• Tuesday Tune-Up #344

    Facebook looks to expand its sports content with new dealsFacebook has won a £200 million bid to broadcast the Premier League (as of the 2019-2020 season) to audiences in Cambodia, Vietnam, Thailand and Laos – all countries with a huge British football following. The platform is also in discussions with Cristiano Ronaldo about creating a docu-series for Facebook Watch. It’s unsurprising that Facebook is keen to create more sports content, as sports-related programming
  • #BETTERSTATEDEBATE: NRL bolsters Origin with Influencers

    According to research from the National Rugby League, their notable Holden State of Origin series – the biggest rivalry in Australian sport – has seen a dip in popularity in recent years. Coming into the 2018 series, Queensland had won an impressive 11 of the last 12 series, and interest from the general public suffered. Additionally, new streaming rights and digital platforms have also seen the import of popular overseas leagues including the NBA, EPL, and NFL, which have fragmented
  • Tuesday Tune-Up #343

    Sorry, you’re not famous enough
    A mural in Los Angeles made social headlines last week for being exclusive to “influencers.” As the story went, only people with 20K+ Insta followers or a verified account could access the mural. Photos circulated of a security guard guarding the entry, ready to knock us non-influential folk back. The mural depicted a pair of wings for people to pose in front of (then naturally, share on Insta) and was located in LA’s Sunset Strip
  • Community Management, Explained

    Remember this?If you work in digital marketing, your answer is a resounding “yes.” While that unforgettably edible moment in internet history still highlights the power of reactive community management, it’s time for an updated viewpoint on community management’s power and potential to bring brands closer to consumers. As such, we’ve identified its four key functions that transcend fleeting trends and apply to clients of any size and scope – engaging
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  • Social Media Statistics Australia – June 2018

    Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report. Social Media users...
  • Tuesday Tune-Up #342

    Unilever takes a stand against influencers buying followersUnilever is cracking down on influencer fraud by calling out people who buy ‘bots’ and fake followers. Their CMO has stated that they will stop working with influencers who buy followers, as they feel that it constitutes a ‘dark’ side of marketing practices and misleads the consumer. Yay to corporate transparency!
    ‘Gram cracks BillInstagram has revealed that they now have over one billion mon
  • Tuesday Tune-Up #341

    Research shows fewer people are using Facebook to discover and discuss newsMessaging apps such as WhatsApp have overtaken Facebook as the platform of choice to discover and discuss news with friends, the seventh annual Digital News Report has found. The new report suggests that younger users in particular are more likely to turn to WhatsApp, Instagram and Snapchat for news – especially in countries such as Malaysia and Turkey, where it can be dangerous to express views in more open network
  • WE ARE SOCIAL EXTENDS INTO MIDDLE EAST AND NORTH AFRICA

    The fast-growing Middle East and North Africa market is characterised by a population that is the youngest and most digitally connected in the world. In the Middle East and Africa, annual digital spend is predicted to rise by 73% between 2017 – 2020 ($2.20bn – $3.81bn). This is why we are thrilled to now be partnering with Socialize – the Middle East’s largest social media agency, and now We Are Social’s first acquisition.
    Ever since Nathan and I founded We Are Soci
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  • Tuesday Tune-Up #340

    Look out Snapchat, Instagram is coming for your ‘Discover’ audienceAny older siblings out there? Remember when your kid sister/brother used to steal all your clothes, mimic what you’d say, and use “but Timmy got to do it!” as a justifiable argument when asking for something they were way to young to be doing at their age? Well, we now know how Snapchat feels. After ripping off their Stories feature last year, Instagram is now out for Discover. They’ve recently
  • Tuesday Tune-Up #339

    Facebook falls from top three as teens leaveAccording to a recent study by Pew Research Centre, Facebook has dropped out of the top three social networks for teens in the US, as “only 51% of teenagers ages 13-17 in the US still use the social platform,” plummeting from 71% three years ago. YouTube, Instagram and Snapchat now rank in the coveted top three places, as a “whopping 85% of teenagers report using YouTube.” However, the survey did not take into account other apps
  • Social Media Statistics Australia – May 2018

    Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report. Social Media users...
  • Wednesday Wrap-Up #338

    Facebook Marketplace expands into home services Last week, the social network made its first move into the home services market by launching a new feature to enable users in the US to browse Facebook Marketplace for thousands of home service professionals. The new feature will allow users to see professionals’ ratings, reviews, credentials and location, plus they’ll have the ability to request quotes directly through the app. Suppliers will be listed in a new Marketplace S
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  • Tuesday Tune-Up #337

    Snapchat updates its design (again) and adds new video adsAs part of efforts to win back users it alienated with its recent redesign, Snapchat has unveiled yet another design update to help address some of the issues. The update includes bringing friends’ video stories back alongside the media and celebrities in the Discover section, as well as showing personal messages in reverse chronological order again. However, despite being intended to address user concerns, the new update seems
  • Tuesday Tune-Up #336

    Facebook banks on blockchain
    Last week, Facebook reorganised its entire leadership team in a move that led to the creation of a new department dedicated to tackling blockchain technology. The new team is headed up by David Marcus, who was former president of PayPal before moving to Facebook working on the dedicated Messenger app. The move has led to speculation that the social network might launch its own cryptocurrency, corroborated by testing of a direct payments feature that was quietly
  • Wednesday Wrap-Up #335

    Facebook puts privacy at the heart of its 2018 F8 ConferenceAt Facebook’s annual F8 developer conference last week, CEO Mark Zuckerberg kicked off the two-day session by addressing the data privacy elephant in the room – dishing out a series of apologies and detailing initiatives and product adjustments to help the platform better protect user data. Zuckerberg also acknowledged that he believes it will take around three years to get the social network on the right track. Am
  • TUESDAY TUNE UP #334

     You can now download your history on InstagramEver wished you could unsend a DM? Probably yes. Ever wished it could be accessed forever from some dark unforgiving corner of the internet? Definitely not. Well now, thanks to Facebook’s recent data privacy scandal, it’s now easier for any of us to store, track, and restore our data. In this case, Instagram has now given us access to all of the photos we’ve ever posted (even deleted photos), stories, likes, searches, DMs, ou
  • Social Media Statistics Australia – April 2018

      Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report. Social Media...
  • ‘There are plenty of Bill Cosbys in the Australian media’: Tracey Spicer

    Veteran journalist turned social activist Tracey Spicer has claimed “there are plenty of Bill Cosbys in the Australian media and entertainment industry”.
    Spicer has also used her column in News Corp’s The Sunday Telegraph to allude to an “Australian media icon” who allegedly drug-raped his niece.
    Spicer: Our defamation laws protect the rich and powerfulThe #metoo movement, Spicer said, has reached an historic landmark, with actor and comedian Bill Cosby being convic
  • Ten struggles on Friday night as news and lifestyle programs dominate

    Ten came fourth in the ratings race last night after securing a 9.8% audience share, well behind that of rivals Seven (22.5%) and Nine (17.4%), and also tailing national broadcaster ABC (13.3%).
    In the ratings week to date, Ten is trailing Seven, Nine and ABC
    For the ratings week so far Ten’s progressive share is 10.2%, after grabbing 11.2% on Sunday, 12.6% on Monday, 9.2% on Tuesday, 7.9% on Wednesday and 10.2% on Thursday. The progressive share places it fourth for the week with Seven le
  • Australian Gas wants consumers to rethink their favourite season

    Australian Gas Networks is encouraging consumers to ‘love winter’ and relax in front of a gas-heated fire.
    The three television campaigns ‘Cooking with Gas’, ‘Nup’ and ‘House’, which have been created by CHE Proximity, aim to bring authentic and relatable winter scenarios to life.
    The ‘Nup’ 30-second ad features a woman during the season of ‘nup’ as she stays at home in front of her gas fire with a glass of wine in her track
  • Children front ‘Jeans for Genes’ campaign asking Aussies to fight for them

    Young children with various genetic diseases have fronted the Children’s Medical Research Institute’s (CMRI) ‘Jeans for Genes’ campaign, urging Australians to fight for them.
    Created by March One, the television commercial features young kids explaining how their diseases impact them, and how it steals their “energy”, “voice” and “life”.
    The tagline used at the conclusion of the campaign is “fight with me, fight for me”
  • Angela Bishop and Denise Scott to join Studio 10 as panellists

    Entertainment reporting veteran Angela Bishop and comedian Denise Scott have been revealed as the replacements for Studio 10’s former hosts Jessica Rowe and Ita Buttrose.
    Network Ten announced this morning Scott and Bishop would join Studio 10 as regular co-hosts from April 30..@channelten is pleased to announce that TEN’s respected entertainment reporter Angela Bishop @AngelaBishop and renowned Australian comedian and actress Denise Scott @_denisescott will join @Studio10au as regul
  • News, current affairs and MKR help Seven to a Thursday night win

    News and current affairs coupled with another strong performance from My Kitchen Rules helped Seven to a 23.1% win on Thursday night.
    Although it wasn’t far ahead of Nine’s 20.2%, the channel had the most-watched news bulletin and television show, with 984,000 metro viewers tuning in to the 6pm bulletin and 1.070m watching MKR.
    The second half hour of Seven News – which in some cities airs as Today Tonight – had 971,000 metro viewers.
    MKR also dominated all three key adve
  • Citi encourages Australians to take holidays made for them

    Citi has launched a product-focused campaign promoting its ‘Personal Loan Plus’ offering.
    Created by Archibald/Williams, the 45-second television campaign features a couple as they travel to different locations on a holiday made just for them.
    The campaign is an extension of the brand’s ‘Bring on the Brand New World’ platform that aims to encourage Australians to experience the world in their own way.
    Belinda Craig, head of brand, sponsorships and insights at Citi A
  • Meltwater acquires social analytics company, Sysomos

    Media monitoring and intelligence company, Meltwater, has acquired social analytics firm, Sysomos.
    The acquisition will allow Meltwater’s clients to analyse social media, news and “other human-generated content” on one platform.
    For PR and communications professionals dealing with influencers, Meltwater will now be able offer news monitoring and social engagement tools to deliver relevant insights to brands and marketers, the company said.
    Jorn Lyseggen, CEO and founder of Melt
  • News Corp open discussions with potential buyers for regional and local mastheads

    News Corp is opening its regional and local newspaper books for discussions with potential buyers.
    According to a piece published in the News Corp-owned masthead The Australian yesterday, the company has hired investment bank Citi as an advisor. The story also suggests potential suitors are already circulating, including equity firms Anchorage Capital and Apollo.
    News Corp bought the regional titles in 2016“We have begun exploratory conversations in response to renewed interest in elements
  • MullenLowe Group wins global creative account for Banana Boat’s parent company, Edgewell Personal Care

    The MullenLowe Group has won the global account for Banana Boat’s parent company, Edgewell Personal Care.
    Edgewell Personal Care’s brands include Banana Boat, Schick, Hawaiian Tropic, Carefree, Wet Ones and Edge.Banana Boat, Schick, Hawaiin Tropic, Carefree, Wet Ones are all brands of Edgewell Personal Care
    A spokesperson from 303 MullenLowe Australia said the global account win includes the Australian market.
    The MullenLowe Group has won the account from incumbent agency J
  • TBWA wins $4.95m SA Tourism creative account, with local agencies labelling decision a ‘disgrace’

    TBWA Melbourne has won the $4.95m South Australian Tourism Commission creative account over 35 other agencies, including incumbent KWP which previously held the account for 20 years.
    The win, however, has caused a stir in the local Adelaide market, with agencies labelling it “an absolute disgrace” and saying the appointment makes the city “the laughing stock of the Australian advertising industry”.
    Mumbrella understands TBWA will open an Adelaide office and service the ac
  • Twitter posts US$61m profit for Q1, after US$61.5m loss last year

    Twitter has seemingly turned its financials around, boasting a US$60.997m adjusted earnings before interest, tax, depreciation and amortisation (EBITDA) for the first quarter of 2018 – up from a US$61.569m loss for the same period in 2017. Twitter also claimed total advertising revenue of US$575m, an increase of 21% year-on-year.
    The unaudited results come as social media rival Facebook posted a net income of US$4.988bn and claimed advertising revenue growth of 50%.
    Twitter claimed 21% adv
  • The 6AM Agency wins Go Vita and Australian Organic’s PR accounts

    The 6AM Agency has added two new accounts to its client portfolio, health food store Go Vita and organic certifying group Australian Organics.
    As part of the appointment, The 6AM Agency will assist Go Vita bolster its online and social presence.
    Gillian Fish, founder of The 6AM Agency, said the agency is “honoured” to be working with both Go Vita and Australian Organics.
    “These wins form part of our ongoing growth strategy to increase our reach within the wellbeing and goo
  • ‘Laugh without leaking’, says Continence Foundation in campaign fronted by Bev Killick

    The Continence Foundation of Australia has recruited comedian and actress Bev Killick to encourage those struggling with incontinence to ‘Laugh Without Leaking’.
    Created by The Shannon Company, the 30-second ad features a snippet of Killick’s comedy performance where she makes jokes about wetting her pants.
    The ad aims to encourage the one in five Australians suffering with incontinence of various levels to seek help.
    According to the Continence Foundation, incontinence costs t
  • Red Flag Consulting acquires fintech agency Bowlah PR

    International PR agency, Red Flag Consulting, has acquired APAC PR agency Bowlah PR which specialises in fintech.
    Bowlah PR has offices in both Singapore and Melbourne and has worked with clients including The National Business Review, BBC, The Australian, The Business Times, American Banker and CBC.
    Caroline Bowler, managing director at Bowlah PR, said the agency is “excited” to become part of Red Flag Consulting.
    “The worldwide expertise of the team is a fantastic resour
  • Xero pushes its time-saving credentials in campaign focused on making it to family moments ‘right on time’

    Online accounting software company, Xero, helps a young woman make it to a child’s concert just in time in a new brand campaign.
    The new campaign seeks to portray moments which define ‘beautiful business’, such as reclaiming lost time and working remotely.
    In a new piece of work from Goodoil Films, Xero tells two stories, one of a man preparing a child for their school concert and another of a woman leaving work.
    It looks as though she is running late until a colleague says she
  • 3AW host Neil Mitchell hits out at Fairfax’s Michael Leunig Anzac Day cartoon

    3AW radio host Neil Mitchell has criticised an Anzac Day cartoon, created by cartoonist and cultural commentator Michael Leunig, which appeared in The Age today, and suggested the “spectacular” misjudgement is why the paper “continues to struggle for relevance and audience”.
    The image depicts war medals – which would usually be distributed to veterans for service, gallantry and bravery – which are instead decorated with words including ‘Guilt’, &ls
  • Facebook agency chief: Let’s stop using the term influencer for ‘Z-list celebrities’

    Facebook Asia-Pacific’s head of agency has called for social media influencers to stop using the descriptor unless they can “prove” they have actually influenced something.
    Neil Stewart argued that the term “influencer” was sometimes misleading when used for people on social media who just had “some friends and followers”. He suggested “Z-list celebrities” was often a more appropriate description.
    Stewart: “I think we could almost sue t
  • Ten places fifth on Tuesday night in absence of Bachelor in Paradise

    Network Ten’s main channel had a 9.2% audience share on Tuesday night which placed it behind Seven (21.7%), Nine (18.6%), Seven’s multi-channel 7mate (10.0%) and national broadcaster ABC (9.3%).
    The comparative poor performance of Ten’s main channel can somewhat be attributed to the absence of Bachelor in Paradise – the channel had an 11.2% audience share on Sunday and 12.6% on Monday when the program screened – and the noticeable dive in viewers for Hughesy, We Hav
  • Fetch TV extends Netflix deal with promise of tighter integration between services

    Streaming video service Fetch TV has announced it has extended its partnership with Netflix.
    Originally signed in 2015, the partnership gave the service’s then 170,000 subscribers access to the Netflix service through their TVs.Fetch TV CEO Scott Lorson: Netflix is a critical part of subscribers’ experience
    The deal survived Netflix’s formal launch into the local market a few months later and the new arrangement will see Fetch TV’s approximately 500,000 current subscriber
  • Hyundai features singing and dancing arm hairs in latest i30 campaign

    Hyundai has released its latest ads promoting its i30 model featuring dancing and singing arm hairs.
    The 30 second campaign features a man driving in his car to Boston’s ‘More than a Feeling’.
    As the camera zooms into the hairs on his arms it is revealed they are singing and dancing while the man drives the car.
    The tagline used for the campaign is ‘Feels Good All Over’.
    The campaign also includes a shorter 15 second spot.Hyundai recently fell foul of the ad watchdo
  • Australians speak about their experience with the flu in prevention campaign

    The Victorian Department of Health and Human Services has launched a flu campaign to protect Victorians from catching the bug.
    Created by The Shannon Company, the ‘You Never Forget the Flu’ campaign features all different Australians of all ages discussing how it affected them, encouraging people to get the flu shot.“The flu flattened me,” one man says, “four weeks on the couch,” says another.
    The ad shows a pregnant woman, a woman with asthma and men exp
  • Haystac Sydney wins four new clients

    Dentsu Aegis owned PR agency, Haystac, has won four new accounts including insurance group Greenstone, bedding company Bedgear, Graham & Brown and JAX Tyres.
    Along with its four new client wins, Haystac has also hired Anna Denby as a group account director.
    Denby joins the agency from Red Agency where she was most recently a group practice head.
    April Davies has also joined as an account director from Publicis while Jack Davy has also been appointed as an account director.
    Sarah Li
  • Air New Zealand promotes mobile app in ‘Making every journey a little easier’ spot

    Air New Zealand has promoted its mobile app in its latest spot, a one minute ad following the journey of a young boy moving to college.
    The ‘making every journey a little easier’ ad shows the boy leaving home with his dad, using the app to add baggage and check in online.
    Air New Zealand’s ad aims to show customers the ways in which the mobile app can make flying easier.
    Host/Havas is Air New Zealand’s creative agency of record.
    Last month Air New Zealand launched it
  • Ita Buttrose to depart Studio 10

    Media veteran Ita Buttrose will air her final show as co-host of Network Ten’s Studio 10 tomorrow morning after five years with the program.
    Buttrose first joined the team on Studio 10 when it launched in 2013. She was previously the founding editor of Cleo, as well as editor of the Daily Telegraph, Sunday Telegraph and the Australian Women’s Weekly.
    Buttrose has been with Studio 10 since the show launched in 2013Since Jessica Rowe’s departure from the show in March, Buttr
  • Elders Insurance says ‘our way never gets old’ in latest campaign

    Elders Insurance has launched a new brand campaign promoting how its ‘way never gets old’ in the first piece of work launched by The Core Agency since being appointed in February.
    The ‘Our way never gets old’ campaign features a metro and regional spot highlighting how the insurance company takes a modern approach while its handshake remains its signature.
    The metro spot features a voice over discussing the modern approach taken by the brand and how the company us
  • WhiteGrey promotes James Keeler to chief strategy and customer experience officer

    WPP’s WhiteGrey has promoted its head of strategy, James Keeler, to the role of chief strategy and customer experience officer.
    Keeler originally joined The White Agency nine years ago as an associate strategy director and was promoted to director of strategy four years later.Keeler joined The White Agency in 2009
    In 2017, when The White Agency and Grey Group Australia merged to form WhiteGrey, Keeler became the head of strategy at the new WPP agency.
    “I’m very happy to pl
  • Zoo Group’s founder and CEO Pawl Cubbin passes away

    The founder and CEO of Canberra-based creative agency Zoo Group, Pawl Cubbin, has died.
    Cubbin founded the advertising agency which once had offices in Sydney, Melbourne and Canberra, in 2003.Cubbin was the founder and CEO at Zoo Group
    As reported in The Canberra Times, Jimi Bostock, former Zoo Group creative director, said Cubbin “just had this energy and excitement for creative ideas and new ways of doing things”.
    “The one thing I knew about Pawl was it was never ab
  • Thrive PR opens Gold Coast office

    Thrive PR + Communications has opened its fifth office in the Gold Coast adding to its Melbourne, Sydney, Brisbane and Auckland offices.
    Thrive PR Gold Coast has already worked with brands including Swimming Australia, Optus, Ubet and Cisco.
    Leilani Abels, Thrive MD, said in a statement: “Queensland is the international gateway to Asia and a key state for our agency. Our clients want to engage more at a community level and want specialists who have an intimate understanding of th
  • Tuesday Tune-Up #333

    Tencent Launches Online Document Tool To Rival Google Docs
    Not a fan of Google Docs? Well, Tencent, the mega Chinese social media giant – best known for the super app WeChat – has released their own version of the collaborative online tool as an alternative. Tencent Document automatically syncs any real-time edits to your #wanderlust-worthy blog posts and lets others make edits, too. It seems that Tencent is super keen to start moving more into the workplace (and not just t
  • Seven’s The Mentor with Mark Bouris attracts 489,000 for premiere

    Seven Network’s The Mentor with Australian businessman and entrepreneur, Mark Bouris, has attracted 489,000 metro viewers for its debut last night at 9pm.
    According to OzTAM’s overnight preliminary metro ratings, The Mentor also topped its time slot beating Nine’s Lip Synch Battle.The Mentor premiered last night on Seven at 9pm
    In the 7.30pm time slot, Seven’s My Kitchen Rules managed 1.330m metro viewers, beating Nine’s 911,000 for The Voice and Ten’s Bachelo

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