Dr Scott Hollier, Media Access Australia’s Specialist Advisor on Digital Accessibility, put 2016’s biggest hit in augmented reality – Pokémon Go – under the accessibility spotlight, to see just how accessible this very popular game really is. Find out how it fared in this fascinating podcast article.Image of Pokémon Go logo
Listen to the complete interview where Dr Scott Hollier chats to Philip Jenkinson about the accessibility of augmented reality in
You're listening to a podcast from Media Access Australia. Inclusion through technology.
I’m speaking with Dr Scott Hollier, Media Access Australia’s Specialist Advisor, Digital Accessibility. And today’s focus is on the accessibility of augmented reality. That may sound like a bit of a mouthful, but think the hugely popular Pokemon Go, and you’ll be on the right track. Scott, this was the topic of your October 2016 WC3 column, and you drew on your ow
- Ten has apologised to Thailand’s ambassador to Australia after topical panel show Have You Been Paying Attention? made jokes about reaction to the death of Thailand’s King Bhumibol Adulyadej. The network has also promised to never broadcast the segment again and removed it from the Tenplay website.According to a report from the Bangkok Post, Chirachai Punkrasin, the ambassador to Canberra, wrote to Network 10 complaining about the segment, saying: “While it
- The managing editor of Nine.com.au, Emma Chamberlain, has resigned. It is understood that Nine will not fill the role as it looks to restructure its news team.Chamberlain has been with Nine for almost 12 years, taking on the responsibilities of running the editorial team at the end of May following the departure of editor-in-chief Hal Crawford. However, Crawford’s responsibilities around product development and commercial partnership were taken up by others at Nine.
- Pacific Magazines’ Marie Claire is looking to leverage the booming influencer marketing space with the launch of The Style Set, a network of fashion and style influencers who will create content for the magazine’s website.The Style Set will create create content for marieclaire.com.au as well as regular looks and shopping stories for Styledbymarieclaire.com.au, the brand’s curated, interactive personal shopping platform.
Style Set influencers will also collaborate on selected M
- Just weeks after rejecting accusations made by activists that its honey was not always sourced in Australia and “toxic”, listed honey giant Capilano has launched a campaign promoting a new line of ‘healthy’ honey aimed at the growing prebiotics market.
The campaign is also the first work by Brisbane agency BCM since it won the business in a competitive pitch earlier this year.
Capilano has released the new Beeotic brand, sourced solely from Australian honey
- Budget airline Air Asia has recruited musician Guy Sebastian as its ambassador as the brand taps into the singer’s Malaysian roots to build its awareness in Australia.
The move to lift its profile in Australia through the recruitment of Sebastian is another step in making the airline more attractive to locals and comes after Air Asia also moved to attract Australian air crews to its staff.
Air Asia X Group CEO Datuk Kamarudin Meranun, said the airline wanted to be seen as a supporter of Au
- Bauer Media is set shut magazines and streamline its presence around five consumer segments, with all magazines currently undergoing a “viability” audit.
New CEO Nick Chan outlined his vision to staff at a meeting on Monday, and will focus the company on five pillars: Women’s Entertainment & Lifestyle; Homes; Food; Fashion, Health & Beauty; Motoring and Trader
Nick Chan is understood to have handed down his vision for Bauer Media at an all company meeting on M
- In agency-people moves MEC Australia has welcomed back Greg Cattelain to the newly-created role of programmatic and social director while Carat Australia has appointed Rob Tilt to the newly-created national role of head of innovation.
Greg Cattelain joins MEC as programmatic and social director
Cattelain, who is currently at Initiative as digital client director, is tasked with managing the agency’s programmatic buying and cross-channel marketing services on behalf of a growing n
- Digital product studio Mentally Friendly has turned the mundane world of mattresses into an interactive experience using smartphones for bed company A.H. Beard.Beard recently launched a line of beds able to be adjusted in multiple ways, from firmness to incline, with Mentally Friendly developing an app that allows the bed to be finely adjusted from the phone and then tracks sleep patterns to help people find the best combination for a good night’s sleep.
The app follows on from anoth
- Todd Sampson’s Body Hack clawed back 86,000 metro viewers last night, pulling in an audience of 568,000 at 8:30pm on Ten, up on last week’s audience of 486,000.The show just managed to out-rate Seven’s Cold Feet which, at 9:00pm was watched by 556,000, down on last week’s audience of 612,000. However, both shows were beaten by Nine’s Unreal Estate which grabbed 684,000 metro viewers at 8:45pm.
Earlier in the evening, Nine’s The Block dominated, pulling in
- News DNA is further diving into the online shopping sphere with the launch of Biggest Online Shopping Night with retailers able to tap into the brand power of News DNA’s magazines.The digital-only event will provide consumers with access to exclusive events and brand discounts from 250 retailers from midday to midnight on October 26.
The e-commerce platform draws on the brand power of Vogue.com.au, GQ.com.au, Kidspot.com.au, Homelife.com.au, Delicious.com.au, Bestrecipes.com.au and Insideo
- SBS Viceland has unveiled its programming slate ahead of its November launch, with SBS favourites such as The Feed to feature alongside imported shows such as Viceland’s Ellen Page and Ian Daniel’s Emmy-nominated exploration of LGBTQI cultures around the world in Gaycation.Earlier this month it was revealed Vice Media’s lifestyle and culture TV channel would be launching in Australia on Tuesday, November 5, taking over SBS 2 with the channel to be re-branded as SBS Viceland.
- PR agency Poem has launched new vegetarian brand, The Alternate Meat Co., with a stunt featuring comedian Dave Hughes punking late night kebab buyers with the revelation they are eating a plant-based meat alternative.
Backed with a paid budget of just $5,000, the agency created the content piece featuring the poorly disguised Hughes at one of Sydney’s most popular kebab shops taking orders for meat kebabs.
The brand has been launched by Life Health Foods Australia and is a plant-based
Morning Update: Duracell taps Star Wars; FHM is back; write an essay to own a newspaper; why open plan offices are a bad ideaAd Week: Ad of the Day: Duracell’s Latest Star Wars Ad Spreads Cheer in a Children’s Hospital
A long time ago, in a hospital far, far away …
Duracell returns to the Star Wars universe today, launching a holiday-themed tie-in to Rogue One: A Star Wars Story ahead of that film’s release in December. The 60-second spot plays off Duracell’s holiday donation of 1 million batteries to power toys at 147 Children’s Network Miracle Hospitals nationwide.
- Australian agencies can now enter the Mumbrella Asia Awards
Australian agencies will for the first time be able to put themselves forward as APAC agency of the year in a new awards program organised by Mumbrella.
The Mumbrella Asia Awards take place in Singapore for the third time in January.And for the first time, there will be new categories recognising APAC regional agency of the year, which will be open to Australasian agencies.
The new categories are:
APAC Creative Agency of the Y
- Sports and entertainment specialist Gemba as signalled the start of a bullish period of growth with a deal to acquire the sponsorship management division of Bullet Marketing.The deal will see Gemba take over the running of major events sponsored by Bullet and Gemba’s mutual client, Toyota.
Gemba CEO Rob Mills said the opportunity was a chance for Gemba to grow its relationship with the music industry through Toyota’s sponsorship of events including Tamworth Music Festival and A Day o
- Google introduces ‘fact-check’ label for news stories
As social sites have struggled to help users distinguish between ‘real news’ and ‘fake news,’ Google has added a new ‘fact-check’ label to its News Service. The site already uses tags such as ‘opinion,’ ‘local source’ and ‘highly cited,’ and has added this new one due to the rise of fact-checking sites. Google algorithms will sort out which
- After posting its healthiest annual results in years and cementing its first agency acquisition in seven years, Enero has revealed a first quarter hit by currency fluctuations and the impact of the Brexit vote.
Melhuish: Despite the currency fluctuations, Enero will “focus on the things we can control”
Announcing its Q1 2017 financial year update, Enero chairman John Porter said the group faced “significant headwinds” from the currency exchange shift and the general downt
- Global streaming giant Netflix spent more than twice as much on original programming as the entire Australian TV market, a new report has claimed.
Figures released in the World TV Production Report 2016 claim Netflix spent US$4.91bn on new programming in the last year, compared to Australia’s total market spend of US$2.4bn.Overnight, Netflix announced it had broken the US$2bn subscriber revenue mark for the first time in the previous quarter, globally, crediting its strengthened
Ad Wrap: ‘Follow the magic’ of ANZ Apple Pay; Jeep celebrates 75 years; Virgin Mobile recruits ‘how to’ dadMumbrella looks over some of the latest campaigns to hit our screens.
ANZ is promoting its Apple Pay function with a spot featuring an excited customer who insists on paying for a carton of eggs individually to follow “the magic” of Apple Pay. TBWA Melbourne is ANZ’s creative agency of record.Vodafone is spruiking its MyMix plans offer with a spot that shows a hairdresser giving three customers identical perms. Cummins & Partners is Vodafone’s crea
- Weight Watchers has admitted it made a mistake with a PR stunt in which it sent female journalists “mood light bulbs” to support a campaign claiming Australian women do not want to have sex with the lights on because of poor body image.
Weight Watchers has created a new campaign centred around sex
The packaging for the globe included an explanation: “This globe is a ‘mood light’ designed to give you a little boost in the bedroom (a PG sex toy, if you will)
Pitch Watch: Foxtel kicks off review; Fletcher Building appoints media agency; Dec PR wins three pitchesMumbrella casts an eye over the major media, creative and public relations pitches at play in market.
In today’s wrap up: Foxtel (creative pitch); Fletcher Building (media appointment); DEC PR (three new clients wins).Foxtel kicks off review as Buckman takes control
Just four months after returning to Australia to take the role of managing director – customer and retail, Mark Buckman has launched a review of the Foxtel’s agency relationships.
Mumbrella understands Buckman
- Industry body the Media Federation of Australia has launched a new industry recognised digital training program the MFA Digital Foundations Certification Program aimed at setting a standardised benchmark for basic digital media proficiency.The program will be rolled out across all MFA member agencies and aims to ensure all members have a clear understanding of the digital landscape, including its language and terminology, the planning and trading models, and the evaluation and mea
- Administrators have been appointed to wind up stricken ad tech firm Brandscreen – but the company may yet survive if money from a mystery Malaysian businessman finally arrives.Sydney’s Supreme Court this morning placed the company in the hands of Graeme Beattie and Aaron Lucan from Worrells to wind up operations, the second time the company has been placed in administration.
A hearing two weeks ago was adjourned after Brandscreen owner and managing director Robert Manning told the co
- Fox Sports has quietly shuttered its fan forum section The Crowd after one of its main product managers admitted on Twitter it “runs at a loss”.
The News Corp-owned entity last posted content on The Crowd ahead of the AFL Grand Final this month, with a new holding page for the site reading “The home of aspiring journalists. Coming soon.”However, it failed to fire, with Fox Sports’ social product manager Paul Wissam admitting on Twitter in September “
- Ad spend in September dropped 4.8%, year-on-year, with the Standard Media Index and media buyers citing a lack of big ticket events in the month as contributing factors.
The Olympics sucked ad budgets forward according to media buyers
Overall the market is up 1.6%, year-to-date, according to SMI, but with the Federal Election, Census and Olympics shifting ad budgets to earlier in the year media buyers are predicting a soft run in to Christmas.
Theo Zisoglou, trading director for independent
- Pacific Magazines has restructured its commercial team in the first major move under the company’s new leadership of CEO Gereurd Roberts and commercial director Prue Cox.
The changes to the team will see the publishing company offer a total network approach, with teams selling the whole portfolio of Pacific Magazines’ print, digital, social and experiential assets while a new team of dedicated project managers “will ensure seamless pre- and post-sales implementat
- Seven’s The X Factor slipped below 800,000 metro viewers last night, grabbing 798,000 at 7:30pm as Nine’s The Block dominated the time slot.X Factor last night dropped to its lowest ever audience, with 798,000 capital city viewers; its previous lowest recorded audience was 809,000 on October 5.
The Block pulled in 1.027m to be the most-watched non-news program of the evening as Ten’s Australian Survivor was watched by 760,000.
The Block and Australian Survivor were th
- A new Bluetooth chat application for accessibility, called Blappy, aims to bring more people together. The app translates voice to text and text to voice, to enable people who are vision impaired to effectively communicate with those who are Deaf or hearing impaired.
Blappy running on three smartphones. Image from UC3M.
Blappy was created by CESyA, the Spanish Centre of Subtitling and Audio Description, with the support of UC3M's Audiovisual Accessibility Laboratory, which is part of the C
- Former Australian cricket captain Steve Waugh will be accompanied by a riderless bike representing children with rare diseases when his fundraising Captain’s Ride hits the road on October 29.
Steve Waugh will be joined on the ride by Adam Goodes
The innovative children’s bike was developed from scratch by production and technology specialist Finch on the back of an idea by Havas.
After having riders join the Captain’s Ride through virtual reality headsets last year, Waugh
Morning Update: how Sainsbury’s ads reinvented UK food culture; Trump’s damaged brand by the numbers; the second age of socialCampaign Live: How Sainsbury’s ads revolutionised the UK’s food cultureAbbott Mead Vickers’ press ads for Sainsbury’s in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.
In the early 1980s, Britain’s big grocery stores were far from super. They were drab, functional places where shoppers just went in, stocked up and got out. For Sainsbury’s then, think Aldi now. And as for their adverti
- Hollywood blockbuster, Inferno, failed to knock The Girl on the Train from the top of the box office charts on its opening weekend
The sequel to the Da Vinci Code, which sees Tom Hanks reprise his role as Robert Langdon, took $2.22m on debut, less than the $2.615m The Girl on the Train managed in its second weekend, with total takings of $8.441m so far.No other film cracked a million, with Miss Peregrine’s Home For Peculiar Children third at $969,843, and Deepwater Horizon droppi
- Fairfax Media has taken the axe to the editorial team at The Weekly Review in Victoria with 16 journalists to be made redundant next month.
Domain Group head: Antony Catalano
Metro Media Publications will slash reporters and production staff at the nine suburban papers, with production outsourced to AAP Pagemasters, continuing Fairfax’s outsourcing of sub-editing work.
Just one sub editor will remain and The Weekly Review will continue to move towards lifestyle publishing as opposed t
- The former head of one of the world’s largest digital agency has said there is a need to simplify digital metrics as marketers grow more confused by the glut of platforms each with their own measurement systems.In a candid interview with Mumbrella Asia at Socialbakers’ Engage conference in Bali, Daniel Morel, who presided over Wunderman for almost two decades before retiring last year, said that brands weren’t testing their campaigns adequately in a wor
- A new ad for toilet paper brand Who Gives a Crap uses a series of visual gags on euphemisms for having a poo, from dropping the kids off at the pool to dropping logs.
Melbourne’s CHE Proximity has created the new campaign urging Australians to ‘give one crap a day’ for the toilet paper brand, which donates 50% of its profits to help those without access to proper sanitation.In the ad ordinary Australians explain how people can help those less fortunate than them by changin
- Mamamia is set to radically shake up its editorial structure after editor-in-chief Kate de Brito left the publisher to take the helm at News.com.au, replacing Daniel Sankey who is moving to a new sports-betting role.
New News.com.au editor-in-chief De Brito
Sankey’s new role will be “to identify and develop opportunities for audience and commercial growth in digital sport and wagering information”, signalling News Corp’s intent to bring in more dollars from the
- Recently-formed TV marketing body ThinkTV is setting up an “independent laboratory” with leading media researcher Professor Karen Nelson-Field, who says she hopes to “redefine the definition of TV”.
Redefining TV: Karen Nelson-Field
It has formed a two-year deal with her company Media Intelligence Co., to create a research program which will test multi-platform TV advertising and provide “robust evidence and greater clarity” about how it “delivers busine
- Digital mortgage service Uno has launched in Australia with a campaign showing home buyers what it would be like if open house inspections were as secretive as some brokers are when it comes to revealing the full spectrum of available home loan rates.
Sydney agency Archibald Williams created the campaign which will roll out online and through social media channels featuring a real estate agent who refuses to open all the rooms of a house for inspection.
The ‘fly on the wall&rsquo
- Nine’s reality renovation show The Block has continued to build its audience pulling in 1.279m viewers at 7:00pm last night, easily beating its reality rivals on Seven and Ten.The X Factor continued its toils, managing just 815,000 viewers between 7:00pm – 8:15pm, down on last week’s 914,000, while Survivor on Ten between 7:30pm to 8:30pm pulled just 660,000, down on the 708,000 last week.
Survivor was also beaten in the time slot by ABC showing the Grand Designs: House of the
- Yahoo7 has appointed Daily Mail Australia’s Lucy Chesterton as head of its lifestyle and entertainment offering Be following on from the departure of launch editor Melinda Cornford.
Lucy Chesterton joins Yahoo7 from the Daily Mail
Be launched in June three months after Pacific Magazines brought its digital assets back in-house.
Chesterton joins Yahoo7 from the Daily Mail where she was the assistant editor for showbiz for the past two-and-a-half years. Prior to that she was t
Morning Update: Ford gets cinematic with Mads Mikkelsen; how newspapers brought down Trump; Spotify unveils vertical adsCampaign Live: Ford campaign for new SUV stars Mads Mikkelsen in assassin role
The film, created by GTB, Ford’s bespoke agency in WPP, was directed by Jake Scott for RSA Films and features Danish actor Mads Mikkelsen, who starred as villain Le Chiffre in James Bond film Casino Royale.
Mikkelson, whose will this year appear in Star Wars: Rogue One and Marvel’s Dr Strange, stars as assassin Le Fantôme. The story follows a couple who enter a witness protection scheme after t
- Media agency OMD has named Aimee Buchanan as its new CEO, replacing Peter Horgan who stepped up to lead the wider Omnicom group earlier this year.
New CEO: Aimee Buchanan
Buchanan had been the internal favourite for the role, having been managing director of the Sydney agency for the last two and a half years.
Horgan said in a statement: “Aimee’s capability and dedication has been fundamental to the growth and success of OMD Sydney over the last five years.
“She is a proven per
- IAB Australia has gone back to the future with former research director Gai Le Roy returning to the role at a time when digital measurement is coming under increased scrutiny – with Le Roy pledging that daily digital ratings would an immediate priority.
Gai Le Roy returning to IAB Australia
Le Roy’s return to the IAB comes less than two years after she stepped down from the role and just months after the organisation appointed a new CEO in the wake of a management change.
Le Roy was
- Australia’s rugby league victory over New Zealand helped Nine to a ratings victory on Saturday night which also took the network to a win for the week.
The game was the most watched TV program on Saturday, with an audience of 831,000 across Sydney, Melbourne, Brisbane and Perth, according to preliminary overnight metro ratings from OzTam.Nine said the game’s peak national combined metro and regional audience was 1.674m when viewers in Adelaide on secondary channel 9Gem
- Commentator Waleed Aly has warned that journalism faces losing its authority with the public if competition continues to drive publications into the world of clickbait.
The host of Ten’s The Project, who earlier this year won the Gold Logie as most popular TV personality, gave the Andrew Olle Media Lecture in Sydney last night.In the speech, Aly spoke of how commercial pressures and digital disruption have led to an increasingly lightweight news cycle which has in turn
- Michael Usher’s first news bulletin for Seven since he left Nine’s 60 Minutes has delivered an instant win for the network.
Usher presented Friday night’s 6pm bulletin for Seven News and won the timeslot for the network by the biggest margin since the Olympics were on air.
Usher: Instant win for Seven News
According to preliminary overnight metro ratings from OzTam, Seven’s bulletin averaged an audience of 225,000 viewers in Sydney between 6 and 6.30pm
- HBF has launched its new campaign featuring a slogan from one of the health care provider’s most successful campaigns from more than a decade ago.
The latest campaign by Marketforce poses the question ‘Are you with HBF?’, and aims to provide a more realistic perception of health and its challenges.Directed by David Rittey from Airbag Productions, the 60-second TVC will be unveiled on October 16th, and features a series of important life moments where pe
- Macquarie Media has failed to find an appropriate buyer for 2CH by its September 30 deadline with a divestiture agent now being appointed to effect the sale.
The rebranded Magic 2CH logo.
Macquarie Media is required to sell the station following its merger last year with Fairfax Radio, which put the station in breach of media ownership laws which impose a ‘two-to-a-market’ limit for commercial radio licences in the Sydney licence area. The broadcaster currently owns the lic
- This was contributed by Simon Kemp and first appeared on his Kepios blog.Kepios Future Forces 2016from Kepios
Predicting the future is a tricky business, but it’s essential to look to the future as often as possible in order to understand the opportunities and threats that we’ll be dealing with tomorrow.
This article explores five of the most important technological innovations that will shape the future of marketing over the coming months, together with tips and advice on how t
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