• IAB links with Coalition for Better Ads in a bid to improve online ad experience

    The Interactive Advertising Bureau of Australia (IAB) will support the launch of a research project in Australia by the Coalition for Better Ads (CBA) aimed at setting guidelines for local marketers, brands and publishers to deliver more consumer-friendly online ads.
    Vijay Solanki: decision to join CBA about giving consumers a better experience
    IAB Australia’s announcement it is joining the group, which has already released its Better Ads Standards guidelines in North America and Europe, c
  • Talking Aldi foods arrive home, meet new foods in latest work

    Aldi’s mushroom, bread and laundry detergent are making new friends on the kitchen bench, in the latest instalment of ‘Stop and Smell the Savings.’
    BMF’s latest work is a series of 15-second spots featuring the laundry detergent, mushroom and Viva bread which were introduced late last year, aiming to promote Aldi’s savings in a light-hearted way.
    A first spot shows the Viva bread talking to Almat washing detergent about the thin sausages on the bench.A sec
  • Alan Jones set to return to 2GB on Monday

    Alan Jones, Radio presenter for Sydney’s 2GB, is set to return to air next Monday having been on indefinite leave due to ill health.
    Jones is set to return to 2GB’s breakfast show on Monday
    In his absence Ray Hadley has been filling in for the breakfast show, announcing Jones’ return on air on March 27 in today’s show.
    “Alan’s back here, bigger and better on Monday,” Hadley said at the end of the program.
    The shock jock was due to start on
  • Daily Telegraph grabs eighth place in Nielsen news rankings as News.com.au builds on lead position

    News Corp’s The Daily Telegraph has climbed into the top ten news sites according to the Nielsen Digital Ratings (Monthly) for February, after growing its unique audience month-on-month by 15%.For February, the tabloid reported an audience of 2.353m, up from January’s audience of 1.722m, to claim 9th spot on the rankings.
    News.com.au held onto its top spot, growing the distance between itself and its nearest competitor, with month-on-month audience growth of 6%.
    The News Corp propert
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  • 9Honey officially launches mums content play as Helen McCabe eyes off video and finance expansion

    Nine’s lifestyle offering 9Honey has firmly planted its stake in the mum’s content space officially launching 9Mums, complete with a native advertising offer 9MumsLove, as head of lifestyle Helen McCabe eyes off further video content and a potential expansion in finance.The TV network brought together a number of its verticals to launch women’s network 9Honey at the end of last year.
    At the time of the launch Nine flagged its interest in the mums audience, with McCabe sayi
  • Seven’s My Kitchen Rules claims top spot for Wednesday night’s ratings

    Seven’s reality cookings show My Kitchen Rules has topped the ratings leader board for the first time this week, averaging 1.127m metro viewers.
    Tim and Kyle in the Eat Street challenge
    Tim and Kyle managed to win their second challenge of the competition with their ‘Eat Street’ instant restaurant. Seven also clocked up a win, with MKR being the most-watched program for the evening, according to OzTAM’s overnight preliminary metro figures.
    Airing in the competit
  • Isentia CFO and company secretary Nimesh Shah resigns

    Media monitoring company Isentia has announced the resignation of its chief financial officer and company secretary, Nimesh Shah.
    Nimesh Shah: leaving Isentia after seven years
    The news comes after mixed financial results for the company – including an 11% year-on-year drop in revenue for its content marketing arm King Content – which managing director and CEO John Croll attributed to challenging market conditions.
    An announced to the ASX from Isentia said Shah had been an integral p
  • Cat stares down men for their burgers in new KFC work

    A hungry, envious cat stalks two men eating their burgers, in the latest KFC campaign to promote the launch of the new ‘Original Recipe Stacker’ burgers.
    The ad sees two men sitting in their home enjoying their burgers when they spot a cat staring at them intently from across the road.
    Every time they look up the cat draws closer towards them until, without a door or window opening, it lands on one of the men’s laps.Shaun Branagan, group creative director at Ogilvy Sy
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  • Advertising Week to launch in Sydney in 2018

    The organisers of the Advertising Week event are to add Sydney as the fifth global city to hold the gathering, which will take place in Australia in August next year.
    The conference – owned by US-based event company Stillwell Partners – will be run locally by Clive Prosser, previously a sales director with Fairfax Media’s regional arm.
    The plans to launch Advertising Week in Sydney were announced in London where Advertising Week Europe is currently taking place.
  • Jaywing re-brands Australian agencies in official launch down under

    UK data science marketing company Jaywing has officially launched its Australian office, re-branding its latest acquisition, Digital Massive.
    Jaywing acquired the independent agency in July last year after it had acquired UK agency Epiphany in 2014, which had an Australian branch Epiphany Digital.
    Epiphany Digital was integrated with Digital Massive in July 2016.The official launch will see Digital Massive re-branded to Jaywing.
    As part of the Australian launch, Jaywing’s agency Digit
  • Advertiser backlash over poor performance of The Biggest Loser

    With sliding ratings and a reshuffle in its programming schedule – which saw it removed from Sunday night television – Ten’s new season of The Biggest Loser: Transformed is now facing backlash from an advertiser who is concerned about the show’s performance.
    The Biggest Loser: Transformed trainer Libby Babet, host Fiona Falkiner and trainer Shannan Ponton
    Off the back of the show’s dismal ratings, Ten axed the reality series from its Sunday night
  • PPR picks up social media account for Colgate-Palmolive

    Colgate-Palmolive has appointed public relations agency PPR to manage the social media for its oral care, personal care and home care businesses.
    The appointment will also occasionally extend to public relations campaigns across Australia and New Zealand.
    PPR is set to implement social strategies for products including Colgate Optic White and Total toothpastes alongside personal and home care brands such as Cuddly and Ajax.
    Colgate-Palmolive includes 13 Asia-Pacific brands such as Palmolive Natu
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  • TUH Health Fund appoints Brother & Co to creative duties

    Independent brand and creative agency Brother & Co has been appointed as creative agency of record for TUH Health Fund.The agency, which was launched in 2012 by brothers-in-law Piet Human, former GPY&R Brisbane executive creative director and Kurt Viertel, former managing director of Clemenger BBDO Brisbane, will work with the TUH in-house marketing team to grow the brand.Viertel, co-founder and strategist at Brother & Co said the appointment was good timing, due to TUH’s
  • Former Diageo marketer Matt Bruhn returns to Australia, takes on new CMO role

    Former Diageo Australia marketing and innovation director Matt Bruhn has returned to Australia after a three-year stint in New York in global roles for the drinks company.
    Matt Bruhn returns to Australia after three years
    Bruhn is now working as CMO for ASX-listed GWA Limited, a supplier of building fixtures and fittings to households and commercial premises.
    GWA Limited brands include Caroma, Fowler, Dorf, Stylus and Cristina Taps.
    Bruhn’s stint overseas kicked off whe
  • ANZ reviews its public relations account

    Australian and New Zealand banking group (ANZ) is conducting a review of its public relations agency panel, Mumbrella can reveal.A spokesperson from ANZ told Mumbrella: “We use a range of PR agencies, including Six O’Clock, for various parts of our business on an ongoing basis and have done so for many years. As with any external providers, we regularly review these arrangements to make sure they are appropriate for our needs.”The roster includes incumbent agency Haystac a
  • Programmatic ‘simply not working’ for brands or publishers

    The Australian Association for National Advertisers (AANA) has warned marketers they need to take on responsibility for transparency – rather than relying on publishers or media agencies – as issues around ad fraud, viewability and programmatic advertising increase.At last night’s AANA event – The Media Challenge: Achieving Transparency Effectiveness to Drive Business Outcomes – Nick Manning, chief strategy officer at Ebiquity, said even though ad fraud is growing,
  • Design agency Creative Co aligns with United Yeah to create integrated offering

    The founder of digital agency United Yeah and brand design agency The Creative Co has aligned his two businesses under the United Yeah branding with plans to grow the agency’s “holistic relationships” and integrated expertise.
    The Creative Co will be led by head of brand Scott Richmond, and Mitch Woodfield as creative director, and will remain a separate agency retaining its own branding within the United Yeah stable.The Creative Co: Scott Richmond (L) and M
  • New muppet with autism joins Sesame Street

    Over the decades, iconic children’s TV show, Sesame Street, has always been good at raising awareness around a wide variety of sections of the community. The latest character to join the muppet family is Julia, who has autism, and makes her debut in April 2017.New muppet Julia
    Julia actually made her debut in late 2015 in print and digital artworks as the focus of a Sesame Street workshop titled ‘Autism: See Amazing in All Children’ which also led to a series of videos, an app,
  • Ten’s Biggest Loser: Transformed pulls lowest audience of the season

    Following Ten’s decision to pull The Biggest Loser: Transformed from Sunday night television, the weight loss body transformation show has pulled its lowest audience of the season with just 289,000 viewers.The Blue Team are facing their third elimination, who do you think will be going home? #TBLAU pic.twitter.com/Hh2gSZssS4
    — Biggest Loser Aust (@BiggestLoserAU) March 21, 2017The program fell from the top 20 most watched programs for the second night in a row, sitting at number 25,
  • Yahoo7 partners with Mastercard for data offering aimed at improving ad effectiveness

    Mastercard and Yahoo7 have partnered to launch a new data offering to Australian advertisers which will rely on previous purchase data to help brands target consumers and improve their advertising effectiveness.Mastercard Advertising Insights aims to identify consumer trends, as local as a post code, that can be activated across Yahoo’s proprietary native marketplace Gemini and the Brightroll video DSP+.
    It aims to improve advertising effectiveness based on insights derived from anony
  • Phillip Island Nature Parks showcase ‘Penguin Parade’ in tourism push

    In a major tourism push, Phillip Island Nature Parks is showcasing the island’s famous penguin congregation, alongside other lesser-known tourist attractions through a video content series.
    The content, created by video agency Visual Domain in partnership with News Corp, uses drone footage to capture the different features of Phillip Island.Visual Domain’s first piece of content captures the island’s coast, forests and wildlife, including the popular tourist
  • Tuesday Tune-Up #278

    Instagram lets you save Live Stories
    Remember that time you created the world’s best piece of content as a Instagram Live Story? No? Me neither. However you may be interested to know Instagram is now letting users save their Live Stories to view back later. While this seems a little self-indulgent for personal users (you’d never catch me watching back my Snap stories time and time again) it is great for brands wanting to capture social content to keep on file or share with internal s
  • Kong proves to be massive money monkey movie at weekend box office

    Warner Brothers’ Kong: Skull Island has retained its box office lead for a second week with weekend takings of $3.133m.
     Kong: Skull Island, a re-boot of the King Kong series, features Tom Hiddleston and Samuel L Jackson and their encounter with the beast called Kong. Since its release it has reached a total Australian box office of just under $10m, according to data from the Motion Picture Distributors Association of Australia.Related Content JC Decaux drops skull in Melbou
  • Stuart Bartram resurfaces as InMobi VP of programmatic and brand solutions

    The former Australian boss of programatic software company Mediamath Stuart Bartram has joined mobile advertising network InMobi in the newly created role of vice president, programmatic and brand solutions, for Asia Pacific, The Middle East and Africa.
    Bartram: InMobi VP of programmatic and brand solutions
    Bartram, who departed programmatic company Mediamath in March last year, will oversee the growth of InMobi Exchange, which places advertising within apps.
    InMobi is also a 
  • $1.1m package for APN Outdoor boss Richard Herring

    The boss of APN Outdoor Richard Herring has been rewarded with a million dollar payday after delivering the company  strong results since taking it onto the ASX
    Richard Herring: Pay was worth $1.1m last year
    Herring’s remuneration for the year was $1.143m, the company’s annual report – published this afternoon – reveals. His package included a base salary of $734,000 and super of $19,000. On top of that, Herring received a short term bonus of $231,000
  • Customer wins with Uno but loses by spending savings on a kayak in ad targeting big bank costs

    A man end up stranded at sea after a series of ‘good’ decisions leaves him with enough money to treat himself to a kayak in a new ad for Uno Home Loans from Archibald Williams
    The ad features NIDA-trained actor Guy Edmonds explaining how he “used to make great decisions” and would “never turn down a better deal”.But after a series of money-saving decisions, the ad cuts to him chatting to a seagull in the middle of the ocean about how he couldn&r
  • Technology agency AFK launches ‘Exploration Unit’

    Sydney agency AFK has created an “Exploration” unit focusing on developing virtual reality applications and investigating new interactive technologies.
    AFK has set up an exploration unit.
    The agency, which also has a development studio in Dublin, launched the exploration unit last week with the release of a 4K virtual reality app.
    The new unit has taken more than two years to set up and will be devoted to giving clients an early look at emerging technologies.
    AFK founder James S
  • Industry SuperFunds launches ‘fox in the henhouse’ attack on banks

    Industry Superfunds have portrayed Australia’s banking industry as a fox waiting to be let into the henhouse by Australia’s politicians in a new campaign aimed at preventing changes to super regulations.The new ad, by The Shannon Agency, aims to raise awareness of potential policy changes, which could affect all Australians’ retirement savings.
    A new website, www.banksarentsuper.com, educates consumers on what Industry Superfunds say banks want – to remove prote
  • Former David Jones and Opera House marketer Victoria Doidge joins Event

    Victoria Doidge, the award-winning former GM of marketing and communications at David Jones who left in a major sweep out of the retailer’s executive ranks last year, has joined Event Hospitality and Entertainment.
    Doidge will combine her retail and entertainment experience at Event
    Doidge, who was director of marketing communications at the Sydney Opera House before joining David Jones in 2013, will take on the role of general manager, entertainment marketing at the cinema and hotel
  • Pandora MD Jane Huxley departs music service to ‘pursue other opportunities’

    Jane Huxley, managing director ANZ for music streaming service Pandora, is leaving the company after four and a half years to “pursue other opportunities”.
    Jane Huxley departs Pandora
    Huxley joined the company December 2012, launching Pandora in Australia and New Zealand. Prior to Pandora, Huxley worked with Fairfax Media, with her last role with the publishing company as CEO and publisher, digital.
    Taly Yaniv, director of revenue pperations for ANZ, will step into the interim head o
  • Unilever CMO John Broome departs after restructure

    One of Australia’s most high profile marketers, John Broome, marketing boss of Unilever ANZ, has departed the company after just 13 months, Mumbrella can reveal.
    Broome: Disappearance of CMO role is FMCG trend
    Broome joined Unilever as VP of marketing in February 2016, taking over from Andrea Martens (VP of marketing for home and personal care) and Hugo Verkuil (VP of foods and refreshments) who had occupied the role in a dual capacity from February 2013 – making him r
  • Ten’s The Biggest Loser sinks to 305,000 as share falls to 7.5%

    Ten’s The Biggest Loser: Transformed has continued to see its audience plummet, pulling in just 305,000 metro viewers in the competitive 7pm time slot last night, making it the 15th most-watched program of the day.
    Married At First Sight continues to win the ratings
    The show debuted last Tuesday night with an average metro audience of 450,000. Wednesday’s episode pulled in 453,000 while Thursday night’s Biggest Loser episode slumped to 387,000.
    Last night it was easil
  • Government scraps controversial Catalyst Fund for arts

    The Federal Government has axed the Catalyst Fund for arts and culture after just two years, handing the allocation of investment in arts back to the Australia Council, but the media union has warned the move may have come too late to save small arts projects and organisations.
    Arts minister Mitch Fifield has scrapped the Catalyst fund but the MEAA still has concerns.
    Over the weekend arts minister Mitch Fifield announced the transfer of $61m in uncommitted arts and culture funding for the next
  • Registrations now open for 2017 Round Table Conference in May

    Registrations are now being taken for the 2017 Round Table Annual Conference, to be co-sponsored again by Media Access Australia. This year’s theme is ‘Information Access – new modes, technologies and opportunities’. It is being staged at the Mercure Perth hotel in the city from Saturday 6 May to Tuesday 9 May.Round-Table-on-Information-Access-for-People-with-Print-Disabilities-Inc.
    The 2017 Round Table Conference provides three full days of presentations, panel sessions,
  • Daily Mail censured by press watchdog for intrusion into Bachelor host Osher Günsberg’s privacy

    The Daily Mail has been lambasted by the Australian Press Council over the publication of intrusive shirtless photos of Bachelor host Osher Günsberg.
    In September last year the tabloid publication published three photographs of Günsberg in an article headlined “The Bachelor host Osher Günsberg shows of his ‘Bali belly’ as he goes shirtless while filming finale of reality TV show on Indonesian island“.
    The article referred to Günsber
  • Zenith promotes Megan Kay to Melbourne GM

    Zenith Australia has promoted group business director Megan Kay to the newly-created role of GM of the agency’s Melbourne office.
    Kay: Exciting time
    In her new role, Kay will be responsible for the leadership of the Zenith Melbourne’s clients, staff and operations and reports to CEO Nickie Scriven.
    The creation of the GM position follows on from Scriven’s promotion to national CEO in February with Scriven set to appoint GM’s across each Zenith office.
    Kay joined
  • GoDaddy unveils first Australian marketing campaign, featuring ‘Cursor Man’

    Website company GoDaddy has launched its first locally created campaign, targeting small businesses.The new work, created by TBWA Sydney and produced by Photoplay productions, features Mark the Cursor Man, a small business owner who doesn’t know how to set up his own website. His shop transforms into a real life replica of a website.
    Tara Commerford, MD of GoDaddy Australia and New Zealand, said: “We’ve injected some real humour into the campaign,
  • PwC’s Megan Brownlow joins Screen Australia Board as deputy chair

    Megan Brownlow, editor of PwC’s annual industry snapshot the Australian Entertainment & Media Outlook, has been appointed deputy chair of Screen Australia board.
    Brownlow: Joining the board of Screen Australia
    Screen Australia is the federal body which funds Australian screen production across TV, film and online.
    Brownlow, a partner with PwC, will join the Board alongside TV producer Joanna Werner, and lawyer Jenny Taing for the next three years.
    Werner joins the Board with
  • Corona opens ‘Casa Corona’ pop-up bar to kick off World Surfing League competition

    Corona has created a pop-up Mexican-inspired beach bar ‘Casa Corona’ for the opening of the World Surfing League (WSL) competition season.In collaboration with MC Creative, Casa Corona is located on the Gold Coast at Snapper Rocks and positioned directly in front of the Quiksilver and Roxy Pro surfing competition. The activation offers refreshments, Mexican food, and beer from 11am.
    The bar opens to the public at 9am everyday and will offer a board hiring and borrowing service in col
  • ‘There’s a Giant in all of us’ campaign extended to the AFLW leading up to grand final

    AFL team Greater Western Sydney Giants has extended its ‘There’s a Giant in all of us’ brand push to the AFLW, creating two new female-lead GWS content pieces.
    Amanda Farrugia says: “Sport is one of the best ways that somebody can express themselves individually”
    In collaboration with independent creative agency Richard Rose the two three-minute content pieces feature GWS team members Jess Bibby (also an ex Opal basketball player) and Amanda Farrugia, talk
  • Chris Hemsworth pitches Bulldogs’ fairytale victory as a Hollywood movie in new AFL promo

    The AFL has revived the line of “I’d Like to See that” first run in 1994 and brought back to life earlier this year with the launch of Women’s AFL in massive new campaign starring Chris Hemsworth.
    Hemsworth pitches a blockbuster movie to Hollywood moguls in the 2017 AFL campaign.
    The decision to go with the Australian actor (who also stars in campaigns for Foxtel) came after research by the league which suggested he was the top ranking Australian celebrity with
  • M&C Saatchi to launch research company The Source in Melbourne

    M&C Saatchi has reported revenue across its Australian and Asian operations as up 13% last year – and signalled plans to launch a new Melbourne research operation.The results announced overnight in the UK reveals the company’s acquisition of Bohemia last month saw the creative agency group acquire 51% of the company.
    “This add on positions us well for satisfying the needs of our clients, who are increasingly seeking a closer relationship between their media agency
  • Melbourne’s DPR&Co wins Vision Australia

    Vision Australia has handed its advertising account to Melbourne-based digital agency DPR&Co after a three way pitch for the business.
    Vision Australia plans to deepen the services it offers
    The agency, which has handled campaigns for Honda Mowers, Sportsbet, Australian Unity and Ambulance Victoria, said it was looking forward to developing a digital and off-line strategy for the not-for-profit.
    ‘The move comes after Vision Australia completed a rebrand and prepares to offer the blind
  • Nokia appoints One Green Bean to PR account

    Phone maker Nokia has appointed One Green Bean to handle its handsets public relations account, Mumbrella can reveal. 
    The win will see One Green Bean look after regional PR and social across Asia Pacific for Nokia Handsets.
    It follows on from the agency’s London office winning the account for HMD Global, which owns the rights to Nokia-branded smartphones.  The appointment will see One Green Bean London assist with HMD Global’s launch of the new handset into the UK lat
  • Natalie Giddings takes stake in influencer agency The Remarkables

    Natalie Giddings, former boss of Mediabrands’ social media agency Society Social, has taken a stake in influencer agency The Remarkables Group.Giddings has joined the company as a partner with her appointment following on from The Remarkables’ strategic change of direction at the end of last year. Giddings taking a stake of around 20-30% in the influencer business.
    Lorraine Murphy and new business partner Natalie Giddings
    The Remarkables was founded by Lorraine
  • NRL battle helps Nine to Thursday ratings win

    Last night’s tight NRL clash between Melbourne Storm and Brisbane Broncos helped Nine win Thursday’s ratings contest.
    The game drew 252,000 viewers in Sydney, making it the city’s second most watched program for the night, despite no local team being involved.
    The game drew 238,000 Brisbane viewers, making it the city’s most watched show.
    Meanwhile, a further 178,000 metro viewers watched the match on pay TV channel Fox League, including 43,000 in Melbourne
  • Myer goes mobile to turn fashion show catwalk into live shopping experience

    Audience’s attending the Virgin Australia Melbourne Fashion Festival shows at Myer will be able to shop for fashions direct from their phones as the models appear on stage in what the retailer is claiming as a world first.
    Myer hopes to change the way shoppers interact with fashion shows
    The exclusive nature of catwalk shows will be extended beyond the VIP invite list, with Myer taking the show to outdoor sites operated by Ooh Media after the show has finished, allowing passers-by to buy t
  • How Ridiculous channel tops Australia’s Top 50 Influencer Awards

    Australia’s top influencers have been recognised at the 2017 Australia’s Top 50 Influencer Awards with YouTube’s How Ridiculous channel taking out first place.
    The awards presented by online retailer MyDeal.com.au were given to the top 50 most prominent social media influencers including Angry Dad and Not So Mumsy.
    Buzzfeed Australia, Cosmopolitan and Business Insider all participated in the judging process.
    Sean Senvirtne, CEO of MyDeal.com.au, said: “The
  • Public trust in Australian media falls to all-time low

    Public trust in the media has hit an all-time low, new polling by Essential Research suggests.
    The 2017 results of Essential’s Trust In Media survey suggests that among the media that have seen the biggest decline in trust since the annual survey began are daily newspapers. ABC TV has also seen a fall.Source | Essential Trust in Media 2017 report
    From 62% of people saying they had “a lot” or “some” trust in daily newspapers in 2011, the number has now decl
  • McCann promotes Pat Baron to national chief creative officer

    Pat Baron has been appointed McCann Australia’s national chief creative officer, the agency’s first since John Mescall’s promotion to global executive creative director three years ago.
    Pat Baron: Chief creative officer, McCann Australia
    Baron has been with McCann Melbourne for almost six years, as an executive creative director and later McCann Melbourne’s chief creative officer.
    Prior to joining McCann, Baron worked across Indie Creative J Walter Thompson and Cleme

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