Social media news

• Nielsen launches daily digital content ratings, provides off-platform audience measurement

  24-07-2017 16:01
  Digital industry body IAB Australia and Nielsen have officially launched the final stage of their digital audience measurement upgrades – daily digital content ratings.
  Originally announced in 2014 after winning the IAB’s online measurement contract, Nielsen’s newest metric will give publishers, agencies and brands daily digital audience data across video, audio and text for the first time.
  The launch of digital content ratings is the third and final up
  
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• Dunkirk and Baby Driver top weekend box office takings

  24-07-2017 09:05
  Drama and thriller film Dunkirk starring Harry Styles has jumped straight to number one in the weekend box office, earning $6.002m across 535 screens.
  The Warner Brothers film has earned $6.250m in total, beating Sony Pictures’ Baby Driver which came in second place by pulling in $2.449m over the weekend.
  Last week’s leader, Spiderman: Homecoming, grabbed $2.071m over the weekend, dropping two places to number three.
  Falling one spot to finish in fourth was Despicable Me 3, earn
  
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• VW heads into future with interactive Golf campaign

  24-07-2017 06:07
  Volkswagen has worked to bring the hand gesture controls of its new Golf 7.5 to life through an outdoor campaign using interactive digital screens.
  The outdoor developed by PHD plays on the creative strategy developed by VW’s creative agency DDB featuring a child dreaming about his future car and what it would be like to drive.The ad highlights the use of gesture controls and the outdoor campaign takes the ad a step further using custom-built Adshel panels to use gestures to change music t
  
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• Dawn Watt exits GM role at Fuse Agency to go in-house at FOREO

  24-07-2017 05:59
  The former general manager of Fuse Agency Australia, Dawn Watt, has joined cosmetic company FOREO as its global PR manager.
  Watt rejoined Fuse after eight months at Red Republic as agency manager in December last year.Watt is departing Fuse Agency after one year as GM
  “After over a decade of agency life moving to a global in-house role was a new challenge for me.
  “FOREO have essentially built an in house agency within the company so we are fully in control and liv
  
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• Apple goes retro to show off personalised memory videos in new campaign

  24-07-2017 05:47
  Apple has launched a new ad to promote the Memories tab in the iPhone 7’s Photos app, starring an old man creating slideshows out of his archives for the phone’s users.
  The 30 second commercial shows a mother looking through her phone as the elderly man works away in his warehouse to find Apple more users’ memories.The man then goes through his archives and picks outs videos and photos, editing them together before they come up on the woman&rs
  
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• Gap closes between Nine and News websites, Nielsen rankings find

  24-07-2017 03:09
  News.com.au’s unique audience share has slipped 8%, leaving 620,000 unique visitors between the website and its closest competitor, nine.com.au.
  While it still holds the top spot in the Nielsen digital news rankings, news.com.au reported a unique audience of 5.302m for June, down from last month’s audience of 5.783m.Nine.com.au, which remains in second, reported a unique audience of 4.682m (down 1%).
  As a result, news.com.au and nine.com.au, which had 1.056m uniqu
  
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• Cricket war takes its toll on summer ad sales as Nine and Ten chase cautious market

  24-07-2017 02:57
  The protracted pay dispute between Cricket Australia and the Australian Cricketers Association is beginning to have an impact on Nine and Ten’s ability to sell the crucial Ashes series and Big Bash League.
  The Australian Cricketers Association has warned the Ashes could still be affected even if a deal is reached
  After the cancellation of one tour and the likelihood another will be torpedoed, a ‘hard stop date’ is looming for broadcasters as advertiser deadlines appro
  
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• Print spiral accelerates as newspapers lose more than $100m in ad revenue reveals SMI

  24-07-2017 02:40
  The flight of advertising from the world of printed newspapers and magazines accelerated in the 2016/2017 financial year with the two platforms losing a combined $130m in media agency ad revenue over the course of the year, the Standard Media Index has reported.
  SMI’s Jane Schulze expects 2016/2017 financial year to set a new record
  At the same time, growth in digital ad spending fell below double digits for the first time in a number of years, rising just 8.1% as it began to slow.
  The pri
  
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• Nine’s Ninja Warrior beats penultimate episode of Ten’s Masterchef

  24-07-2017 02:24
  The first part of Ten’s Masterchef Grand Finale failed to beat Nine’s Ninja Warrior as the two shows battled it out at prime time on Sunday night.
  According to OzTAM’s overnight preliminary ratings, Ninja Warrior was the most watched Sunday program for the third consecutive week, reaching 1.745m metro viewers.
  Last night’s episode featured Andrea Hah, the first woman to complete the Warped Wall | Source: NineIncluding regional affiliates, the show reached 2.461m
  
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• Foxtel’s Sharb Farjami joins News Corp’s Storyful

  24-07-2017 02:14
  Sharb Farjami, Foxtel’s director of content commercialisation, is set to depart after 10 months in his role to join News Corporation’s Storyful as its New York based chief revenue officer.
  Farjami joined Foxtel after a two and a half years at News Corp, including six months as chief commercial officer.
  Farjami joined Foxtel 10 months ago.At the time, Farjami said he left News Corp, which partly owns Foxtel, to “pursue a new career direction.”
  During his time wit
  
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• Liquidators investigate EON Sports Radio

  24-07-2017 01:55
  EON Sports Radio is being investigated on whether it continued to trade while insolvent by its liquidation administrators, Cor Cordis, following the station’s abrupt axing last year.
  According to the AFR, the digital radio station – which was axed abruptly in May – “may have been insolvent since April 2017”, after funds from the previous two months had been exhausted.
  Questions are currently being asked by the administrators around EON’s connection t
  
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• Bauer Xcel Media adds head of programmatic and digital group account director roles

  24-07-2017 01:32
  Bauer Media’s digital arm, Bauer Xcel Media has created two new roles, head of programmatic and digital group account director to boost its native content and programmatic advertising offerings.
  Mitchell Greenway will join Bauer Xcel as head of programmatic, while Shailei Forrester will also start with the company as digital group account director.
  Greenway has previously work at Yahoo7 in as group sales manager.Greenway joins Bauer from Yahoo7, where he held the r
  
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• The Fight Cancer Foundation asks communities to ‘show your true colours’ to support kids

  24-07-2017 01:21
  Footy Colours Day has launched its 2017 campaign asking people to support their football team and wear their team colours for a day in September to support children with cancer.
  The 30 second commercial shows AFL, soccer and NRL players walking around schools in their team outfits helping out kids undergoing cancer treatment.
  The campaign aims to encourage workplaces, communities, clubs and schools to host an event to help provide educational support for children while they are in
  
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• Honda ‘ready for anything’ in new CR-V ad

  24-07-2017 01:14
  Honda is promoting its new Honda CR-V  as being”ready for anything” in its latest campaign for the family car.
  The 30 second commercial begins by a little boy going to the toilet near a tree as the family hurry him back into the car.
  Once the family are all back in the car they drive around a tree before making another stop, quickly getting back into the car as a rain cloud appears above the car.
  As the ad ends, three other Honda CR-V’s start driving around the tree a
  
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• KFC brings the Bird to Birdsville

  24-07-2017 01:05
  KFC are ‘Bringing the Bird to Birdsville’ in its latest campaign featuring their food truck bringing the chain’s fried chicken to the small Queensland town.
  Created by Ogilvy, the 30 second commercial shows the truck during its recent visit to outback community’s Big Red Bash music festival earlier this year.
  The 45 second spot is an extended version of the ad showing all the different people of the Queensland town including children, teenagers and adu
  
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