‘Aipoly Vision’ is a very useful object-and-colour recogniser app that helps the blind, vision-impaired, and colour blind to understand their surroundings. It does so by using artificial intelligence to recognise objects through a device’s camera and then announces the name of each object to the user.Image of Aipoly Vision logo
The Aipoly developers are on a self-declared mission to build scalable vision intelligence. They intend to add facial recognition to the Aipoly Vision a
- Influencer marketing company, Social Soup, has bolstered its senior team with the appointment of an influencer director and influencer community manager.
Mima Seminara has been appointed to the newly created role of influencer director, she joins Social Soup from San Francisco based company NatureBox.Mima Seminara and Mustafa Ebrahimi
Seminara was a content marketing and social media manager at NatureBox for one year and five months, after ending her seven-month stint at Viyet as a so
- McDonald’s has consolidated its creative account with DDB, ending Leo Burnett’s 12-year local relationship with the fast-food giant.DDB Sydney has taken back control of the account in the last six months, with little to no work being produced out of Leo Burnett.
Leo Burnett Sydney CEO Pete Bosilkovski said in a statement: “We are very proud of the exceptional partnership we’ve had with McDonald’s. Over many years we’ve produced some amazing work and busin
- ABC News’ website has bumped Nine.com.au out of second place on Nielsen’s digital news rankings, with a 19% growth in its unique audience as Nine remained steady.News Corp’s News.com.au held onto the top spot with a March unique audience of 5.732m – a modest increase of 1% on February – while ABC News posted a March audience of 4.853m, up from its February audience of 4.077m.
Nine.com.au fell into third place with its March audience sitting at 4.561m, slig
- Last night’s broadcast of the 59th Annual TV Week Logies was the fourth most-watched program of the evening, coming in behind My Kitchen Rules and both Seven and Nine’s nightly news.The Logies pulled in 972,000 metro viewers, down on last year’s 1.119m, but up from previous years including 2015’s 971,000 and the 962,000 who tuned in to 2014’s telecast.
2013’s Logies had 1.093m metro viewers.
Sunday was a key night for the commercial television networks with th
- Air New Zealand has brought its favourite frequent flyer, Dave the goose, to Buenos Aires in the latest iteration of its ‘Better Way To Fly’ campaign.
The one-minute TVC spot features Dave the goose exploring Buenos Aries’ culture, food and wine.
In collaboration with Host, Better Way To Fly South America also depicts Buenos Aeries as the city of romance as Dave finds a female friend to tango with.
Dave the migrating goose was introduced to customers in October last y
- Internet service provider MyRepublic has launched a new ‘Gigatown’ campaign, offering one Australian community the chance to win Sony products and free MyRepublic internet service for one year.
Creative agency Campaign Edge launched the competition asking consumers why internet speed is important to them and aims to challenge the idea that Australians don’t want, need or have fast internet.
The company will also give away two individual Sony prize packs including
- After a summer of tragic drownings, Westpac has unveiled a new campaign aimed at saving lives, creating children’s surf rashies with CPR instructions hidden behind a zipper.
The launch of the unique rashies – which are aimed at making CPR instructions available in an emergency in places where CPR posters are not normally found such as beaches, rivers and lakes – is part of the bank’s ongoing 200th anniversary celebrations.
Developed in partnership with children&rsqu
- Keith Andrews, the COO and president of the broadcast division at international broadcast and studio facilities company, NEP (formerly Global Television), has died over the weekend.
Andrews passed away on Saturday morning from a heart attack.Andrews passed away over the weekend due to a sudden heart attack
Andrews worked at NEP for seven years, joining the company as CEO of the Australian global television division.
After five years as CEO he moved into his most recent role as global COO in
- Facebook Instant Articles and Apple News will no longer house The Guardian’s articles, with the publication pulling its content from the platforms.
The publisher’s decision will see the UK, US and Australian content axed from the platforms, with a spokesperson from The Guardian saying: “We have run extensive trials on Facebook Instant Articles and Apple News to assess how they fit with our editorial and commercial objectives.
“Having evaluated these trials, we have decide
- Seven has managed a non-ratings week win, with the help of its reality TV cooking show, My Kitchen Rules.
Seven’s total people overall channel share for the free-to-air commercial networks was 41.5%, beating Nine’s 36.2% and Ten’s 22.3%.
With the finale of My Kitchen Rules just one week away, it was the most-watched program of the week, with Monday night’s episode grabbing 1.654m metro viewers – its highest audience to date.
Tuesday night’s MKR was the se
- Samuel Johnson has taken home the award for being Australian television’s most popular personality – The TV Week Gold Logie – on a night which saw Ten take home eight awards, and ABC and Foxtel seven each.The TV WEEK Gold Logie goes to #Molly‘s Samuel Johnson! #TVWEEKLogies pic.twitter.com/O2apbC9gnL
— #TVWEEKmag (@TVWEEKmag) April 23, 2017Seven won just four awards, down from last year’s seven, and Nine took home three Logies, on par with 2016’s haul.
- Australian singer, entertainer and actress Sophie Monk has been announced as Ten’s new Bachelorette.
The news comes after Monk spoke on The Weekly’s Hard Chat segment on the ABC earlier this month saying she wished she had come to prominence on a “cooler” TV show – such as The Bachelorette – and noted she is “very single”.Monk speculated that she could be the first celebrity Bachelorette when speaking to comedian Tom Gleeson on the segmen
- ABC has continued its non-ratings season success, beating Ten on Friday night, thanks in part to its UK series Broadchurch being the most-watched non-news program of the evening.
ABC managed an overall audience share of 12.2%, according to OzTAM’s overnight preliminary metro ratings.
Ten came in fourth position for Friday night with an 11.6% share, ahead of SBS’ 5.2%.
Seven secured the win with its 20.1% share ahead of Nine’s second place share of 18.7%.
The finale to Broadchur
- Nine’s singing competition, The Voice, has announced five new sponsors including Mazda and KFC, prior to its season six debut on Monday April 24.
The announcement comes as the show introduces a new team of judges and aims to reinvigorate the program after last year’s finale drew 1.287m metro viewers – the lowest of all the show’s final episodes.
Last season also saw viewer numbers dip to 1.186m metro viewers – down 14% compared to the same period the year bef
- Telstra is set to launch an updated version of its television streaming device Telstra TV, due to increasing popularity of its sporting apps.
According to an article published in The Australian, US streaming player Roku – which Telstra holds the exclusive rights to – will build specialised software and hardware for the new Telstra TV.
Similar to Apple TV, Roku currently produces puck-sized devices which enable users to stream movies, TV and other content in high-definition, dire
Former boss of collapsed ad firm accused of relying on ‘insufficiently vigilant’ agencies to make moneyThe former director of defunct out of home advertising firm Ambient Advertising has rejected claims his company “trimmed” the number of street posters it was contracted to produce but said there was an accepted industry process of “managing the inventory”.
Quizzed for a second time at Sydney’s Supreme Court about the business practices and ultimate collapse of Ambient Advertising in late 2013, Mark Fishwick rejected suggestions his company deliberately
- Dentsu Aegis Network has launched its entertainment content business, The Story Lab, in Western Australia.
Dixie Marshall will head up the new venture in Western Australia as head of creative and partnerships.Marshall said it is a fantastic opportunity to do what she loves
Marshall has previously worked as a broadcast journalist, director of strategic communications and media for the WA state government and senior newsreader and journalist for Nine Perth.
She is set to take charge of Perth&rsquo
- A new experiential and event marketing company, Mr. Glasses Creative, has opened its doors in Sydney with plans to expand into LA in January next year.
Mr. Glasses Creative has already delivered campaigns for Nine Entertainment, Red Bull, Roadshow Entertainment, Discovery Channel, Zanerobe, ACON Health, Teg Live and Gold Coast Art Gallery.
Chris Campbell, director of Mr. Glasses Creative, told Mumbrella the agency was specialising in experiential and activation due to what he perceives as a
- Corporate and financial PR company Citadel-Magnus has bolstered its senior management team, appointing Tony Dawe as a director of its Perth office.
Dawe previously worked at PPR as a senior account director in Perth for six years.
Prior to this Dawe was the managing director of Dawe Media Group for five years.
Managing director and co-founder of Citadel-Magnus John Gardner said in a statement: “Tony has a very strong understanding of global capital markets, stakeholder relations, and
- Video streaming service Stan has announced its new premium plan, including 4K Ultra High Definition.
The new premium subscription package will include 4K Ultra HD streaming of selected Stan shows as well as allowing users to stream across four screens at the same time and download content to watch offline, at $15 a month.
Stan announced its plan to roll out content downloads which would allow users to later watch programs offline in February earlier this year.
The TV series avail
- Vodafone is making good on its pledge to get more active in sponsorships, locking in a deal with Supercars to be the telecommunications partner of the sport.
Vodafone is back in Supercars after five years
The move comes just two months after Vodafone announced a new partnership with the ARU, ending a five year-long hiatus from sponsorships as the brand rebuilt its network.
Three weeks ago Ben McIntosh, director of Vodafone’s consumer business unit, told Mumbrella the brand would be using s
- The Turnbull government will hold further discussions with stakeholders prior to introducing legislation on the extension of the safe harbour provisions of the Copyright Act.
The extension of the safe harbour regime “would provide a useful mechanism for rights holders to have material that infringes on their copyright removed from online service providers”, a statement from the government said, and also protect online service providers, not just internet service providers.
Missing Persons Advocacy partners families of missing people with artists and journalists to help make the missing ‘unmissable’The families of long-term missing people have been partnered with artists and journalists, such as Benjamin Law the creator of SBS’ The Family Law, in an effort to help tell their stories and make them ‘unmissable’ as part of the Missing Persons Advocacy Network’s latest campaign.
Grey Group Australia and MPAN aim to make the missing, unmissable by using artists to produce a piece of art to highlight the missing person as an individual, telling the story be
- Professional services giant Accenture has handed its global media buying, planning and stragey business to UM as it drives further into digital.Roxanne Taylor, Accenture’s chief marketing and communications officer, said UM was the right fit for the business.
“Making meaningful connections demands responsiveness – offering the right information and insights when, where and how people want it,” Taylor said.
“Teaming with UM, we will use bold, innovative ways, across
- Publicis Groupe has posted revenue growth of just 1.6% for the first quarter of 2017 with the company saying it is receiving “‘faint but encouraging signals” for the future.Publicis reported revenue of €2.328b with Asia Pacific reporting €243m, up 5.7% on the previous quarter.
Chairman and CEO Maurice Levy said the outlook was cautious for the company which includes Saatchi & Saatchi, Leo Burnett, Marcel, ZenithOptimedia and Starcom.
“Our first qua
- The Seven and Nine networks have openly challenged a mooted “siren-to-siren” ban on gambling ads during live sports broadcasts expected to be put before cabinet early next week unless it includes digital platforms.The Australian Labor Party has also questioned the motivation and timing of the decision after the Coalition refused to back a similar proposal from Labor just weeks ago.
Communications Minister Mitch Fifield is reportedly planning to introduce a ban on gambling advertising
- After winning all week, Seven’s overall audience share for Thursday night slumped to 16%, its lowest share of the week.
In the absence of My Kitchen Rules, no Seven program managed to crack the one million viewer mark, according to OzTAM’s overnight preliminary metro ratings.
Its highest rating program was Seven News at 6pm which averaged 956,000 metro viewers followed by Seven News/Today Tonight at 6.30pm with 943,000.
Nationally- including metro and regional affiliate stations
- Following the announcement Interbrand’s CEO Kieren Cooney would be leaving to become REA Group’s first chief marketing officer, the Omnicom agency has announced Nine’s director of innovation and transformation Nathan Birch will be taking up the role.
Interbrand’s new CEO Nathan Birch
Prior to joining Nine in June 2016, Birch was director of digital strategy at Deloitte Digital.
A statement from Interbrand said Birch was joining the agency at a time when competition for al
- ABC is a front runner for the commercial free to air Football Federation Australia A-League and Socceroos matches, as the other four networks failed to bid.
Network Ten, Seven West Media, Nine Entertainment and FFA’s current rights holder SBS are thought to have not participated in the formal bidding process, while the ABC is said to be in current discussions with the federation, reports the Australian Financial Review.
Although four of the five major networks have ceas
- Energy giant AGL has refreshed its brand and launched a new campaign drawing a line in the sand over sustainable energy supply, pledging to end its reliance on coal.
The campaign is the first work since the architect of NAB’s award winning Break Up Campaign, Sandra de Castro, joined the company in November.
The Cannes Grand Prix winning break up campaign had a massive impact on setting NAB apart from its rivals in a market with little differentiation and de Castro told Mumbrella AGL
- Travellers visiting Sydney’s Qantas Club Lounge can now indulge in a virtual reality game while waiting for their flights, with luggage company Samsonite introducing a virtual hunt for suitcases set on the streets of Paris.
Designed by Ooh Media’s experiential agency Ooh Edge, in collaboration with Posterscope and Dentsu Mitchell, the game allows travellers to visit the Eiffel Tower, Louvre, and Arc de Triomphe while sitting in the lounge.Players of the game must find five
- Virgin Australia has become the first airline in the Asia Pacific region, and the second airline in the world, to introduce an in-flight entertainment (IFE) user interface for passengers who are blind or have low vision.‘Welcome Aboard’ main menu
The new interface increases accessibility to IFE content through simplified screen layouts, larger icons and voice prompts. It will be available soon on Virgin Australia’s entire fleet of Boeing 777-300ER aircraft which feature a seat
- Facebook sets its sights on augmented realityAR and VR features will soon be headed to your Facebook and Messenger apps. Mark Zuckerberg kicked off this year’s F8 conference by announcing Facebook’s bold ambitions to bring AR to the masses. Facebook’s new augmented reality platform, Camera Effects has already launched as an open beta, and Zuckerberg showed off a number of examples of what will be possible in the future, including commerce applications that would allow you
- The Australian Network on Disability (AND) is staging its Annual National Conference at Melbourne’s iconic MCG on 16 May. It will attract a diverse range of employers, business stakeholders and advocates in the disability inclusion space.Melbourne Cricket Ground
This year is the ninth that AND has staged an annual conference and the theme for 2017 is ‘Enabling change and creating impact’ which is an outcome that Media Access Australia itself wholeheartedly supports and strives
- The global chief marketing officer of Facebook, Gary Briggs, is to speak at Mumbrella360 in June.
Briggs – one of the world’s most experienced technology company marketers – leads Facebook’s consumer, product and platform marketing.
Briggs: Facebook’s first CMO – will discuss building communities at Mumbrella360
When he joined Facebook in 2013, he was the company’s first-ever CMO.
Prior to joining Facebook, Briggs served in various marketi
- Tom Armstrong, chief revenue officer for Fairfax Media’s flagship metro division, has left the company.
Armstrong: Left Fairfax today
Armstrong’s exit comes just a few weeks after his role changed from commercial director of Fairfax Media to chief revenue officer of the metro division, which includes The Sydney Morning Herald, The Age and The Australian Financial Review. February’s change of roles is indicated on Armstrong’s LinkedIn profile but was not publicis
- Disney’s Beauty and the Beast has slipped into second place over the Easter long weekend box office, as Fast and Furious jumped into the top spot earning $10.072m.
The film has earned a total of $12.696m.
According to the Motion Picture Distributors Association of Australia, Beauty and the Beast collected $3.020m over the weekend across 449 screens, bringing its total local earnings to $40.352m.
Last weekend, across 558 screens, Beauty and the Beast earned $4.960m.
- Ad spend across TV during March was up by 12.7% year-on-year, the sector’s best result in the post-GFC era, however Bohemia’s Theo Zisoglou puts the growth down to the changing dates of Easter.
Theo Zisoglou: TV uplift year-on-year magnified due to Easter dates
For March, total agency bookings were 2% higher year-on-year at $590.9m. TV media reaped the bulk of these gains with bookings up 12.7% to $266.8m – a level of growth for TV not seen since November 2010, accord
- The federal government is set to abolish the 457 visa, which the media and marketing industry regularly uses to employ international talent, and replace it with two new visa classes.
In an announcement today, Prime Minister Malcolm Turnbull said: “We’re putting jobs first, we’re putting Australians first. Australia is the most successful multicultural nation in the world. We are an immigration nation but the fact remains Australian workers must have priority for Australian jobs
- AAMI’s well-loved character Ketut has made a cameo in a new ad for the brand’s Not Very Insurancey campaign, with the well loved character re-appearing as a gnome.
Created by Ogilvy Melbourne, ‘Nan’ and her family show off the gnomes they have purchased after saving money by varying excess on their home insurance with AAMI’s flexi-premium offering.
Nan’s gnome, who she says “everyone loves” is wearing Ketut’
- Science news publications New Scientist has been bought by Kingston Acquisitions Limited, a company launched specifically to acquire the publication from Reed Business Information.
The publication was acquired by Sir Bernard Gray, Louise Rogers and Matthew O’Sullivan who launched Kingston Acquisitions Limited after acquiring UK weekly publication the Times Educational Supplement (TES) from News International, launching it globally as an internet brand.
Gray, executive chairman of
- The car industry suffers from the highest rate of spam placement for its marketing emails of any industry, with more than a quarter of emails from auto manufacturers going straight to spam folders, new research has found.
Matt Blumberg says car makers are seeing email campaigns disappear into spam folders
The global study by email specialists Return Path revealed 24% of emails from car companies were failing to reach their target, despite the highly targeted and permission-based nature of the st
- The National Maritime Museum is promoting its exhibition on Pompeii with a 3D animation featuring Roman Navy ships approaching the doomed city to attempt to rescue citizens cut in amongst artefacts taken from the ruins.
Created by Sydney-based full service agency, the Certainty Principle, the campaign is the first from the agency who will promote the museum’s three exhibitions this year.
Escape from Pompeii: ‘The Untold Roman Rescue’, aims to bring to life the story o
- Ads followed by undesired or offensive content perform the same way ads followed by more brand safe contend do, a study conducted by Melbourne-based research analytics company Nature has suggested.
The study comes as Australian and international brands have retreated from YouTube programmatic buys after fears the ads were running next to offensive content.Since the boycott began, local brands including Kia, Holden, Bunnings, Foxtel, Caltex, Nestle and Vodafone’s local b
- International discount retail brand TK Maxx has officially launched in the Australian market with a new marketing campaign showcasing ‘improbable’ activities taking place on Sydney’s beaches used to introduce to proposition ‘Yes way’.
The campaign, which is the first out of 303 MullenLowe since it was given creative, media, digital and PR duties for the brand, is running in line with the opening of TK Maxx’s 35 stores across NSW, Queensland, Vic
- McDonald’s is telling the story of a young family enjoying time together to promote its new Family McValue box as the perfect meal for all family occasions and activities.
A 30 second ad sees a young boy looking out a window watching his parents enjoy time together, with the child joining his parents in activities such as watching TV, fixing a bike before the trio come together to enjoy a Family McValue box at McDonald’s.
A series of 15 second spots
- Ogilvy Sydney has appointed Juliette Tobias-Webb to the role of behaviour change lead for Ogilvy Change and Jason Westerman as senior strategy director for Ogilvy Sydney to build on the agency’s strategic capabilities.
Tobias-Webb joins the agency after a research fellowship with The Behavioural Insights Team in Sydney and has also achieved her doctorate at the University of Cambridge with a PhD in psychology.In her new role, Tobias-Webb will be responsible for developing innovative soluti
- Beam Suntory has appointed Saatchi & Saatchi as its local agency of record for Jim Beam, Mumbrella can reveal.
Jim Beam’s creative account was previously held by Sydney independent agency The Works until November last year, with the decision to split ending a 14 year partnership between the agency and Beam Suntory.
The Works won the Jim Beam business in 2013 as part of an international consortium with Mekanism joining them from the US, Jung Von Matt in Germany.
- Seven’s controversial relationship show Seven Year Switch season two debut pulled in 618,000 metro viewers at 9pm last night, its lowest audience ever.
The show – which sees four unhappy couples switch partners in an attempt to save their marriages – was down 240,000 viewers from last year’s premiere, according to OzTAM’s overnight metro preliminary ratings.Seven Year Switch debuted its second season at 9pm on Seven last night
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