• New eGlasses can improve vision for many who are legally blind

    Canadian company eSight creates futuristic glasses that use images from a forward-facing camera to overcome vision loss, even for many people who are legally blind. The makers claim that their latest variant, the eSight 3 augmented reality headset, is a real wearable breakthrough for those people living with vision loss.eSight 3 electronic glasses
    The launch of this advanced new wearable was reported in the Toronto Star by Michael Liedtke of Associated Press in February 2017 and by VOA News repo
  • News Corp takes aim at Queensland with united media buying offer after ARM deal

    On the back of its recent acquisition of ARM News Corp has launched a new media buying offer in a bid to lure more advertisers to the disperse and fragmented Queensland market, branding the solution QPower.
    The new offer brings existing News Corp media platforms together with ARM titles which will include four national and metro dailies, 17 regional dailies, 76 non-daily community titles, 60 regional non-daily titles and 16 metro community titles on one media buying platform.
    In total QPower wil
  • Clemenger BBDO Melbourne dominates at AWARD as M&C Saatchi’s Tom McFarlane enters Hall of Fame

    Clemenger BBDO Melbourne has become one of the most awarded agencies of the decade at the Australasian Writers and Art Directors Association (AWARD) Awards.
    The agency stole the show, winning Agency of the Year, Best in Show, Chairman’s Choice, and 20 of the 35 Gold Pencils.
    AWARD ran at Carriageworks as part of Semi Permanent Festival on Friday night. The awards show dished out 35 Gold Pencils as well as 117 Silver and 149 Bronze, and also saw M&C Saatchi’s region
  • KFC explains the real reason why its food is ‘finger lickin’ good’ in new rhyme

    KFC has launched a new campaign to highlight the story behind how its food ends up being ‘Finger Lickin’ Good’.
    Ogilvy Sydney created the campaign to give meaning to the ‘good’ in the brand’s famous ‘finger lickin’ good’ tagline.The one-minute rhyme tells audiences KFC’s biggest secret – its story – detailing how Colonel Sanders started cooking his chicken to KFC’s current “hands-on appro
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  • Reckitt Benckiser appoints new PR firm, Dec PR, following biggest fine in Australian consumer law history

    Public relations agency Dec PR has secured the public relations duties for Reckitt Benckiser Australia, FIIG Securities and Skyfii.
    The agency will deliver PR campaigns and issues management to Reckitt Benckiser Australia and its brands including Nurofen, Dettol and Finish.
    The appointment comes after Reckitt Benckiser was handed the largest fine in Australian consumer law history for its pain-specific Nurofen products which allegedly targeted different types of pain, despite having th
  • Ten denies leak is behind new share price plunge

    Ten has suggested that a continuing selldown by shareholder Lazard Asset Management is behind a fall in the company’s value on the ASX to a new low of 16c today.
    The statement from Ten came after the ASX asked it to explain the decline in its share price and whether there was any new information that needed to be made public under its disclosure rules. In the note, the ASX stated: “The recent trading in Ten’s securities would suggest to ASX such information may have ceased
  • Lexus launches public installation to promote new model

    Lexus has launched ‘Hidden Artistry’, a public installation to promote its new Lexus LC 500 at Carriageworks Sydney.
    In collaboration with Semi Permanent and M&C Saatchi Sydney the exhibition includes the work of six well-known artists with different talents to create a Japanese Takumi-inspired installation.
    Using the tradition of Japanese Takumi – which means ‘master craftsman’ – the activation includes artists Toby and Pete, George Nichola, Simone C
  • 303 MullenLowe combines with MullenLowe Mediahub in Australia as Livingston takes charge

    Five months after recruiting Andrew Livingston as chief media officer, 303 MullenLowe is bringing the group’s global media agency, MullenLowe Mediahub in house as it works to improve its full-service offering.
    Andrew Livingston to head full service Medihub at 303 MullenLowe
    Livingston returned to Australian in January to take on the role, having formerly been the CEO of Initiative Group in Australia,  and will head the newly combined operation which will operate out of 303’s pre
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  • Isuzu and Shane ‘Dunny Man’ Jacobson are ‘ready to work’ in campaign push

    Isuzu has recruited Kenny actor and comedian Shane Jacobson to promote its ‘ready-to-work’ trucks, as part of a new campaign to show the benefits of the vehicles compares to utes.
    The new work, by Fenton Stephens Melbourne, sees a ute and an Isuzu truck next to each other in a warehouse.In the 30-second TV ad, Jacobson discusses the benefits of the Isuzu truck while the ute is pulled apart and placed on top of it.Alex Fenton, creative director at Fenton Stephens said o
  • Beam Suntory appoints The Monkeys to Canadian Club Whiskey

    Beam Suntory has named The Monkeys as its creative agency of record for Canadian Club Whiskey, Mumbrella can reveal.
    The news follows Beam Suntory appointing Saatchi & Saatchi, to handle its Jim Bean creative in the Australian market.
    Canadian Club Whiskey’s account was held by Sydney independent agency The Works for nine years, but the agency split with both Jim Beam and Canadian Club Whiskey in November last year, after Jim Beam called a global creative review.
  • Soccer host Schiller: Noisy stadium caused trainwreck but we don’t deserve Twitter lynch mob

    The host of Wednesday night’s widely derided ABC coverage of the Sydney versus Liverpool match has addressed the controversy, saying fans should have treated the broadcast in the fun spirit it was intended.
    Schiller: Speakers in the stadium were extremely loud
    Speaking on his drivetime show on ABC Radio Adelaide last night, Julian Schiller attacked the Twitter “lynch mob”, said he was not ashamed of the chaotic coverage, and that the stadium w
  • Masterchef wins the night as most popular entertainment show, topping all key demos

    Ten’s Masterchef has topped the ratings leader board for Thursday night as the most-watched non-news program, averaging 879,000 metro viewers.
    The show was up against Nine’s RBT, which pulled 532,000 metro viewers, and Seven’s split broadcast of Highway Patrol in Sydney and Brisbane and the AFL in Melbourne, Adelaide and Perth.
    Last night’s Masterchef episode was also the most-watched program in key advertising demographics 16-39, 18-49 and 25-54, according to O
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  • Australian Press Council appoints Indigenous member, Carla McGrath

    As part of its efforts to “better reflect the Australian community”, the Australian Press Council has appointed Carla McGrath.
    McGrath joins the Australian Press Council with a strong advocacy background across organisations including BlakDance, Shared Path Corporation, GetUp, the National Congress of Australia’s First Peoples, the NSW Reconciliation Council, AIME and the Australian Youth Affairs Coalition.David Weisbrot, Australian Press Council chair said McGra
  • Fairfax Media and NZME fight merger rejection with High Court appeal

    Fairfax Media and NZME Limited will file an appeal in the High Court of New Zealand in a bid to overturn the New Zealand Commerce Commission’s decision to block the merger of the two companies.
    The watchdog argued Fairfax NZ and NZME would control 90% of NZ’s print media market if the merged – which could substantially lessen competition in the market – however the two media companies have hit back arguing the NZCC failed to take into account the variety of other new and
  • Redundancies at ABC Radio will be a ‘win for audiences’: Michael Mason

    Despite announcing nine redundancies across ABC Radio National yesterday, the director of ABC Radio is confident the change is “a win for audiences”.
    Speaking with Mumbrella, Michael Mason said while changes which involve job losses are”particularly hard and difficult to deal with”, the reduction in management roles and a simplified structure are positive changes for ABC audiences.
    Changes “a win for audiences”“Change is always difficult and ch
  • Junkee Media launches its first video festival ‘Video Junkee 2017’

    Junkee Media has launched its first video festival ‘Video Junkee 2017’ headlined by Orange is the New Black star Yael Stone.
    Announced at this year’s Junkee Media upfronts, Video Junkee is a new film festival celebrating and showcasing creativity and innovation in video.Stone plays Lorna Morello in the Netflix original series.
    “Let’s have a conversation about the stories we tell, why we tell them and what possible impact they can have in the real world? Where the at
  • Five tips for teachers of students with hearing impairment

    So you’ve started a new term this year and you’ve discovered that one (or perhaps more) of your students has a hearing impairment or doesn't have English as their primary language. This article shares five quick tips to help you make the most of your classroom.
    Use captionsAll students benefit from captions and especially those who are Deaf or hearing-impaired, plus those with English as a second language. To cater for these students it is important to use only captioned multimedia s
  • Free captioning and description editing tool launched

    The National Center for Accessible Media (NCAM) in the USA has just launched CADET (Caption and Description Editing Tool) which was previously only available as a Beta project. This official launch version of CADET was developed with partial funding from the Massachusetts Attorney General's Office with the rest coming from crowd-funding, and is available via a free download.Dashboard of CADET being used
    CADET has taken over two years to develop from the initial beta test, and is the result of a
  • ‘Sick and unhinged’: Senator Mitch Fifield condemns Quadrant over ABC bombing comments

    Minister for Communications and the Arts Mitch Fifield has spoken out against Quadrant after the publication suggested the bomb which went off in Manchester at an Ariana Grande concert killing at least 22 people would have been more justified if it was detonated at the ABC’s headquarters.Speaking to the Environment and Communications Legislation Committee today in Canberra, Fifield called the comments “sick and unhinged” and said Australia had reached a new low in pub
  • Mumbrella’s Mobile Marketing Masterclass to tackle metrics, beacons and the future of apps

    Australian mobile pioneer Rob Marston will host a metrics panel discussion at Mumbrella’s Mobile Marketing Masterclass in July, featuring IAB Australia’s director of research Gai Le Roy; PwC partner Megan Brownlow; and Nielsen’s head of media industry group Monique Perry.The Masterclass – which will be held at Doltone House at Jones Bay Wharf on 26 July – will also feature Matthew Gain, country manager ANZ for Audible, presenting a session on Creating, Building and
  • Quadrant editor calls for ABC bombing after Manchester attack

    Quadrant – “the leading general intellectual journal of ideas, literature, poetry and political debate published in Australia” – is under fire after its online editor suggested the bomb which went off at Ariana Grande’s concert in Manchester, would have been put to better use if it was detonated at the ABC’s headquarters in Ultimo.Roger Franklin published an opinion piece titled ‘The Manchester Bomber’s ABC Pals’ which said “had there b
  • Ten cleared by regulator over ‘slut drop’ comments

    Television’s watchdog, the Australian Communications and Media Authority (ACMA), has cleared Studio 10 over the use of the term ‘slut’, despite a complaint from an offended viewer.The segment, about 1999 pop culture, went to air at 10:14am on 17 February with a PG rating, with panellist Jonathan Coleman using the phrase, and then demonstrating the dance move.
    Immediately after Coleman used the “slut drop” phrase, pannellist Sarah Harris said “I think that&rsqu
  • Google to predict what consumers will buy and where by using cross-device measurement

    Google has upped the stakes by linking YouTube views and other searches directly to retail store visits, in a move it claims will enable it to accurately predict when people will walk into a store to make a purchase.
    The development aims to showcase the link between online advertising and in-store purchases.Google has also announced store measurement will be linked to YouTube to measure store visits on the back of people having seen video.
    The mapping technology has been used since 2014 to
  • OMA announces winners of Q1 Creative Collection competition

    The Outdoor Media Association has announced the winners of the 2017 quarter one Creative Collection Competition.
    The competition, which recognises and celebrates the most creative and innovative out-of-home campaigns, first launched in 2013, with the winners appearing in the biennial publication, Open.
    Campaigns are judged across four categories: best creative execution, best use of a special build, best use of technology and innovation, and best traditional use of the out of home
  • Peta Credlin to join Alan Jones’ Sky News program

    News Corp columnist Peta Credlin is set to join Alan Jones as a co-host on the Jones & Co show on News Corp’s Sky News channel.
    The show will air on Tuesdays at 8.00pm, with the duo discussing political issues and interviewing guests from across the political spectrum.Credlin is also set to anchor a new program on Sky News
    Credlin is the head of group policy and business development at Consolidated Press Holdings and was previously the chief of staff in the office of the Prime Minister
  • Karla Leach moves from Mazda to Nissan to take up GM for corporate communications role

    Karla Leach has joined Nissan Motor Corporation as general manager for corporate communications.
    According to her LinkedIn, Leach is in the “lead communications function for Nissan, Nissan Motorsport and INFINITI in Australia”.
    Leach previously worked at Mazda Australia as its senior public relations manager for two and a half years.
    Leach started her role at Nissan this month
    Prior to this, Leach worked at Fiat Chrysler Australia for almost three years, starting as a sen
  • Lowest audience of the season for The Voice

    Nine’s The Voice has seen its lowest audience of the season, with metro viewer numbers falling to 953,000.
    Despite the fall in viewers, it was the most-watched non-news program of the night and still managed to beat Seven’s House Rules and Ten’s Masterchef.
    Competing in the 7.30pm timeslot Seven’s House Rules averaged 914,000 metro viewers, beating Ten’s Masterchef which managed 899,000 viewers.
    Although it came third in its timeslot Masterchef was th
  • ABC’s head of current affairs Bruce Belsham to depart

    Bruce Belsham, the national broadcaster’s head of current affairs, will leave at the end of June to “pursue other projects”.Belsham was promoted to the position in April 2012 to head up the ABC’s current affairs programs and content across television, radio and digital, including Four Corners, 7.30, Australian Story, Foreign Correspondent, Lateline and Offsiders.
    The move comes after a career at the broadcaster spanning more than three decades which included a Gold W
  • Men’s print magazine Shut Up & Take My Money launches

    Australian independent publisher D’Marge is turning its weekly blog series for men which launched in November 2014, Shut Up & Take My Money, into a 160-page print magazine.
    The magazine will be published twice a year and will showcase luxury products and brands, as well as the innovators behind them.
    Luc Wiesman, founder and editor-in-chief at D’Marge, told Mumbrella: “We had always been perceived as a blog and it wouldn’t matter how much bigger we got, people would a
  • FutureBrand launches payment revolution branding for New Payments Platform

    Several years after first being proposed by the federal government, Futurebrand has unveiled the branding for the unified New Payments Platform which will underpin real-time payments for financial institutions, business and consumers.
    The coalition of Australia’s largest financial institutions has been building the technology infrastructure for real-time payments and the project is now moving into the adoption stage with the brand idea “Open for Progress”.
    “Brand ide
  • Marketers feel perpetually left behind by technology says Adobe’s executive VP Brad Rencher

    While marketers are given a wide variety of technologies and to work with, Adobe’s executive vice president has said if he were to survey marketers, “very few would say they feel proficient”.
    Speaking with Mumbrella ahead of the 2017 Adobe Symposium – the software company’s digital marketing conference – Brad Rencher, said Adobe is currently trying to help clients get rid of the sense they are “perpetually behind.”
    Adobe’s Brad
  • Full service agency Sentius launches first Australian office without ‘agency rhetoric or jargon’

    Full service agency Sentius has launched its first Australian office, consolidating its Australian staff into one centralised location.
    The new office will provide capabilities across web development, design, digital and social media marketing, search and SEO, traditional marketing, advertising, consulting, PR and research, with Mark Fraser, chief executive officer and strategist saying the agency is a “rare hybrid”.“By applying strategy first we deliver tailored business and m
  • Tuesday Tune-Up #287

    JUST IN: Man behind NSW Police Facebook page found, alive and still trolling…
    So, a cop, a comedian, and a community manager walk into a bar….
    No, that’s not the start of a bad joke. It’s the best story on the internet today. If you haven’t seen the amazing content firing from the NSW Police Force Facebook page in last 12 months, you may live under a rock.  So who is this MasterChef of brilliant memery? Sydney’s own Dejan Stojad
  • Duo behind music on Officeworks and Seek campaigns launch Otis Studios

    Lukas Farry and Alejandro Gomez, the sound designer and composer behind Officeworks’ latest campaign ‘A Small Story,’ and Seek’s ‘Why Settle?’ have launched their own business.
    The new agency, Otis Studios, is a post-production and original music composition studio in Pyrmont, Sydney.
    Otis Studios’ Alejandro (Alex) Gomez and Lukas FarryThe duo have more than 30 years’ experience working across music production, sound design, sound po
  • James Blunt joins SmoothFM on Sunday afternoons

    Singer-songwriter James Blunt will be fronting Sunday afternoons on Nova Entertainment’s SmoothFM from this May 28.
    Blunt will be joined by rotating guest hosts Dolly Parton, Barry Gibb, Neil Diamond, Elton John and Olivia Newton-John.
    The former X Factor Australia judge will be on the air on Sydney’s 95.3 and Melbourne’s 91.5 from Sunday May 28 until Sunday June 18 at 4pm.
    “I’ve had a great time in this country, I was so lucky really to come here to hang out on X F
  • 4 leading Startups in the Deaf and hearing-impaired space

    1 in 6 Australians are affected by hearing loss including around 30,000 Deaf Auslan users with total hearing loss, according to the Australian Network on Disability (AND). On a global scale, the World Health Organization puts the global number of those with disabling hearing loss at about 360 million people, so it’s no wonder more Startups are springing up to help.International Symbol for Deafness
    Around the world, dedicated research teams and tech experts working for Startups are striving
  • ACCC boss hits out at Ooh Media and warns outdoor merger failure offers lessons for media consolidation

    The chairman of the competition watchdog Rod Simms has accused the CEO of Ooh Media of failing to understand the concerns of the company’s customers after Ooh Media and APN Outdoor scuppered their $1.6b merger bid.
    ACCC chair Rod Sims described a “considerable disconnect” between the views of the out-of-home companies and their customers
    Speaking with Mumbrella, Sims said he had a huge amount of feedback from advertisers using out-of-home properties and their concerns abou
  • Nine and Seven do battle with rival programs on alleged drug mule Cassie Sainsbury

    Nine’s 60 Minutes has pulled more viewers than Seven’s Sunday Night as both channels aired exclusive programs on 22-year-old Cassie Sainsbury, who was allegedly found trying to leave Colombia with 5.8 kilograms of cocaine, and is now detained in a Colombian prison.
    Both airing at 8.30pm, 60 Minutes saw 956,000 metro viewers tune in compared to Sunday Night’s 861,000, according to OzTAM’s overnight preliminary metro ratings.Seven’s Sunday Night program on C
  • Adshel partners with poverty organisation to help youth return to workforce

    Adshel and anti poverty organisation Brotherhood of St Laurence, have teamed up to launch a work experience program, to help disadvantaged young people re-enter the workforce.
    The work experience program, coupled with an out-of-home execution, kicked off on May 3, and sees Adshel giving six participants of the program the chance to join Melbourne’s operations team for a demonstration, tour and discussion about different career paths available.
    An additional two participants
  • Blundstone Footwear launches fresh brand push as it continues international expansion

    Tasmanian footwear brand Blundstone is re-positioning itself as the shoe for ‘Everywhere Life Takes Me’, as it plans to continue expansion into the international market.
    The relaunch of the brand aims to unite its current market appeal with the heritage of the business, which has run for 147 years.
    Adam Blake, Blundstone global head of brand design and consumer engagement said the new brand identity recognises the passion for the “humble Blunnies”.
  • For Aussies By Aussies: Bonds follows Australians’ creative lives in content series

    Bonds has launched a content series which follows the lives for Australians who lead creative lives, such as musicians, artists and designers.
    ‘For Aussies By Aussies’ sees Bonds follow everyday Australians for a day, as they pursue their passions, while wearing a particular item of clothing from the brand.The content series features interviews with each person about their life, as well as what they love most about the piece of clothing they enjoy wearing.
    A link
  • Menulog Australia’s new Goldblum ad accused of ‘imitating’ Abbot Mead Vickers BBDO campaign

    Five days after Menulog announced it had recruited Jeff Goldblum as the new face of the brand, and appointed Y&R Sydney to its creative account, the campaign’s main advertisement has been accused of imitating a 2015 ad for Currys PC World by Abbott Mead Vickers BBDO.
    According to an article from Campaign UK, the campaign, which shows Goldblum giving advice about ordering food from the Menulog app, “imitates” an advertisement used at Christmas for Currys
  • More than half of Australia’s media agencies plan to buy VR digital video, AOL study suggests

    More than half of Australia’s media agencies are buying or planning to buy virtual reality digital video, a new study by AOL has revealed.
    The survey, based on 200 business-to-business and 100 consumer respondents, suggested media agencies were confident in new video formats, with 65% reporting they had or would buy VR digital video, and 79% reporting new video formats would improve customer experience.
    The AOL study also found publishers were not confident social media offerings
  • Schmackos returns to television advertising with man dressed as a dog breaking out in dance

    Schmackos has released its first TV campaign in two years, with a man dressed as a dog, performing a dance routine with his pet.
    The new ad sees the costumed-man enter a room with his dog, before feeding him a Schmackos treat.After the dog eats it, his owner turns the radio on and breaks out in a choreographed dance routine with his pet.By the end of the ad, the owner is still dancing but the dog has stopped.
    Created by DDB Melbourne, the new ad was built off the in
  • ‘We don’t follow the market here in Australia’: Nine adds LiveRamp to its data offering

    Nine has unveiled a strategic partnership with Acxiom’s data technology provider, LiveRamp, to improve its offering for advertisers.
    The new partnership will give marketers and agencies access to online and offline data, to target consumers across Nine’s Digital network.
    Commenting on the fifth key partnership for Nine, alongside Experian, Data Republic, Red Planet and Adobe, Alex Parsons, Nine’s chief digital and marketing officer said the digital network d
  • Global CCS Institute uses memes to inform Australians about climate change technology

    Melbourne-based Global Carbon Capture and Storage Institute is educating Australians about new climate change technology by inviting audiences to ‘Join the Underground,’ in a meme-led campaign.
    Put together by New Zealand agency Creature Design, the new campaign aims to address misconceptions about Carbon Capture and Storage – the process of putting carbon dioxide into rock formations underground so it cannot enter the atmosphere – by transforming traditional cl
  • Mums latest group to say ‘Shut up and take my money’ in ongoing KFC campaign

    KFC’s latest rendition of ‘Shut up and take my money’ sees a mother at her child’s party celebrating a $10 Popcorn Chicken Bucket deal by playing on a jumping castle.
    Sitting inside watching her TV, the woman sees an ad for $10 Popcorn Chicken Buckets. The ad then shows her on the children’s jumping castle celebrating and throwing chicken into her friends’ mouths.Meanwhile the children sit and watch the mums looking embarrassed and bored.The ad was m
  • AFL and Better Homes and Gardens give Seven the Friday night win

    Despite news being the program of choice for Friday night, Seven’s AFL and Better Homes and Gardens gave the channel an easy metro audience share win over its competitors.
    Seven’s share was up form last Friday night’s 20.8% to 22.2%, and was well ahead of Nine’s 16.6%, Ten’s 11.8%, the ABC’s 10.4% and SBS’ share of 4.0%.According to OzTam’s preliminary overnight ratings, the AFL match between the Geelong Cats and Western Bulldog
  • Seven wins week despite success of The Voice and Masterchef

    Channel Seven has won the week ahead of competitors Nine and Ten, with an overall prime time commercial share of 38.8%.
    Nine’s overall prime time share was 34.3% and Ten managed 26.9%.
    The AFL assisted Channel Seven’s win, with 476,000 metro viewers watching the AFL match between Collingwood and Hawthorn across Melbourne and Adelaide on Saturday night.
    On Friday night, the AFL attracted 515,000 metro viewers across the two cities.
    Seven News was the most-watc
  • NSW government opens tender for media agency services

    Four years after UM was appointed to its media buying account, the NSW Government has opened a tender for its media agency services.
    UM won the media buying account for the NSW government in 2013, replacing Mediacom.
    At the same time, ZO won the account for classified notices, while Match (now Blue 449), Mediacom, and Optimum Media Direction were also appointed to the media planning panel.
    The new tender, which opened on 18 May, is searching for agencies which can “secure a bette

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