• For Download: We Are Social Influencer Report

    “Influencer marketing” is no longer just an up-and-coming industry trend or buzzword. The phenomenon has officially gone mainstream, with brands of all sizes, budgets, audiences, and categories leveraging social stars’ reach, scale, and in many cases, incredible content creation skills. Yet, best practices are far from established in the new and evolving space. While We Are Social has been utilising Influencers for years, we felt there was more to learn.
    So what does it take to
  • Tuesday Tune-Up #313

    Facebook updates: Messenger Day is DeadIn its latest wave of updates, Facebook has killed off Messenger Day and merged the chat app’s Stories feature with Facebook Stories. So you won’t see a Story as unviewed in one app if you’ve already watched it in the other.
    There’s more! Users of Facebook Groups and Events can now contribute to a collective Facebook Story, visible to the rest of the members and moderated by the admins. Working like a private hashtag, multi
  • Seven collects another weekly win despite Nine’s strong Socceroos performance

    The Australian Socceroos World Cup Qualifier attracted the largest audience of the week, but it wasn’t enough to knock Seven out of an overall share win.
    Nine’s match – which saw Australia defeat Honduras – attracted 1.154m metro viewers on Nine and a total of 1.88m including 9Go according to OzTam’s overnight ratings, just beating Seven’s The Good Doctor on Tuesday, which had a metro audience of 1.131m and The Good Doctor Thursday episode – which pulled
  • Vice showcases new music talent in series with Budweiser

    Budweiser Australia and Vice have launched a new video series which explores the live music scene in Sydney through young talent.
    ‘My Friend’s Band’ will run on Vice’s dedicated music channel Noisey and will feature upcoming acts across Sydney.The series will feature young musicians and their friends as well as live performances, including shows for Budweiser’s ‘Bud Garage’ series.The concept was put together by Vice and Mediacom.
    Juan Uranga, brand
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  • Australia vs Samoa RLWC quarter-final hands Seven Friday night win

    The Rugby League World Cup quarter-final between Australia and Samoa averaged more than 600,000 viewers on broadcast television last night, and contributed 788 streaming minutes on Plus7.
    On the east coast, the biggest audience to watch Australia beat Samoa by more than 40 points and progress to the semi finals was Sydney – with 290,000 viewers.Up top!#AUSvSAM#RLWC2017 pic.twitter.com/ZbvFDclxzx
    — RLWC2017 (@RLWC2017) November 17, 2017
    The post match coverage on Seven attracted 381,0
  • Banjo asks music festival fans to pee in cup in NSW Health campaign

    Music festival goers are peeing into cups and getting STI checks in exchange for a ‘chill out zone’, as part of new campaign for the NSW Government.
    Advertising agency Banjo is luring fans into ‘VIP Chill Zones’ which offer charging docks, glitter bars and clean toilets, in exchange for a pee sample which will test for infections such as chlamydia and gonorrhea.
    The campaign will run for the next three yearsThe activation – which will run for the next three years &n
  • Free TV opens discussions on gambling ad restrictions during live sport

    Free TV Australia has opened consultations on draft provisions which could prevent gambling advertising from appearing during live sporting events.
    The new provisions to the Commercial Television Industry Code of Practice include a ban on the broadcasting of ads related to betting and gambling during live sports matches –  during both scheduled and unscheduled breaks – from 5:00am to 8:30pm.
    Gambling ads may be banned during live sports coverageIt also suggests a ban on gambling
  • Celebrity Cruises invites Australians to ‘Sail Beyond’

    Celebrity Cruises has invited Australians to “sail beyond” traditional cruise line experiences in their latest campaign
    The 30 second commercial features mash ups of different locations around the world including Sydney Harbour mixed with Pacific Islands and Dubai with Antarctica.
    Encouraging Australians to sail beyond the horizon, beyond the expected to “a world full of differences”.
    “Sail Beyond invites our guests to open themselves up to the world, to the beauty
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  • ABC data leak exposes trove of sensitive commercial information

    The Australian Broadcasting Corporation has accidentally leaked sensitive information revealing logins, passwords and backups connected with ABC’s commercial operations, tech website ITNews has revealed.
    Research site Kromtech Security Center discovered a “trove of data” from ABC Commercial, when the researchers ran a regular online search of poorly setup cloud computing sites.
    ABC has warned staff members to remain “impartial”The exposed files contained thousands o
  • Toyota launches Prado model with ‘luxury can go anywhere’ brand campaign

    Toyota has released its new Prado model backed by a campaign showing Australians “luxury can go anywhere”.
    Created by Saatchi & Saatchi, the 60 second commercial shows a man searching for his car in a swamp and finding a new Toyota Prado buried under leaves.The man takes a car on the journey that steadily cleans him and the car up before arriving at an inner city wedding.
    Backed to opera music the ad aims to show Australians luxury cars can also be used to conquer mountains and r
  • Younger audiences enjoy Ten’s Gogglebox but Seven’s Good Doctor attracts biggest audience

    More young Australians tuned into Ten’s Gogglebox than Seven’s Good Doctor last night, despite the drama’s success in OzTAM’s overnight preliminary ratings.
    Running in the same time slot, Seven’s Good Doctor captured 986,000 metro viewers while Ten’s Gogglebox managed 602,000.
    Seven’s The Good Doctor has had some of the biggest audiences for a drama program this year, but the younger audiences preferred Ten’s GoggleboxBut Gogglebox dominated the ke
  • UberEats recruits various celebrities in first Australian brand campaign

    UberEats has launched its first ever brand campaign in Australia featuring celebrities discussing what they will be ordering from UberEats.
    The ‘Tonight, I’ll be eating’ campaign is rolling out state targeted ads starring Sophie Monk, Beau Ryan, Ryan Maloney, Naomi Watts and Boy George who tell Australians what they will be ordering from UberEats.
    Created by Special Group and Glue Society, the 15 second spots show Naomi Watts ordering a Cheezus Sandwich in her dressing gow
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  • 10-year radio careers may not exist anymore, warns former breakfast radio host

    Media personality and former breakfast radio host, Maz Compton, has opened up about her time on radio and the current social media landscape in an interview with Mumbrella prior to her appearance at the Entertainment Marketing Summit.
    Compton, who runs Super Rad Productions and previously hosted a Facebook Live breakfast show, will sit on a panel discussing Facebook Live at Mumbrella’s Entertainment Marketing Summit on November 30 at the Seymour Centre.
    Detailing the current radio environm
  • Hotwire wins sales software company Seismic

    Public relations agency Hotwire has won the account for software company Seismic, following a competitive pitch process.
    Hotwire will assist the sales software business with its launch into the Australian market, it’s current clients include Hewlett-Packard Enterprise, Experian and Deutsche Bank.
    “Intelligent, future-facing marketers plough money into where they will see value, and where they know they can demonstrate value upwards to their C-suite. First it was CRM, then it was mark
  • Commercial TV networks ‘can’t be trusted’ with scripted comedy

    Rosehaven and Utopia’s Celia Pacquola has told producers at the Screen Forever conference that free-to-air commercial networks don’t back Australian scripted comedy and can’t be trusted to invest in programs and then stick with them.
    Kevin Whyte, Holly Hines, Celia Pacquola and Rick Kalowski on stage at Screen Forever
    Pacquola said only the ABC commits to local scripted comedy, while its commercial counterparts will promote “the shit out of it” and then pull it.
  • Domain has strong stock market debut following Fairfax split

    Domain’s first day on the Australian stock market as a stand alone business was a success with the company finishing trading at $3.90 a share, valuing the venture at slightly over two billion dollars.
    Fairfax went ahead with a market split of the Domain property listing business after the company rejected a series of offers for the division earlier this year. Recently the site has moved into business journalism as well as events and training as it looks to broaden its revenue and
  • CBS completes acquisition of Ten Network

    CBS Corporation has completed its acquisition of Ten Network, the companies have announced today.
    The news comes five months after Ten went into administration following the withdrawal of financial support by interests controlled by WIN owner Bruce Gordon, Lachlan Murdoch and James Packer.The company reported a $232.2m loss reported in its half-year results in April and at the time of administrators being appointed, CBS was among Ten’s largest creditors, putting in
  • 6AM Agency recruits first ever executive creative director Nitin Mistry

    Public relations agency 6AM Agency has made a creative market play by hiring Nitin Mistry as its first ever executive creative director.
    From a creative agency background, Mistry joins the PR agency following a five month stint freelancing after departing as a creative director at Deepend in June 2017.Mistry joins as 6AM Agency’s first ECD
    Mistry joined Deepend in 2015 after leaving Nomad as a creative director.
    The creative has also spent time at agencies including Orchard, M&C S
  • Virgin Australia’s CMO Inese Kingsmill set to depart after less than a year

    Virgin Australia’s chief marketing officer Inese Kingsmill is set to exit the company after less than one year in the role.
    Kingsmill joined Virgin Australia Group back in December 2016. During her 11 months in the role Kingsmill ran a creative pitch, eventually appointing DDB as its creative agency of record.Inese Kingsmill is set to depart Virgin Australia
    As part of the internal restructure, Rob Sharp has been promoted to group executive at Virgin Airlines Australia, while Danielle
  • News Corp remains viable but its publications are struggling in the digital world, says Murdoch

    News Corp’s publications remain viable but continue to struggle in the face of the shift to digital, executive chairman Rupert Murdoch told shareholders in Los Angeles this morning.
    Murdoch said growth in digital advertising was causing damage to print products, admitting his local papers were struggling.
    Murdoch admitted his papers – beyond the big nationals – were strugglingWhile commending Thomson on his efforts to challenge Google and Facebook, he told shareholders loss of
  • New creative agency DO launches

    A new Sydney-based creative agency DO has officially launched into the market.
    Founded by the former group managing director of Y&R Sydney Andrew Dowling, former creative director of Iris Worldwide Amsterdam Tom Ormes and the founder of The Local in Singapore Kirsten Ackland, the agency has two founding clients Australian Ethical Investment and Babbel.Andrew Dowling, Kirsten Ackland, Tom Ormes, Laila Selener, Alex Selvarajah, Tricia Tan, Ashleigh Manion and Aideen McDonal
  • M&C Saatchi S&E recruits Jon Kelly as creative director

    M&C Saatchi Sport& Entertainment has appointed Jon Kelly to the newly created role of creative director.
    Departing Iris Sydney as creative director in June, Kelly has been freelancing as a creative director and copywriter for the past six months.Kelly will report into MD Jamie Gilbert-Smith
    Kelly’s appointment follows the news in July that Duncan Shields had joined the agency as creative group lead.
    Jamie Gilbert-Smith, managing director M&C Saatchi Sport & E
  • Anti marriage equality campaigners vow to fight on despite ‘media bias’

    The Marriage Alliance has told supporters they will continue to fight against the reforms following the ‘Yes’ vote’s survey win today, arguing “huge media bias” and a “widespread attack on supporters” were reasons the No vote did not get over the line.
    Australians voted 61.6% in favour of same sex marriage, while 38.4% voted No, The Australian Bureau of Statistics announced this morning.
    The ‘Yes’ win was announced by the ABS this morning.Ahe
  • Australians love and trust the invaluable ABC, chairman tells screen producers

    The ABC’s free services are loved, trusted and essential to Australia’s national identity as the media industry evolves in changing environment, the broadcaster’s Chairman Justin Milne told the Screen Producers Associations’ Screen Forever conference in Melbourne this morning.
    Milne’s comments were made during the 2017 Hector Crawford Oration following the broadcaster’s restructure announcement yesterday, which will see the organisation move away from sep
  • Foxtel’s marketing director Rob Farmer departs

    Subscription television provider Foxtel is seeking a replacement for marketing director Rob Farmer who left the company earlier this month.
    Farmer joined the company six years ago as its head of brand and sponsorships before becoming marketing director.Farmer joined Foxtel in 2011
    Foxtel confirmed Farmer’s departure but had no further comment to make.
    Farmer told Mumbrella: “After six years I’ve decided it’s the right time to explore other opportunities and do someth
  • Seven’s The Good Doctor and Instant Hotel clean up Tuesday’s TV advertising demographics

    Seven put on a strong performance last night, winning news, the early time slot and the later time slot with its new programming.
    Following on from several previous OzTAM’s overnight ratings wins, Seven’s The Good Doctor continued to attract audiences, with a metro audience of 1.131m.
    The show commenced two weeks ago with a premiere audience of 1.062m, and since then has continued to drive Seven’s audience share up.
    Last night it was the most watched program in total people. It
  • A mendicant model threatens to hold back the Australian screen industry, says SPA boss

    Screen Producers Australia CEO Matthew Deaner has told a room of film industry execs that the government’s bureaucrats wield much more power over the industry than they realise.
    Deaner compared the Australian screen industry’s relationship to the government with that of sport’s, admitting “our industry’s relationship with government is more complicated.”“Bureaucrats often wield more power over our industry than they realise,” he told the audie
  • Publicis Groupe commits to 2019 Cannes but will focus on Paris next year

    Following yesterday’s announcement of a slimmed down Cannes Lions, Publicis Groupe has confirmed it will renew its presence at the festival in 2019 while concentrating on promoting its own Paris-based technology event next year.
    During this year’s festival, a leaked Publicis memo barring the holding group’s company’s from participating in award shows shocked the festival organisers and triggered the revamp by Cannes organisers Ascential.In the media release the company st
  • Woolworths asks Australians to share the spirit of Christmas

    Food giant Woolworths has encouraged Australians to share the spirit of Christmas by sharing.
    Created by M&C Saatchi, the commercial highlights the reality of families and friends having to share during the Christmas period, whether that be sharing rooms, food or a recipe.
    The 45 second ad shows a grandma and granddaughter sharing recipes, neighbours passing food over the fence, a little boy sharing his room with another family member, children stealing lollies from the table and sharing foo
  • Audi showcases Australia’s best drives in new Seven show

    Audi Australia will partner with Network Seven on a branded program, Australia’s Best Drives, which will air over the next six Saturdays.
    Commencing on November 18, the program will be hosted by TV presenter Shane Jolley as he shows viewers some of Australia’s best roads and secret stopovers.The series will also feature some of Audi’s most popular models including the R8 Spyder supercar, A5 Coupe and TT RS Roadster.
    Angela Rapley, director of content at PHD, said in a statement
  • TV networks should ‘hand licences back’ if they aren’t producing local content

    Mainstream television networks which push back against local content quotas have been told to hand their licences back.
    In a heated debate about local content obligations at Screen Producers Australia’s Screen Forever conference, Georgina Downer, an adjunct fellow at the Institute of Public Affairs (IPA) said taxpayer dollars should not be propping up the local industry, but Screentime’s Bob Campbell hit back arguing TV networks have no right to exist if they don’t follow
  • Tuesday Tune-Up #312

    Snap: weak earnings, redesigns and a load of unsold SpecsSnapchat has experienced one of its poorest quarters to date. The company saw its daily user numbers hit 178 million, up just 2.9% against last quarter (its weakest ever growth) and came up $30m short on its revenue projections. The result? A 16% drop in share price, meaning a lot will be riding on that forthcoming redesign. Evan Spiegel told investors the redesign will involve changing its feed from reverse chronological postin
  • Foxtel Now Box promises ‘simplicity’ in new campaign

    Subscription television company Foxtel has launched a campaign to promote its new Foxtel Now Box by celebrating its simplicity.
    The ad, which has been created by TBWA Sydney, shows the new Foxtel Now Box morphing into a soccer player, a dragon and a television to represent the company’s broadcasting options in sport, movies, TV and television seasons.
    Andy DiLallo, chief creative officer at TBWA Sydney, said the ad aims to demonstrate the Android based device, developed by US ent
  • Myer launches Christmas campaign featuring Elf’s struggle to find more tasteful decorations

    For the third consecutive year department store Myer has brought back its three Christmas decoration protagonists Angel, Reindeer, and Mouse in a bid to find Christmas decorators who are serious about Christmas.
    Made by Clemenger BBDO Melbourne, the new commercial shows animated character Elf leaving his over-enthusiastic friends to find someone who doesn’t overdo Christmas.
    Created by Aardman – the animation studio of Wallace & Gromit and Shaun the Sheep – Elf returns
  • AnalogFolk launches in Shanghai

    Sydney based independent creative agency AnalogFolk has opened another office in Shanghai, adding to its offices in London, New York, Portland and Hong Kong.
    The office will be run by managing director Wayne Fan and creative director Tommy Liou who will be partners in the Chinese venture.
    Bill Brock, founder and CEO at AnalogFolk, said in a statement: “The opening of AnalogFolk Shanghai is a hugely important step in this continued expansion. As with each new office, in Wayne and Tommy, we
  • Essential Media hires Kate Brady as commercial director

    Essential Media has appointed Network Ten’s network business affairs manager, Kate Brady, as its commercial director.
    Brady departed Ten in September after spending one year in the role.Brady will be reporting to CEO Chris Hilton
    Throughout her career, Brady has also worked at the ABC, Matchbox Pictures and McDonalds.
    In her new role at Essential Media, Brady will be focusing on commercial interests and business affairs for the brands digital, TV and theatrical content.
    “Kate will be
  • Australian Community Media boss John Angilley departs Fairfax Media after ten years

    John Angilley, director of Fairfax Media’s Australian Community Media will depart the company after ten years.
    The news comes a week after Angilley announced a proposal to cut six suburban Sydney newspapers and create a new magazine for some of the affected suburbs in early 2018. 
    Angilley will leave the publishing giant after 10 years on FridayJoining in 2007 as business and finance manager for NSW Communities, Newcastle and Illawarra, Angilley became finance director of the Financia
  • Third advertiser found guilty of promoting horror movie during family television time

    For the third time in two months an advertiser has been found by the Ad Standards Board to have breached industry guidelines in promoting a horror or thriller movie during a family program.
    Universal Pictures’ crime film The Snowman has fallen foul of the ad watchdog for portraying unjustifiable violence and being too violent for a broad audience.
    Earlier in October, a trailer for Roadshow Films’ horror film IT was banned for using “implied violence” to a broad
  • Melbourne Cup brings Seven one step closer to winning the year

    A strong Tuesday driven by the Melbourne Cup helped Seven to a weekly audience share win, according to OzTAM’s overnight ratings.Seven led throughout the week in cumulative ratings, eventually ending with a Sunday to Saturday share of 21%, ahead of Nine’s 17.2%.
    The win puts Seven one step closer to winning the yearly ratings battle, which can be judged as the first station to 21 wins out of the 40 weeks that make up the official ratings year. Seven currently has 19 we
  • Rugby League World Cup helps 7Mate to strong Friday showing as news dominates main channels

    Rugby League World Cup viewers helped deliver strong East Coast viewership to secondary channel 7Mate on Friday night.
    7Mate took a 9.3% share of Sydney viewing and 10.7% in Brisbane.
    The tournament averaged 253,000 viewers across Australia’s five capital cities, including 113,000 in Sydney and 82,000 in Brisbane.
    The move viewed program of the night was Seven News, with 814,000 metro viewers, while Nine News rated 751,000, according to OzTAM’s overnight metro ratings.
    ABC News rated
  • News Corp ‘failed to act’ on abusive Twitter trolling of rivals, colleague and ex-PM by subeditor on The Australian

    A former journalist on The Australian has claimed News Corp management failed to act when she discovered evidence a colleague was anonymously trolling public figures and colleagues with abusive posts on Twitter.
    Gina Rushton, who is now a breaking news reporter for BuzzFeed, worked for The Australian from 2013 to 2016.
    In a full page article published in this weekend’s The Saturday Paper, Rushton outlined the steps she took to uncover the troll after receiving an abusive tweet about a revi
  • Australian production company Essential Media and Entertainment expands into branded content

    Australian production company Essential Media and Entertainment has made its first foray into branded content with cooking show Sammy & Bella’s Kitchen Rescue.
    Food brands including Lurpak, Maldon, Callebaut, Sunrice and Barilla have joined with companies such as Philips and Howards Storage World to be part of the series.Chris Hilton, CEO of Essential Media told Mumbrella: “It occurred to us that after we pitched it around a bit that the networks were interested in a brand-funded
  • Brisbane agency next Thursday shifts away from ‘yell and sell’ with latest Amart Furniture campaign

    Brisbane independent agency next Thursday has released its latest work for Amart Furniture, delivering an integrated campaign which launched nationally today.
    Set to ‘Live Louder’ by X Factor star Nathaniel, the campaign employs stop motion and visual effects to make the furniture appear as if it’s dancing to the beat.
    Dan Adler, next Thursday managing director said: “It’s an exciting time to be working on the brand – Amart Furniture is heading in a bold new d
  • Yvonne Ball joins Citadel-Magnus as associate director of Perth

    Public relations agency specialising in corporate and financial communications, Citadel-Magnus, has appointed Yvonne Ball as its associate director of Perth.
    Ball joins the agency from RBC Capital Markets where she led its corporate communications across Asia Pacific for over two years.Yvonne Ball joins Citadel-Magnus as an associate director
    Before joining the PR industry, Ball was a journalist at Fairfax Media for almost two years.
    John Gardner, managing director of Citadel-Magnus, said i
  • Australia’s longest-running motoring magazine launches redesign, claiming ‘print’s not dead’

    South Australian motoring magazine samotor has launched a redesign, with samotor editor Jane Woodhams claiming “print’s not dead”.
    She said: “A readership survey revealed that more than half of samotor readers still want to receive a printed copy of the magazine, so we want to make sure we deliver on that.
    The free publication has been in existence since 1913, with half of SA households receiving a copy.“Over the years, we’ve continued to reinvent the mag
  • ‘Quit smoking and quit the crap that goes with it’ says NSW and Victoria cancer council campaign

    The Cancer Institute NSW and Cancer Council Victoria have joined forces for a new campaign which urges smokers to quit by highlighting the negative aspects of the habit.
    From being embarrassed to give a hug to having bad breath, the 30 second TVC shows different smokers struggling with the habit’s side effects.
    The ad concludes with a voiceover which says “quit smoking and you quit all the crap that goes with it”, followed by the tagline: “You quit. You win.”The ad
  • Red Agency wins large consultancy of the year at PRIA’s Golden Targets

    Red Agency has taken home the Public Relations Institute of Australia’s (PRIA) Golden Target award for the large consultancy of the year, and also managed to score four other Golden Target awards and three in the highly commended category.
    Sefiani took home national campaign of the year, bringing the agency to a total of five Golden Targets and four mentions in highly commended.
    Sefiani Communications Golden Targets awards included crisis management campaign of the year, issues manage
  • ABC rejects salary disclosures, claims it would give commercial competitors an ‘unfair advantage’

    The ABC has rejected a proposal to disclose the individual names and salaries of all employees earning more than $200,000 a year, arguing it would give commercial competitors an “unfair advantage” and would undermine the government-funded broadcaster’s ability to attract talent.
    In a letter written by ABC chairman Justin Milne to Communications Minister Mitch Fifield, Milne argued revealing salaries would be unfair to on-air talent, as they could be targeted and said the reques
  • News Corp’s reports improvement in global revenues, driven by real estate growth

    News Corp’s global revenues rose back above US$2bn in the first quarter of its 2018 financial year, the company has revealed.
    The 5% rise was mainly attributed to the continuing growth of real estate businesses REA Group and Move.
    However the company’s print products and subscription TV platform Foxtel are still struggling.
    Last year’s acquisitions of APN News & Media’s Australian Regional Media group of regional newspapers also helped News Corp – Australia
  • News Corp’s first quarter revenue up 5% as real estate experiences 20% revenue growth

    News Corp has posted $2.06b in first quarter total revenue for fiscal year 2018, up 5% compared to the previous corresponding period.
    The growth has been attributed to the continuing success of real estate businesses REA Group and Move, acquisitions in Australian Regional Media and Wireless Group.EBITDA (earnings before interest, tax, depreciation and amortisation) were $249m, a 92% increase from last year in the same period.
    The biggest area of growth was from digital real estate services, up 2

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