• Facebook admits more metric problems

    Facebook has admitted yet more errors in the way it is calculating metrics used by marketers and publishers as decision making tools, with Live Streaming, Likes and Shares now under the microscope.
    Facebook explained the latest issues in a blog post
    It is the third set of admissions from the social network giant about miscalculations on the platform in a few months.
    In a new post overnight Facebook admitted it has been misallocating reactions on live streams and said it is looking into why the c
  • Heroic Australian fightback fails to draw big crowds but Nine still wins the night

    The dead rubber one day cricket international between Australia and New Zealand failed to hit the heights of the first two matches last night, but still offered just enough to hand Nine the night.Just 685,000 metro viewers tuned in to see the Aussies claim an unlikely victory to take a clean sweep of the three match series, skittling the Black Caps cheaply after posting a disappointing total in their own innings.
    That first session managed 496,000 throughout the afternoon, but the audiences were
  • Consultancy TrinityP3 wins court case against staffer who took confidential documents

    Marketing consultancy TrinityP3 has won a case against a former consultant who left the company with a laptop loaded with thousands of confidential documents and used it to set up her own business.
    The Supreme Court of Victoria has ordered costs or part of the costs be awarded on an indemnity basis after it ruled Jodi Randall and her consultancy WIP had retained thousands of documents used in her work as a senior consultant with TrinityP3.
    In the judgement the court described
  • Crikey publisher Jason Whittaker leaves the ‘demanding environment’ of Private Media

    Crikey publisher Jason Whittaker has resigned from the company after seven years with Private Media.
    Whittaker: “I devoted too much of my life to try and make Crikey as good as it could be”
    Whittaker joined Private Media in February 2010 as deputy editor of Crikey after nearly six years with Bauer Media as managing editor of T&L Titles.
    He was then promoted to editor of Crikey in May 2012 and become founding and managing editor of  Private Media’s The Mandari
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  • Bupa’s departing CMO John Moore sees even bigger shifts ahead as he takes on new UK role

    Three years after taking the role of building the recently launched Bupa brand in the Australian market, chief marketing officer John Moore believes he has shifted the way consumers perceive insurance from merely paying for health care costs to being a partner in healthy life.
    John Moore’s final task at Bupa in Australia will be completing the creative and media agency review.
    Moore is moving to the UK where he will be charged with overseeing Bupa’s digital first strategy.
    The former
  • Caroline Jones to leave the ABC after half a century

    One of the ABC’s longest serving on-air faces is to depart the organisation after more than 50 years.
    The departure of Caroline Jones, presenter of the ABC’s Australian Story, was announced by the organisation this afternoon. The move comes after a series of tumultuous changes in recent months including the end of The Drum opinion website, a radical reshuffle of the Radio National line-up and the axing of the team behind science show Catalyst.Jones contributed to
  • Pitch Watch: News Corp consolidates media; Ipoh names creative agency; DB Breweries appoints creative

    Mumbrella casts an eye over the major media, creative and public relations pitches at play in market.
    In today’s wrap up: News Corp (media); Ipoh (creative); and DB Breweries (creative). 
    News Corp consolidates media with Mediacom
    News Corp has shifted the full media account to Mediacom following a closed review to consolidate its digital and traditional media budgets.
    The account was split between Mediacom, which looks after traditional media and UM, which manages digi
  • Universal Sony Pictures aim to boost DVD sales this Christmas with out-of-home campaign

    Universal Sony Pictures Home Entertainment Australia is looking to boost sales of DVDs this Christmas with an interactive digital campaign which allows shoppers to browse available DVDs at nearby retailers.
    The campaign, created in partnership with Ooh Media and Slingshot, uses Ooh Media’s Excite touch screens to give shoppers the opportunity to select and buy DVD presents.
    The campaign encourages shoppers to be a ‘gifting hero’ by helping shoppers come up with DVD gi
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  • PlayStation recruits Australia’s largest family to explore PS4 capabilities

    PlayStation Australia has recruited Australia’s biggest family, the Bonell’s, to explore the capabilities of the Playstation 4.Created by One Green Bean, the campaign features the daily lives of the Bonell’s who are trying to keep the household of 16 children entertained over the Christmas season.
    The video shows the capabilities of the PS4 and its entertainment services, including Netflix, Stan, Foxtel Play, ABC iView and Spotify for Playstation music.Ray Bonell, father o
  • Amazon trucks giant heads of The Grand Tour presenters around Sydney ahead of launch

    Giant cement heads cast in the likeness of  The Grand Tour presenters Jeremy Clarkson, James May and Richard Hammond have been spotted touring Sydney strapped to the back of a truck to promote the new Amazon series.Amazon’s PR campaign for the automotive television series produced by Andy Wilman precedes the launch later this month in 200 countries, including Australia.
    The three eight feet tall statues were first sighted leaving a boat at White Bay where they were
  • Home and Away trifecta wins the night for Seven

    Channel Seven won last night’s television battle with the help of three back-to-back Home and Away episodes leading up to the show’s final week.Last night’s three back-to-back episode’s of Home and Away, airing on Seven at 7:00pm was the most watched non-news program of the night, managing 606,000 to make it slightly down from last week’s 638,000, according to OzTAM’s metro overnight ratings.
    Home and Away topped its time slot, beating Ten’s Th
  • Morning Update: Ikea names items after Google searches; the year social media peaked; Target takes control of programmatic

    Ad Week: Ikea Renamed Products After Frequently Googled Problems That Those Products Solve
    Swedish agency Åkestam Holst has spent the past year using Ikea to explore family dynamics in all shades—from relationship longevity to divorce, and most recently, a troubled passage between a father and daughter.
    But while those ads were fairly subtle, its latest effort minces no words. ‘Retail Therapy‘ puts Ikea’s ‘Where Life Happens’ campaign into blu
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  • Supercars comms boss Nick Johnston moves on

    The comms chief of Supercars, Nick Johnston, is to move on after 18 months, the sport has announced.
    Johnston, GM of PR and communications for the V8 car racing organisation, made the decision because of the amount of time sent away from his home base, CEO James Warburton said in a statement.
    Warburton said: “Nick feels he can no longer commit to the sport and the travel involved and wants to spend more time with his young family and pursue other opportunities back in Melbourne next y
  • Paul Hogan brings back ‘shrimp on the barbie’ for Cure Cancer Australia

    Paul Hogan, the man who encouraged Americans to ‘throw another shrimp on the barbie’ in the 1980s, has returned to TV to call on Australians to donate money for cancer research.As a Cure Cancer Australia campaign ambassador, ‘Hoges’ calls on Australians to “slip an extra shrimp… errr… prawn on the barbie” to raise money for cancer research.
    Created by freelance director and producer, Karen Warner, the video is part of a wider
  • Max Media Lab launches influencer-led summer social campaign for Topshop

    Topshop has launched a new local campaign using social media influencers to represent different Topshop ‘girl’ trends that young women can wear this festive season.
    The #topshopbringstheparty campaign features social media influencers Zoe Cross, Pepa Mack, Yan Yan Chan and Sammy Robinson in Topshop’s ‘pretty,’ ‘rock’, ‘urban’ and ‘beach’ wear.The campaign includes short videos of the lifestyle each social media influence
  • Disability is a mainstream issue

    Media Access Australia (MAA) advocates for all people living with disability. New CEO, Dr Manisha Amin, believes that disability is a mainstream issue that needs to be managed in a mainstream way.Image of Dr Manisha Amin
    Media Access Australia is the nation’s only independent Not-For-Profit devoted to relieving disability through providing access to digital information, online services, information through technology and mainstream media. Making all of these elements accessible is essentia
  • Submissions wanted for Government inquiry into hearing health and wellbeing

    The Australian Parliament’s House Standing Committee on Health, Aged Care and Sport is going to be considering the social and economic impacts of hearing impairment and ear or balance disorder, and seek submissions from the public. You can have your say by 23 December.Image of Parliament House, Canberra
    Following a referral on 2 November 2016 from the Minister for Health, Aged Care and Sport, The Hon Sussan Ley MP, the Committee will inquire into and report on the Hearing Health and Wellbe
  • Yvette Mayer returns to Australia to lead OMD’s Sydney operation

    Yvette Mayer is to return to Sydney as managing director of media agency OMD after a four year stint in the US.
    Mayer: New MD of OMD Sydney
    Most recently Mayer was group director at Starcom in New York working with clients including ESPN and Mars Wrigley. Her switch to OMD marks the end of a 17-year run with Starcom which included the last eight years focused on digital.
    As well as leading OMD’s Sydney office, Mayer has also been appointed to the OMD national executive team.
    OMD CEO A
  • Nine drops James Brayshaw for Craig Hutchison as AFL Footy Show host

    Nine has announced the departure of long term AFL Footy Show co-host James Brayshaw, replacing him with The Sunday Footy Show host Craig Hutchison.
    Out: Brayshaw
    Hutchison will join co-host Rebecca Maddern.
    In: Hutchison
    Nine Melbourne’s MD Ian Paterson, said in the announcement: “We are delighted to welcome Craig to the co-hosting chair on The Footy Show. He is a first-class media performer and businessman with a proven track record in breaking some of the biggest AFL stories in his
  • Seven wins first week of summer ratings

    Seven has cruised to an easy ratings win for the first week of summer, winning six of the first seven days outside of the official non-ratings period.
    Despite losing out to Nine on Saturday’s metro ratings, Seven finished the week with an average audience share of 19.2%, ahead of Nine’s 17.2%, according to preliminary overnight data from OzTam.
    The ABC’s main channel was third with 13%, ahead of Ten with 11.1%. SBS completed a strong week for the multicultur
  • News programming dominates TV viewing for first Friday of summer

    News and current affairs dominated Australian television viewing on Friday, during an evening in which no program came close to a million metro viewers.Six of the ten most watched programs were from the news and current affairs genre, with Seven News topping the night with an average of 814,000 viewers, according to preliminary overnight ratings from OzTam.
    Nine News was a distant second with 739,000 viewers. However, it beat Seven News in Melbourne and Brisbane.
    Seven maintained its lead i
  • The Australian’s Bowraville investigation becomes first podcast to win a Walkley

    The Australian’s investigation into the murders of three Aboriginal children in the NSW town of Bowraville has become the first podcast to win a Walkley Award.
    Last night saw the News Corp publication’s Bowraville series win both the audio category and the indigenous affairs category of The Walkley Awards, which are seen as Australia’s most coveted journalism awards.
    The victory ends a five year unbroken run of the ABC winning in the audio documentary category. It is
  • The Age editor Mark Forbes suspended over harassment claim

    The editor of one of Australia’s oldest and most respected newspapers has been suspended over what is reported to be an allegation of sexual harassment of a junior colleague.
    Mark Forbes, who became editor-in-chief of Melbourne newspaper The Age in April, has been stood down, a spokesman for publisher Fairfax Media confirmed to Mumbrella.
    Forbes: Less than a year into his editor-in-chief role | Pic: Supplied by Fairfax Media
    The spokesman said: “Mark Forbes has been stood down p
  • Hamish and Andy to leave radio to focus on TV careers

    One of Australian radio’s most successful broadcasting duos Hamish Blake and Andy Lee are to end their radio show to focus on television, the pair have announced tonight.
    However, the duo – who currently broadcast a nightly drivetime show for Southern Cross Austereo’s Hit Network have agreed to do eight more months for the network first
    Blake & Lee, whose last show of 2016 was tonight, will return for one final stint on their drivetime show at the end of
  • Virgin Australia reins in agency budgets and adds in-house creative

    Virgin Australia is cutting its ad agency budgets and has brought the bulk of creative in-house as part of a major cost cutting exercise, Mumbrella can reveal.
    With former Telstra marketer Inese Kingsmill starting as the new head of marketing and customer engagement on December 12, Mumbrella has learned the airline has appointed an in-house executive creative director on a contract basis.
    The airline has launched a drive to find $300m in savings by 2019, with marketing agencies understood t
  • Junkee Media acquires The Vine, taps former owner to lead new social video product

    Junkee Media has acquired pop culture site The Vine and appointed former owner Tom Pitney to lead a new Junkee media product focused on social mobile video.The announcement follows the refresh of Junkee Media’s website and other media channels last month. Junkee was bought by Ooh Media in June.
    Pitney first bought the The Vine title in September 2015 and was able to double its growth in his first six months.
    The Vine received 11m organic video views on Facebook ove
  • Trillions lost due to sales and marketing chasm, claims study

    Businesses are working harder to get sales and marketing teams to collaborate, but new research suggests many are still struggling to find a common language and measure the impact of working more closely together.
    Tindale: Businesses were being judged on experience so alignment is crucial
    The global survey by LinkedIn, which included Australia, found that Australian companies are prioritising a more collaborative approach between marketing and sales, with 68% of businesses saying they have impro
  • Pitch Watch: Jacob’s Creek reviews creative; Sunsuper appoints media agency; drone company taps media agency

    Mumbrella casts an eye over the major media, creative and public relations pitches at play in market.
    In today’s wrap up: Jacob’s Creek (creative); Sunsuper (media); Parrot (media);Pernod Ricard puts Jacob’s Creek creative out to pitch
    Drinks giant Pernod Ricard has launched a global review of its creative account for the flagship Jacob’s Creek wine brand across it’s marketing disciplines.
    The creative account, which currently sits with Cummins & Partners and Ha
  • Daily Mail Australian businesses post $30m in revenue

    Daily Mail & General Trust’s Australian businesses, including website Daily Mail Australia, has reported £17.5m (AU$30m) in revenue for the year ended September, up slightly from the £16.8m it reported the previous year.The results come as the company said a 17% decline in global profits was partly because of its costs in Australia. Operating profit was £69m (AU$117m), “reflecting increased investment in Mail Online, including the acquired Au
  • JWT takes Tourism Queensland to the world with first campaign

    Tourism Queensland has launched its new global and local campaign, the first work since the account was won by J. Walter Thompson in July.The campaign runs with the line ‘I Know Just The Place’ and highlights destinations throughout the state, shifting the focus away from beach destinations that have tended to characterise the state’s marketing in the past.
    Simon Langley, executive creative director of JWT Sydney, said the campaign aimed to reposition the state for the fut
  • ESPN surges to second in Australian online sports market with one million new users

    Sports broadcaster ESPN has gained a million website users in the last year and grown to be the second biggest sports site in the country, with the company crediting its focus on local sports for the growth.
    Lance Peatey, Director – Digital Products & Partnerships at ESPN Australia/NZ.
    The October Nielsen Digital Ratings data ranks the network as the second largest property in the sports category behind AFL Media and ahead of the Fox Sports sites, showing
  • Home and Away most watched non-news show as Seven wins the night

    Home and Away dominated the non-news ratings last night with 638,000 viewers tuning in on the first Thursday of non-official ratings.The program dominated the 7:00pm time slot, out-doing Ten’s The Project, which achieved 416,000 viewers.
    Despite the win, Home and Away experienced a decline from last week’s audience of 644,000 viewers.
    Ten’s The Project was the most watched program in the 16-39 key ad demographic while Home and Away dominated the 18-49 demographic.
    Nin
  • Seven West Media opens voluntary redundancy program

    Seven West Media has kicked off a voluntary redundancy program as the media company struggles with a short advertising market.According to a report in The Australian, staff were told yesterday about the voluntary program which will focus on the television business.
    The job cuts follow on from the media company – which owns the Seven Network, The West Australian, The Sunday Times and has a stake in Yahoo7 – warning underlying earnings for the company would be 15-20% down next yea
  • Fairfax Media promotes WA Today deputy editor to editor

    Fairfax Media has promoted WA Today deputy editor, David Baker, to editor.
    David Baker promoted to editor of WA Today
    Baker joined Fairfax Media in 2014 as a producer before being promoted to deputy editor last year.
    Originally from the UK, Baker started in journalism in late 2005 after completing a politics degree and after winning a scholarship on the Press Association’s training scheme he joined a weekly newspaper in London.
    Baker then freelanced for Fleet Street-based papers such
  • Morning Update: Mumbrella Asia editor admits scam defeat; 2016’s most viral ads; influencer marketing five ways

    Grey’s dengue-fighting umbrella, announced in April
    Mumbrella Asia: Scam – Chucking a pebble at an Imperial Walker
    In a final post before moving on, Mumbrella Asia’s editor Robin Hicks admits defeat on scam.
    The two biggest issues we’ve covered since Mumbrella Asia started in April 2013 have been death and cheating at awards shows.
    The other big issues have been, in terms of traffic and general importance, the transparency of media agencies, the dodgin
  • Dr Scott Hollier publishes a memoir with purpose

    Dr Scott Hollier, Media Access Australia’s Specialist Advisor, Digital Accessibility, has just published an autobiography which he describes as ‘a memoir with purpose’ entitled Outrunning the Night. Its aim is to provide support and encouragement to disadvantaged people and the people supporting them, and he talks about his inspiring new book in a very personal and entertaining podcast.Image of Dr Scott Hollier
    Listen to the complete interview where Dr Scott Hollier chats to Ph
  • Agency founder launches SnackableTV network for brands targeting millennials

    Kontented agency founders Kate Edwards and Shae Constantine have launched a new network called SnackableTV aimed at providing millennials with free access to short-form entertainment.Created with the aim of fighting against ‘digital litter’, SnackableTV will create free, short-form entertainment for those aged between 13 and 30.
    Kate Edwards, co-founder of SnackableTV, and founder and CEO of Kontented, told Mumbrella: “Curation has been oversold as a term, just like c
  • Aldi builds on its enthusiastic Americans campaign for Christmas

    Aldi has added a slew of new ads to its Christmas campaign featuring a family of overbearing, sweater-wearing, grinning Americans.
    The supermarket launched the campaign two weeks ago through BMF with an ad showing the family arriving on the doorstep of an unsuspecting Australian home.
    A series of six 15-second ads extends the campaign, with a focus on a range of products including prawns, ham, turkey and Christmas lights.
    The campaign has been anchored with this ad which features the family arri
  • Transcript of Dr Scott Hollier interview on a memoir with purpose

    Introduction:
    You're listening to a podcast from Media Access Australia. Inclusion through technology.
    Philip:
    I'm speaking with Dr Scott Hollier, Media Access Australia Specialist Advisor, Digital Accessibility and just published author of ‘Outrunning the Night’, a memoir with purpose. Scott has a degenerative eye condition and is legally blind and his stated aim for his autobiography is to provide encouragement and support to disadvantaged people and the people who care for them. S
  • Wotif views holidays through the eyes of children in new campaign

    Wotif is exploring holiday experiences through the eyes of children in the second-phase of its content-led campaign.The latest campaign created by Sydney PR and social agency, Poem, features three young children who were given cameras to film their family holidays.Holiday filming tips and kid-friendly advice were also created as part of the brand content.
    Amanda Behre, brand and marketing director at Wotif said the latest phase aimed to show how kids live in the moment and appreciate t
  • Social Media Statistics Australia – November 2016

    Today we post our monthly report showing the most popular social networking sites used by Australian users over November 2016. There has been some important news lately where Snapchat...
  • AAMI creates weather-dependent outdoor campaign

    AAMI is using weather conditions to determine the schedule of its new digital creative campaign for Roadside Assistance.
    The series of executions created by Ogilvy roll out on Ooh Media’s digital screens based on sunny, rainy, cloudy and windy weather conditions, as determined by Ooh Media’s digital media weather triggering technology..The technology uses a weather feed from the Bureau of Meteorology.
    Brendon Cook, CEO of Ooh Media said: “It’s a r
  • Research claims 70% of marketers believe their content is ‘limited, basic or inconsistent’

    A new study claims 70% of marketers in Asia Pacific believe their content marketing efforts are ‘limited, basic or inconsistent’.
    The Hubspot and Survey Monkey-led report shows 22% of marketers claim content marketing is the leading driver of revenue and ROI (22%), but 56% said quality content creation was their biggest challenge and 53% reported they were struggling with content frequency.
    Biggest content marketing challenges for marketers in Asia Pacific re
  • Real Wholesome Blend seeks real authentic feedback in launch campaign

    Lion Dairy & Drinks has surveyed the public to find out what they think of its new juice product, Real Wholesome Blend, in time for the product’s launch campaign.
    The campaign, created by The Royals, features a series of spots with the locals of Carinda, NSW, asking them for ‘real’ responses about the company’s five new juice products.The videos take place in the town centre and on locals’ properties. The campaign aims to provide cu
  • IPG Mediabrands promotes Ensemble GM Harry Preston to MD role

    Ensemble general manager, Harry Preston, has been promoted to managing director of the partnerships and brand experience agency.
    Harry Preston has been promoted to MD of Ensemble
    Preston’s promotion follows on from the appointment of Ensemble CEO Melissa Fein to a wider IPG Mediabrands group role as CEO of Initiative Australia and Ensemble earlier this month.
    IPG Mediabrands CEO, Danny Bass, said: “Harry has been central to the successful reengineering of Ensemble sinc
  • Ex-Initiative MD Stephen Fisher joins Hatched Media

    Independent media agency, Hatched Media, has appointed former Initiative MD, Stephen Fisher, as general manager.
    Stephen Fisher joins Hatched Media
    Fisher finished up at Initiative in August after nearly three years at the agency.
    Hatched Media managing director and founder, Jack Byrne, said: “I am chuffed to have someone with Stephen’s business acumen and experience join the team.
    “Not only does he bring a wealth of knowledge and integrity in the media and communicat
  • Screen Australia announces funding for 15 new film and TV projects

    In its latest film and television funding round Screen Australia has allocated $15 million for 15 new projects, including the remake of classic Australian movie Storm Boy.At the recent Screen Australia’s board meeting, seven films and eight television series were approved for production investment funding, including: season two of Australian drama The Secret Daughter, starring Jessica Mauboy; Jigra and Fighting Season; Fred Schepisi’s Andorra; Friday On My Mind; a
  • Will China’s ‘Singles Day’ direct the future of social in Aus?

    @SuzieShaw, our managing director, looked into how marketers latched onto Singles Day and where WeChat sits in the biggest retail day there is. Her analysis first appeared in Mumbrella and they’ve been kind enough to let us reproduce it here.
    November 11 was ‘Singles Day’ in China. It’s the day on which, in 2015, a record $14 billion worth of goods were sold in 24 hours.And this year was expected to be even bigger, with promotional activities inc
  • 24 Hours with our MD, Suzie Shaw

    Our managing director, @SuzieShaw, was profiled in Mumbrella and they were kind enough to let us reproduce it here.
    7:00am I try to exercise a few mornings a week and today it’s a spin session at Scenic Cycle in the city. On a recent trip to LA, I became a huge convert to Soul Cycle, and this is the nearest thing to it in Sydney.
    It’s not quite as woo-hoo as Soul Cycle, but it does have bikes that track your performance and send you a summary immediately after. As someone who&rs
  • Industry should stop ‘being surprised’ audiences are ‘changing how they watch TV’, says ThinkBox chair Tess Alps

    The media industry must stop “being surprised” audiences are “changing how they watch TV” because that is what the TV industry is sinking their money into, the chair of marketing body for commercial TV in the UK, ThinkBox, Tess Alps, has said.
    Tess Alps: Broadcasters are spending money to encourage audiences to watch TV in different ways
    Alps, who is in Sydney to speak at tomorrow’s ThinkTV marketing forum event, told Mumbrella: “We should stop being surprised

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