volumes and a falling market share over the past three years.
    The company, which recently bought rival SABMiller for nearly $100bn (£77bn), says investment in its 21 US breweries will allow it to make different beers, or
  • Unilever’s sustainable brands grow 50% faster than the rest of the business

    Unilever’s ‘Sustainable Living’ brands are becoming increasingly important to the company’s business, with these brands growing more than 50% faster than the rest of the business and accounting for 60% of growth in 2016.
    Both those figures have accelerated from 2015, when they accounted for 46% of growth and were growing 30% faster. The updated figures are part of a wider report on Unilever’s Sustainable Living Plan.
    Unilever wants all its brands to reduce their env
  • Advertising on YouTube: UK advertisers not convinced - afaqs

    afaqs
    Advertising on YouTube: UK advertisers not convinced
    afaqs
    Marks & Spencer, Tesco and Pepsi are not following McDonald's and RBS into advertising on YouTube - not just yet. Marks & Spencer is one of the brands yet to return ad spend to YouTube. Earlier this year, marketers started getting worried as their ...en meer »
  • After Heady Optimism About the Myanmar Market, Then Came the Reality Check

    Continue reading at AdAge.com

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