One of Australia’s most high profile marketers, John Broome, marketing boss of Unilever ANZ, has departed the company after just 13 months, Mumbrella can reveal.
Broome: Disappearance of CMO role is FMCG trend
Broome joined Unilever as VP of marketing in February 2016, taking over from Andrea Martens (VP of marketing for home and personal care) and Hugo Verkuil (VP of foods and refreshments) who had occupied the role in a dual capacity from February 2013 – making him r
✗ Close categories
Animals
Apple
Apps & Smartphones
Arts
Business
Cars
Celebrities
Child Care
Christianity
Conspiracy theories
✗ Close categories
Animals Apple Apps & Smartphones Arts Business Cars Celebrities Child Care Christianity Conspiracy theories✗ Close categories
✗ Close categories
Formula 1 - McLaren Videos
Formula 1 - Mercedes AMG Petronas Videos
Formula 1 - Sauber F1 Team Videos
Formula 1 - Scuderia Ferrari Videos
Formula 1 - Scuderia Toro Rosso Videos
Formula 1 - Team Lotus Videos
✗ Close categories
Formula 1 - McLaren Videos Formula 1 - Mercedes AMG Petronas Videos Formula 1 - Sauber F1 Team Videos Formula 1 - Scuderia Ferrari Videos Formula 1 - Scuderia Toro Rosso Videos Formula 1 - Team Lotus Videos✗ Close categories
✗ Close categories
Adelaide
Albany
Albury
Alice Springs
Armidale
Bacchus Marsh
Bairnsdale
Ballarat
Ballina
Barwon Downs
Batemans Bay
Bathurst
Bendigo
Blaxland
Bongaree
Bowral
Brisbane
Broken Hill
Broome
Buderim
Bunbury
Bundaberg
Burnie
Busselton
Byron Bay
Caboolture
Cairns
Caloundra
Canberra
Casino
Central Coast
Cessnock
Coffs Harbour
Colac
Craigieburn
Cranbourne
Dalby
Darwin
Devonport
Drouin
Dubbo
Echuca
Emerald
Forbes
Gawler
Geelong
Geraldton
Gladstone
Gold Coast
Goulburn
Grafton
Griffith
Gympie
Hamilton
Hervey Bay
Hobart
Horsham
Kalgoorlie
Karratha
Katoomba
Kawana
Kempsey
Kiama
Kingaroy
Kingston
Kwinana Town Centre
Launceston
Lismore
Lithgow
Mackay
Maitland
Mandurah
Maroochydore
Maryborough
Melbourne
Melton
Mildura
Moe
Mornington
Morwell
Mount Eliza
Mount Gambier
Mount Isa
Mount Martha
Mudgee
Murray Bridge
Muswellbrook
Nambour
Nerang
Newcastle
Nowra
Orange
Pakenham
Palmerston
Parkes
Perth
Port Augusta
Port Hedland
Port Lincoln
Port Macquarie
Port Pirie
Portland
Queanbeyan
Raymond Terrace
Redcliffe
Richmond
Rockhampton
Rockingham
Rosebud
Sale
Sawtell
Shepparton
Singleton
Sunbury
Sunshine Coast
Swan Hill
Sydney
Tamworth
Taree
Toowoomba
Townsville
Traralgon
Ulverstone
Victor Harbor
Victoria Point
Wagga Wagga
Wangaratta
Warragul
Warrnambool
Warwick
Whyalla
Wodonga
Wollongong
✗ Close categories
Adelaide Albany Albury Alice Springs Armidale Bacchus Marsh Bairnsdale Ballarat Ballina Barwon Downs Batemans Bay Bathurst Bendigo Blaxland Bongaree Bowral Brisbane Broken Hill Broome Buderim Bunbury Bundaberg Burnie Busselton Byron Bay Caboolture Cairns Caloundra Canberra Casino Central Coast Cessnock Coffs Harbour Colac Craigieburn Cranbourne Dalby Darwin Devonport Drouin Dubbo Echuca Emerald Forbes Gawler Geelong Geraldton Gladstone Gold Coast Goulburn Grafton Griffith Gympie Hamilton Hervey Bay Hobart Horsham Kalgoorlie Karratha Katoomba Kawana Kempsey Kiama Kingaroy Kingston Kwinana Town Centre Launceston Lismore Lithgow Mackay Maitland Mandurah Maroochydore Maryborough Melbourne Melton Mildura Moe Mornington Morwell Mount Eliza Mount Gambier Mount Isa Mount Martha Mudgee Murray Bridge Muswellbrook Nambour Nerang Newcastle Nowra Orange Pakenham Palmerston Parkes Perth Port Augusta Port Hedland Port Lincoln Port Macquarie Port Pirie Portland Queanbeyan Raymond Terrace Redcliffe Richmond Rockhampton Rockingham Rosebud Sale Sawtell Shepparton Singleton Sunbury Sunshine Coast Swan Hill Sydney Tamworth Taree Toowoomba Townsville Traralgon Ulverstone Victor Harbor Victoria Point Wagga Wagga Wangaratta Warragul Warrnambool Warwick Whyalla Wodonga Wollongong✗ Close categories
-
Unilever CMO John Broome departs after restructure
via mumbrella.com.au
-
CRA boss Ford Ennals resigns, effective immediately
via mumbrella.com.au
The CEO of industry body Commercial Radio & Audio, Ford Ennals, has announced his resignation, effective immediately.Ennals served as CEO for two years, during which he “successfully led the rebranding of the industry body from Commercial Radio Australia to Commercial Radio & Audio, and oversaw the successful launch of Radio 360.“Ford has made some great contributions during his tenure with CRA,” said chair of the CRA board, Ciaran Davis, in a statement sent on Monday a
-
‘This judgement is a triumph for truth’: Network 10 reacts to Lehrmann decision
via mumbrella.com.au
Network 10 has released a statement regarding Bruce Lerhmann’s unsuccessful defamation suit against the broadcaster, calling it “a triumph for truth”.Lehrmann sued Channel Ten and Lisa Wilkinson over a 2021 interview with Brittany Higgins and a subsuquent Logies speech that he said identified him as an alleged rapist, a claim which “utterly destroyed him”.
On Monday afternoon, Justice Michael Lee dismissed the case, finding that on the balance of probability, Lehrma
-
Totally Workwear turns attention to sustainable growth following rebrand
via mumbrella.com.au
Approximately five months after announcing its refreshed brand mission, workwear chain Totally Workwear has entered “the sustained profitable growth phase of its strategic plan”.The step up reflects the brand’s commitment to a strategy that prioritises stable foundations and promotes reliable growth.
Using the mission refresh as said foundation, Totally Workwear invested in digital platform tools and e-Commerce practices to bolster its omni-channel experience.The brand –
-
‘Mr Lehrmann raped Ms Higgins’: Judge dismisses Bruce Lehrmann’s defamation case against Network 10 and Lisa Wilkinson
via mumbrella.com.au
Network 10 and Lisa Wilkinson have been found not guilty of defaming Bruce Lehrmann during a 2021 television interview with Brittany Higgins, and a subsequent Logies speech.Lehrmann sued Channel Ten and Wilkinson over a 2021 interview with Higgins in which she said she was raped in Parliament House by a work colleague. Although Lehrmann was not named in the interview, he alleges details given during the broadcast made it clear he was the accused colleague, a claim which “utterly destroyed
-
Bupa encourages contagious good health in new spot via Thinkerbell
via mumbrella.com.au
Bupa Health Insurance has launched a new campaign underpinned by its latest Pulse Check survey results, saying that not all contagious things are bad, via Thinkerbell.The annual survey has revealed that Australians are increasingly focused on their health and wellbeing, and Bupa hopes to play a key role in helping.
The ‘Good Health is Contagious’ campaign encourages Aussies to ‘feel good health catch on’ and make healthy choices – made easier by Bupa.It is the first
-
Nova Entertainment announces new media partner following pitch
via mumbrella.com.au
Nova Entertainment has appointed GroupM’s Mindshare as its media agency partner, Mumbrella can exclusively reveal.The agency will work across Nova’s entire portfolio, including Nova Network, SmoothFM, FIVEAA, Star 104.5 and the Nova Podcast Network.
The incumbent, dentsu’s Carat, held the account since 2017. Mumbrella understands the account is worth $9 million.Adam Johnson, chief growth officer at the audio business, told Mumbrella that the quality of Mindshare’s re
-
Media companies junk Government’s fast food advertising study: ‘True causes of obesity have much more to do with wealth, education, parents’
via mumbrella.com.au
A report commissioned by the Albanese Government aimed at highlighting the dangers of fast food advertising on the health of Australian children has been slammed as a ‘quick fix’ by the media companies carrying this messaging.The Healthy Kids Advertising Bill 2023 was tabled in federal parliament last June by independent MP Dr. Sophie Scamps. A feasibility study funded by the Albanese Government suggested a number of measures that would severely restrict fast food, such as banning pr
-
CHEP Media wins University of Sydney media pitch
via mumbrella.com.au
The University of Sydney (USYD) has appointed CHEP Network to its media account following a competitive pitch process.CHEP Media will be responsible for the university’s media planning and buying services for Australia, and key markets across the Asia-Pacific region.
The agency will support USYD with an integrated media strategy, to further elevate its brand profile and drive recruitment for undergraduate and postgraduate offerings.The incumbent was Yango, who held the account for at least
-
Beacon Lighting re-signs with Carat Victoria
via mumbrella.com.au
Carat Victoria has retained the Beacon Lighting media account, handling paid media strategy, and planning and buying, including brand, performance and programmatic.The dentsu company has held the account for six years, first winning the account in 2018.Richard Lehocz, managing director of Carat Victoria, said: “We are incredibly proud to be continuing our partnership with Beacon Lighting.
“To be able to continue to push the brand into new growth is a wonderful testament to the work d
-
Michael Hill announces first brand ambassador in ‘one of the biggest brand overhauls’
via mumbrella.com.au
Michael Hill has announced its first ever brand ambassador in what the Australian jewellery brand says is “arguably one of the biggest brand overhauls”.
On Monday, international model and entrepreneur, Miranda Kerr, was unveiled as Michael Hill’s new brand ambassador in what will be an 18-month partnership.
“I am thrilled to be the Michael Hill ambassador; this partnership is so special to me because one of my first photoshoots in my career was with Michael Hill over 20 y
-
OOH industry grows nearly 10% in Q1 2024
via mumbrella.com.au
The Australian out-of-home (OOH) industry has reported a 9.26% increase on net media revenue for Q1, 2024, according to the Outdoor Media Association (OMA).The industry is at $287.6 million, up from $263.2 million for the same quarter in 2023.Digital OOH revenue accounted for 74.1% of total net media revenue year-to-date, an increase over the recorded 70.7% for the same period last year.
“The OOH industry has never been as nimble, focussed, and unified, with a flurry of activity to start t
-
Former ABC and Nine political editor Chris Uhlmann joins Sky News
via mumbrella.com.au
Sky News Australia has announced that former ABC and Nine political editor Chris Uhlmann has joined the team as a regular political contributor and analyst.Joining host Peta Credlin on the Tuesday evening Credlin program, Uhlmann will provide his insights on the top political news, starting next Tuesday, April 16.On Wednesdays, he will join chief news anchor Kieran Gilbert during the NewsDay program for analysis on the latest political headlines.
He will also work across Sky News documentary pro
-
‘LiSTNR is key in ARN Media’s proposed takeover’: Morgan Stanley does the maths
via mumbrella.com.au
Morgan Stanley has released a report examining the current and future value of LiSTNR in any SCA/ARN deal.“We believe further media industry consolidation makes sense,” the report states.
“But there are several challenges with the ARN deal we see: a) it’s complex (in order not to breach current media ownership laws); b) not all key details are public yet, thus it’s difficult to be conclusive; and c) it’s predominantly a share offer (25% cash, 75% shares) so SX
-
BPAY aims for a younger audience in new Five by Five campaign
via mumbrella.com.au
Indie agency Five by Five Global is behind an inventive new campaign for Australian Payments Plus, showing how BPAY can aid younger Australians in managing their payments.The campaign draws on “relatable everyday predicaments” and adds the magic of instant payment services, showing “the ease with which BPAY can help people stay in control, especially with their bills.”“We all have a little bit of magic in our pockets,” explains Matt Batten, ECD at Five by Five
-
Alone, but watched by millions: Alone Australia wins again for SBS
via mumbrella.com.au
Alone Australia is surviving well in the wilds of free-to-air television, as the show’s viewership tips over the million mark.Episode two of the popular survival documentary program — it seems offensive to bundle this with Geordie Shore as ‘reality TV’ — achieved a Total TV National Reach of 1.03 million Australians in the week since airing, making it the most-watched program on SBS in 2024.Considering episode two’s overnight ratings saw it reach 614,000 natio
-
Campaign Review: Cars in the spotlight with work from Uber, AAMI and SA Police
via mumbrella.com.au
In Campaign Review, Mumbrella invites industry creatives and strategists to offer their views on recent ad campaigns.Brand: Uber Carshare
Campaign: ‘Australia’s Second Car’
Agency: Poem
The verdict: The ad ticks many boxes, but maybe they should have showcased how they’re doing good for cost-of-living and the environment. Emilia Chambers, head of strategy at The Pistol, gave it a 7/10, and said:
Uber is known for its big impact campaigns, bringing in big names and de
-
Indigenous NGO appoints Hopeful Monsters for social and digital
via mumbrella.com.au
Aboriginal-led nongovernment organisation (NGO), ID. Know Yourself (IDKY), has appointed indie creative agency Hopeful Monsters to lead its social and digital strategy, following a competitive pitch.IDKY advocates for social change to create better outcomes for Indigenous peoples, and supports Aboriginal children living in out-of-home care and within the child protection system.Founded five years ago by Isaiah Dawe, a Butchulla and Garawa man, their mission is to support every Indigenous child t
-
Ford and VML launch the ‘Ranger Ranger’ campaign
via mumbrella.com.auFord’s Ranger has been the top-selling vehicle in New Zealand for the past nine years, and a new campaign from VML is here to remind Kiwis of this fact.The new campaign “celebrates the widespread ownership of Ranger vehicles in the country, so much so, that on New Zealand roads, you spot them everywhere, for all uses, on all terrain,” with an inventive ‘Spot The Ranger’ game that will be familiar to any parents caught in endless road trip ‘I spy’ games.
-
Accor and Beautiful Destinations spark wanderlust in latest campaign
via mumbrella.com.au
International hospitality company, Accor, has teamed up with content studio, Beautiful Destinations, for a visually stunning campaign designed to make the travel bug bite would-be travellers.The ‘For ALL The Travellers In You’ project leverages the theme of ‘From Dawn to Dusk’, capturing the majesty of the Pacific, Africa, the Middle East and Asia, through a series of visuals (as these locales serve as the campaign’s launchpad).With an emphasis on each destination&r
-
‘Do something’: Allan Border appeals to PM to new Parkinson’s campaign
via mumbrella.com.au
International cricketing legend, Allan Border, is calling on the Federal Government to fund Parkinson’s Australia’s research and initiatives in a new campaign aimed at highlighting the prevalence of Parkinson’s across the country.Border is one of over 150,000 Australians living with Parkinson’s, roughly one in 173 people across the country. One Aussie is diagnosed every 27 minutes.
Olivia Nassaris, Parkinson’s Australia, CEO, says, “Parkinson’s is the se
-
Social Media Statistics Australia – March 2024
March 2024 – Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report.Now that Elon Musk has full control over Twitter, which has now been renamed to X – we have actually seen user growth to the platform with 250 million + monthly active users, globally.Social Media users in Australia are some of the most active in the world, with a total of around 60% of the coun
-
Recently merged EMG and Gravity Media appoint Aussie managing director
via mumbrella.com.au
EMG and Gravity Media have confirmed the appointment of a new Australian managing director, two months after their global merger.Scott Kinlyside will lead the newly created super-company, overseeing all strategic leadership, operations and financial management to drive the company’s development in Australia.“As the newly appointed managing director, my focus is on fostering a future of innovation, creativity and growth with our talented team here in Australia and leveraging our newly
-
Hipages creates the ultimate pie for tradies, via We Are Different
via mumbrella.com.au
Online tradie marketplace hipages has partnered with pie company Harry’s Café de Wheels to launch a first-of-its-kind ‘Tradie Pie’, via We Are Different, Mumbrella can reveal.Motivated by its commitment to become the most trusted partner in the trade industry, the new campaign encourages Aussie tradies to be more productive on the tools.The ‘Tradie Pie’, made specially to refuel tradies and tackle their workload, has been nutritionally balanced by expert diet
-
Doublestar Co launches new offering, hires digital lead
via mumbrella.com.au
Brand agency Doublestar Co has expanded its offerings by launching a digital division, Mumbrella can reveal.Led by Tiffany McPherson, who the agency has nabbed from CX and web development agency Undigital, the new division will serve small-to-medium-sized businesses through a fully-integrated overseas office.
The Doublestar Co team
McPherson, digital lead and senior account manager, will lead the team of six to ensure the agency’s digital services align with its established brand service s
-
Stark warning issued to agencies pitching for Shell Energy
via mumbrella.com.au
As Shell Energy’s creative account goes to pitch, a stark warning has been has issued to agencies planning to get involved.The petroleum company’s energy business, which is said to provide energy solutions across gas, electricity and environmental products to Australian commercial and industrial customers, is pitching its creative account after working with Brisbane-based agency Nous on recent campaigns.Comms Declare’s founder Belinda Noble, who has been vocal in the past on en
-
Heineken reinforces partnership with Formula 1 with new campaign ahead of Australian Grand Prix
via mumbrella.com.au
Ahead of the Formula 1 Australian Grand Prix in Melbourne this weekend, long-time partner of the sport, Heineken, has launched a new campaign via Saatchi & Saatchi Australia.‘Sounds Like Good Times With F1’ pays homage to the sport’s distinctive “roars” and Heineken’s history of pairing nicely with noise. It reinforces the beer’s association with the sport, using linguistic devices.“We’re thrilled to celebrate another year of our partners
-
‘It’s remarkable to add a new element and see it succeed that quickly’: NOVA charts its course for 2024
via mumbrella.com.au
Smooth is the number one FM station in Sydney, thanks to a strategy rarely seen in the fast-moving world of FM radio: consistency.Meanwhile, the opposite tactic, throwing Kate Ritchie amongst the long-forged friendship of Fitzy and Wippa, has also paid dividends for NOVA, with the trio pulling the highest-ever audiences seen in the history of NOVA Sydney’s breakfast slot – despite Ritchie only joining the team this time last year.
“Yeah, it’s remarkable to add a new eleme
-
Mumbrella360 2024 full program revealed featuring 72andSunny global chief strategist, Nine, Thinkerbell and more
via mumbrella.com.au
A case study on the marketing campaign behind the FIFA Women’s World Cup, a masterclass in how Aware Super used marketing to drive strategy, and the secrets to establishing a connection with a young audience are the sessions rounding out the program for this year’s Mumbrella360 event.
Across three days, there will be five streams of cutting-edge content, dedicated masterclasses and ample formal and informal networking opportunities – this conference is shaping up to be its bigg
-
Tom Gleeson hosting revamped APRA Music Awards
via mumbrella.com.au
There are new categories, an esteemed new musical director, and one of the country’s best comedians onboard the revamped 2024 APRA Music Awards.The Most Performed Hard Rock/Heavy Metal category has been added to the suite of genre awards, with the nominees and winners determined by royalties earned from Australian performances of works across broadcast, digital downloads, streaming services, and live performances.
The Breakthrough Songwriter of the Year category has also been renamed Emerg
Follow @SocialMediaNwsl on Twitter!