Vodafone is making good on its pledge to get more active in sponsorships, locking in a deal with Supercars to be the telecommunications partner of the sport.
Vodafone is back in Supercars after five years
The move comes just two months after Vodafone announced a new partnership with the ARU, ending a five year-long hiatus from sponsorships as the brand rebuilt its network.
Three weeks ago Ben McIntosh, director of Vodafone’s consumer business unit, told Mumbrella the brand would be using s
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Vodafone continues with push back into sponsorship with Supercars deal
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Recently merged EMG and Gravity Media appoint Aussie managing director
EMG and Gravity Media have confirmed the appointment of a new Australian managing director, two months after their global merger.Scott Kinlyside will lead the newly created super-company, overseeing all strategic leadership, operations and financial management to drive the company’s development in Australia.“As the newly appointed managing director, my focus is on fostering a future of innovation, creativity and growth with our talented team here in Australia and leveraging our newly -
Hipages creates the ultimate pie for tradies, via We Are Different
Online tradie marketplace hipages has partnered with pie company Harry’s Café de Wheels to launch a first-of-its-kind ‘Tradie Pie’, via We Are Different, Mumbrella can reveal.Motivated by its commitment to become the most trusted partner in the trade industry, the new campaign encourages Aussie tradies to be more productive on the tools.The ‘Tradie Pie’, made specially to refuel tradies and tackle their workload, has been nutritionally balanced by expert diet -
Doublestar Co launches new offering, hires digital lead
Brand agency Doublestar Co has expanded its offerings by launching a digital division, Mumbrella can reveal.Led by Tiffany McPherson, who the agency has nabbed from CX and web development agency Undigital, the new division will serve small-to-medium-sized businesses through a fully-integrated overseas office.
The Doublestar Co team
McPherson, digital lead and senior account manager, will lead the team of six to ensure the agency’s digital services align with its established brand service s -
Stark warning issued to agencies pitching for Shell Energy
As Shell Energy’s creative account goes to pitch, a stark warning has been has issued to agencies planning to get involved.The petroleum company’s energy business, which is said to provide energy solutions across gas, electricity and environmental products to Australian commercial and industrial customers, is pitching its creative account after working with Brisbane-based agency Nous on recent campaigns.Comms Declare’s founder Belinda Noble, who has been vocal in the past on en -
Heineken reinforces partnership with Formula 1 with new campaign ahead of Australian Grand Prix
Ahead of the Formula 1 Australian Grand Prix in Melbourne this weekend, long-time partner of the sport, Heineken, has launched a new campaign via Saatchi & Saatchi Australia.‘Sounds Like Good Times With F1’ pays homage to the sport’s distinctive “roars” and Heineken’s history of pairing nicely with noise. It reinforces the beer’s association with the sport, using linguistic devices.“We’re thrilled to celebrate another year of our partners -
‘It’s remarkable to add a new element and see it succeed that quickly’: NOVA charts its course for 2024
Smooth is the number one FM station in Sydney, thanks to a strategy rarely seen in the fast-moving world of FM radio: consistency.Meanwhile, the opposite tactic, throwing Kate Ritchie amongst the long-forged friendship of Fitzy and Wippa, has also paid dividends for NOVA, with the trio pulling the highest-ever audiences seen in the history of NOVA Sydney’s breakfast slot – despite Ritchie only joining the team this time last year.
“Yeah, it’s remarkable to add a new eleme -
Mumbrella360 2024 full program revealed featuring 72andSunny global chief strategist, Nine, Thinkerbell and more
A case study on the marketing campaign behind the FIFA Women’s World Cup, a masterclass in how Aware Super used marketing to drive strategy, and the secrets to establishing a connection with a young audience are the sessions rounding out the program for this year’s Mumbrella360 event.
Across three days, there will be five streams of cutting-edge content, dedicated masterclasses and ample formal and informal networking opportunities – this conference is shaping up to be its bigg -
Tom Gleeson hosting revamped APRA Music Awards
There are new categories, an esteemed new musical director, and one of the country’s best comedians onboard the revamped 2024 APRA Music Awards.The Most Performed Hard Rock/Heavy Metal category has been added to the suite of genre awards, with the nominees and winners determined by royalties earned from Australian performances of works across broadcast, digital downloads, streaming services, and live performances.
The Breakthrough Songwriter of the Year category has also been renamed Emerg -
Jury unveiled for FBI Talent Co and Akcelo’s talent program
The juries for FBI Talent Co and Akcelo’s recently launched talent program have been revealed, featuring a number of Australia and New Zealand’s top creative talent.The program, created for emerging creative and students, will provide Sydney and Melbourne-based talent the opportunity to showcase their thinking, as well as obtain education, training and coaching.The juries for the two categories have been announced, including Ogilvy Australia’s ECD Hilary Badger, creative direct -
Paul Murphy launches new agency after pre-Christmas iProspect exit
Former Melbourne managing director at iProspect, Paul Murphy, has announced his next move after being among the suite of Dentsu’s senior redundancies late last year.He has this week officially launched a new media agency called Kookaburra Riot.
Murphy
Described as a “full funnel media agency, with the added service of media consulting”, Kookaburra Riot is said to work either as an extension of a marketing team, or alongside a current agency agreement as a short term partner, to -
RAAF launches latest recruitment campaign & uses new camera tech in Australian first, via VML
Defence Force Recruiting has launched a new campaign for the Royal Australian Air Force (RAAF) via VML, with aims to engage the next generation of recruits.The campaign acknowledges common misconceptions of joining the RAAF and breaks them down by showcasing the experiences and opportunities available in the Defence Force.It builds on the RAAF’s existing brand platform, ‘Up There’, that encourages young Aussies to join.
“A career in Air Force is like no other. It’s -
Chair Rob Murray likely to be removed as SCA ‘re-engage’ with ARN’s improved takeover offer
After mulling over an improved takeover offer from ARN Media, SCA has announced it will “re-engage on the basis of the higher value now being put forward”.As SCA chief John Kelly told Mumbrella shortly before the SCA board rejected the bid, the company felt its LiSTNR property was undervalued in the initial offer, made last October.
Last Friday, ARN and private equity firm Anchorage Capital Partner increased the offer from 0.753 ARN shares per SCA share, plus 29.6 cents, to 0.87 ARN -
Seven slams Nine’s quarter victory claim: ‘All over the shop’
Seven has slammed Nine’s claims last week of being “number one in quarter one” in the commercial TV ratings, calling the declaration “confusing” and “all over the shop”.Nine distributed a media release claiming it is leading audience share for free-to-air TV for the first three months of 2024 by a wide margin, also claiming more than half of the total BVOD commercial audience during the same period.
It included numerous graphs and statistics, which it cr -
‘We’ve got a bit of a job to do in terms of changing some of the perceptions about him’: ARN’s plan for Kyle Sandilands ahead of Melbourne launch
ARN’s chief content officer, Duncan Campbell, is confident that Melbourne will embrace Kyle Sandilands and Jackie ‘O’ Henderson when they hit the city’s airwaves next month, although he concedes there is some reputational work to be done.There’s still over a month to go until Kyle and Jackie O launch into the Melbourne breakfast radio market, by which time the show will be in its sixth month of pre-launch hype – even if most of it has been propelled by media a -
Paramount announces new president of Network Ten
Paramount has appointed a new head of its Australia and New Zealand business.Paramount Global has today announced that Beverley McGarvey has been appointed president of Network 10, head of streaming and regional lead for Australia and New Zealand, effective immediately.
In her expanded role, McGarvey will “have both commercial and creative leadership of Paramount’s multi-platform business in Australia, with oversight of Network 10 and its portfolio of brands, including 10 Play.&rdquo -
BBC Studios acquires The Newsreader’s production house
BBC Studios Productions Australia has acquired independent production house Werner Film – the team behind ABC hit The Newsreader, and Netflix series Surviving Summer.Werner Film Productions will continue to be led by company director Joanna Werner and managing director Stuart Menzies, and will operate alongside BBC Studios’ local production arm as an independent company, producing their own projects in a model that replicates the way BBC Studios works globally with its own production -
‘It reflects the diversity of the Australian experience’: AAMI refreshes brand platform via Ogilvy
Insurance provider AAMI has launched a new brand platform, via Ogilvy, in an effort to embrace the “challenges” of Australia and refresh its long-standing ‘Lucky You’re With AAMI’ tagline.Marking a major shift from its ‘AAMI Does’ platform, which has been in market since 2020, the new platform aims to embrace Australia’s quirks and reinforce the brand’s position in market.
“The AAMI brand promise has always been that of positiv -
Nine’s national news director steps down: ‘I know in my heart that this is the right time’
Nine’s director of news and current affairs Darren Wick has announced he will leave the network he has worked at for 29 years, but has stopped short of calling it a retirement, saying “I don’t know how to sit idle”.Wicks spent his last 13 years at Nine in the role of national news director, before which he worked as executive producer of Today and A Current Affair, among other roles in a 29-year stint with the network.Nine’s director of television, Michael Healy, pr -
Bohemia wins Fever-Tree Australia media pitch
Premium mixer brand, Fever-Tree Australia, has appointed M&C Saatchi Group’s media agency Bohemia to its media account, following a competitive pitch process.The pitch, which was led by the brand’s head of marketing, Caroline Wood, and brand manager, Laura Utting, concluded in December last year.“We are excited to appoint Bohemia as our media planning and buying agency for the next stage of our growth,” Wood said of the appointment.
“Throughout the pitch process -
Retail Marketing Summit: ‘They’re happy to pay extra for this convenience’ – Why Gen Z is the next frontier for retail marketers
Speaking at Mumbrella’s Retail Marketing Summit on Wednesday, Uber, Coca-Cola, Brown Forman and IPG Mediabrands agreed that society’s generation of up-and-comers are a fountain of revenue for retail marketers, so long as brands know how to target them effectively.Moderated by Michael Levine, head of advertising sales AUNZ at Uber, the session delved deep into the power Gen Z holds over the current retail marketing industry, citing the demographics’ purchasing habits and behavio -
Social Media Statistics Australia – February 2024
February 2024 – Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report.Now that Elon Musk has full control over Twitter, which has now been renamed to X – we have actually seen user growth to the platform with 250 million + monthly active users, globally.Social Media users in Australia are some of the most active in the world, with a total of around 60% of the c -
IAB records slowing online ad spend in 2023
Online advertising spend in 2023 slowed to a growth rate 3.7 per cent year on year (YoY), totaling $14.725 billion, according to the latest online advertising expenditure report from the Interactive Advertising Bureau (IAB) Australia.The growth rate was less than half that of the 9.1 per cent lift recorded in 2022, reflecting the tough market conditions of the last year.Search and directories enjoyed the highest rate of growth in 2023, growing 6.1 percent to $6.55 billion, while general dis -
Mumbrella now publishing ARIA charts weekly
Good news, everyone! Mumbrella will now be publishing the ARIA Top 50 Singles and Albums charts each Friday afternoon, along with a snappy little chart analysis, so you can be sure to enter your weekend armed with the correct knowledge of which chart toppers you should be dancing to in the discotheques.ARIA ALBUMS CHART
Not surprisingly, given her current geographic location, Taylor Swift occupies the entire top five of the albums chart, with Midnights topping the charts, followed by 1989 (Taylo -
Could racehorse records signal deeper relationship between execs at Kia Australia and Advertising Associates?
Official records from Australia’s national horse racing body, Racing Australia, could reveal a shared interest in horse racing between the leaders of Kia Australia and its media agency Advertising Associates.Neither company responded to Mumbrella’s questions about this.
Mumbrella has previously published allegations that question whether Kia Australia’s 2023 media pitch had been improperly influenced by a personal relationship between executives at the two companies.
Now, -
‘2023 was more challenging than we expected’: WPP profits plunge 60%
Global advertising group WPP has published its full year results for 2023, reporting slight gains in revenue in what was otherwise a very challenging year.Revenue was reported at £14.845 billion, up 2.9 per cent on the previous year, while reported operating profit plunged 60.9 percent down to £531 million.WPP global chief executive Mark Read attributed to results to “cuts in spending by technology clients”, but remained optimistic, pointing to a 0.9 per cent increase in -
Tooheys welcomes Travis Kelce to Sydney
Tooheys has taken up some prime billboard real-estate outside Sydney Airport to welcome the arrival of NFL star Travis Kelce as he touches down ahead of Taylor Swift’s Friday stadium show.Having made the journey down under after wrapping celebrations of the Kansas City Chief’s Super Bowl victory this month, Kelce arrived in Sydney on Thursday morning to much fanfare.Chris Allan, spokesperson for Tooheys, said Aussies were excited to welcome the Super Bowl legend to the homeland of fo -
‘Focus more on how the brand behaves rather than what we want to say’: We go one-on-one with Adam Ferrier
On a new episode of Mumbrella’s one-on-one podcast series, Neil Griffiths is joined by Thinkerbell co-founder, Adam Ferrier.
As well as discussing everything happening in the podcasting and audio world and current PR crises, Ferrier issued a call out to the media and marketing industry for 2024, specifically around brands.
“I reckon all the really interesting brands in the world at the moment have a good proposition, but more importantly, kind of behave in a way that brings that bran -
‘Foreign entities essentially control what Australians see on their devices’: TV bosses front Senate
The CEOs and managing directors of Australia’s free-to-air networks – Seven, Nine, Ten, ABC, and SBS – will front a Senate inquiry today to argue the importance of access to free TV in Australia.The commercial TV executives will appear, alongside Free TV Chair Greg Hywood, and CEO Bridget Fair, to call for the prominence and anti-siphoning bill to be strengthened.
The bill prevents subscription streaming services such as Netflix or Apple from buying exclusive terrestrial broadc -
Meta rolls out creator marketplace in ANZ
Meta has launched its new creator marketplace offering locally, providing brands and creators with a tool to connect and collaborate on partnership opportunities on Instagram.The tech giant has been beta testing the platform in the US in 2022, and has today rolled it out across eight markets including Australia and New Zealand, as well as Canada, the United Kingdom, Japan, India and Brazil.Instagram’s creator marketplace features are intended to create an efficient mechanism through which
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