• Wednesday Wrap-Up #406

    More blows for Facebook’s cryptocurrency plans
    Facebook’s embattled cryptocurrency project, Libra, has hit a few more roadblocks this week. Firstly, The Financial Times reported that planned partners Mastercard, Visa, eBay and Stripe have pulled out, following the withdrawal of PayPal the week before. Facebook’s executive in charge of Libra is trying to put a positive spin on this, describing the pullouts as “not great news in the short term, but in a way, it’s libe
  • The week in culture #005

    The internet is full of content that can make us laugh, freak us out and fill us with hope for the human race. But it’s more than just trolls and lols. If you know what to look for, memes, tweets and everything in between can serve as an early warning system for cultural and behavioural shifts. Every other week, we’ll be highlighting a few you might’ve missed.
    This week, among other things, we’re exploring Will Smith’s TikTok account, threads about parliament buildi
  • Tuesday Tune-Up #405

    Instagram launches new standalone messaging app, Threads
    Instagram has announced a global rollout on iOS and Android of Threads, a new Close Friends-only messaging experience that offers rapid-fire camera and text messaging with your best friends. The purpose of the app, according to Instagram, is to help you stay connected with your closest friends. The app allows you to create status updates so your friends know what you’re up to, and also allows users to quickly share photos or videos w
  • The (new) golden age of GIFs

    Where do we come from? Who are we? Where are we going? Is it GHIF or JIF?* So many questions yet to be answered. Thankfully, our Marketing & Innovation Director in Milan, Luca Della Dora is here to help. 
    Disclaimer: this post includes many GIFs.
    GIFs were invented in 1987, but only reached mass popularity in the last couple of years. Why?
    People are consuming more and more visual content. Science tells us that our brain understands the meaning of an image 60,000 times faster than text,
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  • Tuesday Tune-Up #404

    Say g’bye to Facebook likes
    Facebook began hiding visibility on likes, reactions and video views on September 27 in Australia, including on ads. After testing the approach on Instagram earlier this year, the social media giant is now trialling the same on Facebook in order to make the platform a ‘place of meaningful interactions with friends and family.’ Facebook has ensured this test will not affect any metrics in Ads Manager, Pages Insights or third-party tools. 
    Off-Fac
  • Social Media Statistics Australia – September 2019

    Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report. Social Media users...
  • Everybody is talking about: Deepfakes

    Over the last few months, we’ve heard more and more about deepfakes – a technique for human image synthesis based on artificial intelligence. Here, our Creative Production Lead in Dubai, Amr Younis; Senior Creative Technologist in London, Sam Cox; and Innovation Director for Singapore, Arnaud Robin put their heads together to help marketers understand whether brands should play in this space, looking at the moral, ethical and legal conundrums.What are deepfakes and why is t
  • Tuesday Tune-Up #403

    Instagram launches its first Australian campaign
    Instagram has launched its first brand campaign in Australia, tapping into the unique interests of local users around key passion points like sports, music and memes. ‘Get Into What You ’ is centred around Instagram’s iconic ‘like’ button, the heart symbol, and comes just a few months after Instagram removed the total number of likes on posts for Australian mobile users. That’s because “it’s not abou
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  • The Week in Culture #004

    The internet is full of content that can make us laugh, freak us out and fill us with hope for the human race. But it’s more than just trolls and lols. If you know what to look for, memes, tweets and everything in between can serve as an early warning system for cultural and behavioural shifts. Every other week, we’ll be highlighting a few you might’ve missed.This week, among other things, we’re exploring the ‘cultural impact’ meme, Instagram dramas, and why P
  • Social Showcase: Samsung, Vodafone and more

    Lucky folk that we are, we’ve been able to work on some incredible creative projects for our clients over the last few months. Here are just a few top highlights:
    Celebrating 10 years of the Galaxy, with Samsung GlobalTo celebrate 10 years of the Galaxy, and introduce the latest additions to TeamGalaxy, our team in Sydney launched their first campaign for Samsung Global. It involved getting some seriously talented individuals to showcase their #DoWhatYouCant stories in a social-first serie
  • The growth of esports and the opportunities for brands

    Earlier this year, we launched our latest suite of Global Digital Reports – a full digest of which can be found here. Below, our Consultant Simon Kemp delves into the data from our Q3 update to uncover the latest insights and trends around the growth of esports, and where the opportunities lie for brands to get involved.
    Our Q3 Global Digital Statshot report, published in partnership with Hootsuite, revealed that almost 1 billion people around the world are already watching
  • Tuesday Tune-Up #402

    Facebook makes it rain for Public Figures
    Public Figure accounts on the platform now have access to a suite of new features, including the ability for multiple accounts to contribute to the same Facebook Story during an event, the addition of a tool in News Feed which recommends Public Figure accounts based on those users already follow, and ‘swipe-up’ direct links to merchandise and other for-sale products like t-shirts and concert tickets.
    And because Facebook knows it’s not
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  • Tuesday Tune-Up #401

    ‘Like’ Instagram, Facebook is secretly testing the removal of ‘Like’ counts
    As part of a wider social shift away from the vanity metrics and social pressures of ‘Like’ counts, Tech Crunch has uncovered that Facebook has been secretly beta testing the removal of its ‘Like’ counter. Though the update is yet to go live, Facebook did confirm that it has been testing the removal of the ‘Like’ count, reinforcing its broader shift toward the p
  • The week in culture #003

    The internet is full of content that can make us laugh, freak us out and fill us with hope for the human race. But it’s more than just trolls and lols. If you know what to look for, memes, tweets and everything in between can serve as an early warning system for cultural and behavioural shifts. Every other week, we’ll be highlighting a few you might’ve missed.
    This week, among other things, we’re exploring digital album drops, Franglais memes and why screenshots of tweets
  • Pedestrian Group plans to spread ‘Pedestrian spice’ across its portfolio following Allure merger

    The alignment between Pedestrian TV and former Allure Media properties – Business Insider, Pop Sugar, Gizmodo, Kotaku and Lifehacker – is set to become stronger, with the group preparing to show its reach across all its platforms on Nielsen’s Digital Content Ratings (DCR) in August for the first time.
    CEO of the group Matt Rowley also flagged increasing synergies across the brands, using the “Pedestrian spice”, but ruled out actually merging the platforms.Pedestrian
  • Dylan Lewis to leave Nova 91.9’s Adelaide breakfast show

    Dylan Lewis, from the Dylan & Hayley breakfast show on Adelaide’s Nova 91.9 FM, has resigned and will finish up at the end of the year.
    Nova said plans for the “evolution” of the breakfast program will be announced in due course.TheDylan & Hayley show will stay on air until the end of the year
    Lewis joined Nova 100 in Melbourne in 2006, and jumped across to the Adelaide breakfast show in 2012.
    He said he was looking forward to spending more time with his family back in
  • Lotto pulls at the familial heartstrings in VMLY&R campaign

    Tabcorp’s Lotto brand has launched a campaign titled ‘Lotto, There’s no nicer feeling’, sharing the stories of people splitting their lottery winnings with their friends and family.
    The 60-second TVC shows a woman making a speech, which is written on the back of her winning Lotto ticket, at the housewarming of the home she has bought her parents.
    Dave Liddell, Lotto senior marketing manager, said: “It’s a brand truth that winning Lotto takes away some of life&
  • NRMA edits koala campaign following complaints

    IAG’s insurance brand NRMA has made a voluntary modification to its latest ad campaign that shows a young boy trying to rescue and re-home a koala from a power line.
    Following complaints received by the NRMA regarding safety concerns for the boy featured in the ad, the company opted to modify it and remove the offending scene.
    The original version of the ad showed the boy taking a ladder from his garden shed, leaning it up against the power pole and climbing it to try and coax the koala do
  • Ad Standards reflects upon recent decisions concerning outdoor women’s lingerie ads

    Ad Standards has released an overview on its recent decisions regarding complaints about women’s lingerie advertisements in outdoor media, including shop fronts and shopping centre displays.
    It noted that “the depiction of a person in sexy lingerie is of itself not in breach of the Code”, however the general community has “consistently been more conservative in its views around the issue of sexuality and nudity than for other sections of the Code”. The summary prima
  • Peter Manten takes up head of sales gig at Spotify

    Bauer Media’s former digital strategy and commercial director, Peter Manten, has filled the sales void at Spotify, taking on the role of head of sales.
    Manten came to Australia in 2007, after 10 years with the UK’s ITV, and became network head of sales for digital media at Network Ten.He then joined Bauer in 2015, and departed earlier this year. He commenced at Spotify this month.
    Manten will lead sales at Spotify
    Cassie Gilbert had been Spotify’s top sales person. She joined t
  • Seven’s prime-time offering Dogs Behaving (Very) Badly gets just 484,000 viewers

    Seven’s prime-time 7:30pm offering of Dogs Behaving (Very) Badly had 484,000 metro viewers last night, placing well behind The Block on Nine (847,000), Australian Survivor on Ten (808,000), and 7.30 on the ABC (495,000).
    The second episode of The Proposal, which followed Dogs Behaving (Very) Badly, had 307,000 metro viewers, the same number as tuned in for episode one.Seven’s Tuesday night programming included Dogs Behaving (Very) Badly
    On at the same time was the ABC’s Old Peo
  • Yellow gives creative and media account to WPP’s White Grey

    ‘Yellow’ – the brand formerly known as Yellow Pages – has appointed WPP’s White Grey in Melbourne to handle both its creative and media duties.
    Earlier this year, Yellow’s parent company Sensis was embroiled in a battle with Darrel Lea over the chocolate brand’s advertising and the use of the iconic ‘Jan’ character.
    Yellow Pages’ early 2000s advertising featured an office worker, Jan, who forgot to get her business into the directory in
  • Heineken gives away its new non-alcoholic beer at a drive-through bar

    Heineken is launching its zero alcohol beer in the local market, with a drive-through in the Sydney suburb of Tempe giving away free bottles of Heineken 0.0.
    A TV ad has also launched, showing a man smugly sitting in his parked car sipping a Heineken 0.0 as a policeman approaches. Despite proudly showing off his non-alcoholic beverage, he actually is getting in trouble for being in a ‘no parking’ zone.
    Heineken is positioning the beverage as an alternative for a range of occasions in
  • Australian thriller The Nightingale takes nearly $100k in first weekend

    Controversial Australian thriller The Nightingale has taken $97,612 for its first weekend at the box office, landing it in 17th place. The film, which is the second from The Babadook director Jennifer Kent, showed across just 33 screens.
    Adam Goodes documentary The Australian Dream, which landed last week on 101 screens to take $164,972, managed a further $120,806 across 105 screens this weekend, putting it just above The Nightingale on in 14th position.
    It was Quentin Tarantino’s Once Upo
  • A water efficient puppy and a random nude guy: Sydney Water shows it’s easy to save in the drought

    Sydney Water is showing consumers easy ways to save water by juxtaposing it with extreme alternatives.
    In the first ad by Havas Group, a little girl is gifted a camel, or a “water efficient puppy”, for her birthday as opposed to her water-saving suggestion of “just waiting for a full load of washing”.
    The second ad shows a man being approached by a trainer at the gym because he is working out in the nude to save water on laundry.A website, lovewater.sydney, has also been
  • Nine and YouTube to broadcast the 2019 ARIA Awards

    Nine will broadcast the ARIA Awards for the third year in 2019, but this year the ceremony will also be live streamed on YouTube thanks to a partnership between ARIA and Google.
    The event will be the 33rd annual ceremony and will broadcast live from The Star in Sydney on November 27. It will be supported by the NSW government’s tourism and major events agency, Destination NSW.
    2018’s coverage of the awards brought 500,000 metro viewers to the channel, dropping from 515,000 the year p
  • Realestate.com.au launches new First Home Buyers Hub alongside second season of How to Home Loan video series

    Realestate.com.au has launched the second season of its video series How to Home Loan, fronted by comedian Jess Harris, which will now live on its new First Home Buyers Hub platform.
    Season two of the tongue-in-cheek educational campaign will highlight the realities of buying a home and the everyday challenges faced by first home buyers. It follows on from the first season and picks up on Harris’ home purchasing journey. Harris both writes and stars in the show.
    “The How to Home Loan
  • Vice Australia’s Jamie Brewer departs for Monster Children

    Vice Australia sales director Jamie Brewer has left after almost 11 years with the business, to join youth publisher Monster Children as commercial director of its Australian operations, effective immediately.
    Brewer will be responsible for guiding the growth of Monster Children’s commercial activity across its local publishing business.Brewer leaves Vice after over a decade with the publisher
    Monster Children magazine launched in Sydney in 2003 and has expanded from a quarterly magazine i
  • TAB launches ‘Long May We Play’ brand platform in first work from M&C Saatchi

    TAB has launched a new brand platform, ‘Long May We Play’, with its first campaign from M&C Saatchi which won the account in January.
    One of the campaign’s ads features shots of people’s feet at the races, as a heel-clad woman eventually sinks into the grass – a common race-day problem faced by punters.
    The campaign has creative executions for a range of sporting codes, but takes a focus on horse racing ahead of the Spring Carnival.
    TAB said the campaign aims to
  • Social Media Statistics Australia – August 2019

    Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report. Social Media users...
  • Wednesday Wrap-Up #400

    Dog content makes us all contentIt’s a known* fact that pets perform better than humans on social, which 100% makes us the (unofficial) experts in all National Dog Day activity. We asked our canine-loving colleagues to round up the best campaigns that celebrate this highly significant annual event, and our stand-out fave was #PraiseDog by BarkBox.The subscription service enlisted the help of New York City’s Gay Men’s Chorus to help dog lovers express gratitude towards their bel
  • The Week in Culture #002

    The internet is full of content that can make us laugh, freak us out and fill us with hope for the human race. But it’s more than just trolls and lols. If you know what to look for, memes, tweets and everything in between can serve as an early warning system for cultural and behavioural shifts. Every other week, we’ll be highlighting a few you might’ve missed.
    This week, among other things, we’re exploring influencer weddings, Millennial icons and the importance of a grea
  • Tuesday Tune-Up #399

    Privacy settings for Facebook Groups get a refresh
    Facebook continues to support their big bet on groups with feature roll-outs. The latest update aims to make privacy settings more clear to users. Group membership will now be either public or private. Group discovery will be set to visible or hidden. Seems simple enough?Pinterest launches its first Australian office
    APAC is one of the platform’s fastest-growing regions, with 50% user growth over the past year. According to Pinterest&rsquo
  • The week in culture #001

    The internet is full of content that can make us laugh, freak us out and fill us with hope for the human race. But it’s more than just trolls and lols. If you know what to look for, memes, tweets and everything in between can serve as an early warning system for cultural and behavioural shifts. Every other week, we’ll be highlighting a few you might’ve missed.This week, among other things, we’re exploring digital fandom, the new rules of language and how Instagram filters
  • Tuesday Tune-Up #398

    Paging Guy Incognito: Facebook to target ads without personal data
    In a move to distance itself from past controversies, Facebook has reportedly developed an ad targeting tool called Special Ad Audience, based on people’s online behaviour rather than their data. This follows on from changes Facebook has already made to prevent targeting people based on categories like race, gender, age, family status and even household income. While this appears to be a positive move for consumers, adverti
  • Tuesday Tune-Up #397

    Facebook adds ‘From Facebook’ name to app family
    Facebook plans to update how their apps’ names appear, with major changes coming soon to Instagram and WhatsApp, which will be renamed ‘Instagram from Facebook’ and ‘WhatsApp from Facebook’ respectively. The move is a response to demands for great transparency when it comes to the apps we use every day, with Facebook stating, “We want to be clearer about the products and services that are part of Fac
  • Social Media Statistics Australia – July 2019

    Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report. Social Media users...
  • Wednesday Wrap-Up #396

    Facebook says over 2.1 billion people use their apps daily
    Despite recent data privacy controversies, Facebook has reported over 2.1 billion daily active users across its family of apps – Facebook, Instagram, WhatsApp and Messenger – with 2.7 billion monthly active users. This includes an 8% increase YoY, with Asia-Pacific a key area of audience growth.
    Facebook doesn’t appear to be hurting too much from the $5 billion fine it incurred in a settlement with the FTC, with a 28% Y
  • Tuesday Tune-Up #395

    Dust begins to settle as Instagram’s hidden likes test arrives in more markets If you’ve just rejoined the world after a five day digital detox and have chosen the Tuesday Tune-Up as your first port of call in the digital world, it may interest you to learn the following. In a bid to encourage users to focus on the content of photos and videos shared on the platform and not how many likes said content accrues, Instagram has begun testing hiding likes amongst users, most recently
  • How social media is reshaping the beauty industry

    In this post, GlobalWebIndex‘s Strategic Insights Analyst, Olivia Valentine looks at the role social media has played, and continues to play, in shaping the beauty industry, and what brands need to know so as not be left behind.The beauty industry has always been one of the most competitive commercial spaces. Pre-social media, beauty brands relied on major ad campaigns to target consumers, and make-up counters or shop shelves to sell to them. Fast forward to now, and it’s very d
  • Number of social media users passes 3.5 billion

    The new Global Digital Statshot report from Hootsuite and We Are Social is packed with all the latest data you need to understand how people are using the internet in July 2019. You’ll find the complete report in the SlideShare embed below, but read on for my summary of this quarter’s essential headlines. Social media users pass 3.5 billionThe number of people around the world using social media has just passed the 3.5 billion mark, less than two years after we reported tha
  • How emojis can work for brands

    To celebrate World Emoji Day this year we’ve decided to take a look at just how popular emojis are in Australia, which are our favourites, and how they perform for brands in terms of driving engagement.
    As you will have already suspected, emojis are super popular, and growing in usage all the time. Globally, over 10 billion emojis are sent every day and in 2018, Australians used over 103 million on Instagram and Twitter alone, vs 79 million in 2017 – a 30% increase year-on-year.
    Why
  • Tuesday Tune-Up #394

    $5 billion? Fine. Facebook penalised for data skulduggery
    As the dust from the Cambridge Analytica scandal continues to settle, Facebook has been hit with a $5 billion dollar fine courtesy of the US Federal Trade Commission. This eye-watering amount is the largest penalty ever levied against a tech company, however the fact that Facebook pulled in $15 billion of revenue in the first three months of 2019 alone means it’s more of a financial slap on the wrist for them. The company has also b
  • We Are Social expands its presence in Asia with new Tokyo office

    From uninhabited islands and remote villages, to the busy streets and sparkling lights of Shinjuku, Japan is a country of opposites and extremes. This expands beyond the country’s landscape into its pop-culture, its art and, of course, its media (especially on social). 
    While working in Japan’s advertising industry, I’ve witnessed some dramatic changes in client expectations in recent years. Quality over quantity – reaching smaller, more niche groups of consumers &nd
  • Tuesday Tune-Up #393

    Are you game? Snapchat is set on a match
    Not content with making you look like a baby or swapping your gender, Snapchat continue to bounce back from the Kylie Kurse with a new in-app game, Bitmoji Tennis. Challenge your friends to a spot of tennis on a virtual court and play each other as your respective Bitmoji avatars.
    If you really want to up your game, you can upgrade your racquet, practice in solo mode, and then host a ‘winner stays on’ group tournament with everyone in your add
24 Oct 2019
16 Oct 2019

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