Social media news

• NewsMediaWorks boss Mark Hollands to step down next week

  22-02-2017 09:40
  The boss of industry body NewsMediaWorks Mark Hollands is to leave the organisation, Mumbrella can reveal.The industry body – which speaks for Australia’s major news publishers News Corp, Fairfax Media and Seven West Media – is now hunting for a new CEO.
  Hollands, who is also a published crime author, began his career as a journalist before switching to the commercial side of the industry.
  From 2008 to 2012 he was boss of Pacific Area Newspaper Publishers Association
  
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• Press Council censured Herald Sun over AFL agent court case article

  22-02-2017 06:58
  The Australian Press Council has censured News Corp’s Herald Sun over its article ‘Strategic Error Will Cost Agent’ for failing to take reasonable steps to ensure it was accurate and not misleading.The article, published on the 8th of June 2016, referred to a judgement of the Supreme Court of Victoria relating to the departure of Liam Pickering, an accredited agent for AFL players, from Strategic Management Australia to depart a new firm.
  It implied Pickering had “suffere
  
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• Trust in Australian media at an all time low suggests Edelman survey

  22-02-2017 05:27
  Trust in Australian media has fallen to an all time low as three out of the four institutions – business, media, government and NGO’s – are considered as ‘distrusted’, according to Edelman’s Trust Barometer.
  Spurr said: “The implications of the global trust crisis are deep and wide-ranging.”
  The Edelman Trust Barometer is the public relations firm’s trust and credibility survey, sampling over 33,000 respondents across 28 countries.
  Trust in m
  
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• Fanta refreshes brand after eight years, launches new range with liquid jelly

  22-02-2017 05:27
  Coco-Cola South Pacific’s Fanta has introduced a new drink range featuring jelly and sour flavours, as part of the brand’s first global refresh in eight years.
  The new product range is part of Fanta’s goal to change the soft drink category
  The first flavours of the range, Jelly Fizz and Sour Tingle are part of a move to attract young consumers through new tastes, textures and smells – with Jelly Fizz containing liquid jelly pieces which are released after s
  
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• Rexona tells consumers to ‘believe in the invisible’ after shopping centre stunt

  22-02-2017 05:03
  A walkway that ‘falls’ underneath customers at Macquarie Shopping Centre is at the centre of a new campaign for Rexona’s Invisible Dry range.
  Rexona launched the new campaign over the weekend with a stunt scaring passers-by at Macquarie Shopping Centre in Sydney.
  The campaign was launched over the weekend with a stunt at Macquarie Shopping Centre by digital content agency Mindconsole. The activation used a 4K Oled screen, sound effecrts and motion sensors to
  
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• Grey Melbourne appoints Che Proximity’s Anthony Moss to executive creative director

  22-02-2017 03:53
  Grey Group Australia has appointed Anthony Moss as executive creative director of the agency’s Melbourne office.
  Anthony Moss with Claudia McInerney as he joins the Melbourne office.
  The appointment comes three months after former executive creative director, Michael Knox moved to Grey’s Hong Kong office to take on the role of chief creative officer.
  Moss joins Grey after two years with Che Proximity, and has also held creative roles at Clemenger BBDO Melbourne, US agency C
  
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• Judge criticises Stokes and Kennett over Amber Harrison media attacks

  22-02-2017 03:22
  A supreme court judge has condemned media attacks and “the war” on Amber Harrison by Seven West Media’s Kerry Stokes and Jeff Kennett, after he extended a gag order banning her from releasing documents relating to her affair with CEO Tim Worner and her employment with the company.
  A NSW Supreme Court judge said Harrison may not cease her social media attacks on Seven unless restrained by a court order
  Justice Robert McDougall handed down his reasons for extending Seven&rsq
  
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• Fairfax Media re-commits to Monday to Friday print editions as ‘best commercial outcome for shareholders’

  22-02-2017 02:47
  Fairfax Media has re-committed to the future of the Monday to Friday print editions of The Sydney Morning Herald and The Age with CEO Greg Hywood stating its the “best commercial outcome for shareholders”.
  Greg Hywood: Six and seven-day publishing is the best commercial outcome for shareholders
  In May, Hywood said it was “inevitable” the company would close its weekday metro print editions in favour of “weekend-only or more targeted printing”.
  The comments, ma
  
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• Aeroplane Jelly launches first new ad in 25 years to celebrate 90th anniversary

  22-02-2017 02:37
  Aeroplane Jelly has returned to Australian TV screens with a new campaign for the first time in 25 years, with an ad to celebrate the 90th birthday of the brand.
  The TV ad features the original 1960s version of ‘I like Aeroplane Jelly’, combined with modern Australians singing the jingle
  Created by Communicado and Ross Creative Counsel, the ad kicks off with the original black and white ad from the 1960s, featuring a young girl singing the famous Areoplane Jelly jingle on a swin
  
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• Menulog pitches creative account after one year

  22-02-2017 00:59
  Online takeaway food delivery company Menulog is pitching its creative account, putting its incumbent agency M&C Saatchi on notice after just one year, Mumbrella understands.Menulog announced M&C Saatchi as its creative agency of record in December 2015 and launched the new brand positioning ‘What do you feel like?’ in May 2016.
  The brand campaign included film, out of home, digital social and PR and featured a Menulog banner which flew across Sydney.The t
  
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• Omnicom clients advised to advertise in ‘safe environments’, says CEO Peter Horgan

  22-02-2017 00:56
  Omnicom Media Group Australia and New Zealand is advising clients to avoid advertising on websites that will “get them in trouble”, company CEO Peter Horgan confirmed today.
  Peter Horgan
  Responding to a story published on Buzzfeed Australia that said the holding company had instructed its staff to pull advertising from right-wing news site Breitbart, Horgan said the group’s agencies had implemented a “brand safety” approach following a number of controversies relati
  
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• International speakers from Google, Viacom, Shutterstock and Accenture’s UK ad agency Karmarama join lineup for Mumbrella360

  22-02-2017 00:49
  The founder of Google’s US brand think-tank The Zoo, the marketer leading the rollout of Tesla’s brand in Australia, plus the founder of Accenture’s big UK agency acquisition Karmarama, are among a string of major sessions today revealed for the lineup of June’s Mumbrella360 conference.
  Mike Yapp, will reveal what “hypertelling” means for brands at Mumbrella 360
  Mike Yapp, who founded Google’s creative think-tank for brands and agencies, The Zoo, will ou
  
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• Haystac appoints new Sydney general manager

  22-02-2017 00:31
  Public relations agency Haystac has appointed Sarah Littlefair Myers as its new general manager for its Sydney office.
  Myers returned from the UK in 2014
  Myers joins Haystac after two-and-a-half years with PR company Liquid Ideas where she was a creative and business development director.
  Prior to this Myers worked in London as a group account director for Wild Card for two-and-a-half-years.
  The appointment comes after former Haystac Sydney GM Tabitha Fairbairn joined Mango as its managing
  
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• Fairfax Media earnings slide with Domain posting greatest revenue growth

  22-02-2017 00:27
  Fairfax Media has reported operating earnings of $145.1m for the six months ended December 31 – down 9.9% on the final six months of 2015 – with Domain continuing to be responsible for a majority of the publishing company’s earnings.The company – which publishes The Sydney Morning Herald, The Age and The Australian Financial Review – posted earnings before interest, tax, depreciation and amortisation (EBITDA) of $145.1m, down 9.9% from $161.1m, while revenue fo
  
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• My Kitchen Rules tops ratings, maintaining its lead over Married at First Sight

  22-02-2017 00:14
  Seven’s cooking competition show My Kitchen Rules held its lead on Nine’s Married at First Sight after last week’s defeat, helping Seven win the night.Last night’s MKR saw the bottom two teams face off in Kitchen HQ, pulling 1.252m viewers – improving from last week’s 1.023m.
  MKR was the most-watched program of the evening and across key advertising demographics (16-39, 18-49 and 25-54), according to OzTAM’s overnight preliminary metro ratings.
  Also airi
  
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