• NewsMediaWorks boss Mark Hollands to step down next week

    The boss of industry body NewsMediaWorks Mark Hollands is to leave the organisation, Mumbrella can reveal.The industry body – which speaks for Australia’s major news publishers News Corp, Fairfax Media and Seven West Media – is now hunting for a new CEO.
    Hollands, who is also a published crime author, began his career as a journalist before switching to the commercial side of the industry.
    From 2008 to 2012 he was boss of Pacific Area Newspaper Publishers Association
  • Press Council censured Herald Sun over AFL agent court case article

    The Australian Press Council has censured News Corp’s Herald Sun over its article ‘Strategic Error Will Cost Agent’ for failing to take reasonable steps to ensure it was accurate and not misleading.The article, published on the 8th of June 2016, referred to a judgement of the Supreme Court of Victoria relating to the departure of Liam Pickering, an accredited agent for AFL players, from Strategic Management Australia to depart a new firm.
    It implied Pickering had “suffere
  • Trust in Australian media at an all time low suggests Edelman survey

    Trust in Australian media has fallen to an all time low as three out of the four institutions – business, media, government and NGO’s – are considered as ‘distrusted’, according to Edelman’s Trust Barometer.
    Spurr said: “The implications of the global trust crisis are deep and wide-ranging.”
    The Edelman Trust Barometer is the public relations firm’s trust and credibility survey, sampling over 33,000 respondents across 28 countries.
    Trust in m
  • Fanta refreshes brand after eight years, launches new range with liquid jelly

    Coco-Cola South Pacific’s Fanta has introduced a new drink range featuring jelly and sour flavours, as part of the brand’s first global refresh in eight years.
    The new product range is part of Fanta’s goal to change the soft drink category
    The first flavours of the range, Jelly Fizz and Sour Tingle are part of a move to attract young consumers through new tastes, textures and smells – with Jelly Fizz containing liquid jelly pieces which are released after s
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  • Rexona tells consumers to ‘believe in the invisible’ after shopping centre stunt

    A walkway that ‘falls’ underneath customers at Macquarie Shopping Centre is at the centre of a new campaign for Rexona’s Invisible Dry range.
    Rexona launched the new campaign over the weekend with a stunt scaring passers-by at Macquarie Shopping Centre in Sydney.
    The campaign was launched over the weekend with a stunt at Macquarie Shopping Centre by digital content agency Mindconsole. The activation used a 4K Oled screen, sound effecrts and motion sensors to
  • Grey Melbourne appoints Che Proximity’s Anthony Moss to executive creative director

    Grey Group Australia has appointed Anthony Moss as executive creative director of the agency’s Melbourne office.
    Anthony Moss with Claudia McInerney as he joins the Melbourne office.
    The appointment comes three months after former executive creative director, Michael Knox moved to Grey’s Hong Kong office to take on the role of chief creative officer.
    Moss joins Grey after two years with Che Proximity, and has also held creative roles at Clemenger BBDO Melbourne, US agency C
  • Judge criticises Stokes and Kennett over Amber Harrison media attacks

    A supreme court judge has condemned media attacks and “the war” on Amber Harrison by Seven West Media’s Kerry Stokes and Jeff Kennett, after he extended a gag order banning her from releasing documents relating to her affair with CEO Tim Worner and her employment with the company.
    A NSW Supreme Court judge said Harrison may not cease her social media attacks on Seven unless restrained by a court order
    Justice Robert McDougall handed down his reasons for extending Seven&rsq
  • Fairfax Media re-commits to Monday to Friday print editions as ‘best commercial outcome for shareholders’

    Fairfax Media has re-committed to the future of the Monday to Friday print editions of The Sydney Morning Herald and The Age with CEO Greg Hywood stating its the “best commercial outcome for shareholders”.
    Greg Hywood: Six and seven-day publishing is the best commercial outcome for shareholders
    In May, Hywood said it was “inevitable” the company would close its weekday metro print editions in favour of “weekend-only or more targeted printing”.
    The comments, ma
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  • Aeroplane Jelly launches first new ad in 25 years to celebrate 90th anniversary

    Aeroplane Jelly has returned to Australian TV screens with a new campaign for the first time in 25 years, with an ad to celebrate the 90th birthday of the brand.
    The TV ad features the original 1960s version of ‘I like Aeroplane Jelly’, combined with modern Australians singing the jingle
    Created by Communicado and Ross Creative Counsel, the ad kicks off with the original black and white ad from the 1960s, featuring a young girl singing the famous Areoplane Jelly jingle on a swin
  • Menulog pitches creative account after one year

    Online takeaway food delivery company Menulog is pitching its creative account, putting its incumbent agency M&C Saatchi on notice after just one year, Mumbrella understands.Menulog announced M&C Saatchi as its creative agency of record in December 2015 and launched the new brand positioning ‘What do you feel like?’ in May 2016.
    The brand campaign included film, out of home, digital social and PR and featured a Menulog banner which flew across Sydney.The t
  • Omnicom clients advised to advertise in ‘safe environments’, says CEO Peter Horgan

    Omnicom Media Group Australia and New Zealand is advising clients to avoid advertising on websites that will “get them in trouble”, company CEO Peter Horgan confirmed today.
    Peter Horgan
    Responding to a story published on Buzzfeed Australia that said the holding company had instructed its staff to pull advertising from right-wing news site Breitbart, Horgan said the group’s agencies had implemented a “brand safety” approach following a number of controversies relati
  • International speakers from Google, Viacom, Shutterstock and Accenture’s UK ad agency Karmarama join lineup for Mumbrella360

    The founder of Google’s US brand think-tank The Zoo, the marketer leading the rollout of Tesla’s brand in Australia, plus the founder of Accenture’s big UK agency acquisition Karmarama, are among a string of major sessions today revealed for the lineup of June’s Mumbrella360 conference.
    Mike Yapp, will reveal what “hypertelling” means for brands at Mumbrella 360
    Mike Yapp, who founded Google’s creative think-tank for brands and agencies, The Zoo, will ou
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  • Haystac appoints new Sydney general manager

    Public relations agency Haystac has appointed Sarah Littlefair Myers as its new general manager for its Sydney office.
    Myers returned from the UK in 2014
    Myers joins Haystac after two-and-a-half years with PR company Liquid Ideas where she was a creative and business development director.
    Prior to this Myers worked in London as a group account director for Wild Card for two-and-a-half-years.
    The appointment comes after former Haystac Sydney GM Tabitha Fairbairn joined Mango as its managing
  • Fairfax Media earnings slide with Domain posting greatest revenue growth

    Fairfax Media has reported operating earnings of $145.1m for the six months ended December 31 – down 9.9% on the final six months of 2015 – with Domain continuing to be responsible for a majority of the publishing company’s earnings.The company – which publishes The Sydney Morning Herald, The Age and The Australian Financial Review – posted earnings before interest, tax, depreciation and amortisation (EBITDA) of $145.1m, down 9.9% from $161.1m, while revenue fo
  • My Kitchen Rules tops ratings, maintaining its lead over Married at First Sight

    Seven’s cooking competition show My Kitchen Rules held its lead on Nine’s Married at First Sight after last week’s defeat, helping Seven win the night.Last night’s MKR saw the bottom two teams face off in Kitchen HQ, pulling 1.252m viewers – improving from last week’s 1.023m.
    MKR was the most-watched program of the evening and across key advertising demographics (16-39, 18-49 and 25-54), according to OzTAM’s overnight preliminary metro ratings.
    Also airi
  • Inspiring Marketing Ep. 1: Mobile Messengers

    You may think nothing of clicking into Facebook Messenger, WhatsApp, Snapchat, etc. to keep daily chatter going with friends, family, or even colleagues, but the reality is these apps are taking over online communication and vastly rewriting the rules of social marketing. We Are Social’s Global Consultant, Simon Kemp (@eskimon), helped us unpack the ways in which messengers are changing the game in his first episode of Inspiring Marketing: The Rise of Messengers.
    He reported:
    Active m
  • Dentsu rebrands B2B agency Interprise to bring Gyro to Australia

    A year after its acquisition of B2B specialist Gyro, Dentsu Aegis is bringing the brand to Australia for the first time with the re-naming of local agencies Interprise and Band Interprise as Gyro.
    The move will give the local agencies access to Gyro solutions and brings the two local agencies under one roof after Dentsu bought Band last year and re-badged it Band Interprise operating alongside its existing Interprise brand.
    Gyro has 16 offices around the world, but this is its first entry to the
  • Seven takes week one of official ratings in narrow win as Nine’s netball debuts

    The Seven Network has emerged as the winner of week one of the official ratings season after seven days of audiences see-sawing between Seven and Nine.
    Suncorp Super Netball made its debut on Nine’s Gem on Saturday.
    Seven eked out a 21.4% share for the week, ahead of Nine’s 20.7%, while Ten fell behind the ABC with a share of 12.4% compared to the ABC’s 13.1%.
    “Reality” shows ruled the roost with Monday night’s My Kitchen Rules on Seven the most watched show o
  • UK musician who found home on the Sunshine Coast gets starring role in campaign

    The Sunshine Coast in Queensland is celebrating the 50th anniversary of its naming, taking on its glitzier neighbour, the Gold Coast, with a campaign backed by a song written by an adopted local who immigrated from the UK.
    UK expat Dan Horne wrote the soundtrack for the new Sunshine Coast campaign.
    The massive drive to draw attention to the beach side destination centres on the song This Town written by ex-pom Dan Horne, who adopted the Sunshine Coast as his home seven years ago.Visit Sunshine C
  • KFC adds operatic twist to ‘Shut Up and Take My Money’ campaign

    KFC’s latest ad driving short term deals for $9.95 chicken with the exhortation “Shut Up and Take My Money” has tapped into the world of opera to highlight the escape a chicken feast can deliver.
    KFC’s latest ad is set to a Verdi opera.
    The latest in the series of ads from Ogilvy continue to redefine The Colonel’s approach to advertising after a shift in strategy a year ago.
    KFC’s work opens with a harried soccer dad in a car full of excited, screaming childre
  • How the the simplicity of Coles’ Down Down and Everyday strategy changed price perceptions

    Coles has revealed the deep analytics that have underpinned the simplicity and success of its Down Down and Everyday campaigns, while its marketing partner Forethough has warned some retailers are missing the crucial link between price-marketing and creative.
    Cole’s Dale Preston said mixing everyday pricing with creative prevented “sticker shock”
    Dale Preston, Coles’ head of customer voice, said the Down Down strategy evolved over nearly a decade as the beginning of a jou
  • Nine gets its own ‘Big Bash’ as international T20 with Sri Lanka performs well

    The Nine Network enjoyed a successful night in the ratings with the T20 international between Australia and Sri Lanka capturing an audience of 668,000 across the five metro markets despite Australia’s loss.
    Australia’s clash with Sri Lanka was the top non-news show of the night.
    The evening was dominated by news, with Seven News at 6pm filling the top spot with 926,000, followed by Seven News/Today Tonight at 6.30pm with 839,000.
    Seven’s flagship Friday night show, Better Homes
  • Triple M pushes sport, music and comedy in re-brand campaign that says ‘There’s only one’

    Triple M has launched a new campaign for its metro stations as part of its rebrand, celebrating Australian sportsmen, rockstars and comedians.
    (L-R): Rampaging Roy Slaven and HG Nelson front the campaign.
    The latest work promotes the the on-air talent with familiar faces of  Triple M while also highlighting the networks growing focus on sport to position the brand as ‘the one station’ for Australian rock, sport and comedy.
    Triple M’s new
  • Samsung Australia educates businesses on mobile capabilities in new work

    Samsung Electrics Australia has launched its new business campaign featuring a website, to educate Australian business audiences about mobile products and solutions.
    The campaign aims to educate Australian business about Samsung’s mobile products.
    Created by Iris Sydney, the ‘Your business, your rules’ campaign aims to showcase how Samsung’s mobile technology can help businesses.
    The new ad features everyday Australians using Samsung technology at the beach, at home, on w
  • City family turns ‘farmer’ in latest Aussie Farmers Direct campaign by Akkomplice

    Leaving farming and fresh food to the experts is the key message behind a new campaign by Aussie Farmers direct pushing its dinner box range.Created by independent Melbourne-based agency Akkomplice, the ads feature a mum and dad who are trying to conduct farming activities within their city confines.
    The ad spots show a mum doing the school run and supermarket shopping in a tractor and a dad training the family dog like a sheepdog and trying to milk a cow.
    At the end of
  • Domain launches new-look magazine in close consultation with advertisers

    Fairfax’s Domain has today launched a new high-gloss magazine which lifts out of the Australian Financial Review.The supplement will be published in the AFR on Fridays and repeated in The Sydney Morning Herald and The Age on Saturdays.The refresh of the existing supplement will feature properties for sale as well as lifestyle features, market insights and neighbourhood profiles. It will also have two covers – designed for readers to flip – with one section focussed on residenti
  • NRL prepares for season launch with teaser calling for fans to make ‘History Happen’

    Less than one week out from its official season launch the NRL has launched a teaser for its 2017 campaign, created by Sydney agency Archibald/Williams.
    Cronulla captain Paul Gallen features in the NRL’s season launch teaser
    The work continues the ‘History Happens’ theme which debuted last year and taps into the words of legendary coach Jack Gibson who once proclaimed: “Waiting for Cronulla to win the Grand Final is like leaving a porch light on for Harold Holt”.
  • Yahoo7 convicted and fined $300,000 for contempt of court

    Yahoo7 has been convicted and fined $300,000 after Sydney-based reporter Krystal Johnson published a story that led to a Melbourne murder trial being aborted.
    Krystal Johnson has been ordered to undertake a two-year good behaviour bond
    According to an AAP report published in The Australian, Victorian Supreme Court Justice John Dixon slammed the digital publisher which is jointly owned by Yahoo and Seven West Media for a “serious lack of proper oversight”.
    Judge Dixon had earlier foun
  • Clarks unveils redesign of Nature shoe in latest work

    Clarks Shoes is aiming to shift consumer perception of its brand with a new ad showing the redesign of its 30-year-old ‘Nature’ shoe.
    Clarks’ campaign for the Nature shoe aims to promote Clarks’ embracing of technology within its heritage
    Created by animation and production studio, BlindPig – sister company to Absolute Post – the ad takes consumers on a technological journey following the creation of the Nature shoe,&nbs
  • Lottoland rejects ad watchdog’s finding on gambling ad

    Gaming operator Lottoland has rejected an Advertising Standards Board finding against an ad showing a man hiding from his family under a table while he gambled on a Lottoland app and warned the ASB it will not allow it to use the ad as an example of a breach of regulations.
    Lottoland has reluctantly agreed to stop airing a controversial ad
    The gaming giant said it did not accept the ASB’s ruling but would amend the ad “out of respect for the process”.
    But in agreeing to amend t
  • Free TV CEO Brett Savill resigns saying role was ‘not the right fit’

    Free TV Australia’s CEO Brett Savill resigned yesterday after just four months in the role, with the lobby group noting it is disappointed Savill was not the right person for the organisation.Savill was appointed to the role in October last year, taking over from Julie Flynn, who retired after 15 years at the helm.
    At the time of the appointment, Free TV chairman, Harold Mitchell, said: “We are delighted that Brett will be joining FreeTV as CEO. He brings a depth
  • Ten reality shows Thursday’s most watched non news programs

    Channel Ten’s reality TV programs dominated Thursday evening, with I’m a Celebrity Get Me Out of Here!, and Gogglebox the most watched non-news programs.According to OzTAM’s overnight preliminary metro ratings, I’m a Celebrity Get Me Out of Here!, which aired at 7:30pm and saw former The Bachelor contestant Keira Maguire take on her second Tucker Trial, attracted 910,000 viewers, an increase from last week’s audience of 773,000.
    Ten’s I’m a Cel
  • Mumbrella delivers more than 1.1 million page impressions in January

    Mumbrella’s daily unique browsers grew by 81.9% to 17, 822 in January, delivering 1,105,389 page impressions, new figures from the Audited Media Association of Australia reveal.B&T’s average daily unique browsers also climbed, up 14.8% to 3,802 with a total of 237,842 page impressions. Campaign Brief’s browsers, meanwhile, dipped by 2.0% to 3,113, with 229,479 page impressions across the month.
    The other media and marketing trade title, AdNews does not submit its
  • ABCs: Weekend nationals grow circulation as metro weekly newspapers continue to decline

    The weekend national papers saw their circulations bounce in three months ending in December 2016 compared with the July to September period directly before.
    According to the latest figures from the Audit Bureau of Circulation, Fairfax Media’s Australian Financial Review weekend edition reported a circulation of 56,141 up 12.50% on the period directly before, while Weekend Australian grew by 0.4% to 221,930.While there was growth, looking at the year-on-year figures both new
  • ABCs: Less than 20 magazines remain in audit following withdrawal of major publishers

    Less than 20 magazines remain in the Audited Media Association of Australia’s (AMAA) magazine circulation audit following the departure of the three main consumer publishers at the end of last year.The audited figures for the six months ended December 2016 have been released today, the first since Bauer Media, News Corp’s NewsLifeMedia and Pacific Magazines pulled out of the audit late last year.
    David Angell, general manager and head of media at TrinityP3 has labelled the move
  • Menulog to celebrate end of summer with outdoor activation at beaches and universities

    Menulog will distribute free vouchers, pizza and inflatable lounges across Melbourne and Sydney to celebrate the last few weeks of summer.
    Menulog lounges will be distributed across various sites in Sydney and Melbourne.
    Created by Menulog, Red Agency and its experiential division, Red Gureilla, the campaign will see thousands of Menulog lounges placed around locations including Bondi Beach, Manly Wharf and UNSW in Sydney, as well as St Kilda Beach, University of Melbourne and Mon
  • Press Council adds first Indigenous publication

    The Press Council has announced its first Indigenous publication, the Koori Mail as a member.The Koori Mail is an Indigenous fortnightly newspaper with a readership of approximately 100,000 people, providing news, commentary and advertisements.
    Naomi Moran, general manager, said: “As Australia’s only national fortnightly Aboriginal and Torres Strait Islander newspaper, we are thrilled to be joining the Australian Press Council.
    “The DNA of our publication—what makes
  • Tonic Health Media launches new brand positioning and channel content

    Australian health media network has unveiled its new branding, products and positioning, in an attempt to improve health outcomes for Australians.
    As part of the new brand launch, Tonic Health Media has upgraded its television screens, channel content and brochure board assets across Australian hospital and doctors’ waitings areas.Tonic Health Media has also created 30 hours of health and wellness video content for its Tonic On Demand channel which aims to meet modern consumer behaviour an
  • Windows 10 free upgrade offer still on for AT users

    Microsoft continues to support a free upgrade to Windows 10 for people who are using Assistive Technologies (AT) in Windows 7, Windows 8 or Windows 8.1, despite officially ending their promotional offer on 29 July 2016.A laptop running Windows 10
    For the general public, the free upgrade offer to Windows 10 ended many months ago, yet Microsoft continues to improve their Windows 10 experience for people who use AT. Before upgrading however, the company urges users of AT to check with your assistiv
  • Latest on iOS 10, 7 & Plus 7 phones and new Apple Support app

    A lot of new things are happening in the Apple universe. There's an iOS 10 Home ‘button‘ and Voice Control update, along with a wonderful new Apple Support app that is ideal for people with a hearing impairment as well as those suffering from anxiety.Apple logo
    Exciting news from the 10.2.1 iOS update is that users can now turn off Voice Control. It’s great for people who accidentally have their finger on the Home button for too long to open and don’t want Siri or Voice C
  • Julian Assange Joins Twitter

    Julian Assange, the founder and publisher of WikiLeaks has finally Tweeted from his personal account. Assange actually signed up to Twitter on October 2011 but never sent his first Tweet until...
  • Tuesday Tune-Up #273

    Lego Life – a new social network for kids 
    There’s a new social network for kids on the block from LEGO called ‘LEGO Life.’ LEGO Life is available as an iOS and Android application and is aimed at those under the age of 13. It’s a safe, online space where kids can share their LEGO creations and connect with a broader community. As well as being able to interact with LEGO characters, there are also LEGO videos, news updates, quizzes and many other activitie
  • 2017 Consumer Electronics Show showcases digital assistants

    The world’s largest technology tradeshow, the Consumer Electronics Show (CES) was staged in Las Vegas in January and is now 50 years young. In addition to the weird and the wonderful, there was plenty of innovation on display, including a whole lot of love at the event for digital assistants including Amazon Echo’s ‘Alexa’, as Media Access Australia’s Specialist Advisor - Digital Accessibility, Dr Scott Hollier reports.Amazon Echo with ears drawn on each side
  • Air New Zealand asks who will ‘go the distance’ to celebrate love this Valentine’s Day

    Air New Zealand is asking people who they will miss this Valentine’s Day, in an ad celebrating the love shared by couples, family and friends.The ad sees people being reunited all across the world, arriving at airports, dancing in clubs, speaking over the phone and sharing time together.
    At the end of the video spot, Air New Zealand, an air-carrier that reunites loved ones everyday, says ‘Tell us who you’ll be missing this Valentine’s Day, and why, because
  • Qantas asks staff what equality means to them

    Qantas has unveiled its latest work in the lead up to the Sydney Gay and Lesbian Mardi Gras, posing the question: ‘What does quality mean to you?’, to their staff.The ad sees flight-attendants, captains, corporate staff and ground crew offering their definition, with words like ‘opportunity,’ ‘freedom’, ‘fairness’ and ‘strength.’A social component of the campaign has also launched, with people posting photos of what equality means
  • Optus revenue down despite customer growth, driven in part by English Premier League

    Optus has seen its revenue dip 14%, year-on-year, during the final three months of 2016 despite an increase in mobile customers driven by the telco’s English Premier League (EPL) Offering.For the quarter ending December 31, 2016, the company reported an earnings before interest and tax of $307m, down from $356 for the same period in 2015.
    Optus surprised many in market when it secured the rights to the EPL from Fox Sports for $189m for three years, with the te
  • ANZ tells LGBTQI community to #holdtight in new Mardi Gras campaign

    ANZ bank has launched its new work for the Sydney Gay and Lesbian Mardi Gras with an ad featuring LGBTQI couples and their hesitance to to hold hands in public.Created by TBWA, the ad sees different couples enjoying time together in public places holding hands, such as on buses, by the pool, near pubs and restaurants.
    However, when other members of the community notice they are holding hands, they quickly pull away from one another.A tagline at the en
  • Telstra CMO claims ‘quality network’ will avoid Optus EPL-style lag

    Telstra is starting a new push on its digital sports rights, with a new campaign set to launch this weekend, pushing its overhauled apps for AFL, NRL and the upcoming Netball Super League.The telco’s head of media and marketing Joe Pollard played down concerns over lag on the live streams which has blighted the enjoyment of Optus’ English Premier League offering for some customers, many of which had to take out a new plan with the network in order to access the package
  • Todd Sampson to put his life on the line, but still no word on Gruen return

    Former Leo Burnett CEO Todd Sampson, who recently announced his departure from adland altogether, will front a new TV show on the ABC, where he puts his faith in science to the test – but the broadcaster is still yet to confirm its plans for the Gruen franchise this year.At an ABC TV Slate 2017 announcement today, Richard Finlayson, director of television – who will finish up on March 31, making this his final media launch – and Rebecca Heap, head of programming and digital, an
  • Dentsu Aegis scraps chief strategy role with Matthew Crook departing the company

    Dentsu Aegis has scrapped its chief strategy and CEO performance and data position, with Matthew Crook departing the company after more than a decade.
    Matthew Crook departs Dentsu Aegis Network
    Crook had been in the position for a year having previously held the position of CEO at Amplify and Performance, as well as chief digital officer and managing director of digital media.
    A Denstu Aegis Network ANZ spokesperson said: “Following a full strategic review of our roles it has bee

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