• Tuesday Tune-Up #385

    Facebook Australia’s Face 2 Face podcast returns
    Face 2 Face, one of the highest ranking business podcasts in Australia, has returned for a second season. The Facebook Australia podcast, co-produced alongside Whooshkaa and Clear Hayes, sees marketers from some of the industry’s most forward-thinking brands share their stories of success – and the occasional failure – in conversation with Jules Lund across eight regular and two bonus episodes. Also on the agenda? Purpose,
  • F8 and the changing state of Facebook

    The future is private, or at least that was the overwhelming takeaway from F8, Facebook’s developer conference, last week. As Mark Zuckerburg continues to lead the charge on Facebook embracing the position of a ‘privacy-focused social platform‘, one thing is clear: Facebook properties will be focused on reinforcing the shift in social behaviours to users that are private messaging in small groups and sharing stories.With this core thought and a string of platform innovations, o
  • Wednesday Wrap-Up #384

    We are facing the Impending Internet Revolution togetherAs you’ll soon no doubt learn from devouring today’s Wednesday Wrap-Up, all signs currently point to an imminent reinvention of the Internet as we know it. From accelerating tech innovation and the drive to connect the next billion people, to mounting concerns about data privacy and political manipulation, it’s fair to assume that while said revolution will deliver significant benefits to individuals and society, it’
  • F8: What Facebook’s focus on Groups means for marketers

    It’s been a tough year for Facebook, facing one controversy after another. This year’s F8 conference was going to be an important one for them to reassure developers, users and businesses that they are fully committed to operating more ethically.And that was the overriding emphasis of CEO Mark Zuckerberg’s opening remarks, reiterating comments he made earlier this year that privacy will be a defining pillar for the social behemoth, moving away from a focus on the News Feed in f
  • Advertisement

  • Social Media Statistics Australia – April 2019

    Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report. Social Media users...
  • Tuesday Tune-Up #383

    The major social platforms’ Q1 results are in
    It feels like Christmas was yesterday, but with Facebook, Twitter and Snapchat reporting their Q1 results, it must be the last day of April already.Facebook reports 2.38 billion monthly users, up 2.5 per cent since Q4 2018 (daily users were up 2.63 per cent at 1.56 billion). It also managed to make US$15.08 billion in revenue, up 26 per cent year-on-year. The platform’s earnings per share were down however, because of the $3 billion they&
  • The state of digital in April 2019: all the numbers you need to know

    It’s only been three months since we published our first round of Digital 2019 reports, but our new Q2 Global Digital Statshot shows that the connected world has already changed considerably during that time.Essential headlines
    Global internet users grew by 8.6 per cent over the past twelve months, with 350 million new users contributing to an overall total of 4.437 billion by the start of April 2019.
    Social media user numbers have also registered solid growth, increasing by more than 200
  • Wednesday Wrap-Up #382

    We Are Winning: The 2019 Webby Awards
    If an abbreviated working week wasn’t already cause enough for a celebration, we received news overnight that there’s something else huge to toast to. We’re stoked to announce that we’re the 2019 Webby Award Winner in the Social Promotions and Contests category for ‘Calling All Will Smiths’, our campaign promoting the release of Bright on Netflix. The campaign also received a People’s Voice award in the same category
  • Advertisement

  • We Are Winning: The Shorty Awards

    We are stoked to announce that We Are Social has been recognised with several accolades at The Shorty Awards for our recent work on two Netflix campaigns. Double rainbow!Now in their 11th year, The Shorty Awards showcase the best in social media and recognise the most influential, popular, and culturally relevant brands, organisations, agencies, campaigns and influencers across the industry.
    Our ‘Yass, Australia’ campaign for the season two launch of the Netflix series ‘Queer E
  • Tuesday Tune-Up #381

    Facebook updates brand safety controls with new inventory filter
    Facebook has found time in its busy schedule of being lambasted by various groups to introduce a new inventory filter. It will give advertisers more control over where their ads appear within Instant Articles, Audience Network and in-stream videos, based on their tolerance for risk. The filter has three main options: limited inventory, offering maximum protection; standard inventory, providing moderate protection as a default
  • Tuesday Tune-Up #380

    WhatsApp for Business comes to iPhoneWhatsApp Business is now rolling out to iPhone users in Brazil, Germany, Indonesia, India, Mexico, the UK and the US. The app, which launched more than a year ago for Android, has so far attracted millions of businesses to its service worldwide and is designed to help small business owners reach their customers on smartphones. On the platform, businesses can create profiles that include a description, email and website; as well as messaging tools for customer
  • Tuesday Tune-Up #379

    Zuckerberg says the internet needs a ‘more active role’ for regulatorsFollowing the New Zealand terrorist attack, Facebook founder and CEO Mark Zuckerberg penned an op-ed for The Washington Post and Independent.ie last week where he called for “a more active role for governments and regulators” in protecting society while balancing freedom of speech online. In the letter, Zuckerberg outlined four areas in which he feels new regulation is needed – data por
  • Advertisement

  • Social Media Statistics Australia – March 2019

    Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report. Social Media users...
  • Tuesday Tune-Up #378

    Instagram adds in-app checkout Instagram is officially a checkout tool. And no, we don’t just mean bikini models and Tinder prospects – Instagram is actually bringing a checkout feature to its mobile apps. Checkout allows users to store payment information with Instagram to make purchases more quickly in the app, charging retailers a selling fee. Brands like Adidas, Dior and H&M have already signed up – you’ll be able to spot items eligible for in-app check
  • Tuesday Tune-up #377

    Australian politicians target FacebookIn the wake of recent terror attacks in Christchurch, Labor leader Bill Shorten says that social media companies like Facebook need to take greater responsibility over what is shared and discussed on their platforms.Australian PM Scott Morrison has raised the possibility of regulation if they fail to act against the use of their platforms for spreading violent extremism. Further to this, New Zealand PM Jacinda Ardern also called on the social media giants to
  • Tuesday Tune-Up #376

    Facebook announces a host of privacy-focused updates
    Facebook has taken a hammering on the privacy front of late, and it’s trying to claw back some trust. In a rather lengthy blog post from Mark Zuckerberg, the Facebook CEO admitted the platform had some credibility issues when it came to privacy (no shit) and announced big changes in its vision and principles. The proposed changes are part of a move towards Facebook being a “privacy-focused communications platform”, with the h
  • Tuesday Tune-Up #375

    Team Kate vs Team Meghan – A Royal Headache
    Kensington Palace has recently reached out to Instagram HQ looking for help in the troll war that’s hammering them on the gram. Palace policy had always been not to delete critical comments, but the warring factions that represent Team Kate and Team Meghan have flooded their social channels with abuse. Learn more about the move here.
    Facebook announces next steps for WatchFacebook has revealed its next steps for Facebook Watch, which i
  • Social Media Statistics Australia – February 2019

    Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report. Social Media users...
  • Tuesday Tune-Up #374

    US spending is up…and no, it’s not on the wallWhile nothing tangible yet exists between Mexico and America, Facebook walls are still strong as ever in the US. And they’re better funded. This year, digital ad spend is set to exceed traditional ad spend for the first time, according to eMarketer. And if that wasn’t enough, by 2023, digital will surpass two-thirds of total media spending. The numbers are huge – enough to build a wall around all of America (but l
  • What’s the ‘deal’ with Social Shopping?

    Examining the role of social shopping within your marketing-mix.
    The Challenge
    If you work in marketing, you’ll understand the necessity (and difficulty) of proving ROI to your stakeholders. For those in social media marketing, this can become a minefield of vanity metrics, dark social and trackability.
    As the social media environment develops in maturity, we are seeing it become increasingly ingrained in every step of the customer decision journey. For retailers, social media has become a
  • Tuesday Tune-Up #373

    LEGO creates an AR fashion boutique on SnapchatAre Snapcodes the new catwalks? We think yes. Our We Are Social office in London launched an exciting piece of work last week, working with LEGO to create a pop-up store called ‘The Missing Piece’ ahead of London Fashion Week. The venue sold an exclusive range of streetwear clothes for adults. However, the “store” contained nothing more than a Snapcode on a giant plinth, which allowed visitors to access a Snapchat augmen
  • Tuesday Tune-Up #372

    The perfect Valentine’s Day gift…for your annoying ex
    Gone are the days you simply unfriend an ex on Facebook. This Valentine’s Day, there’s a new way to get sweet social revenge on your ex.
    The Bronx Zoo in New York is offering still-not-over-it singles the chance to name a cockroach after their exes. The original idea had so many legs (get it?) that the El Paso Zoo in Texas upped the ante – they’ll name the roach after your regrettable ex then feed it to a
  • Digital in 2019: Australia social media usage is growing

    Every year We Are Social teams up with Hootsuite to create a comprehensive global report that sheds light on the digital and social landscape during the past 12 months. For the 2019 report we analysed 100,000 points of data, compiled into over 7,000 charts, covering over 230 countries – including Australia, of course. Collecting and analysing this data year-on-year means we can see changes in online populations, internet use, social media behaviours and platform fluctuations.
    There’s
  • Google Plus To Shut Down On April 2, 2019

    It’s not an April fools joke, Google Plus is finally shutting down to low use. It may soon be time to remove those Google+ Buttons from your website. The following email has been sent to...
  • Tuesday Tune-Up #371

    World record egg brings big attention to mental health
    The egg that dethroned Kylie Jenner with a record-breaking number of Instagram likes has gone on to bigger and better things and sealed a deal with Hulu. After much speculation, it was revealed that the egg is using its popularity for the greater good – promoting mental health awareness, explained in this short animation.The animation points viewers to Mental Health America’s website, who also tweeted about the message.
  • Digital 2019: Australia social media usage is growing

    Every year We Are Social teams up with Hootsuite to create a comprehensive global report that sheds light on the digital and social landscape during the past 12 months. For the 2019 report we analysed 100,000 points of data, compiled into over 7,000 charts, covering over 230 countries – including Australia, of course. Collecting and analysing this data year-on-year means we can see changes in online populations, internet use, social media behaviours and platform fluctuations.
    There’s
  • Social Media Statistics Australia – January 2019

    Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report. Happy New Year!...
  • Digital 2019: Global Internet Use Accelerates

    We Are Social and Hootsuite’s latest collection of global digital reports, Global 2019, reveals that internet users are growing by an average of more than one million new users every day, with all of the original ‘Next Billion Users’ now online.The number of people using the internet has surged over the past year, with more than one million people coming online for the first time each day since January 2018. It’s not just internet users that have been growing ei
  • Tuesday Tune-Up #370

    What drove the social conversation on January 26January 26 continues to be an increasingly controversial holiday with hashtags such as #ChangeTheDate and #InvasionDay becoming as widely used as #AustraliaDay. It marks the increasing shift in the mindset of social media users around whether or not it’s a date to be celebrated. Triple J set a precedent when the broadcaster announced it would separate its hugely popular annual Hottest 100 countdown from Australia Day as of 2018, with this yea
  • Tuesday Tune-Up #369

    Spotify will soon let you mute and block artists
    Recently watched the ‘Surviving R. Kelly’ documentary and would like to never hear a song of R. Kelly’s again? That might soon be an option Spotify users. The music streaming platform is getting ready to enable a block feature in its app to mute artists you don’t want to hear. Spotify is currently testing the ‘don’t play this artist’ feature in its latest iOS app. Quite simply, the feature lets you block a
  • Trends to watch in 2019

    Trends to Watch in 2019
    It’s tough enough for brands to keep track of the big emerging tech and innovation trends, but 2019 is likely to see an acceleration and expansion of this change. From gaming, through to voice, to AI-driven content and social commerce, evolution will be all around us.To help marketers get to grips with this, some of the senior leadership from our offices around the world have shone a spotlight the big trends to look out for and identified their likely impact on the
  • Tuesday Tune-Up #368

    BREAKING NEWS: An unbroken egg has broken the internet
    Move over, @KylieJenner, this one’s no yolk. A generic picture of a brown egg has racked up 37 million+ likes and counting, which cracks Jenner’s birth announcement of daughter Stormi Webster from February 6, 2018 (18 million likes).
    So what exactly turned 2019 into twenty nine(pro)tein? No one actually knows. The yolkers behind the account have yet to come out of their shell, but you can be sure people are scrambling to fig
  • TUESDAY TUNE-UP #367

    Facebook adds CTA stickers in Stories for businesses Facebook Stories are growing, thank god, given the amount of time and $$$ the platform has invested in promoting and improving them. The latest boost to the feature is the introduction of call-to-action stickers for Page Stories, designed to help businesses make more effective use of the option via direct response tools. You can now prompt Facebook Stories viewers to ‘Shop Now’, ‘Get Directions’ or ‘Book
  • Social Media Statistics Australia – December 2018

    Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report. Happy New Year!...
  • TUESDAY TUNE-UP #366

    2018: The year that was…
    Oh 2018, we hardly knew thee. As the year wraps up we – and the rest of the world – are taking a look back at all things this 18th year of the millennium. Google released their end of year trends and (not shockingly) the World Cup was the #1 search this year (did someone say it’s not coming home?).
    Honourable mentions go out to Meghan Markle, Bitcoin and a wide variety of Australian politicians who also made the honour roll. You can check out Go
  • FROM STRENGTH TO STRENGTH: LOOKING BACK ON 2018

    2018 has been another year of firsts here at We Are Social. We celebrated our first decade in business. Launched our first two dedicated divisions – We Are Social Sport in London and We Are Social Studios, now in four offices across Europe. And we even welcomed Dubai-based Socialize to the family through our first-ever acquisition.
    We also opened our first office in Spain with the launch of We Are Social Madrid and extended our offering in China to n
  • Tuesday Tune-Up #365

     
    Facebook introduces a sharable, Pinterest-like collection toolLast week, Facebook announced it will be making saving posts more social with the launch of its new shareable collections feature. The update will allow users to share collections of saved posts with friends by adding them as ‘contributors’ to the collection. According to the platform, millions of people use collections every day and this update will make it easier to collectively share gift ideas, memes, plan
  • Tuesday Tune-Up #364

    Tumblr bans boobsThe microblogging platform announced they’ll be banning all adult content, as of December 17. And it’s not just photos. Even adult illustrations are getting the chop. Tumblr have started to identify existing adult content using AI, with mixed results. A vast number of very SFW images have been incorrectly tagged, leading to an outcry of platform users and a plethora of memes.
    Forbes reveals Highest-Paid YouTube Stars of 2018The top 10 are all male. The highest earner
  • Social Media Statistics Australia – November 2018

    Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report. Social Media users...
  • TUESDAY TUNE-UP #363

    The ‘Netflix of Sport’ launches in Australia
    Merry Christmas, sports nuts! Just in time to avoid talking to your family on Christmas Day, Kayo Sports, the brainchild of Foxtel chief executive Patrick Delany, has now launched. While streaming services like Netflix and Stan have been competing on films and TV shows for a few years here in Australia, neither of them have attempted to break into the complex and competitive (literally) sport space. Kayo will offer more than 50 s
  • Tuesday Tune-up #362

    Looks like 2018 will be the first year to hit $100 billion in Digital advertising spend
    If you’ve ever found yourself wondering what you’re doing with your university degree, this may reassure you you’re using it wisely. According to the Interactive Advertising Bureau’s latest half-yearly report, digital ad spend revenue was up 23% in the first half of 2018 to a whopping $49.5 billion. The numbers guys are saying that if growth continues at this pace, it puts 2018 on
  • Tuesday Tune-Up #361

    Facebook Messenger’s ‘unsend’ feature is coming soon Text regret is a sad reality in the digital age. Facebook Messenger is the latest platform to recognise this by allowing a 10-minute window in which users can delete sent messages. It’s a little stingy compared to WhatsApp, which gives you a full hour, but it’s better than nothing I suppose. Thanks, Facebook.
    Facebook adds YouTube to Portal Facebook has been pimping its Portal hardware, and not just
  • We Are Social grows its presence in Asia with new Hong Kong office

    This post courtesy of Donald Wong, Head of Hong Kong at We Are Social
    Catchy jingles, memorable taglines, effective PSA mascots and slogans: these were just some of the “social” ways to get your “meme” to “go viral” with your audience during the ad industry’s renaissance in Hong Kong in the past. Having grown up in such an environment that nurtured so many creative talents, the industry influenced not only Hong Kong itself but the region. Therefore,
  • Tuesday Tune-Up #360

    Nearly half of young users deleted Facebook from their phones last yearA new survey by Pew in the US has revealed that a staggering “44% of those aged 18 to 29 say they’ve deleted the app from their phone in the last year”. Overall, of the 3,400 Facebook users surveyed, 26% of respondents said they had deleted the app while 42% had taken a break from the app for several weeks. The study only included Facebook’s main app and did not extend to subsidiaries such as Mess
  • Social Media Statistics Australia – October 2018

    Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report. Social Media users...
22 May 2019
14 May 2019

Follow @SocialMediaNwsl on Twitter!