• Tuesday Tune-Up #305

    Facebook and Google account for 63.1% of US digital ad revenues
    The latest figures from eMarketer show that Facebook and Google combined will account for 63.1% of all digital ad spend revenues in the United States in 2017. This will also be the first year that Facebook has captured one in five of every ad dollars spent.Facebook’s M is getting more GIFs and adding cinema pushHave you been bantering with a bot? Now that Facebook Messenger’s virtual assistant, M, is getti
  • Instagram passes two million active advertisers

    Facebook has announced that Instagram passed the two million monthly active advertisers mark, doubling its user base over the past six months alone.
    A company spokesperson was unable to say how many local advertisers are using the service in Australia when approached by Mumbrella.The service claims to have increased advertiser numbers fourfold since clocking 500,000 in September 2016, with the top verticals using the platform being eCommerce, consumer packaged goods, retail, entertainment &
  • Yes and No campaigns slammed as ‘grubby second-hand car dealers’

    A marketing expert from The University Of Sydney has slammed both the Yes and No campaigns for acting like “grubby second-hand car dealers”.
    Vince Mitchell, Professor of Marketing at The University of Sydney, told Mumbrella the text messages sent out by the Yes campaign over the weekend is “bad marketing” and could be in breach of the ACMA protection guidelines.
    The message, which appeared on people’s screens as from ‘YesEquality’ said: “The Marria
  • YouTube steps up competition with TV as Google launches new advertising tools

    YouTube will be launching four new video ad tools to make the video platform’s content more compelling to television advertisers, the video service will announce on Monday at the Advertising Week conference in New York.
    The four services include improved ad unit creation tools, measurement services and more integration between YouTube’s advertising offerings with Google’s Adwords service.
    One of the major changes for advertisers is the Custom Affinity Network, which w
  • Advertisement

  • Audible Australia appoints Jesse Cox as head of original content

    Audible Australia has hired former ABC Radio national features editor, Jesse Cox, to head the local original content arm.
    Prior to joining Audible, Cox spent four years at ABC Radio National and was recently behind the network’s podcast This is About, along with being executive producer of the Trace podcast.
    Cox also worked at FBi Radio and founded his own company in 2012, Creative Nonfiction, which aims to explore new possibilities in digital storytelling.
    In his new role, he will oversee
  • Kingsman: The Golden Circle kicks IT off top spot at weekend box office

    Fox’s Kingsman: The Golden Circle, has knocked horror movie IT off the box office podium, collecting $5.716m on its opening weekend.
    Starring Colin Firth, Julianne Moore, Taron Egerton, Halle Berry, Elton John and Channing Tatum, the second action spy comedy film of the series, follows members of Kingsman as they find new allies in the United States.
    Horror film IT fell from first to second place over the weekend, making $2.410m across 351 screens.
    Since its premiere, the film has made a t
  • ‘It doesn’t take long for ice to cause damage’: Federal Government launches schoolies anti-drug campaign

    Young Australians have been warned against the dangers of illicit substances in the Federal government’s latest anti-drugs campaign as Schoolies week approaches.
    The lead 30 second commercial reverses an ice addict’s life from lying lifeless in an alley to playing rugby as a healthy young teenager.
    “You stop sleeping, you stop caring,” the ad says while showing the man smashing a picture and buying ice.
    “It doesn’t take long to cause damage. But the sooner you
  • Red Bull sponsorship elevates esports to ‘mainstream entertainment’, event organisers claim

    Red Bull has been named as the partner brand at esports event Throwdown next month, with organisers claiming the news further demonstrates how the gaming market is becoming “mainstream entertainment”.The drinks company will sponsor the Throwdown Esports Stage and Australia’s first large-scale Street Fighter V competition at PAX Aus in Melbourne, an event for the gaming sector.
    It will be broadcast to an estimated audience of 300,000 on social video gaming platform Twitch.
  • Advertisement

  • Sainsbury interview delivers for 60 Minutes as Nine cleans up Sunday night

    Nine’s 60 Minutes interview with accused Colombian drugged smuggler Cassie Sainsbury was the show’s highest rating episode of the year – with 1.040m metro viewers.
    The interview, which took place in a women’s prison in Colombia, placed second across all key advertising demographics – 16-39, 18-49, and 25-54s, just behind Nine’s 7:00pm offering, The Block.
    Nine’s The Block managed to top Sunday night ratings with 1.395m metro viewers, but it was a fall fr
  • Telstra’s big bet on sports streaming

    Telstra is banking on its sports offerings to drive its streaming strategy, with the company announcing last week it had passed the millionth subscriber to its AFL streaming service, says Telstra’s Michele Garra.
    Garra, the company’s executive director of media, told Mumbrella how the telco is looking at growing subscriber numbers as part of its push into streaming content aimed at commuters and sports fans. “We’re starting to get some scale with the new strategy,&rd
  • Nine wins the ratings week despite Seven’s Little Big Shots and Ten’s Bachelorette success

    It was another successful week for Nine with The Block’s audience numbers delivering a 22% audience share win over Seven’s 20.7% and Ten’s 12.2%.
    The most watched programs of last week were the Sunday, Monday and Tuesday episodes of The Block, with metro audiences of 1.546m, 1.328m and 1.245m respectively.
    Nine also had the most watched news program of the week, with Nine News Sunday attracting 1.157m metro viewers.
    Seven’s Little Big Shots still proved a success as the f
  • Sportsbet brings back Ben Johnson in ‘Puntmas’ ad as Spring Carnivals start

    Sportsbet has brought back Olympic athlete Ben Johnson to celebrate the ‘Puntmas’ season as the Spring Racing Carnivals launch.
    Created by BMF, the ad promotes a new feature, ‘The Fold’, which allows users to cancel their bet during the middle of the race.
    Before the end of the ad sports cheat Ben Johnson – who was used in the brands controversial “putting the ‘roid in Android” ad – says “it’s new”.
    The voice over says
  • Advertisement

  • ABC News websites close in on News.com.au thanks to 11% climb, Nielsen rankings report

    ABC News websites are fast approaching Australia’s leading news and current affairs website news.com.au, thanks to an 11% climb in unique audience, Nielsen’s monthly digital ratings indicate.
    News.com.au still holds the top spot with a unique audience of 5.593m, however the website suffered a 5% decline from July’s 5.905m.
    Meanwhile, ABC News websites reported the largest unique audience growth, up 11%, with its unique audience growing beyond 5m.
    With a unique audience of 5.179
  • Reckitt Benckiser ad cleared for showing ‘animated human faeces in the shape of donuts’

    An ad for Reckitt Benckiser’s Air Wick product ‘VIPoo’ has been cleared by the advertising watchdog for showing “animated human faeces in the shape of donuts” and using “mock” images of poo.
    The ad depicts a Hollywood star giving her poo the “VIPoo treatment” by using a new spray to mask the smell of “this morning’s breakfast burrito” using donuts as a visual representation of poo.
    The complaint said the advertisement is &ld
  • Royal Caribbean tells Australians ‘this is not a cruise’

    Royal Caribbean International has asked Australians to “Come Seek” a different cruise experience and join the “world’s biggest playground”.
    The ad uses the slogans “this is not a cruise, this is a Royal Caribbean cruise” and “this is not your dream holiday, this is your next holiday”.
    The brand campaign, created by Hulsbosch, aims to differentiate Royal Caribbean from its competitors by showing Australians the different activities on boa
  • M.J. Bale takes weatherman to hottest places on Earth promoting its ‘coolest suit on the planet’

    Suit company M.J. Bale has promoted its cool wool summer suit range by following UK weatherman Alex Beresford to the hottest places on Earth.
    Beresford read the weather in a M.J. Bale suit via Facebook Live for 11 days in 42 degree heat in Dubai, 39 degree heat in Rajasthan and 44 degree heat in the Sahara Desert.
    The campaign, created by TBWA and Eleven, saw selected M.J. Bale stores install a change room which allowed the public to experience the same extreme heats as Beresford while wearing a
  • Fairfax to shrink by more than half after Domain Group split

    Fairfax’s equity value will be likely more than halved after the Domain Group splits, with the move costing around $14 million, the company revealed in its shareholders’ explanatory booklet released today.
    The split would see Fairfax fall from its current position of 113th on the ASX200 to around 165th, around the same size as Southern Cross Media, while Domain would likely enter the index at 155th, roughly the same as Nine Entertainment.Fairfax CEO Greg Hywood
    Released ahead of the
  • Cricket Australia invokes the 1970s for this summer’s Women’s Ashes Series

    Cricket Australia has launched a campaign for the upcoming Women’s Ashes Series with a campaign invoking the halcyon 1970s test match days of Dennis Lillee and Jeff Thompson.
    Adapting the “Ashes to Ashes, Dust to Dust, if Lillee don’t get you, Thommo must,” line of the 1974 test series, the new ad puts today’s women’s team members into a poem.
    Spin bowler Jess Jonassen, vice-captain Alex Blackwell and team captain Rachael Haynes are all featured in the ad
  • Tony Faure appointed chairman of Ooh Media

    Ooh Media has announced the replacement of Michael Anderson as the chairman of Ooh Media with the appointment of Tony Faure .
    Faure has been a non-executive director for Ooh Media since November 2014 and will commence his new role immediately.Incoming Ooh Media chairman, Tony Faure
    Faure has previously been an advisor to the company along with being on the board of Junkee Media at the time its acquisition by Ooh last year.
    He is also a non-executive director of PredictHQ, Medical Channel, Uno Ho
  • Domain Group to expand services with insurance offering

    Domain Group is to expand into insurance, adding to its range of ancillary offerings as the property site prepares to separate from its parent company, Fairfax.Domain CEO Antony Catalano, said: “Our new insurance offering will contribute to growing new transactional revenues for Domain through exposure to a total Australian market opportunity of more than $2 billion per annum in insurance commissions.”
    Domain Insure will operate as a joint venture with insurance specialist Envest, wi
  • Wil Anderson to return to radio on Triple M’s Hot Breakfast

    Comedian Wil Anderson is set to return to radio as a host on Triple M’s Hot Breakfast, joining Eddie McGuire and Luke Darcy.
    Anderson will be replacing Mick Molloy who departed the breakfast show in June to succeed Merrick Watts on Triple M drive with Jane Kennedy.Triple M’s Hot Breakfast hosts
    In 2001 Anderson co-hosted the Triple J breakfast radio show alongside Adam Spencer, departing the radio station in 2004.
    The executive producer and host of Gruen, is joining the third most po
  • The Bachelorette tops Thursday night with almost 1m viewers

    Ten’s The Bachelorette, starring media personality Sophie Monk, topped the Thursday night ratings ladder with 978,000 metro viewers.
    Sophie Monk’s second night as The Bachelorette was the most watched program in key advertising demographics 16-39, 18-49 and 25-54, according to OzTAM’s overnight metro ratings.
    Competing with Monk in the 7.30pm time slot was Nine’s RBT, which averaged 562,000 metro viewers, and Seven’s Make You Laugh Out Loud which attracted 418,000 m
  • Tom Rankin joins 303 MullenLowe as general manager of media

    303 MullenLowe has appointed Tom Rankin as its general manager of media.
    Rankin departed his previous role as group business director of Starcom after just seven months.Rankin departed Starcom in August
    Prior to his seventh month stint at Starcom, Rankin was the group director at UM, joining in 2013 from Ikon Communications.
    In his new role as general manager of media, Rankin will be responsible for managing client relationships with TK Maxx, Harley- Davidson, Fujitsu Australia, Braintree,
  • Zenith’s Sydney managing director Karen Halligan to depart

    Zenith’s Sydney managing director Karen Halligan is set to leave the media agency, it was announced today. Halligan had been second in command at the agency since January 2016, reporting directly to CEO Nickie Scriven.Halligan was previously the national commercial director at Southern Cross Austereo, which at the time was a newly created role. She departed in December 2015.
    Before SCA, held the title of head of implementation and investment at Bohemia, a position she left after
  • Adventures group takes Trade-A-Boat off Bauer Media, promising to make it the ‘buying and selling bible’

    Adventure Group Holdings will take over publishing of Bauer Media’s Trade-A-Boat magazine with the new owners promising to restore the publication’s status as the ‘buying and selling bible.’
    It comes 11 months after Adventure Group acquired five Bauer titles, including Caravan World, Camper and Outdoor Magazines, to former general manager, adventures at Bauer Xcel Media, Rob Gallagher.Trade-A-Boat is the latest acquisition by Adventures Group Holdings
    The magazine was fir
  • Optus recruits Cuba Gooding Jnr to highlight latest mobile products

    Optus has recruited American actor Cuba Gooding Jnr as part of its ‘Just Right’ campaign.
    The online campaign consists of two videos which tell customers who to get their “excitement just right”
    Gooding Jnr – who starred in Pearl Harbour, Jerry McGuire and American Crime Story: The People v. O. J. Simpson – goes through a range of different ‘purchaser’ emotions while trying to secure the latest phone.
    “I really enjoyed working with Optus to s
  • Sydney adlanders attempt to raise over $150,000 for mental health

    A group of Sydney-based media and advertising industry members has reminded adlanders about the pressures the sector can place on their mental health, and is seeking to raise over $150,000 for mental health charities.
    Light Ball Committee members Neil O’Sullivan, Michael Magee, William Magee and Ronan McGowan with activist Danny Lim (centre)
    With R U OK Day just passed and mental health month on the horizon, the group said there was no better time to decrease the stigma around mental ill h
  • Fairfax profits fall as Domain costs increase

    Domain costs are expected to increase by 13% percent over last year’s $206 million as Fairfax’s overall group profits have fallen by more than 4%, the company has stated in a trading update to the ASX this afternoon.
    The market update was made ahead of the company’s lodgement of the Domain separation scheme booklet on Friday.
    Domain contributed most of the company’s growth with total group revenue growing 13% and its digital operations gaining 22%.
    Other parts of the busi
  • NSW government restructures media planning and buying, appointing new roster of agencies to $80m account

    The NSW government has restructured how it uses agencies to plan and buy media, appointing WPP AU/NZ to its master media exchange account and extending the responsibilities of its rostered agencies, which now includes OMD, UM, Havas Media and Atomic 212, a NSW government spokesperson confirmed to Mumbrella.
     WPP will be responsible for rate negotiations, non-campaign activities and whole-of-government expenditure reporting, while the other rostered agencies will now be able to execute campa
  • ‘I love that your grandpa gets in on the action,’ Friendsurance promotes friends with benefits

    Friendsurance Australia wants everyone, including granddad, to “get in on the action” as the company marks its local launch with its Friends with Benefits campaign.
    The peer to peer insurance service’s first ad starts in a spa with a young man saying to his female friend:  “I’m so glad we are more than just friends, and that we are not exclusive.”
    “I love that your grandpa gets in on the action,” a second women replies as the camera zooms out.
  • Blue 449 COO James Simmons set to depart after a decade

    Blue 449’s chief operating officer, James Simmons, is departing the agency in January next year to return to the UK.
    Simmons joined the Publicis owned media agency – which rebranded from Match Media in December last year – in 2007.James Simmons, Duncan Parfitt and John Preston
    Along with current CEO of Blue 449, John Preston, Simmons was a co-founder of Match Dialogue which merged with Match Integration to form Match Media in 2007.  Publicis Groupe acquired the busine
  • Clemenger BBDO Melbourne hires Richie Taaffe as group business director

    Clemenger BBDO has appointed Richie Taaffe as group business director for its NAB account.
    Taaffe joins the agency from McCann where he was a group account director for four months, working on Coca-Cola and Mastercard.Taaffe joins Clemenger BBDO Melbourne from his four month stint at McCann
    Prior to his four month stint at McCann, Taaffe was a senior account director at TBWA for four years, working with brands including Foxtel, Fox Sports, Gatorade, Rabobank and Tabcorp.
    Clemenger BBDO
  • Initiative’s Ian Smith departs to take GM role at News Corp

    Initiative’s head of partnerships Ian Smith has departed the company after nine months, to take up a new role as general manager of trading, national sales at News Corp.
    It comes a week after News Corp’s national general manager of trading Nick Durrant, joined Initiative in the newly created position of national chief partnerships and investment officer.The role at the IPG Mediabrands owned agency, was part of its ‘cultural branding positioning’, and wasone in a series of
  • Carat promotes ‘Polished Man’ to help end domestic violence

    Carat Australia has partnered with not-for-profit YGAP’s Polished Man initiative encouraging men to paint one of their nails blue to raise awareness for violence against children.
    The initiative runs throughout the month of October and raises money for support, recovery and prevention programs across the globe.
    Carat Australia will work with YGAP and donate the media planning and buying responsibilities for Polished Man.
    Natalie Kean, head of Carat Connect, joined Chris Hemsworth and comed
  • Health care professionals challenged to ‘step into the shoes’ of rheumatoid arthritis sufferers

    Pfizer and Webling have launched a virtual reality campaign inviting health care practitioners to ‘step into the shoes’ of Rheumatoid Arthritis (RA) sufferers.
    The VR project shows the daily struggles of a sufferer and follows last year’s ‘living with RA’ campaign by fellow WPP agency Sudler Sydney.
    The campaign aims to help medical practitioners understand the hardships of living with RA and help sufferers engage with their doctors on an emotional level.
    Deniz Nalb
  • M&C Saatchi tops AFR’s most innovative company list

    M&C Saatchi Group has topped the 2017 Australian Financial Reviews ’50 Most Innovative Companies list.
    The agency won the overall innovation and product innovation categories for its design practice Tricky Jigsaw and the NRMA Fire Blanket.
    Jaimes Legget, CEO of M&C Saatchi, said: “To be ranked alongside those disrupting markets, building products and changing the world is humbling.
    “It’s a great accolade for all in the industry and an important mark
  • The Monkeys Melbourne added to Australia Post roster

    The Monkeys Melbourne has joined Australia Post’s creative roster following a closed pitch, Mumbrella understands.
    Australia Post marks the third client win for The Monkeys Melbourne with the agency winning the Holden SUV pitch and Crownbet accounts earlier this year.
    Clemenger BBDO Melbourne and Y&R Melbourne are currently on the organisation’s agency roster along with along with Isobar, Principals, Dentsu Mitchell and Ogilvy.
    Holden commenced its creative pitch for its SUV
  • The Block and The Big Bang Theory help Nine to an easy ratings win

    Nine cruised to a ratings win on Tuesday night, thanks to ongoing audience appetite for The Block, The Big Bang Theory and the network’s news and current affairs line-up.
    Audiences are still tuning in for The Big Bang Theory
    The Block topped the ratings ladder with 1.241m metro viewers, according to OzTAM’s overnight preliminary metro ratings, followed by Seven and Nine’s news programming. The Big Bang theory was the second-most-watched entertainment program of the night, with
  • Uber sues Dentsu agency over allegations of fraud and negligence

    Ridesharing service Uber has launched legal action in the US against its mobile agency Fetch, alleging fraud on the part of the Dentsu-owned company.
    According to the lawsuit – reported overnight by the Wall Street Journal – the UK-based agency’s remuneration was partly based on each new download of the Uber app. Uber alleges that the agency wrongly attributed successful installations to ads which had not even been viewed.The lawsuit claims Fetch paid “tens of millions&rd
  • Heineken 3 campaign features auditions for the face of the beer

    Heineken has launched its latest campaign for its low carb beer, Heineken 3 featuring two male actors auditioning to be the new face of the brand.
    In a 30 second ad Johnny Good auditions to be the face of the new brand, taking off his shirt and beat boxing once the director has said “thanks for that, we will give you a call”.
    In another 30 second Chase Lovage uses his sparkling white teeth to try and impress the directors, while selling “the beer that has it all”.The
  • Digital Isn’t “New Media” Anymore

    While digital has existed for nearly decades, many marketers still think of it as a standalone medium or activity. Our global consultant Simon Kemp says this outdated mindset is holding the industry back from truly harnessing the power of digital.
    Hear his tips for adapting marketing plans to meet audiences’ complex needs in this ever-evolving digital world. 
    The post Digital Isn’t “New Media” Anymore appeared first on We Are Social Australia.
  • Simon Bagnasco resurfaces as ECD at Saatchi & Saatchi Melbourne

    Saatchi & Saatchi Melbourne have hired BWM Dentsu’s former executive creative director, Simon Bagnasco.
    Bagnasco joins the agency as executive creative director after departing BWM Dentsu in early August.Bagnasco joins Saatchi & Saatchi from his stint at BWM Dentsu
    Prior to his stint at BWM Dentsu, Bagnasco was the creative director at DDB Melbourne for almost four years, joining in 2012 from Clemenger BBDO Melbourne.
    Mike Spirkovski, Saatchi & Saatchi’s chief creati
  • Mediacom wins Victorian government media account

    GroupM’s Mediacom has won the Victorian government’s $75m media account from incumbent Dentsu Mitchell after a tender kicked off in April, Mumbrella understands.The Victorian government spent $74.9m on advertising in 2015/2016 – a decrease of 25% compared to the $100m average expenditure between 2010/2011 and 2013/2014.
    The win covers key government departments including the Transport Accident Commission and Worksafe Victoria.
    Victorian government advertising spending over time
  • ‘We Can Do It’ World War II spin off poster shows the strengths of international students

    Melbourne based international student community startup, Outcome.Life, has told international students ‘We Can Do It’ in its out of home campaign.
    Inspired by the 1940s ‘We Can Do It’ posters, the ad aim to show the strength of international students across Australia and combat the difficulties they struggle to succeed in Australia.
    Outcome.Life has used international students and graduates posing in the same clothing attire as Rosie the Riveter from the original 194
  • ‘Don’t be a dick. Vote yes’ urges vodka brand supporting same sex marriage

    Vodka brand 42 Below has urged its Facebook followers to “drink it straight… or gay, don’t be a dick. Vote yes’ in a post that attracted over a thousand comments.
    The brand did however apologise to a commenter with the surname of Dick, saying: “Sorry, looks like you might be collateral damage here. You keep being you”.Facebook followers largely supported the brand’s advocacy for marriage equality with users commenting “I’ll be buyi
  • ‘Will it stick?’ Channel T covers Ford Mustang in sticky notes

    Post-it has conducted a test to see whether or not its ‘super sticky post-it notes’ really stick in its ‘Will it Stick?’ campaign.
    Created by Channel T, the ad features a Ford Mustang GT covered in super sticky post-it notes while it drives down a racetrack at 210km per hour.
    The ad aims to show the strength of the post it notes, with all of the post-it’s remaining on the car once it has finished speeding around the track.
    The campaign is set to run across digital,
  • Adults become test subjects in Aldi spot promoting natural products

    Aldi has released its latest spot for its ‘Good Different’ campaign which shows adults going crazy after being given artificial colouring.
    The 30 second ad, created by BMF, shows two scientists watching adults eating biscuits before jumping on chairs, throwing furniture and jumping into glass walls.
    “So that’s a no to artificial colours,” one of the researches says as he observes the room.
    The voice over concludes the ad by saying “no artificial colours store
  • Tuesday Tune-Up #304

    Getting vocal (and local!) on social
    While the #VoteYes campaign is gaining a lot of traction, some Sydneysiders spotted anti-marriage equality skywriting messages over the past weekend. But you know what has even more reach than the sky? Social media. Leave it to the lovely folks of the internet to manipulate the skywriting message to read “Vote Yes Now.” Sometimes, news with a bit of fakeness is for the best.And while we haven’t hired a plane to spread the word yet, it should
  • The Emoji Movie fails to knock IT off top spot at weekend box office

    Warner Bros’ horror movie IT again won the weekend box office as it collected $4.991m across 446 screens at the weekend box office, beating The Emoji Movie, Victoria and Abdul, American Assassin and Mother!, which all premiered at weekend box office.
    In the film’s first week it made more than $7m across 548 screens, grossing six times its nearest competitor, Hitman’s Bodyguard.This week the race was a little tighter, with the premiere of The Emoji Movie landing second plac
  • MLA’s meat-eating Ganesha ad cleared by advertising watchdog

    Meat and Livestock Australia’s controversial lunch-of-the-gods ad has not breached any rules, the Advertising Standards Board has decided.
    The ad, created by The Monkeys, depicts gods, goddesses, religious figures and aliens all sharing lamb in an atheist’s backyard, and aims to position the lamb as the meat which more people can eat.
    However it was not well received by many upon launch, with the MLA receiving instantaneous reaction for putting lamb on Hindu deity Ganesha’s pla

Follow @SocialMediaNwsl on Twitter!