Social media news

• Riderless bike leads the way for Steve Waugh’s Captain’s Ride

  17-10-2016 23:56
  Former Australian cricket captain Steve Waugh will be accompanied by a riderless bike representing children with rare diseases when his fundraising Captain’s Ride hits the road on October 29.
  Steve Waugh will be joined on the ride by Adam Goodes
  The innovative children’s bike was developed from scratch by production and technology specialist Finch on the back of an idea by Havas.
  After having riders join the Captain’s Ride through virtual reality headsets last year, Waugh
  
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• Morning Update: how Sainsbury’s ads reinvented UK food culture; Trump’s damaged brand by the numbers; the second age of social

  17-10-2016 23:40
  Campaign Live: How Sainsbury’s ads revolutionised the UK’s food cultureAbbott Mead Vickers’ press ads for Sainsbury’s in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.
  In the early 1980s, Britain’s big grocery stores were far from super. They were drab, functional places where shoppers just went in, stocked up and got out. For Sainsbury’s then, think Aldi now. And as for their adverti
  
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• Inferno debuts in second while Masterminds fails to break box office top five

  17-10-2016 07:37
  Hollywood blockbuster, Inferno, failed to knock The Girl on the Train from the top of the box office charts on its opening weekend
  The sequel to the Da Vinci Code, which sees Tom Hanks reprise his role as Robert Langdon, took $2.22m on debut, less than the $2.615m The Girl on the Train managed in its second weekend, with total takings of $8.441m so far.No other film cracked a million, with Miss Peregrine’s Home For Peculiar Children third at $969,843, and Deepwater Horizon droppi
  
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• Fairfax axes 16 journalists as part of The Weekly Review restructure

  17-10-2016 07:21
  Fairfax Media has taken the axe to the editorial team at The Weekly Review in Victoria with 16 journalists to be made redundant next month.
  Domain Group head: Antony Catalano
  Metro Media Publications will slash reporters and production staff at the nine suburban papers, with production outsourced to AAP Pagemasters, continuing Fairfax’s outsourcing of sub-editing work.
  Just one sub editor will remain and The Weekly Review will continue to move towards lifestyle publishing as opposed t
  
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• Digital marketing needs to ‘wipe the slate clean’ on metrics, says former Wunderman CEO

  17-10-2016 03:33
  The former head of one of the world’s largest digital agency has said there is a need to simplify digital metrics as marketers grow more confused by the glut of platforms each with their own measurement systems.In a candid interview with Mumbrella Asia at Socialbakers’ Engage conference in Bali, Daniel Morel, who presided over Wunderman for almost two decades before retiring last year, said that brands weren’t testing their campaigns adequately in a wor
  
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• Dropping the kids off at the pool and laying a cable among visual gags in Who Gives a Crap campaign

  17-10-2016 03:05
  A new ad for toilet paper brand Who Gives a Crap uses a series of visual gags on euphemisms for having a poo, from dropping the kids off at the pool to dropping logs.
  Melbourne’s CHE Proximity has created the new campaign urging Australians to ‘give one crap a day’ for the toilet paper brand, which donates 50% of its profits to help those without access to proper sanitation.In the ad ordinary Australians explain how people can help those less fortunate than them by changin
  
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• Mamamia restructures as Kate de Brito exits for News.com.au editor-in-chief position

  17-10-2016 01:57
  Mamamia is set to radically shake up its editorial structure after editor-in-chief Kate de Brito left the publisher to take the helm at News.com.au, replacing Daniel Sankey who is moving to a new sports-betting role.
  New News.com.au editor-in-chief De Brito
  Sankey’s new role will be “to identify and develop opportunities for audience and commercial growth in digital sport and wagering information”, signalling News Corp’s intent to bring in more dollars from the
  
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• ThinkTV taps noted digital video academic to lead new research ‘laboratory’

  17-10-2016 01:24
  Recently-formed TV marketing body ThinkTV is setting up an “independent laboratory” with leading media researcher Professor Karen Nelson-Field, who says she hopes to “redefine the definition of TV”.
  Redefining TV: Karen Nelson-Field
  It has formed a two-year deal with her company Media Intelligence Co., to create a research program which will test multi-platform TV advertising and provide “robust evidence and greater clarity” about how it “delivers busine
  
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• Mortgage app Uno launches with campaign showing off the ‘semi-open house’

  17-10-2016 01:13
  Digital mortgage service Uno has launched in Australia with a campaign showing home buyers what it would be like if open house inspections were as secretive as some brokers are when it comes to revealing the full spectrum of available home loan rates.
  Sydney agency Archibald Williams created the campaign which will roll out online and through social media channels featuring a real estate agent who refuses to open all the rooms of a house for inspection.
  The ‘fly on the wall&rsquo
  
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• The Block builds as X Factor and Survivor slip

  17-10-2016 00:48
  Nine’s reality renovation show The Block has continued to build its audience pulling in 1.279m viewers at 7:00pm last night, easily beating its reality rivals on Seven and Ten.The X Factor continued its toils, managing just 815,000 viewers between 7:00pm – 8:15pm, down on last week’s 914,000, while Survivor on Ten between 7:30pm to 8:30pm pulled just 660,000, down on the 708,000 last week.
  Survivor was also beaten in the time slot by ABC showing the Grand Designs: House of the
  
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