• Registrations open for 8 February Web Accessibility Camp in Perth

    Got something to share or learn about web accessibility? Then the Perth Web Accessibility Camp is where you need to be. It’s being staged on 8 February at Bankwest House in the city, in the lead up to the Web for All (W4A) 2017 conference in April, co-located with the International World Wide Web 2017 (WWW2017) conference.People raising their hands at the 2016 Perth Access Camp
    The Camp, in its fourth year, is sponsored by Bankwest and being held at their office in 306 Murray Street Perth.
  • Sky News apologises for using Vietnam War napalm image in story about taxi drivers

    Sky News Australia is facing online backlash after an article about Vietnamese taxi drivers’ anger over mobile apps used Nick Ut’s famous 1972 image of distressed, naked and injured children running from a napalm attack.@HattoriHanzo232 @SkyNewsAust pic.twitter.com/epMUuheVtR
    — Tim Bell (@timpoliti) January 19, 2017‘Vietnam taxi drivers angry over mobile apps’, published on the site on Thursday afternoon, featured the iconic image immediately under the headline. The
  • Uber urges mates to look after friends in DrinkWise campaign

    Ride sharing service Uber has linked up with industry body DrinkWise in a bid to persuade drivers to look after a friend who has been drinking by calling them a lift.
    The ‘Be a Friend’ campaign, created by Gold Coast agency 40/40 Creative, uses the theme tune from 1970s TV comedy The Golden Girls, Thank You For Being a Friend.
     
      
    The campaign marks the first time the alcohol industry backed organisation DrinkWise has worked with Uber.
    The campaign
  • Carrie Bickmore unites with comedian Tommy Little for daily Hit Network afternoon show

    The Project presenter Carrie Bickmore is to present a daily afternoon show for Southern Cross Austereo’s Hit Network, the broadcaster has announced.
    Bickmore with co-hots Tommy Little
    Bickmore, who will continue to present The Project, will co-host the national radio show with comedian Tommy Little from 3-4pm daily.
    The duo’s show will precede that of Hamish Blake and Andy Lee which over the next three months features highlights of previous broadcasts.
    From 7-8pm Hit Network&rsq
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  • News Corp’s community publishing director Brett Clegg resigns

    News Corp’s managing director of community publishing, Brett Clegg, has resigned from the business for personal reasons.
    Brett Clegg re-joined News Corp from Fairfax in an executive role in 2013 having previously been with News in an editorial role.
    Clegg re-joined news in 2013, having previously held the role of deputy CEO of The Australian before he was lured to Fairfax.
    He returned to news as NSW regional director and was appointed as head of community publishing in 2015 working across
  • ABC TV boss Richard Finlayson quits

    The ABC’s director of television Richard Finlayson is to quit the public service broadcaster after three-and-a-half years.
    Finlayson: Leaving the ABC in March
    In a statement issued this afternoon, Finlayson said he had decided to leave the organisation after considering his options over Christmas.
    His exit is the latest in what has become a turbulent time for the organisation since the arrival of new managing director Michelle Guthrie last April.
    His departure is not a major surprise.
  • Press Council finds in favour of Herald Sun over ‘Q&A sob story star’ expose

    The Press Council has ruled that News Corp’s Herald Sun did not breach its the Standards of Practice in an article which “exposed” Q&A audience participant Duncan Storrar as a “thug”.The article titled “ABC HERO A VILLAIN: Q&A sob story star exposed as a thug as public donate $60,000” was published on the front page of the paper on May 13 last year, after having first appeared online with a similar headline the day before.The story resulted
  • Match-making initiative Puffling launches, aimed at getting job sharing mums back into agencies

    The former CEO of digital agency Holler Sydney, Mike Hill, is spearheading a new initiative which will pair recent mothers who want to get back to work in advertising with job share partners and then “hook you up with the agency of your dreams”.The website, still in Beta mode, is searching for women in advertising who want to go back to work part time
    Puffling, an online portal still in Beta, describes its proposition as: “Puffling will help you find your perfect job share part
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  • Australia’s win against Pakistan more watched than Djokovic’s surprise defeat

    In a sports dominated free TV line up, Australia’s cricket win over Pakistan in the One Day Series attracted a higher audience than Denis Istomin’s surprise defeat of tennis legend Novak Djokovic.YOU BEAUTY! An outstanding knock from the skipper, bringing up his 8th ODI hundred from 97 balls! #AUSvPAK pic.twitter.com/TaNVYC1XoP
    — cricket.com.au (@CricketAus) January 19, 2017The One Day Series airing on Nine, saw an average of 902,000 viewers tune in, smashing the Aust
  • James Perry leaves Evolve Media to launch pop culture site Fandom in Australia

    James Perry has left Evolve Media after seven years to launch entertainment and pop culture fan site Fandom into the Australian market.
    Perry: new MD for Fandom Australia and NZ
    The former managing director at Evolve Media and current chairman of the Audited Media Association of Australia, left the media company just before Christmas.
    Perry stepped into the newly created MD role at Fandom Australia and New Zealand in the last few days. The site is owned by Wikia, the company whose
  • 2DayFM appoints new content director Jase Allen as part of series of changes to off air lineup

    2DayFM has promoted former assistant content director Jase Allen to content director, replacing Matt Anderson.
    Allen: Promoted to content director
    Allen, who has been with the company for more than a decade, will commence the role on February 10 after two years in his current role.
    Anderson was content director for just over a yearAnderson  after being appointed to the role in October 2015, and has now returned to his native New Zealand.
    Meanwhile, programmer Irene Hulme
  • Carsales.com promotes Cameron McIntyre to CEO as founder Greg Roebuck retires

    Carsales.com has promoted chief operating officer Cameron McIntyre to CEO and MD as co-founder Greg Roebuck moves on from the position.
    Carsales’ Greg Roebuck (retiring), non-executive chairman Jeffrey Browne and incoming CEO Cameron McIntyre
    The appointment will be effective from March 17, with Jeffrey Browne, chair of the Carsales board, noting the board has confidence in McIntyre’s ability to lead the company’s future development.“Cameron’s nine years of service
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  • Media agency DWA looks to digital experience as it appoints Tiffany Egan to lead Australian operation

    Media agency DWA has looked for digital experience ahead of agency experience to appoint Tiffany Egan as its managing director for Australia and New Zealand.
    Egan: Former marketing director
    Egan has ended a nine year stint with Cisco Systems where she started as a marketing director in 2010 and worked up to director of digital marketing across Asia Pacific, Japan and Greater China in 2015.
    Prior to this, Egan worked with Tibco Software for almost five years, directing and managing its
  • Ex Bauer CEO Matt Stanton to take helm of King Content with brief to push overseas growth

    Two months after King Content founder Craig Hodges was moved sideways in the aftermath of a sharp drop in revenues, the content marketing company has appointed former Bauer Media boss Matt Stanton as its new CEO.
    Stanton: Will lead King Content’s global push
    Stanton will join King Content – which is owned by media intelligence giant Isentia – next month with a brief to drive its growth across Asia-Pacific, North America and Europe.
    Most recently, Stanton was
  • Sportsbet increases grip on footy audience with Seven AFL deal

    Sportsbet has struck a multi-million dollar deal with Seven West Media to sponsor the 2017 AFL season and hopes to mirror what it has achieved with a similar deal with the NRL on Nine and extend its influence to a new audience.The new deal gives Sportsbet total coverage of the winter football codes on free-to-air TV and fills the void left by CrownBet, which instead is focussing its efforts on its $10m AFL partnership and advertising on subscription TV with Fox Footy.
    The deal also comes as
  • Australian movie streaming service Ozflix to launch on Australia Day

    New streaming movie service Ozflix will finally launch in Australia next week more than a year after going public on the project and more than six years after its creators first started talking about it.
    Ozflix: Launching on Australia Day
    Ozflix, which will offer a pay-per-view service of a large catalogue of Australian made films is the brainchild of producers Ron V Brown and Alan Finney. It will launch at 6pm on January 26, Australia Day.
    Brown first began pitching the idea more than six
  • Twitter Shuts Down Vine

    Back in 2012 – Twitter purchased Vine for $30 Million USD as they attempted to work their way into the growing market of short video. Whilst Vine was able to attract many users, Twitter...
  • Website inaccessibility court cases on the rise

    In March 2016 ‘Colorado Bags n’ Baggage’ became the first retailer in the US to lose a litigation case because their website was inaccessible. Today, there are dozens of court cases that are either scheduled to be heard or that have already settled out of court, as a surge of legal cases bring web accessibility into the mainstream, with broader implications for Australia and around the world.'Sorry it's the law' within a red circle
    The California State Court became the first in
  • Agency invites clients to outsource CMO role as it widens embedded team model

    Communications agency The Conscience Organisation has launched a new model in which small and medium sized brands can outsource their chief marketing officer function to the agency.
    Training startup Skilled Up Education is the first to sign up for the service, with The Conscience Organisation’s CEO Clive Burcham assuming CMO responsibilities with a brief to deliver a full rebrand. It follows previous steps by the agency which has seen it embed its staff within brand teams at Nest
  • Tuesday Tune-Up #269

    Lamb is the new Burger, at least this week
    Move over, meat loyalists, cow is no longer king of the Internet. Meat and Livestock Australia’s annual lamb ad has landed just in time for Australia Day, and although it never actually mentions those two words, it’s made quite a stir on social. In a refreshing twist from the chest-beating patriotism of ads past, this spot celebrates our country’s immigrant history and the diversity of Austr
  • Seventh Street Media acquires Tone Deaf, The Brag and J Play

    Seventh Street Media has expanded its portfolio after reaching three separate agreements with privately owned music publications Tone Deaf, The Brag and J Play – and vowed to become the “biggest media publisher in Australia”.
    Girgis, the CEO of new publisher Seventh Street Media, wants to become the dominant force in Australian music media
    The publisher said it will retain all existing staff at the publications. Poppy Reid, former editor of The Music Network and writer for Roll
  • Vodafone merges sales and marketing roles as CMO departs

    Vodafone will merge its sales and marketing leadership roles into a single position – a move that comes as the telco continues to seek a new creative agency following its split with Cummins & Partners in December.
    Ben McIntosh to head newly merged Vodafone sales and marketing unit.
    The decision by chief marketing officer Loo Fun Chee to return to her family in Malaysia has prompted the restructure, with Vodafone’s director of sales, Ben McIntosh, assuming the newly merged ro
  • Audio streaming on the rise with key advertising demographics, new study finds

    Pandora has commissioned software platform Vision Critical to capture listeners’ behaviour across multiple platforms, finding Australians spend 3.4 hours a day on average listening to audio content.The ‘Share of Listening Australia’ study set out to compile consumers’ listening behaviours, detailing their time spent listening, channels they tune into and the devices used. The study also notes the time, date and location of active users.
    The study – which will b
  • Trust in traditional media at record low as online sources rise ‘Trust Barometer’ reveals

    Faith in traditional media has hit an all-time low in the era of fake news and growing social media influence, with a global trust barometer revealing the public’s largest ever drop in trust across the four key institutions of media, business, government and NGO’s.
    Source: 2017 Edelman Trust Barometer Global Report
    The 2017 Edelman Trust Barometer conducted by PR firm Edelman Intelligence found trust in traditional media at an all time low – falling five points on las
  • AANA heralds euro advertising figures as good sign for local industry

    Research from the World Federation of Advertisers highlighting the economic value of advertising to economies in the region has been welcomed by the Australian Association of National Advertisers.
    AANA CEO Sunita Gloster welcomed report from Europe showing economic impact of advertising.
    The survey by the WFA, which captured input from a range of advertising and media bodies, found advertising contributed €640b to the gross domestic product of European Union economies in 2014.
    AANA CEO
  • Founder of world’s hottest network among first major speakers revealed for Mumbrella360

    The global CEO of the most talked about new agency network to launch in recent times, Hearts & Science’s Scott Hagedorn, is the first international keynote speaker to be announced for June’s Mumbrella360 conference.
    Hagedorn: Founder of the fastest growing media agency network of all time
    Named by The Wall Street Journal as one to watch in adland, Omnicom’s newest media agency network Hearts & Science launched in the US in April last year. It took the market by sur
  • Omnicom Media Group appoints new chief investment officer to replace Tony Harradine

    Omnicom Media Group has announced Kristiaan Kroon will fill the role of chief investment officer for its Australian branch.Kroon will replace Tony Harradine, who was promoted to chief investment officer for Omnicom Media Group, Asia Pacific.
    Joining from Fairfax Media where he led the National Agency Sales & Commercial Partnerships division, Kroon will be involved in strategic partnerships, investment and accountability across all Omnicom Media Group assets.
    Peter Horgan, CEO of Om
  • MLA Australia Day ad generates just five complaints to watchdog

    A year after Meat& Livestock Australia’s Operation Boomerang Australia Day ad generated hundreds of complaints to the advertising watchdog, this year’s version – the most political in the campaign’s history – has provoked just five.
    MLA’s latest “Australia Day” ad has generated few official complaints.
    Mumbrella can reveal the campaign, which has garnered widespread media coverage and generated heated debate about the decision not to mention Au
  • Cricket triumphs over tennis, but Seven wins the night

    Melbourne Renegades’ six-run defeat ended the season for the Adelaide Strikers and beat Seven’s opening night of the Australian Open, but despite Ten’s cricket success, Seven managed to win the night with an average overall audience share of 19.2%.“The crowd was awesome, I love coming back here.”@NickKyrgios opens his 2017 #AusOpen campaign in style: https://t.co/jmHJYKAt54 pic.twitter.com/yEzkXFl2lR
    — #AusOpen (@AustralianOpen) January 16, 2017The B
  • Cummins&Partners joins Allianz creative roster

    Cummins&Partners has joined the creative agency roster for Allianz, Mumbrella can reveal.The move comes a fortnight after MercerBell said it had declined to participate in a pitch process, ending a seven year partnership with the German-owned insurer.
    During the Christmas break, Allianz announced a change of direction for the brand, dropping the “Ahh…llianz” tagline for the new message of “Don’t just be insured – Be inspired”.
    Al
  • GPY&R Brisbane unveils first work for Gold Coast Commonwealth Games

    Spectators are being encouraged to register their interest for tickets to the 2018 Commonwealth Games in a new ad highlighting the “greatness” the Games will inspire, which can’t be witnessed elsewhere.Created by GPY&R Brisbane, the ad shows clips of athletes including those who will be part of the integrated para-sport program, as they push themselves to the limit.A voiceover says “There’s a kind of greatness you only find at the Commonwealth Games, where
  • Heineken takes out insurance for 3 Money Back Guarantee campaign

    Just months after launching its first low carb beer in Australia, Heineken is putting its money where its mouth is, offering consumers a money back guarantee if they don’t like the taste of the beer, and taking out insurance in case there is an overwhelming response to the offer.
    3’s Money Back Guarantee is a first for Heineken in Australia.
    In the first campaign of its type for the premium beer brand, marketing manager for Heineken Lion, Nada Steel, said the promise to offer refunds
  • Haystac announces new client Sushi Sushi

    PR agency Haystac has secured its first client win of 2017 with its Brisbane office winning the Sushi Sushi pitch.
    Marchant: managing director of Haystac Brisbane
    Mumbrella can reveal the company won the client after a four-way pitch last year, adding to existing consumer goods clients Capilano Honey, Bundaberg Brewed Drinks, The Coffee Club and Lenard’s Chicken.
    Jason Carnew, national general manager told Mumbrella securing Sushi Sushi as a client was a great win, continuin
  • Toyota appoints new national fleet marketing and strategy manager, Lydia Murdoch

    Toyota has announced Lydia Murdoch as the new national marketing and strategy manager for the brand’s fleet division.
    Murdoch: national marketing and strategy manager – fleet at Toyota Motor Corporation
    Murdoch will manage the PR, sponsorship, and advertising for the brand’s business offering, Toyota Fleet, as well as the PR for charity events held at Qudos Bank Arena.
    Murdoch spent the past 18 months as Toyota’s retail marketing and communications man
  • Videology to look externally for new boss while Chris Mooney temporarily takes charge

    Video advertising platform Videology is to look outside the company for a new boss to lead its Australian operation. 
    The move coms after Allure Media hired Videology’s MD Sarah Wyse and commercial operations director Gemma Labadini.
    In a statement, Videology said that it had asked Chris Mooney, VP of product strategy to temporarily run the office, but would be looking outside for a permanent leader.
     
    Mooney: Holding the fort at Videology
    In a statement to Mumbrella, V
  • Blue449 picks up Royal Caribbean Cruises as first client win since rebrand

    Media agency Blue449 has won Royal Caribbean Cruises, its first client win since re-branding from Match Media last Monday.Blue449 won the account from incumbent Slingshot after a pitch late last year.
    Slingshot’s CEO, Simon Rutherford, told Mumbrella: “We had the business for two years and we’re really proud of the work we did over that two years. We did some ground breaking work for the category and we are really disappointed to see them leave and we wish them well.”
    Joh
  • Bel Australia moves creative account to GPY&R Melbourne

    Bel Australia has appointed GPY&R Melbourne as its creative agency.
    Mumbrella understands GPY&R will replace an agency that has worked with the brand for the last two years. However, Bel Australia declined to disclose who it previously worked with.The local division of Bel Group includes brands such as The Laughing cow, Mini Babybel and Boursin.
    Frederic Dauba, marketing manager at Bel Australia said GPY&R Melbourne showed an understanding of the Australian m
  • Section 508 gets ICT upgrade to match WCAG Level A & AA standards

    In a move welcomed by disability groups and advocates, the U.S. Access Board has updated their accessibility requirements for Information and Communication Technology (ICT) within Section-508 of the Rehabilitation Act,to bring it into line with European and WCAG (Level A, AA) standards.Access stamp
    The new rule was announced 9 January 2017 and is in response to market trends and innovations, such as the convergence of technologies. The refresh also harmonises these requirements with other guidel
  • MLA ad ‘one of the proudest moments of my life and career’, says director Paul Middleditch

    Paul Middleditch, the director behind Meat & Livestock Australia’s Australia Day ad, has told Mumbrella creating the campaign is among the proudest moments of his life.
    The ad from creative agency The Monkeys features a barbecue on a beach led by three Indigenous Australians who are joined by European settlers as it becomes a huge party.Timed for January 26, but avoiding use of the phrase “Australia Day”, the work is arguably Australia&rsq
  • Ten wins the night again as Big Bash success continues

    Last night’s ratings saw Ten continue its winning streak, with The Big Bash League beating every news program aside from Seven’s 6pm News.Good Morning! No you didn’t dream it, we chased down the biggest ever @bbl score last night! Here’s THAT final over: https://t.co/UopmQVQSM5 pic.twitter.com/loSfiCIcrP
    — Hobart Hurricanes (@HurricanesBBL) January 12, 2017In Ten’s fourth consecutive win of the year, The Big Bash League saw 868,000 viewers tune in, a
  • Ad agency McCann unveils Playnasium, claiming to ‘reinvent the exercise machine’ for YMCA

    Ad agency McCann has unveiled a new project in which it claims to have “reinvented the exercise machine” on behalf of new client YMCA.The agency’s Melbourne operation has developed three items of outdoor gym equipment “that use children’s weight as exercise weights, allowing parents to work out whilst powering their children’s play. The result means families can be at the park and the gym at the same time.”
    Only one set of the Playnasium items has b
  • Seven partners with Twitter to monetise Australian Open tennis highlights

    Seven is aiming to increase the reach and revenue generated by the #AusOpen hashtag by partnering with Twitter Amplify.The partnership, which will give consumers access to live and exclusive video highlights from the tournament through @7Tennis, will enable Seven to monetise exclusive Tweet video highlights and content, according to a statement from Twitter.Video Tweets shared by Seven using Twitter’s Amplify platform, will include a replay of on-court action, with a short pre-roll ad from
  • Serena Williams channels Flashdance in Berlei ‘Do it for yourself’ campaign

    Tennis player Serena Williams hits the dancefloor in her latest ad for underwear brand Berlei which draws inspiration from the 1983 movie Flashdance.
    The “Do it for yourself” campaign – created by Emotive and Parlour Creative – features a series of videos in  which Williams performs a solo dance routine to The Donna’s cover of Billy’s Idol’s ‘Dancing with myself.’The ad is heavily influenced by an iconic scene from Flashdance i
  • Priceline continues ‘100% Woman’ roll out with new women in sport campaign

    Priceline Pharmacy has launched its ‘Women in Sport’ execution as part of its ‘100% Woman’ branding which will capitalise on the growing momentum behind women’s professional sport.‘Women in Sport’, created by Ogilvy Melbourne, launched this week during the WBBL and Priceline Pharmacy Kooyong Classic tennis coverage and features high-profile athletes from the AFL, cricket and netball.
    The campaign includes both a 60-second and a 30-second television comme
  • Text100’s APAC boss Anne Costello to shift to global HR role

    Text100 has announced a new leadership structure with Sydney-based Anne Costello becoming chair of the PR agency’s Asia Pacific region before moving into a new role leading its people development globally.
    Costello: To chair APAC region
    Meanwhile, Text100’s Singapore-based MD for APAC, Lee Nugent, will step up into Costello’s current role as regional director for APAC.
    Costello has been with the company since 2003. She later moved to Hong Kong as a
  • Alternative Meat Co. takes on MLA with launch of Australia Day ad

    Alternative Meat Co. has released its Australia Day campaign, in an attempt to capitalise on Meat & Livestock Australia’s controversial ‘January’ lamb campaign and fire back at the notion that consuming meat is an intrinsically Australian activity.
    Dave Hughes fronting The Alternative Meat Co’s Australia Day campaign
    Released today, the Facebook video from Sydney-based PR agency Poem, is fronted by comedian Dave Hughes and coincides with the release of MLA&r
  • Blackmores launches AI Well Bot to help consumers achieve New Year’s resolutions

    Blackmores has launched a new chatting device, Well Bot, as part of its Australian Open ‘Being a Well Being’ campaign – helping consumers stick to their 2017 New Year’s resolutions.In collaboration with Bastion EBA, the initiative launches today through Facebook Messenger and SMS, allowing consumers to chat to Blackmores’ Well Bot for a personalised 2017 Wellbeing Plan.
    Using artificial intelligence technology, the Wellbeing Plan aims to help users conquer
  • Ten’s winning streak continues with cricket domination

    Ten has secured its third consecutive win this week, managing an overall audience share of 19.6% as cricket fans continue to tune in.Johnson loves a good wicket #MADETOUGHpic.twitter.com/P4ZNHlUjHO
    — Perth Scorchers (@ScorchersBBL) January 11, 2017 
    An average metro audience of 871,000 tuned into watch Brisbane Heat’s 27-run loss to the Perth Scorchers. The Big Bash was also the most-watched program across the key advertising demographics 16-39, 18-49 and 25-54 in the main
  • TBWA’s Wes Hawes departs for Marcel as start-up acknowledges industry will ask why it needs more senior hires

    Creative agency Marcel has hired TBWA’s joint executive creative director Wesley Hawes into the new role of deputy creative director.
    Huebscher, left, and Hawes: “I know what people are going to say”
    Marcel launched just over a year ago in the first role for its creative chairman David Nobay after the closure of the Sydney operation of Droga5.
    In a hiring which makes the relatively small Publicis-owned agency unusually top-heavy, Hawes will work alongside Nobay and Marcel
  • Air Asia urges Malaysians to ’embrace’ the Gold Coast in new Govt KL campaign

    Tourism & Events Queensland and Air Asia are encouraging Malaysians to ’embrace’ the Gold Coast in an ad exploring the diverse range of experiences the city has to offer.Created by Govt Kuala Lumpur, the spot aims to show potential tourists that there’s more to the Gold Coast beyond just sand, surf and theme parks.
    The ad features a selection of Gold Coast activities – such as enjoying the city’s cafe culture, kayaking, sk

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