• Tuesday Tune-up #362

    Looks like 2018 will be the first year to hit $100 billion in Digital advertising spend
    If you’ve ever found yourself wondering what you’re doing with your university degree, this may reassure you you’re using it wisely. According to the Interactive Advertising Bureau’s latest half-yearly report, digital ad spend revenue was up 23% in the first half of 2018 to a whopping $49.5 billion. The numbers guys are saying that if growth continues at this pace, it puts 2018 on
  • Tuesday Tune-Up #361

    Facebook Messenger’s ‘unsend’ feature is coming soon Text regret is a sad reality in the digital age. Facebook Messenger is the latest platform to recognise this by allowing a 10-minute window in which users can delete sent messages. It’s a little stingy compared to WhatsApp, which gives you a full hour, but it’s better than nothing I suppose. Thanks, Facebook.
    Facebook adds YouTube to Portal Facebook has been pimping its Portal hardware, and not just
  • We Are Social grows its presence in Asia with new Hong Kong office

    This post courtesy of Donald Wong, Head of Hong Kong at We Are Social
    Catchy jingles, memorable taglines, effective PSA mascots and slogans: these were just some of the “social” ways to get your “meme” to “go viral” with your audience during the ad industry’s renaissance in Hong Kong in the past. Having grown up in such an environment that nurtured so many creative talents, the industry influenced not only Hong Kong itself but the region. Therefore,
  • Tuesday Tune-Up #360

    Nearly half of young users deleted Facebook from their phones last yearA new survey by Pew in the US has revealed that a staggering “44% of those aged 18 to 29 say they’ve deleted the app from their phone in the last year”. Overall, of the 3,400 Facebook users surveyed, 26% of respondents said they had deleted the app while 42% had taken a break from the app for several weeks. The study only included Facebook’s main app and did not extend to subsidiaries such as Mess
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  • Social Media Statistics Australia – October 2018

    Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report. Social Media users...
  • Tuesday Tune-Up #359

    Digital-only isn’t the only way for Generation Z
    A recent report by AdAge and Unidays, Gen Z: Decoding the Digital Generation, reveals that 60% of us Aussie youngsters much prefer to use desktop when making online purchases. The experience of re-reading your well-loved print copies of Harry Potter seems to be unbeatable, with 77% of respondents preferring that traditional feel of turning the pages. So, marketers, the key learning is that it’s essential for brands to develop both onli
  • TUESDAY TUNE-UP #358

    Facebook cracks down on low-quality ads and news contentFollowing the announcement earlier this year that it would “demote ads that included shocking, disruptive or malicious content”, Facebook has revealed that they will be taking this one step further by tackling low-quality ad content, too. What constitutes low-quality content? Posts designed to withhold information, provide clickbait, and/or posts using sensationalised language. And it’s not just dodgy advertisers the
  • The State of the Internet in Q4 2018

    We collaborated with Hootsuite to create this year’s Q4 Global Digital Statshot report, which reveals that the ‘Next Billion’ is fast becoming a reality, as more and more people across the developing world connect to the internet.
    Millions of people across Africa and South Asia came online for the first time in the past three months, with almost all of these new users accessing the internet solely via mobile devices.
    There have been some meaningful changes to social m
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  • Tuesday Tune-Up #357

    Facebook launches a new tool to measure the effectiveness of its adsIn a move to help businesses better understand the impact of their advertising on its platform, Facebook has announced the launch of ‘Creative Compass’ – a new tool that “will evaluate ad creative by looking at key elements and ranking them on a scale from low impact to high impact”. The programme will analyse elements such as brand fit, message comprehension and emotional reward to help b
  • Google Plus To Shut Down

    Google Plus recently (in March 2018) suffered a security flaw in their social networking product that exposed user data that had been set to private. Such data like name, age, gender, occupation...
  • Tuesday Tune-Up #356

    Instagram launches Nametag for easier following IRL Your eyes meet across a crowded bar and you know, you just know, that you MUST see their Instagram account! Fortunately, the platform is making it easier to follow those rare people that you actually meet in real life with a new QR code-type feature called Nametag. You can access your nametag from the menu on the right hand side of the app or scan other people’s tags by hovering over them with your Instagram camera (smooth)
  • The Perfect Fit: Fashion Week and Instagram

    It’s fashun week dahhhlings. But don’t worry, I’m not going to tell you everyone’s about to start wearing fireman jackets and cycling shorts*. For me, Fashion Week is interesting beyond the clothes because it’s a unique opportunity to (constructively) critique and compare Instagram content and features across an even playing field – everyone watches the same shows, everyone experiences the same events, everyone uses Instagram to share them (#SS19 has already r
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  • Tuesday Tune-Up #355

    Facebook F’s up with a security breach of over 50 million usersIf you’ve had access to the internet in the past year, you’ll know Facebook has been under a lot of scrutiny with concerns over how the platform handles the security of its users’ information. Now, it has been revealed that over 50 million users’ personal info could be at risk, as hackers on Facebook’s computer network exploited a bug in the ‘View As’ feature on the platform.
  • Social Media Statistics Australia – September 2018

    Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report. Social Media users...
  • We Are Social Expands to Madrid

    Hola, España! We’re delighted to share that We Are Social has recently expanded to Madrid, marking the opening of our twelfth office across the globe. Spearheaded by managing director Alberto Pachano, the Spanish team will work with local and international brands including Bic and Lavazza.
    “Spain is very well known for its creative talent pool,” Pachano said, adding that cracking the market has been an ambition for the We Are Social network for a while. “We al
  • TUESDAY TUNE-UP #354

    Find your happily ever after with Facebook Dating
    For all those single social media users out there – fear not! Facebook has launched its much-anticipated dating service…in Colombia. But stay tuned, keen Aussies – the platform is eyeing a global rollout in the not-so-distant future, meaning your future Romeo or Juliet could strike sooner than you think. Rather than swiping left like Tinder, Facebook is taking more of an OkCupid approach to matchmaking. Users will answer
  • Tuesday Tune-Up #353

    Instagram launches a guide for parentsIf you thought building the perfect sand castle or assembling a safe swing set was difficult, navigating your kid through their first Instagram account is sure to make you crazy. But fear not, 21st century parents – Instagram has released a handy guide for worried P-units in order to help them understand the platform and how they can keep their kids safe while using it. Although Instagram doesn’t allow users under the age of 13 to sign
  • Tuesday Tune-Up #352

    Insta-upgrade your life with Instagram’s new standalone shopping appRejoice! You’ll soon be able to buy waist trainers, teeth whitening kits and *some* things you actually need, as Instagram makes a major play for the e-commerce market. The platform is reportedly developing a new standalone app dedicated to shopping where users will be able to browse collections and purchase goods. Following Burberry’s announcement that Ricardo Tisci’s first collection for the l
  • Tuesday Tune-Up #351

    Instagram makes security and verification updatesJust because you post a lot of sick #YOLO-worthy #wanderlust pics on Instagram doesn’t make you an influencer. Or maybe, it does now? As of this week, anyone – even your nan – can ask for an official seal (or tick) to validate their Insta influence.
    While I have a better chance of getting into Hogwarts, I’m going to give it a shot.Instagram’s other less headline-worthy updates are focused primarily on securi
  • Social Media Statistics Australia – August 2018

    Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report. Social Media users...
  • SPECIAL REPORT: BRAVING THE BACKLASH – HELPING BRANDS STAND UP ONLINE

    If one thing is predictable about We Are Social, it’s that we love social media. We love how quickly it changes, how creative it allows us to be and how many voices get a chance to be heard because of social channels. What we don’t love is when those voices turn nasty.
    Hate on social media is a growing problem, and one that’s being largely ignored by the industry. Even brands that claim to support diversity are alarmingly quiet on the issue of online hate. We think it’s t
  • Yass Australia! A Netflix Queer Eye makeover

    Reboots are killing it right now. Dynasty, Will and Grace, Charmed, Roswell… there’s no end to the list of shows making it back to our screens. But, Queer Eye is the undisputed Qween of this renaissance. The rebranded makeover show has power-stomped its way to success here in Australia since it re-launched in February this year.
    If anything epitomises the hype, it’s grooming expert JVN’s catchphrase ‘YAAASSSSSSS!!!.’ So, after a second season was confirmed al
  • Wednesday Wrap-Up #350

    BuzzFeed Premieres Netflix Series and launches Twitter-based TV review showLate last week, Netflix premiered ‘Follow This,’ a 20-part documentary series that delves into how BuzzFeed report the news. “We’re thrilled that Netflix saw the drama in the work of our journalism and the stories we tell,” said BuzzFeed News’ Editor-in-Chief, Ben Smith. On the same day, BuzzFeed also announced a Twitter-based TV review show, ‘#What2Watch.’ The weekly 4
  • Samsung x Vivid: Sydney in a New Light

    As a principal partner of the Sydney Opera House, Samsung capitalised on the iconic Australian landmark during its peak season – Vivid Light, Music & Ideas Festival – by becoming a festival sponsor in 2018. For the ninth year in a row, Vivid had Sydney alight with installations and projections, and the brand saw it as a perfect opportunity to showcase their new Samsung Galaxy S9’s epic low-light photography capability.
    Who better to show off the photography features than ph
  • TUESDAY TUNE-UP #349

    Collaborate on holiday plans with Airbnb’s new featuresNow everyone can pull their weight when it comes to planning a group getaway, as Airbnb announces a feature that will allow users to send Group Travel invites to people who are joining the trip. Attendees will then be able to save ideas to the master list, including homes, food and drink, sightseeing and experiences, and more. Now your friends will have no excuses for ignoring your extensive recommendations of international bean-to-bar
  • ‘The Crown’ gets Australia watching Netflix with their Nans

    Whatever their political stance of the British monarchy, Australia has an affectionate view of the English matriarch – they even celebrate her birthday on three different dates nationwide. ‘Our mate Lizzy’ has become a beloved figurehead Aussie audiences have adopted as their own in recent decades. 
    While youth have grown to love her, the Queen is most fondly remembered by a generation of elders who grew up watching her coronation on the telly and crowded the streets to se
  • Tuesday Tuneup – #348

    3 million people leave Snapchat following redesignMore bad news for Snapchat. New figures have been released revealing that daily active users have fallen by 3 million in the second quarter. So, did Kylie Jenner kill Snapchat? Or is the app’s recent redesign to blame? In a move about as controversial as Brexit, pissed off users expressed their pissed offness all over other social channels, pointing fingers at Spiegel and his UX squad for causing them to flee the ephemeral platform. Wh
  • Most Influential Moments in Social

    2018 marks 10 years since We Are Social broke onto the social scene. What started as a two-man team and a dream, quickly evolved into a specialist business with offices on every continent. This year, each of the 11 offices around the globe helped celebrate We Are Social’s 10th anniversary by nominating moments where social media influenced culture. We had a nostalgic look back at the history of our industry and how it’s shaped society and behaviour, influenced movements and forever c
  • Tuesday Tune-Up #347

    Facebook and Instagram launch tools to fight social media addictionWake up, check social media. Shower, check social media. Go to work, check social media (and not just because it’s my job…). Sound familiar? It’s become so habitual to be constantly scrolling through our apps, it’s easy to lose track of just how much of the day we’re spending on them. That’s why Facebook and Instagram have launched a set of tools to help us manage how much time we’r
  • Netflix Crashes one of Australia’s first LGBT Weddings

    With the momentous passing of the same-sex marriage bill only a few months prior, Sydney’s annual Mardi Gras festival had extra significance in 2018. So what better way to show Netflix’s support than to publicise one of the country’s first-ever LGBT weddings – by crashing it?
    And who better to lead the stunt than Netflix’s LGBT talent themselves? The streaming service has broken ground in the entertainment industry by casting lead LGBT characters in some of their mo
  • Internet growth accelerates, but Facebook ad engagement tumbles

    This is a special report from We Are Social’s Global Consultant, Simon Kemp. Reach him on Twitter @eskimon. 
    The new 2018 Q3 Global Digital Statshot report from Hootsuite and We Are Social shows that there was plenty of change in the world of digital, social, and mobile over the past three months.There are many encouraging trends within this new data, but there are also some more worrying findings that marketers will need to monitor closely over the coming months.
    In particular,
  • Social Media Statistics Australia – July 2018

    Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report. Social Media users...
  • Tuesday Tune-Up #346

    Facebook’s oversharing has caused a drop in sharesFacebook’s privacy scandal has really left a mark on the company as shares dropped by 24%, driving its market value down by $151 billion at one point. CFO David Wehner also commented that he expects that revenue growth rates will continue to decline in the third and fourth quarters of this year. Mark Zuckerberg has attributed part of the fall in European growth to the loss of over 1 million European users since the General Data Protec
  • SOCIAL IN 2028

    Since starting We Are Social a decade ago, we’ve seen changes occur faster and faster with each passing year; as new technologies, innovative platforms and cultural trends have helped evolve social media to what it is today. While we celebrate how we’ve developed and grown over the last 10 years, we’ve also looked ahead to what the next 10 years will mean for the agency, our clients, and the marketing industry.
    Our leadership team from across our global offices have shared thei
  • Tuesday Tune-Up #345

    Facebook adds AR fashion ads to try before you buy.Anyone else remember Cher’s way-before-its-time closet in Clueless?Well, if you also frothed over the forward-thinking fashionista, let your 90s envy subside with this new “try before you buy” feature from Facebook. The social network is rolling out an ad format that will utilise augmented reality (AR) to encourage users to “try it on” directly from the ad. The new ads will appear similar to other formats
  • Tuesday Tune-Up #344

    Facebook looks to expand its sports content with new dealsFacebook has won a £200 million bid to broadcast the Premier League (as of the 2019-2020 season) to audiences in Cambodia, Vietnam, Thailand and Laos – all countries with a huge British football following. The platform is also in discussions with Cristiano Ronaldo about creating a docu-series for Facebook Watch. It’s unsurprising that Facebook is keen to create more sports content, as sports-related programming
  • #BETTERSTATEDEBATE: NRL bolsters Origin with Influencers

    According to research from the National Rugby League, their notable Holden State of Origin series – the biggest rivalry in Australian sport – has seen a dip in popularity in recent years. Coming into the 2018 series, Queensland had won an impressive 11 of the last 12 series, and interest from the general public suffered. Additionally, new streaming rights and digital platforms have also seen the import of popular overseas leagues including the NBA, EPL, and NFL, which have fragmented
  • Tuesday Tune-Up #343

    Sorry, you’re not famous enough
    A mural in Los Angeles made social headlines last week for being exclusive to “influencers.” As the story went, only people with 20K+ Insta followers or a verified account could access the mural. Photos circulated of a security guard guarding the entry, ready to knock us non-influential folk back. The mural depicted a pair of wings for people to pose in front of (then naturally, share on Insta) and was located in LA’s Sunset Strip
  • Community Management, Explained

    Remember this?If you work in digital marketing, your answer is a resounding “yes.” While that unforgettably edible moment in internet history still highlights the power of reactive community management, it’s time for an updated viewpoint on community management’s power and potential to bring brands closer to consumers. As such, we’ve identified its four key functions that transcend fleeting trends and apply to clients of any size and scope – engaging
  • Social Media Statistics Australia – June 2018

    Readers please note: On the 1st of every month we post a new social media report, the below report is not our latest figures. Please see here the most up to date report. Social Media users...
  • Tuesday Tune-Up #342

    Unilever takes a stand against influencers buying followersUnilever is cracking down on influencer fraud by calling out people who buy ‘bots’ and fake followers. Their CMO has stated that they will stop working with influencers who buy followers, as they feel that it constitutes a ‘dark’ side of marketing practices and misleads the consumer. Yay to corporate transparency!
    ‘Gram cracks BillInstagram has revealed that they now have over one billion mon
  • Tuesday Tune-Up #341

    Research shows fewer people are using Facebook to discover and discuss newsMessaging apps such as WhatsApp have overtaken Facebook as the platform of choice to discover and discuss news with friends, the seventh annual Digital News Report has found. The new report suggests that younger users in particular are more likely to turn to WhatsApp, Instagram and Snapchat for news – especially in countries such as Malaysia and Turkey, where it can be dangerous to express views in more open network

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