• Lord of the Fries replicates Kanye West and Kendrick Lamar album covers in new campaign

    Vegetarian fast food burger chain Lord of the Fries has launched an out-of-home campaign featuring posters replicating album covers of American rappers Kanye West and Kendrick Lamar.
    Creative agency Milkman has created a series of art posters changing the album names to ‘DAMN good fries’ and ‘The Life of Potato’.
    Kendrick Lamar’s latest album cover features the word ‘DAMN’ on the cover while Kanye West’s album is titled ‘The Life of Pa
  • Twitter clampdown on fake accounts hits follower counts but is welcomed by Aussie agencies

    Local social media agencies have welcomed a crackdown on fake and automated accounts by Twitter, despite a widespread outcry in the United States by users who have seen follower counts drop.
    Following an announcement on Twitter’s developers’ blog yesterday, the company has started shutting accounts appearing to use automated posts. While there was outrage from some circles in the United States, most agencies contacted by Mumbrella said they were happy with the move.Natalie
  • SCA’s profit falls 21% after ‘under-performance’ of 2Day FM breakfast

    Southern Cross Austereo’s revenue for metro radio fell 3.0% to $121.4m in the first half of the 2018 financial year, with the company citing the struggling Sydney breakfast show as the reason for the decline.
    Overall NPAT [net profit after tax] also fell 21.2% from $48.5m in the first half of FY17 to $38.2m, the company said in an ASX update today.
    SCA: Working to improve its balance sheet
    EBITDA [earnings before interest, tax, depreciation and amortisation] for metro radio was also d
  • WPP reports slight revenue increase despite taking hit in PR and public affairs

    Australia’s biggest marketing group WPP AUNZ has reported flat revenues of $869.9m in its 2017 financial results, despite taking a hit to its PR and public affairs arm.
    Although the company saw a slight increase in overall revenue it fell by 7.2% in its public relations and public affairs arm, which includes agencies such as Ogilvy, Cannings Purple, Hill + Knowlton Strategies, PPR and Pulse Communications.
    The division had a net revenue of $62.4m in 2016 which fell to $57.9m last year. The
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  • My Kitchen Rules gives Seven an easy ratings win on Thursday night

    A strong audience for My Kitchen Rules along with the absence of Nine’s Married at First Sight gave Seven a strong overall audience share on Thursday night, according to OzTam’s overnight audience ratings.The cookery show, which brought in 1.118m metro viewers, helped Seven to a 26.2% main channel share, compared to Nine’s 17.0%.
    My Kitchen Rules also topped the key advertising demographics of 16-39, 18-49 and 25-54..
    Ten was third for the night with a 14.5% main channel share,
  • Merrick Watts becomes celebrity intern for American Express campaign

    American Express has recruited Australian comedian and broadcaster Merrick Watts to star in its latest campaign as the Amex Business celebrity intern, taking on roles as a baker, teacher and plumber.
    In one of the 30 second spots created by Marcel Sydney, Watts begins work at a bakery for the day as he struggles to make dough, mix flour and decipher which pie is beef.
    Using the tagline ‘Give your business the help it actually needs’, Watts is also employed as a plumber for the day.
  • Crocmedia to produce new radio show for Golf Australia

    Sports production company Crocmedia has announced it will be launching a nationally syndicated golf program, Inside The Ropes, in a partnership with Golf Australia from this Saturday.
    The program is an extension of a podcast launched by Golf Australia in May last year with the deal being Crocmedia’s first announcement since the company finalised its merger with Pacific Star Networks last month.Inside The Ropes will be hosted by radio presenter, AFL commentator and golf fan, Andy Maher
  • Keep Left wins not-for-profit business Greening Australia

    Environmental not-for-profit Greening Australia has appointed Keep Left to handle its PR account.
    The appointment will see Keep Left raise awareness, donations and corporate support for Greening Australia’s projects such as rehabilitating the Great Barrier Reef.
    Keep Left worked with Greening Australia last year on a Reef Aid project aimed at improving the quality of water on the Great Barrier Reef.
    The PR agency will now look after the not-for-profit’s content production, media pres
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  • GroupM CEO Mark Lollback ‘concerned’ about linear TV

    The CEO of WPP’s GroupM, Mark Lollback, has told media agencies and television executives he is concerned about the economic model of linear TV and the challenges it faces “in this new video world”.
    Lollback said whilst he is very optimistic about the future of “the new definition of TV”, the industry had to face the fact that some audience segments are problematic and measurement is a mess.
    Lollback: Forecasts for TV range from optimistic to apocalyptic
    “As t
  • One-off events not the path to a profitable media business warns Nine boss Hugh Marks

    Spending money on big one-off but unprofitable events like Seven’s Olympics investment could hurt a media company in today’s industry environment, Nine boss Hugh Marks has warned.
    Following the release of the company’s half yearly results this morning, Marks told Mumbrella Nine’s “underlying” efforts – not one off events – were what really mattered, warning against spending money without a clear return in sight.
    Marks is confident the company can c
  • Sophie Onikul joins eBay Australia as head of communications

    Sophie Onikul has been appointed head of communications for online marketplace, eBay.
    Onikul joins the company from The Brick Exchange where she was the head of communications and PR for a year.
    During her career Onikul has also worked at Transport for NSW for seven months as a principal media and stakeholder engagement officer.
    Onikul was a media writer for the Australian Olympic Committee in Rio de Janeiro for the duration on the Rio Olympics.
    Daniel Feiler, senior director of communications a
  • Final CommsCon speakers announced including Tourism Australia, The Iconic, Wests Tigers, Guardian Australia and more

    The final speakers have been announced for Mumbrella’s CommsCon conference next month.
    Among those joining the lineup are Geoff Ikin, general manager, global media, PR and social at Tourism Australia, Liz Anderson, head of PR at The Iconic, Craig Heydon, head of media and digital, Wests Tigers NRL Club and Susie Bayes, brand partnerships director for Guardian Australia.
    Ikin, Anderson, Heydon and Bayes join Mumbrella’s CommsCon 2018 lineup
    Ikin and Anderson will join the panel explor
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  • Video advertising on mobile has higher sales impact than other devices, Think TV study suggests

    Video advertisements viewed on mobile devices have a higher sales impact and are more likely to grab a consumer’s attention, new findings from a Think TV commissioned study suggests.
    Conducted by professor Karen Nelson-Field, latest edition of the Benchmark Series was conducted to compare sales impact and attention generated by video ads on mobile devices, for Facebook YouTube and television.The study indicated mobile viewing had a positive impact on sale and attention for those brands whi
  • Married At First Sight tops demos keeping strong lead over My Kitchen Rules

    Nine’s Married at First Sight has topped the ratings leaderboard with 1.341m metro viewers, beating Seven’s rival reality TV program My Kitchen Rules.
    According to OzTAM’s overnight preliminary metro ratings, Seven’s My Kitchen Rules attracted 946,000 metro viewers in its head to head airing against Married at First Sight.
    Ten’s I’m A Celebrity Get Me Out Of Here was fourth in the 7.30pm time slot with its 496,000 metro viewers.
    ABC’s 7.30 beat the
  • 9Now and Stan shine in strong financial results for Nine

    Nine’s profits and earnings before interest, tax, depreciation and amortisation (EBITDA) have grown by more than 50% with 9Now’s revenue growing 86%, the company announced this morning in its half year financial report.
    The media company attributed part of its growth to a strong showing by online platform 9Now as well as its premium video service Stan with half year revenue up $720m, up 9% compared to the year prior.
    Nine boss Hugh Marks is impressed with the results, says there
  • Media agencies remain unsure about podcasts and voice marketing, IAB finds

    Media agencies are embracing streaming audio but are still finding their way with voice, IAB Australia has claimed in a report released this morning.
    The second edition of the Audio Advertising State of the Nation report found two-thirds of media agencies are regularly buying streaming radio spots, while podcasting is still in the experimental stage for most agencies, with only 13% looking at voice marketing strategies.[Click to enlarge]In the report, commissioned by the IAB Audio Council,
  • Heineken launches competition chatbot for Formula 1 event

    Heineken Australia has launched a Facebook Messenger chatbot to give users the chance to win one of five VIP experiences to the Formula 1 2018 Rolex Australian Grand Prix’s Heineken Saturday.
    Created by Zenith, Publicis Media and Momentum, the chatbot asks users questions including who will be headlining with a DJ set at Heineken Saturday and why you deserve to be one of the five winners.
    The chatbot consists of three stages which will see users asked questions from the Heineken doo
  • QT Hotels and Resorts promotes Jessica Fornito to communications manager

    QT Hotels and Resorts has promoted its PR Manager, Jessica Fornito, to national communications manager.
    Fornito’s promotion comes two weeks after Stephen Howard announced he would be departing the company as its group PR director.Fornito joined QT Hotels & Resorts in 2014
    Victoria Doidge, director of brand strategy at Event Hospitality & Entertainment, said in a statement: “We are thrilled to promote Jessica to lead PR for the QT brand. She has been an invaluable asset to the
  • 4WD Touring publisher wins prize dispute with unhappy subscriber

    Carlisle Rogers, publisher of 4WD Touring Australia magazine, has won an appeal against the winner of a magazine competition, encouraging publishers to stand up for their principles to avoid a tarnished reputation.
    Rogers’ magazine was sued in July last year by competition winner Grant Lawler, who had won a 2002 Toyota Landcruiser, a Pioneer camper trailer and a boat and outboard, in a magazine competition. It was said to be worth $150,000.
    Rogers founded the publication in 2012, and had n
  • Jessica Torstensson joins Wavemaker as group business director

    Group M’s Wavemaker has hired Jessica Torstensson to the newly created role of group business director for the Hungry Jack’s account.
    Torstensson joins from OMD where she was the client lead on the McDonalds account for just over a year.Torstensson joins Wavemaker in a newly created role
    Before joining OMD, Torstensson spent two and a half years at PhD in Sweden.
    In her new role at Wavemaker, Torstensson joins the management team and will lead a group of eight while oversee
  • Ten daily appoints Mel Cornford as managing editor

    Ten has announced the appointment of Mel Cornford as managing editor of ten daily, the network’s as-yet-to-be-launched entertainment and lifestyle site.
    Cornford joined Ten in 2016 as project lead on ten daily, and has been developing the site since then.
    The site is described by Ten as a “standalone, mobile-optimised website that will be rich in short-form video content and offer premium and exclusive entertainment, lifestyle, opinion news and sport content.”
    The network&
  • Tuesday Tune-Up #324

    Facebook facing youth exodus
    Facebook is losing ground among teens and young adults, according to eMarketer’s latest figures from the US. The latest forecast reveals that, while the platform is still growing its daily user figures among older audiences, growth among 12-to-17-year-olds and 18-to-24 year-olds are both set to drop faster than previously predicted. This could result in Facebook losing as many as two million users under 25, interestingly with many favouring a move to Snapc
  • Marvel’s Black Panther collects more than $10m in first Australian weekend box office

    The latest Marvel movie Black Panther dominated Australia’s weekend box office, with more than $10m in earnings, the Motion Picture Distributors Association of Australia reports.
    Black Panther is the latest rendition of the Marvel Comics franchise, tells the story of an African Prince, who returns home following the death of his father to take the throne. But when an enemy suddenly appears, he must rally his allies and use the Black Panther strength to protect his people.On its first weeke
  • Sensis head of digital Andrew Burke joins Outbrain

    Former Sensis Digital managing director Andrew Burke has joined content distribution service Outbrain as APAC managing director, replacing Ayal Steiner who has been promoted to the role of vice president for international revenue.
    Steiner launched Outbrain’s Australian operations in 2012 while Burke was recruited to Sensis in 2016 to lead its digital agency, Found, from Victoria Racing’s digital venture, Racing.comOutbrain’s VP for international revenue Ayal Steiner, APAC
  • PPR hires Julie Kushnir as senior account director

    WPP’s PPR Adelaide has appointed Julie Kushnir to the role of senior account director.
    Kushnir joins the agency from her previous stint as a communications and stakeholder relations manager at Celsus.Kushnir joins PPR Adelaide as senior account director
    Throughout her career Kushnir has also spent time at HWR Media & Communications, Them Advertising and Clemenger BBDO.
    PPR’s CEO, Michael Pooley, said in a statement: “Adelaide is an important market for PPR and with Jul
  • The Royals wins $1.5m Northern Territory master brand account

    The Northern Territory Government has appointed Melbourne-based creative agency The Royals to develop and execute a unified masterbrand for the Northern Territory.
    In November last year, the NT opened the tender to find an agency which would help create and execute a masterbrand strategy ahead of the 40th anniversary of self-government in July.
    As part of the winning consortium, The Royals will be working with Boab Design and market research company McGregor Tan to create a brand and strategy fo
  • UM lands $23m AGL media account

    UM has won the $23m media account for energy company AGL from incumbent agency McCann.
    McCann won the AGL energy account in 2015 from Group M’s media agency Maxus.
    Alison Wild, AGL”s general manager of product and marketing, said the energy provider was looking for an agency with technology and data expertise.
    “After a very competitive pitch we are delighted to appoint UM and are looking forward to working with their team to deliver a successful media buying and planning servic
  • Ray Meagher builds website for his ‘Flamin hot sauce’ in new GoDaddy campaign

    Home and Away star Ray Meagher is building a website to sell his new hot sauce, as part of a new campaign for small business tech provider, GoDaddy.
    The ad sees Meagher – who plays Alf Stewart in Seven’s long running soap opera – describe how he launched a website. www.raysflaminhotsauce.com.au to promote his sauce.The latest campaign, conceived by the With Collective, aims to show how easy it is to launch a website for small businesses, even for those who are no
  • Domain claims Catalano’s exit has had ‘no impact whatsoever’

    The departure of high-profile CEO Antony Catalano has not dented the Domain business, the media and real estate company has claimed in a call to investors.
    Catalano re-joined Fairfax in 2013, but left again earlier this year
    An investor on the call flagged Catalano’s strong relationships with real estate agents and questioned if his resignation would therefore harm the business.
    Executive chairman Nick Falloon replied “we don’t see any impact at all”, and further stressed
  • Bonds’ latest campaign set in the outback, where it’s too hot for clothes

    Bonds has released its latest tongue in cheek campaign with Leo Burnett Melbourne to mark the launch of the new Bonds Originals underwear range.
    Set to Rock N’ Roll Graveyard by Melbourne band Jazz Party, the ad sees models walking around the fictional town of Cool Springs; driving, playing golf and lugging bags of ice about in their Bonds.Directed by Gracie Otto, the film was shot in the real life town of Coober Pedy. Several locals make an appearance throughout the spot in their Bon
  • Former Zenith MD Karen Halligan to join KPMG in new media advisory role

    Former Zenith managing director Karen Halligan has joined KPMG Australia to lead the consulting firm’s newly-formed Media Value Advisory practice.
    Halligan, who left Zenith in September last year, will answer to Paul Howes within the KPMG’s Customer, Brand and Marketing Advisory business.
    In recent months, the firm’s fast growing business unit has appointed former Saatchi & Saatchi staffer Carmen Bekker to lead a newly formed CMO advisory team and One Green Bean managing pa
  • JWT Melbourne introduce the ‘spokes-peas’ in Birds Eye campaign

    J. Walter Thompson Melbourne has released its first major campaign for Birds Eye since being appointed to the Simplot business in September 2016.
    Featuring one 30 second and two 15 second TVCs, the campaign introduces a pair of Aussie “spokes-peas”, who comment on the goings on in the freezer. The Birds Eye Barramundi, Whiting and Flathead frozen fish products are all featured in the spots.Suzanne Harman, GM marketing, Simplot Australia, said: “Birds Eye ‘Fresh from the f
  • Medibank launches ‘Is health insurance better?’ campaign

    Medibank has launched an integrated campaign looking at what’s best for Australians when it comes to health insurance.
    The ‘Medibank 100’ features unscripted opinions of people ranging from those who swear by private health insurance through to those who don’t see the need for it.
    The fully integrated campaign from TBWA, B.B.E and Carat features video and written content along with interactive tools.
    A new campaign page, What is Better?, houses the new ‘People Like
  • Domain reports $3.4m net loss after tax following separation from Fairfax

    Domain has released its first financial results since being spun out of Fairfax, reporting revenue of $112.7m and a net loss after tax of $3.4m in its statutory results.
    The results come at a turbulent time for the ASX-listed company, which is majority owned by Fairfax, with executive chairman Nick Falloon using it as an opportunity to dispel any market fears about how the company will perform without embattled former CEO Antony Catalano at the helm. 
    “Domain has today reported
  • Married at First Sight cheating scandal helps Nine beat Seven’s MKR

    The affair between Married at First Sight contestants Dean and Davina handed Nine it’s highest ever regular episode audience, finishing the night with 1.351m metro viewers.
    Nine’s reality show was more than 200,000 viewers ahead of Seven’s My Kitchen Rules, which averaged a metro audience of 1.139m. Ten’s I’m A Celebrity, Get Me Out Of Here’s elimination episode managed 618,000.The key advertising demographics (16-39, 18-49 and 25-54) also reported Nine’
  • Ooh Media reports strong growth on back of digital gains

    Ooh Media’s rapidly growing digital portfolio was a key driver of revenue, generating 60% of the out of home company’s total revenue for CY17 according to the company’s annual results released this morning.
    The out of home giant, which also owns Junkee Media, Cactus Imaging and Executive Channel Network (ECN), reported $380.3m in revenue, up 13.1% in 2017.
    Ooh Media finished the year with an increase in revenue and profitThe result is up 8 percentage points from the half y
  • Rainbow light reflectors surround ANZ’s ATMs for Mardi Gras celebrations

    ANZ has unveiled its 2018 ‘GayTMs’ which are covered in light reflectors to make the machines appear rainbow.
    The GayTMs, installed at Oxford St, Pitt St, Newtown and Bondi Beach, have been created in celebration of the 40th anniversary of the Sydney Gay and Lesbian Mardi Gras Parade.
    Mark Hand, ANZ’s managing director, business and private banking and chair of ANZ’s Diversity Council said the GayTMs, first launched in 2014, are an extension of ANZ’s 12 year long sp
  • Public Transport Victoria invites riders to explore Melbourne’s nightlife

    Public Transport Victoria has launched a campaign created by Y&R Melbourne showcasing the city’s attractions accessible on their all night weekend transport services.
    58 members of the public were given cameras and a Myki ticket to explore and document their travels around Melbourne during a night with the results being used for over 40 different edits.
    These edits, ranging from 6 to 60 seconds, were used in an integrated campaign across digital, social and TV with geo-targeting s
  • Real estate startup Upside launches Mammal created advertising campaign

    Upside, a real estate startup, has launched new branding and advertising campaign created by Sydney agency, Mammal.
    Positioning property tech service Upside as ‘the way real estate should be’, the campaign launches on Sunday and will extend across TV, online and display advertising.
    Featuring an eccentric presenter who takes us on an off-beat tour through a ‘real house’, all the while extolling the many advantages of selling with Upside. Mammal won the Upside account foll
  • Kellogg’s 2018 campaigns kick off with Special K fibre fit push

    Kellogg’s first campaign for 2008 promotes Special K cereal asking “is your gut fibre fit?’ with the promotion being led by a TVC series to run from Sunday night.
    The campaign, featuring actors playing tunes on their bellies will run across TV, digital and social media, aims to update people’s perceptions about fibre in their diet.
    “We have been in the fibre business for decades, but perceptions about fibre’s role in healthhave been stuck in regularity,&r
  • QMS half year revenue climbs to $99m on strong digital performance

    Revenue from QMS’ expanding digital inventory has been a major contributor to the company’s half year FY18 results, with digital out of home contributing 66% of QMS’ $99m total revenue and 76% of domestic media revenue.
    The results, posted on the ASX this morning, also showed earnings before interest, tax, depreciation and amortisation (EBITDA) climbed to $22.481m from $17.316m in the previous corresponding period.QMS’ half year results show strong EBITDA, NPAT and revenu
  • Mamamia launches e-commerce platform, mamamiashopping.com.au

    Women’s platform Mamamia is relaunching its local e-commerce venture, Mamamia Shopping.
    The new platform, created in partnership with Australian e-commerce provider catch.com.au, will offer discounts on products including fashion, technology and groceries to Mamamia’s audience.
    The new website gives Mamamia’s audience the chance to buy their favourite brandsIt comes four years after Mamamia first launched its shopping platform. The publisher also previously ventured into e-comm
  • Hungry James Warburton details plans to awaken the APN ‘sleeping giant’

    New APN Outdoor CEO James Warburton will transform his business into a “market leader”, by aggressively pitching for new contracts and acquisitions, refreshing the brand, all whilst ensuring client retention remains a priority.
    Warburton, who last night told agencies and clients of his plans, admitted APN had not been acting as a leader, but said he was “hungry” and that he would focus on making the company stand out.
    Warburton presenting to agencies and clients in Sydney
  • Seven dominates Thursday night TV in Married at First Sight’s absence

    Thursday night’s OzTam ratings saw Seven easily dominate the night with the news, My Kitchen Rules and the Winter Olympics topping the charts as the three most-watched shows for the evening.
    Married at First Sight’s absence gave Ten an opportunity to shine, with Ten’s Gogglebox the ninth most-watched show with 649,000 metro viewers.
    Ten’s I’m A Celebrity, Get Me Out of Here! finished eleventh behind Seven’s Home and Away, with an audience of 581,000.Nine&rsquo
  • BBC Studios to launch local production arm following Stargazing Live win

    BBC Studios has launched an Australian production arm, with the ABC’s astronomy show Stargazing Live 2 as its first commission.
    The first Australian series of Stargazing Live, originally conceived by the BBC Studios’ science unit for the UK market, was produced for the ABC by Fremantle Media last year.Stargazing Live featuring astronomer Brian Cox has been recommissioned by the ABC for 2018
    The Australian production arm comes ahead of BBC Worldwide and BBC Studios merging into a sing
  • Macquarie Media executive chairman Russell Tate scales back duties, Adam Lang becomes CEO

    Macquarie Media’s executive chairman, Russell Tate, is scaling back his role as both chairman and CEO of the business, with chief operating officer Adam Lang to take his place, the company announced yesterday afternoon.
    The industry veteran – who was the co-founder of STW Communications with John Singleton– has led both Macquarie Radio and Macquarie Media since 2008. Singleton is a major shareholder of Macquarie Media. Tate will assume the role of Macquarie&rsquo
  • Macquarie Media’s profits fall by 39%, despite revenue climb

    Macquarie Media’s net profit after tax and earnings before tax, interest, depreciation and amortisation (EBITDA) both fell by more than 30%, according to the 2018 half year figures released yesterday.
    While revenue increased from $67.265m in the 2017 half year to $68.476m (2%), EBITDA fell by 32% to $9.236m as radio broadcasting licence values were written down by $34m.
    Macquarie Media’s latest financial results see a massive decline in reported EBITDA and NPAT. Source: ASXAnd while
  • Enero reports revenue falls but profit improvement after a year of cuts

    Marketing and communications network Enero – formerly the Photon Group – has reported a decline in revenue but an improvement in profits after cost cutting through most of 2017, the company reported in its half yearly results this afternoon.
    The group’s net revenue fell 6.6% to $47.8 million, however earnings were up 17% to $5.7 million as a result of cutting costs, restructuring the US operation and closing Naked Communication’s London offices.Enero CEO Ma
  • The West Australian becomes highest circulating audited newspaper following News Corp withdrawal

    Seven West Media’s The West Australian has become the highest circulating audited newspaper in Australia for the first time, with its Saturday paper posting a circulation of 237,049 and its Monday to Friday editions posting a higher circulation figure than than The Sydney Morning Herald.
    The result comes two months after News Corp decided to withdraw from the newspaper circulation audit, raising new questions about the future of the Audited Media Association of Australia (AMAA).
    The West A
  • Controversial barrister Charles Waterstreet pulls out of Q&A #metoo debate

    Controversial barrister Charles Waterstreet has pulled out of this evening’s Q&A #metoo panel after being advised by the NSW Bar Association that his appearance would not be appropriate.
    In a tweet this afternoon, Waterstreet stated: “It is with deep regret that I announce that I am pulling out of the Q&A special on the #metoo movement. I would like to thank the ABC for inviting me to be on the panel.”
    The program’s producers came under fierce criticism

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