• Nielsen launches daily digital content ratings, provides off-platform audience measurement

    Digital industry body IAB Australia and Nielsen have officially launched the final stage of their digital audience measurement upgrades – daily digital content ratings.
    Originally announced in 2014 after winning the IAB’s online measurement contract, Nielsen’s newest metric will give publishers, agencies and brands daily digital audience data across video, audio and text for the first time.
    The launch of digital content ratings is the third and final up
  • Dunkirk and Baby Driver top weekend box office takings

    Drama and thriller film Dunkirk starring Harry Styles has jumped straight to number one in the weekend box office, earning $6.002m across 535 screens.
    The Warner Brothers film has earned $6.250m in total, beating Sony Pictures’ Baby Driver which came in second place by pulling in $2.449m over the weekend.
    Last week’s leader, Spiderman: Homecoming, grabbed $2.071m over the weekend, dropping two places to number three.
    Falling one spot to finish in fourth was Despicable Me 3, earn
  • VW heads into future with interactive Golf campaign

    Volkswagen has worked to bring the hand gesture controls of its new Golf 7.5 to life through an outdoor campaign using interactive digital screens.
    The outdoor developed by PHD plays on the creative strategy developed by VW’s creative agency DDB featuring a child dreaming about his future car and what it would be like to drive.The ad highlights the use of gesture controls and the outdoor campaign takes the ad a step further using custom-built Adshel panels to use gestures to change music t
  • Dawn Watt exits GM role at Fuse Agency to go in-house at FOREO

    The former general manager of Fuse Agency Australia, Dawn Watt, has joined cosmetic company FOREO as its global PR manager.
    Watt rejoined Fuse after eight months at Red Republic as agency manager in December last year.Watt is departing Fuse Agency after one year as GM
    “After over a decade of agency life moving to a global in-house role was a new challenge for me.
    “FOREO have essentially built an in house agency within the company so we are fully in control and liv
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  • Apple goes retro to show off personalised memory videos in new campaign

    Apple has launched a new ad to promote the Memories tab in the iPhone 7’s Photos app, starring an old man creating slideshows out of his archives for the phone’s users.
    The 30 second commercial shows a mother looking through her phone as the elderly man works away in his warehouse to find Apple more users’ memories.The man then goes through his archives and picks outs videos and photos, editing them together before they come up on the woman&rs
  • Gap closes between Nine and News websites, Nielsen rankings find

    News.com.au’s unique audience share has slipped 8%, leaving 620,000 unique visitors between the website and its closest competitor, nine.com.au.
    While it still holds the top spot in the Nielsen digital news rankings, news.com.au reported a unique audience of 5.302m for June, down from last month’s audience of 5.783m.Nine.com.au, which remains in second, reported a unique audience of 4.682m (down 1%).
    As a result, news.com.au and nine.com.au, which had 1.056m uniqu
  • Cricket war takes its toll on summer ad sales as Nine and Ten chase cautious market

    The protracted pay dispute between Cricket Australia and the Australian Cricketers Association is beginning to have an impact on Nine and Ten’s ability to sell the crucial Ashes series and Big Bash League.
    The Australian Cricketers Association has warned the Ashes could still be affected even if a deal is reached
    After the cancellation of one tour and the likelihood another will be torpedoed, a ‘hard stop date’ is looming for broadcasters as advertiser deadlines appro
  • Print spiral accelerates as newspapers lose more than $100m in ad revenue reveals SMI

    The flight of advertising from the world of printed newspapers and magazines accelerated in the 2016/2017 financial year with the two platforms losing a combined $130m in media agency ad revenue over the course of the year, the Standard Media Index has reported.
    SMI’s Jane Schulze expects 2016/2017 financial year to set a new record
    At the same time, growth in digital ad spending fell below double digits for the first time in a number of years, rising just 8.1% as it began to slow.
    The pri
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  • Nine’s Ninja Warrior beats penultimate episode of Ten’s Masterchef

    The first part of Ten’s Masterchef Grand Finale failed to beat Nine’s Ninja Warrior as the two shows battled it out at prime time on Sunday night.
    According to OzTAM’s overnight preliminary ratings, Ninja Warrior was the most watched Sunday program for the third consecutive week, reaching 1.745m metro viewers.
    Last night’s episode featured Andrea Hah, the first woman to complete the Warped Wall | Source: NineIncluding regional affiliates, the show reached 2.461m
  • Foxtel’s Sharb Farjami joins News Corp’s Storyful

    Sharb Farjami, Foxtel’s director of content commercialisation, is set to depart after 10 months in his role to join News Corporation’s Storyful as its New York based chief revenue officer.
    Farjami joined Foxtel after a two and a half years at News Corp, including six months as chief commercial officer.
    Farjami joined Foxtel 10 months ago.At the time, Farjami said he left News Corp, which partly owns Foxtel, to “pursue a new career direction.”
    During his time wit
  • Liquidators investigate EON Sports Radio

    EON Sports Radio is being investigated on whether it continued to trade while insolvent by its liquidation administrators, Cor Cordis, following the station’s abrupt axing last year.
    According to the AFR, the digital radio station – which was axed abruptly in May – “may have been insolvent since April 2017”, after funds from the previous two months had been exhausted.
    Questions are currently being asked by the administrators around EON’s connection t
  • Bauer Xcel Media adds head of programmatic and digital group account director roles

    Bauer Media’s digital arm, Bauer Xcel Media has created two new roles, head of programmatic and digital group account director to boost its native content and programmatic advertising offerings.
    Mitchell Greenway will join Bauer Xcel as head of programmatic, while Shailei Forrester will also start with the company as digital group account director.
    Greenway has previously work at Yahoo7 in as group sales manager.Greenway joins Bauer from Yahoo7, where he held the r
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  • The Fight Cancer Foundation asks communities to ‘show your true colours’ to support kids

    Footy Colours Day has launched its 2017 campaign asking people to support their football team and wear their team colours for a day in September to support children with cancer.
    The 30 second commercial shows AFL, soccer and NRL players walking around schools in their team outfits helping out kids undergoing cancer treatment.
    The campaign aims to encourage workplaces, communities, clubs and schools to host an event to help provide educational support for children while they are in
  • Honda ‘ready for anything’ in new CR-V ad

    Honda is promoting its new Honda CR-V  as being”ready for anything” in its latest campaign for the family car.
    The 30 second commercial begins by a little boy going to the toilet near a tree as the family hurry him back into the car.
    Once the family are all back in the car they drive around a tree before making another stop, quickly getting back into the car as a rain cloud appears above the car.
    As the ad ends, three other Honda CR-V’s start driving around the tree a
  • KFC brings the Bird to Birdsville

    KFC are ‘Bringing the Bird to Birdsville’ in its latest campaign featuring their food truck bringing the chain’s fried chicken to the small Queensland town.
    Created by Ogilvy, the 30 second commercial shows the truck during its recent visit to outback community’s Big Red Bash music festival earlier this year.
    The 45 second spot is an extended version of the ad showing all the different people of the Queensland town including children, teenagers and adu
  • 9Honey team launches first podcast ‘Super Mums’

    Online women’s network, 9Honey, has launched its first dedicated podcast ‘Super Mums‘.
    While the network previously ran Sweet Spot, a podcast which supported Nine’s Married at First Sight and The Last Resort, the latest podcast is the first to be put together by the 9Honey team.
    ‘Super Mums’: 9Honey’s first dedicated podcastHosted by 9Mums editor, Kelly Baker, and journalist, Melinda Arye, the podcast is aimed at women who feel the pressure to be &l
  • News Corp launches Storybook Collection to raise Australian literacy standards

    News Corp wants to raise literacy standards in Australia and encourage love of reading, through its new ‘Great Australian Storybook Collection’ campaign.
    The 15 book collection, which launches today in Victoria, South Australia, Tasmania and Northern Territory, and tomorrow in New South Wales and Queensland, aims to celebrate the best Australian children’s books.
    News Corp’s new initiative aims “turn up the heat on literacy standards nationally&r
  • BMF and Sportsbet put the ‘Roid in the Tour De France

    Sportsbet’s controversial campaign for its Android app has surfaced on the road at the Tour de France.
    The slogans appeared on stage 18 of the 2017 Tour De France.
    Described as ‘guerilla advertising’, the latest piece of work sees the app’s slogan, ‘Putting the ‘roid in Android’, painted on various sections of stage 18 at Col d’Izoard.The initiative, by BMF and Sportsbet, is part of the wider ‘Putting the ‘Roid
  • ‘It’s not back to the future’: Eddie McGuire returns for the ‘rebirth’ of Nine’s AFL Footy Show

    Despite flicking the bird on air last night, Sam Newman will remain a host of Nine’s AFL Footy Show, and will be reunited with Eddie McGuire who returns to the show after an 11 year absence.
    McGuire will join Newman and co-host Rebecca Maddern, with Craig Hutchinson exiting after a four month stint as the once dominant show struggles against Seven’s competing Front Bar program.
    McGuire and Maddern addressed the media this afternoon.Commenting on his return, McGuir
  • Uniting shares its ‘With Heart’ approach to caring in new campaign

    Uniting, the services and advocacy arm of the NSW and ACT Uniting Church, has launched its ‘With Heart’ campaign to highlight the organisation’s employees’ compassionate approach towards being a carer.
    Created by Re the 30 second commercial features Uniting staff working with and coaching some of those they look after.
    This is the third campaign the company has launched since rebranding in May last year, aiming to show viewers the ‘un-corporate’
  • Tourism NT calls on city dwellers to ‘get out of your state’

    Tourism NT has launched a ‘get out of the state you’re in’ campaign poking fun at the Melbourne, Sydney and Adelaide stereotypes featuring videos from less known media identities in each city.
    The Melbourne spot features radio host and comedian Harley Breen, Adelaide’s is hosted by YouTube star Alex Williamson while comedian Tanya Hennesey shares things Sydney people never say.
    Harley Breen begins Melbourne’s one minute video by sarcastically saying h
  • Stan channels the 80s in Hungry Eyes binge watching campaign

    Streaming service Stan has launched a brand campaign #HungryEyes featuring a lip singer stalking a family while performing the 1980s Dirty Dancing hit, Hungry Eyes.
    Created by Richards Rose, the one minute commercial shows the lip singer intruding on people watching Stan on the toilet, in the bath, on the couch and in bed.
    The voiceover ends the commercial by saying “open wide hungry eyes and binge on the best with Stan, the biggest deal in entertainment”.
    #HungryEyes is se
  • Amazon pitches its Australian creative account

    E-commerce website Amazon is on the hunt for an Australian creative agency ahead of its arrival into the local market, Mumbrella understands.
    Amazon is yet to announce when it will officially commence its Australian shopping service however industry sources say the pitch is taking place in Sydney where the company’s local AWS operations are currently based.
    In Seattle, China, India, Japan and the UK, Amazon uses an in-house creative agency
  • Masterchef climbs but doesn’t knock Nine from Thursday’s ratings lead

    Ten’s average audience share climbed 3.2 percentage points from last Thursday night, as Masterchef revealed its final three contestants ahead of next week’s finale although Channel Nine still won the overall evening.
    According to OzTAM’s overnight preliminary ratings, Masterchef topped the key advertising demographics – 16-39s, 18-49s and 25-54s, attracting 980,000 metro viewers.
    George gets put in the ‘naughty chair’ for cheating in the Mystery Box chall
  • Seven to air live esports match on 7mate’s screenPLAY

    Seven’s video game and esports platform, screenPLAY, will broadcast the esports Overwatch World Cup Group Stage: Sydney event live this weekend, as part of a new partnership between Blizzard Entertainment and Seven West Media.
    The news comes almost a month after ScreenPLAY was launched across 7mate and online, aiming to build on Seven’s ‘content everywhere’ strategy.ScreenPLAY will cross live to the clash between Australia and Sweden, which will see teams battle
  • Commonwealth Bank asks how much Aussies really know about cricket in new ad

    Commonwealth Bank challenges Australian cricket fans on how much they really know about cricket in a new campaign supporting the womens’ game.
    The 50 second commercial asks 10 different people which Australian cricketer took a wicket with their first ball in international cricket?, which Australian cricketer became the youngest ever to score an internal century?, which Australian cricketer holds the record for the fastest ODI century? and which team is ranked number one across all formats
  • Okay Google comes to Australian TV screens

    Google has launched an ad campaign to publicise the Australian release of Google Home as the device appears on local electronic retailers’ shelves.
    The 30 second TV commercial shows people saying “Okay Google” turn on the lights, turn up the music, what’s the weather?, do baby’s dream?, what sound does a kookaburra make? and dim the lights.
    The ad shows people in their everyday lives asking Google Home for assistance, depicting how the device can make thei
  • Omnicom second quarter revenue slips

    Omnicom Group has reported a second slide in revenue compered to the previous year as growth in the US slowed and exchange rates took their toll, but the Asia Pacific market lifted through organic growth and total revenue.
    The parent company of Clemenger BBDO, DDB, TBWA, Omnicom and PHD reported worldwide revenue for the second quarter down by 2.4% from $US3.884b to $US3.79b compared to the second quarter of 2016, with foreign exchange rates also having a negative impact on the business.
    Overall
  • Australian production Picnic at Hanging Rock to run on Amazon Prime Video

    Picnic at Hanging Rock will run on Amazon Prime Video US, producers FremantleMedia International announced yesterday.
    Based on the novel by Joan Lindsay and the ground breaking 1970s Australian movie, Picnic at Hanging Rock tells the story of three schoolgirls and one teacher from Appleyard College who go missing on Valentine’s Day in 1900.
    The series will air on Foxtel in Australia in 2018.Unlike the movie, the FremantleMedia Australia production follows the
  • JWT releases first work for Vodafone Australia with new ‘power to you’ roaming campaign

    Vodafone has launched a new ‘Power to You’ campaign aimed at frugal travellers to promote its $5 international roaming.
    The campaign is the first piece of work from WPP’s J. Walter Thompson after the agency was appointed in March, making it Vodafone Hutchison Australia’s fifth creative partner in six years.
    The ‘Power to You’ campaign says: “power to the guy who travels like a boss but pays like a backpacker, and to the girl who would be landing hom
  • Campaign Monitor launches new insights feature for email campaigns

    Email marketing and automation service Campaign Monitor today announced a new analytics suite for its 200,000 customers as the company moves on from the recent departure of its high-profile CEO, Alex Bard.
    The Sydney-founded, and now San Francisco-based, company’s Insights Analytic Suite promises to give users simple interactive dashboards and reports to help them better gauge the performance of their email campaigns CMO, Andrea Wildt, told Mumbrella.
    The company, which acquired data dashb
  • Emma Hill joins The Shannon Company as CD and managing partner

    Melbourne based The Shannon Company has appointed former Clemenger BBDO creative director Emma Hill as its creative director and managing partner.
    Hill left Clemenger BBDO in 2011 to start her family after 13 and a half years in the role having worked on campaigns including Pure Blonde, Just Jeans, NAB and Dulux.Hill said: “It’s a chance to create ideas that appeal to people’s sense of self, community and integrity.”
    Hill said in a statement: “After 17 years, a
  • St George’s Little Dragon fixes Martin’s bedroom problem

    St.George’s Little Dragon fixes Martin’s sleep problem in Saatchi & Saatchi’s latesst ad from the bank.
    Martin, who can’t sleep because he is worried about his savings, talks with the Little Dragon about planning for the future “and get that boat we’ve always dreamed about”.
    The conversation wakes Martin’s wife who’s less than impressed to find Martin playing with his phone.
    St.George Bank also recently released a television spo
  • Revlon asks women to #GoSlay in new online campaign with Australian actress

    Cosmetics manufacturer Revlon has asked customers to #GoSlay in a new social campaign featuring Australian actress Isabelle Cornish.
    To start the campaign, a two minute video shows Cornish meeting and taking photographs of “women who slay” during a 24 hour tour of New York City. At the end of the day Cornish’s photos are displayed on a big screen at Times Square.
    The videos, created by Emotive, aim to promote Revlon’s ColorStay by connecting with millennial
  • Ninja Warrior semi-final gives Nine an easy Tuesday ratings win

    The first Ninja Warrior semi-final gave Nine an easy win on Tuesday, with a 14.7 audience share percentage point lead over its closest competitor for the evening, Ten.
    OzTAM’s overnight preliminary metro ratings reported an audience share of 28.8% for Nine, ahead of Ten’s share of 14.1% and Seven’s 13.3%.
    William Laister was one of four contestants to complete the course last night. Source: 9NowABC and SBS’ shares were 10.1% and 6.0% respectively.
    Ninja Warrior, whic
  • Adrian Christie departs Ogilvy for in-house communications role at Aldi

    Ogilvy PR’s director Adrian Christie has departed the agency for an in-house role as communications director at supermarket giant Aldi.
    Christie joined Ogilvy PR in August last year from his five year stint at PayPal where he was as director of communications.Christie joined Ogilvy PR last year
    “With the changing landscape externally it is great to be around brilliant minds to help refresh your skills and give you that level set so when the opportunity to join Aldi came up, it w
  • Delta Goodrem’s ‘bad behaviour’ in Apple ad catches eye of watchdog

    Apple Entertainment has been criticised by the Advertising Standards Board for showing singer and songwriter Delta Groodrem “moving around in a motor vehicle with no clearly visible safety belt” and placing her head and arms outside the moving car.
    The complaint made to the ad watchdog said “this ad does not promote safe driving” and “as a young woman who is a role model this sets a bad example and is illegal”.
    The Apple Music advertisement shows Goodrem
  • M&C Saatchi appoints Russell Hopson as group MD

    Russell Hopson has joined M&C Saatchi as group managing director across Australia.
    Hopson joins the agency from Adam&Eve DDB in the UK where he was a group managing director for almost two years.Hopson said: “The Group’s capabilities and scale put it on par with anywhere
    else in the world right now”
    The group managing director role is a newly created role for M&C Saatchi.
    Jaimes Leggett, CEO of M&C Saatchi, said in a statement: “We went to market looking f
  • Penguin Random House launches new literary prize

    Publisher Penguin Random House has launched a literary prize with bookstore buying group Leading Edge Books to find and develop new Australian authors.
    The prize, which marks the recent creation of Penguin Random House’s Literary division, closes on October 20 and offers a publishing deal and a $20,000 advance to the winning author.
    The entries will be shortlisted in-house by PRHA editors and publishers, with Leading Edge Book Group booksellers also on the judging
  • ‘Stefan the stool expert’ chats to celebrities in new ARN talk show

    Stefan the stool expert has a new talk show featuring celebrities including star of The Real Housewives of Sydney Lisa Oldfield and Richard Reid as Coloxyl – Aspen Pharma’s stool softening and laxative product – continues its campaign to make constipation a more accessible topic.
    The Australian Radio Network has partnered with Aspen Pharma on the ‘On The Schtul With Stefan’ series, which has been created by Ogilvy CommonHealth.
    The first interview with Oldfield sees
  • Topdeck Travel uses customers’ photos in new campaign

    Topdeck Travel has recruited everyday travellers to create content for its new campaign ‘Topdeck Took Me’.
    Each image used as part of the campaign has been taken by a Topdeck traveller and spread across buses, railway stations, Facebook and topdeck.travel.com.
    Created by Redsuit Advertising the campaign aims to increase brand awareness and grow its market share and popularity amongst young travellers.
    The campaign also includes a competition across Facebook where people are aske
  • Paykel continues Melbourne expansion with appointment of Scott Kimberley as GM

    Fresh from its acquisition of The Media Kitchen in Melbourne, full-service media agency Paykel has appointed former OMD Singapore general manager Scott Kimberley to head the merged Melbourne operations.
    Scott Kimberley and Tony Paykel will work to integrate TMK into the Melbourne agency
    Kimberley’s move comes as TMK founder Jane Cook retires from the business at the end of July, bringing to a close a 30-year career in media.
    A Melbourne native prior to working in Singapore Kimberley worked
  • Dec PR wins MG Motor public relations account

    Dec PR has been appointed to MG Motor’s Australian public relations account following a competitive pitch process.
    The appointment will see the agency handle MG Motor’s media, events, social media, influencer marketing and PR.Parent company SAIC Motor Australia has also appointed the agency to handle its corporate communications.
    MG is looking for a playful approach 
    In April, MG Motor appointed Atomic 212 to both its media and creative account.
    Danny Lenartic, SAIC’s
  • ‘A lot of the measurements we were using weren’t giving us the results we wanted’: Doing Data the Netflix Way

    The journey to data nirvana involves a challenge between man and machine, says Netflix’s Satya Kunapuli.
    Kunapuli, was speaking at the Doing Data the Netflix Way event in Sydney where he pointed out that, despite all the advancements in adtech and martech, marketers are still largely using old-fashioned ways of measuring advertising effectiveness.Netflix’s House of Cards
    The clash between Netflix’s data scientists and the company’s marketers was one of the
  • Foxtel elaborates on Game of Thrones glitch

    Following last night’s collapse of Foxtel streaming services as subscribers surged to watch Game of Thrones, the company has issued another apology and elaborated on the cause of the glitch.
    According to Foxtel, the cause of the problems lay with the company’s Identity Management System (IDM) being hit with 70,000 transactions in just a few hours, instead of its normal daily load of around 5,000.Due to the problems, Foxtel has rescheduled the episode to screen tonight at 9.
  • Tuesday Tune-Up #295

    Ah, Snapchat we had such high hopes for you! Snap Inc. shares fall below IPO price for first time
    Snap Inc. has seen their share price falls below the IPO price for the first time.  Its share price falls as investors question its future growth opportunities. Let’s face it Instagram stories have been a massive blow for Snapchat, so what can they offer now that will separate them from the pack? Don’t get us wrong they have just added a whole bunch of awesome features, but the
  • Ninja Warrior and State of Origin decider give Nine a weekly ratings win

    Nine had a decisive win this week in the TV ratings battle, thanks largely to the success of Australian Ninja Warrior and the third State of Origin match.
    Australian Ninja Warrior: Ratings smash
    Despite Seven closing in on a yearly win in the headline measure of metro all-people audience, Nine won the week with an audience share of 25.8%, ahead of Seven’s 18.5%, Ten’s 11.4%, ABC’s 9.8% and SBS’ 5.6%. 
    All programs in the top five for the week screened on Nine. The mo
  • Peter Helliar to front new game show CRAM on Ten

    The Project co-host Peter Helliar will host a new weekly game show on Ten.
    Virginia Gay, Peter Helliar and Dilruk Jayasinha: To be paid in vouchers by Ten?
    CRAM will involve two team of celebrities and comedians – captained by comedian Dilruk Jayasinha, and actor and singer Virginia Gay – attempting to recall details from videos on a range of subjects from dogs to Leonardo da Vinci, and from jeans to Justin Bieber, according to a release from Ten.The show has been created by Ten
  • Seven has easy Saturday night win as ABC beats Ten

    Seven won the ratings battle on Saturday with a 20.7% audience share, ahead of Nine’s 16.6%.ABC placed third overall, thanks to a 14.2% share and SBS and Ten tied with 6.0% each, according to OzTAM’s overnight preliminary metro ratings.
    The ABC had the most programs in the top 10 with ABC News in third (731,000 metro viewers), Father Brown in fourth (710,000), The Good Karma Hospital in fifth (796,000) and Gardening Australia in seventh (406,000) – but Seven had the most-watche
  • Matty J’s season of The Bachelor to hit screens on Wednesday 26 July

    Ten has revealed the fifth Australian season of The Bachelor starring last year’s Bachelorette runner-up Matthew Johnson (Matty J) will premiere on Wednesday 26 July at 7:30pm.
    The Bachelor starring Matty J will air before Ten’s Offspring
    The show will screen on Ten and the WIN Network on Wednesdays and Thursdays. 
    This season will feature 22 women aged between 22 and 34 as Johnson looks for his “forever” in a “television event”, a release from

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