Advertising news

• Visionary Investment Group appoints 72andSunny Sydney as strategic agency

  19-06-2018 14:30 via feedproxy.google.com
  Visionary Investment Group (VIG) and 72andSunny Sydney have entered into a strategic partnership as VIG continues to expand in and beyond Australia.
  The first venture between the two companies is a strategic vision and design project for Avondale, a new integrated luxury resort and residence in the Illawarra region, from Vision Investment Group.Says Amee Evans, head of communications at Visionary Investment Group: "In 72andSunny, we found a creative company that had a fresh take on how they cou
  
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• Australia nets 5 finalists in Cannes Entertainment Lions; TBWA\Sydney leads with two finalists

  19-06-2018 11:30 via feedproxy.google.com
  Australia has secured five finalists in the Cannes Entertainment Lions category.
  TBWA\Sydney and Eleven\Sydney have led the Aussie pack with two finalists for Gatorade 'Bolt Rate'.
  Australian client Tourism Australia has secured three finalists for 'Dundee: The Son of a Legend Returns Home', created by Droga5 New York.Australian Finalists:
  Cummins&Partners Sydney, Go Gentle, Stop The HorrorTKT Sydney, V Energy, Wasteland With VTBWA\Sydney/Eleven\Sydney, Gatorade, Bolt Rate (x2)
  Host/Havas, A
  
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• Australia scores 17 finalists in Cannes Film Craft Lions shortlist led by FINCH and Scoundrel

  19-06-2018 10:53 via feedproxy.google.com
  17 entries from Australia have made it through to the finalist round of Cannes Film Craft Lions.
  Leading the Australian production company pack is FINCH with four finalists for NZ Transport Agency 'Rat's Tale', via Clemenger BBDO | Touchcast in Wellington and Scoundrel also with four finalists for Lotto NZ 'Armoured Truck' via DDB NZ.
  Download the Film Craft Lions shortlist - Film Craft Lions Shortlist.xls  Australian Finalists:
  FINCH Sydney, NZ Transport Agency, Rat's Tale via Clemenger BB
  
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• TKT Sydney scores finalist in Cannes Digital Craft Lions shortlist for V Energy 'Wasteland With V'

  19-06-2018 10:25 via feedproxy.google.com
  TKT Sydney has emerged as Australia's only finalist in the Cannes Digital Craft Lions shortlist, which has just been released.
  TKT Sydney has been shortlisted for V Energy 'Wasteland With V'.Download the Digital Craft Lions shortlist - Digital Craft Lions Shortlist.xls 
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• CHE Proximity the only Australian finalist in Cannes Creative eCommerce Lions shortlist

  19-06-2018 10:17 via feedproxy.google.com
  CHE Proximity is the only Australian agency to make the cut in the shortlist stage of the Cannes Creative eCommerce Lions category.
  The agency has been shortlisted for Lego Australia 'Making the List'.Download the Creative eCommerce Lions shortlist - Creative eCommerce Lions Shortlist.xlsComments (0)
  
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• CHE Proximity and Host/Havas make the cut in Cannes Brand Experience & Activation shortlist

  19-06-2018 10:02 via feedproxy.google.com
  Cannes Lions has just released the shortlist for Cannes Brand Experience & Activation Lions.
  Australia has scored two finalists including CHE Proximity for Carsales 'AutoAds' and Host/Havas for Palau Legacy Project 'Palau Pledge'.Download the Brand Experience & Activation Lions shortlist -  Brand Experience & Activation Lions Shortlist.xlsComments (0)
  
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• Cannes Lions 2018: Shortlists for Brand Experience & Activation, Creative eCommerce, Film Craft, Digital Craft, Industry Craft, Entertainment + Entertainment for Music

  19-06-2018 09:48 via feedproxy.google.com
  The 2018 Cannes Lions Festival of Creativity enters day two today with
  the releasing of 7 Lions category shortlists just minutes ago.
  The
  Brand Experience & Activation, Creative eCommerce, Film Craft,Digital Craft, Industry Craft, Entertainment and the Entertainment forMusic shortlists are attached below with the awards presentationfor these Lions categories to be held tomorrow night in Cannes. The shortlists can be downloaded below and ananalysis of Australia's performance will follow shor
  
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• Aussie and Kiwi delegates treated to the annual Campaign Brief Cannes Welcome Cocktails courtesy of Photoplay, Fin and Audio Network

  19-06-2018 08:54 via feedproxy.google.com
  Campaign Brief - together with the generous support of Sydney-Auckland-Los Angeles based production company Photoplay, boutique Design and VFX house Fin,
  based in Sydney and Shanghai, and global music licensing company Audio Network - hosted a Welcome Cocktail party lastnight for several hundred Aussie and Kiwi delegates at Le Grande Hotelin Cannes.Special guests included many of theAustralian jurors and several prominent creative directors
  from around the world. 
  WATCH THE VIDEO 
  Comm
  
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• Cancer Council and Target Tradies Tackle On-The-Job Skin Cancer Risks

  19-06-2018 08:50
  
  Workers on construction sites receive five to 10 times more UV exposure every year compared to indoor workers. Target Tr...
  
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• Sarsha Drakeford + Sylvia Humphries Diary #1

  19-06-2018 08:00 via feedproxy.google.com
  Sarsha Drakeford (left), art director and Sylvia Humphries (right), junior copywriter at DDB NZ are competing in the Film category of the Cannes Young Lions competition. Here, the pair report exclusively for Campaign Brief.Expectation of Day 1:Reality of Day 1:
  After
  leaving NZ as Young Lions we arrive in Cannes 41 hours and 35 minuteslater as mere husks-of-human-beings barely able to raise a whimper muchless a roar. After an all too brief sleep we arose tout suite thismorning to attend the film
  
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• Aristotle’s Relevance To Experiential Marketing

  19-06-2018 07:49
  
  In this guest post, group account director at GPJ Australia, Dylan McLaughlin (pictured below), is summoning some of ...
  
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• Dominic Hofstede's Cannes Diary #2

  19-06-2018 07:48 via feedproxy.google.com
  Dominic Hofstede, design director
  at Maud, part of Accenture Interactive, is representing Australia on theCannes Design Lions jury. Hofstede, along with most of the otherAustralian and NZ jurors writes exclusively for CB.Today, an internal dialogue that began over a month ago in pre-judging morphed into a collaborative critique. After weeks of individually reviewing the work, we shortlisted collectively across all of the categories. The Jury is a veritable World Cup of individuals sourced from B
  
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• Samsung Kicks Off First Campaign With Tim Cahill Via Leo Burnett

  19-06-2018 07:47
  
  Samsung Electronics Australia has kicked-off its partnership with Tim Cahill with the launch of TIMVITE. TIMVITE is an i...
  
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• Hyundai delivers thank you letter from Socceroos captain Mile Jedinak in latest video via Octagon

  19-06-2018 07:43 via feedproxy.google.com
  Hyundai Motor Company Australia, one of Australia's proudest football fans, has launched the last instalment of its Socceroos "Letters" series via Octagon, in the lead up to Socceroos taking on Denmark for the FIFA World Cup.Socceroos captain, Mile Jedinak, is the final Socceroo in the series which launched on June 6, with an emotional thank you to an Aunt he says has inspired his journey through her consistent support and presence in his career. The Aunt is shocked and honoured to be the subjec
  
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• ACCC Forces Apple To Cough Up $9M For Misleading Consumers

  19-06-2018 04:34
  
  The Australian Consumer and Competition Commission (ACCC) has forced Apple to pay $9 million citing the US-based tech gi...
  
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• Unilever CMO Swipes Left On Murky, “Fraudulent” Influencer Marketing

  19-06-2018 04:22
  
  Not content with rival P&G getting all the Cannes spotlight, Unilever's decided to try some rabble rousing of itself.
  
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• Mindshare Study: Amazon’s Australia Launch Lifts Ecommerce For Aussie Sites

  19-06-2018 03:43
  
  Been sheltering under a rock while tsunami Amazon breaks over our shores? Salve your fears with this wave-free read.
  
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• SBS Scores World Cup Win As Optus Buckles Under Pressure

  19-06-2018 03:38
  
  B&T staff are arriving with with dark rings under the eyes and hangovers and we didn't even know the World Cup was on.
  
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• SBS Scores World Cup Win As Optus Buckles Under Pressue

  19-06-2018 03:38
  
  B&T staff are arriving with with dark rings under the eyes and hangovers and we didn't even know the World Cup was on.
  
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• Samsung Electronics Australia urges Aussies to TIMVITE their friends to watch big games together in latest digital campaign via Leo Burnett Sydney

  19-06-2018 03:07 via feedproxy.google.com
  Samsung Electronics Australia has kicked-off its partnership with Tim Cahill with the launch of TIMVITE, an interactive digital campaign that encourages Aussies to invite their mates to watch this year's biggest sporting events together, created by Leo Burnett Sydney.The activity supports Samsung's QLED TV category, which includes a range of 75" and 85" large screen TVs, because sports most historic moments deserve to be seen on big screens.
  VIEW THE FILM The TIMVITE is a video invitation from T
  
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• Opr Promotes Jacquie Potter To MD Of The Melbourne Office

  19-06-2018 03:05
  
  Opr may sound like an English second-division soccer team but it is, in fact, the folk formerly known as Ogilvy PR.
  
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• L’Oréal Launches AR Driven App At Cannes Lions

  19-06-2018 03:01
  
  B&T's journos are reporting live from Cannes. Although, as you'll read here, not necessarily about Cannes itself.
  
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• Monday TV Wrap: House Rules & Have You Been Paying Attention? See Off MasterChef

  19-06-2018 02:57
  
  There was a bit of a changing of the guard on TV last night, although not in a horses, calvary, manure sort of a way.
  
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• Anthony Svirskis' Cannes Diary #2

  19-06-2018 02:34 via feedproxy.google.com
  Anthony Svirskis (left), chief executive officer
  at Tribe is representing Australia on theCannes Social & Influencer Lions jury. Svirskis, along with most of the otherAustralian and NZ jurors writes for CB.What a difference a day makes. It's Monday afternoon and I emerge from my latest day's judging to find every part of the town's beaches loaded with tents and marquees, every person you see is wearing a lanyard, and everyone is speaking English. It's certainly transformed from how it was at
  
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• Roseanne Spin-Off All But Confirmed, As Barr Waives Legal Rights

  19-06-2018 02:28
  
  B&T guesses if The Doctor Blake Mysteries doesn't need a Doctor Blake, Roseanne doesn't really need a Roseanne either.
  
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• P&G Partners With Queen Latifah To Support Gender Equality In Adland

  19-06-2018 02:28
  
  When not selling dandruff shampoo, you'd have to say P&G do wonders for gender equality in the advertising industry.
  
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• Josh Mullens' Cannes Diary #3

  19-06-2018 02:25 via feedproxy.google.com
  Josh Mullens, EP and head of projects
  at Will O'Rourke, is representing Australia on theCannes Brand Experience + Activation Lions jury. Mullens, along with most of the otherAustralian and NZ jurors writes exclusively for CB.Lynchy (left) always has strong game with a camera. I got lucky and captured him in his natural habitat. It's Monday in Cannes, officially day #1. The Annual Campaign Brief Welcome Drinks have arrived. Hundreds of Aussie and Kiwi delegates have descended on Le Grande Hotel t
  
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• MAGNA forecasts Australian media growth at 3%

  19-06-2018 02:20 via feedproxy.google.com
  The Australian advertising economy will increase by +3.0% this year, according to the latest forecast by IPG Mediabrands' media intelligence and investment division, MAGNA. The new forecast is in line with previous MAGNA estimates for this year and sees a similar level of growth to 2017. 
  Digital remains the primary driver of growth with a projected +9.9% increase in 2018, taking the total ad market to Aus$16.2bn this year, rising to Aus$18.8bn in 2022. Australia remains one of the most adv
  
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• The Best Of CX On Show At ADMA Global Forum In August

  19-06-2018 02:15
  
  ADMA's Global Forum is set to be the hottest ticket in town come August. Even hotter if you buy them from a solarium.
  
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• Jim Ingram's Cannes Diary #2

  19-06-2018 02:15 via feedproxy.google.com
  Jim Ingram (left), co-founder and creative director
  at Thinkerbell, is representing Australia on theCannes Direct Lions jury. Ingram, along with most of the otherAustralian and NZ jurors writes exclusively for CB.Problem: Judging finished early today to determine our Direct Lions shortlist. Tomorrow we get punchy to sort the good stuff from the ordinary.Solution: Spend the afternoon on the FCB yacht thanks to our enigmatic jury prez Susan Credle.Idea: Meet an impressive collection of Australian
  
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• CHE Proximity Hears Early Success At Cannes Lions

  19-06-2018 02:12
  
  CHE Proximity's CFO announces cost-cutting measures in expectation of excess baggage charges realising worst fears.
  
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• Kim Bartowski's Cannes Diary #2

  19-06-2018 02:11 via feedproxy.google.com
  Kim Bartowski, creative director
  and associate partner at IBM iX is representing Australia on theCannes Creative Data Lions jury. Bartowski, along with most of the otherAustralian and NZ jurors writes exclusively for CB.First day of duty.
  The Creative Data Lions mix creativity with science and technology. It's an honor to be on the jury witnessing truly cutting-edge ideas. A big shout out to all the creative teams who unleashed their minds and believe that anything is possible. And a massive THA
  
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• Cummins&Partners Wins Round One Of The Siren Awards

  19-06-2018 02:08
  
  Sure, the Siren Awards are terrific; however, the police turning-up would certainly give it extra gravitas and effect.
  
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• Social Change Maker Profile: Anthony Xydis, ARN

  19-06-2018 02:05
  
  There's no denying ARN's Anthony Xydis is one of the industry's "nice guys", and that's despite B&T's fondness for evil.
  
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• Aussie Study: Female Adlanders’ Salaries Soar, But Still Not A Patch On Men’s

  19-06-2018 02:03
  
  This industry salary survey includes a spot of good news and the bad. So get set to smile and rage in equal parts.
  
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• +Ape Adelaide signs new directors Wayne Aistrope and Josh Moore to its roster

  19-06-2018 01:54 via feedproxy.google.com
  +Ape Adelaide has welcomed Wayne Aistrope (left) and Josh Moore (right) to its stable of directors.
   
  Both Aistrope and Moore are from Adelaide and were extremely fortunate to apprentice under icon Ernie Clarke.
   
  Since then, Aistrope has worked on a diverse range of projects, he loves what he does and is passionate about bringing stories to life. Moore has spent his entire career on film sets, he has the perfect skill
  set to build dramatic narratives, capture beautiful images and cutt
  
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• YDA announces shortlist for 2018 - four entries from Australia make the cut at the finalist stage

  19-06-2018 01:51 via feedproxy.google.com
  Young Directors Award has announced the shortlist for 2018.
  Australia has scored four finalists in the shortlist stage of the competition.
  Australian Finalists:Music Video - Fires - Australia
  Short Film - (6 minutes to 30 minutes) - Combination Fried Rice - Australia
  Short Film - (6 minutes to 30 minutes) - Drum Wave - Australia
  Short Film - (up to 6 minutes) - Still Life - Australia
  View the shortlist here.
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• Cummins&Partners' Chris Ellis + Chay O'Rourke wins Round 1 of Siren Awards with Reflex Paper

  19-06-2018 01:41 via feedproxy.google.com
  Cummins and Partners creative team, Chris Ellis (left) and Chay O'Rourke (right) have taken out the single category and overall win in Round 1 of the 2019 Siren Awards with the ad for Reflex Paper, "It Always Looks Good on Reflex Paper: Postman".Says Ellis and O'Rourke: "Everyone knows the saying 'It looked good on paper', we took it to the next level, highlighting that the persuasive powers of Reflex paper are so strong, even the most implausible, absurd ideas seem feasible. This lands our prot
  
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• GPJ Taps A Sound Life To Unveil Wellbeing And Creativity Destination

  19-06-2018 01:25
  
  B&T loves when an agency turns its hands to good, like this initiative. Although bad does tend to get us far more reads.
  
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• GPJ partners with A Sound Life on the first for-purpose wellbeing and creativity destination

  19-06-2018 01:25
  
  Leading experience agency, GPJ Australia, has announced a strategic partnership with A Sound Life, a charity which trans...
  
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• Mars Bar unveils new 'Enough Chocolate to Deal With Anything' campaign via Clems Melbourne

  19-06-2018 01:20 via feedproxy.google.com
  Mars Bar Australia and Clemenger BBDO Melbourne have today launched a new brand platform for the iconic chocolate bar, 'Enough Chocolate to Deal with Anything'.Representing a shift away from positioning Mars Bar as something that provides energy, the new platform aims to showcase how the chocolate bar can provide Australians with the confidence they need to overcome even the most awkward situations.To rise above anything that may come your way, the campaign tackles some of life's most awkward an
  
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• AppNexus Expands Inventory Quality Initiative Through Partnership with White Ops

  19-06-2018 01:17
  
  AppNexus, the world’s leading independent advertising technology company, has announced a partnership with the cyberse...
  
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• David Droga: Advertising Isn’t Going Away, Just Really Sh*tty Advertising Is Going Away

  19-06-2018 01:12
  
  David Droga, arguably Australia’s most successful creative having won more Cannes Lions than anyone else in history, o...
  
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• IPG Study: Aussie Ad Spend Per Head Now Second Only To The US

  19-06-2018 01:08
  
  The Australian advertising economy will increase by three per cent this year, according to the latest forecast by IPG M...
  
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• Charity Group Unveils Glorious Ad Highlighting The Daily Challenges For The Disabled

  19-06-2018 00:47
  
  A new ad highlighting the everyday hassles and tribulations of people with disabilities is proving as witty as it is hum...
  
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• Is Kyle All Set To Get His Very Own Reality TV Show?

  19-06-2018 00:34
  
  Last week, rumours were doing the rounds than none other than Kyle Sandilands had been lured to the Network Ten to host ...
  
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• Nude Mum The Star Of New Mars Campaign Via Clems Melbourne

  19-06-2018 00:15
  
  Mars Bar Australia and Clemenger BBDO Melbourne have launched a new brand platform for the iconic chocolate bar, ‘Enou...
  
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