• ‘All Beings Bleed the Same’: New PETA Ads Challenge Speciesism

    In abattoirs, pigs and cows are hoisted upside down by their back legs and their throats are cut, even though they often haven’t been properly stunned. If you aren’t already repulsed by that fact, would it shock you if the victim were instead a dog? Shocking new PETA ads aim to challenge viewers to question why they love some animals but eat others.The “All Animals Bleed the Same” campaign was conceived by PETA Germany and advertising agency DDB Prague, working pro bono,
  • Qantas Pledges It Won’t Promote Sea World!

    Just weeks after Virgin Holidays announced it would stop selling tickets for tourism experiences involving the exploitation of captive whales and dolphins, Australian airline Qantas has cut ties with dolphin parks.
    The company told Yahoo Lifestyle:
    “We don’t promote these types of venues.”
     
    “As Australia’s largest airline we know we have a responsibility to ensure organisations we partner with meet our own expectations and that of the community.”
    Robert
  • Pacific Leaders Appeal to Australia to Do Something About Greenhouse-Gas Emissions – It’s Time to Tax Meat

    Pacific leaders are appealing to Australia to do something about greenhouse-gas emissions. Our own children are striking to protest inaction. It’s time to tax meat.
    A new research report suggests that meat could be targeted for higher taxes, given the industry’s role in climate change, deforestation, and cruelty to animals. “The global rise of sugar taxes makes it easy to envisage a similar wave of regulatory measures targeting the meat industry,” Fitch Solutions, a fina
  • MAJOR Australia and New Zealand E-Commerce Company Bans Badger Hair

    One of Australia’s and New Zealand’s biggest online stores has taken a stance on badger hair by removing it from its extensive website and even third-party suppliers.
    PETA contacted Fishpond – which has an online pool of more than 25 million products – with footage from a new exposé of China’s badger-brush industry. The video revealed that “protected” badgers are illegally hunted in the wild and that others are bred and confined on farms before b
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  • Pig Semen in Shampoo Bottles?! And They Claim Protesters Are the Biosecurity Threat?

    In a scene straight out of a Hollywood farce, bosses of a Western Australia piggery have been caught, fined, and jailed for smuggling Danish pig semen in shampoo bottles. The importation has been going on since 2009, and it risks introducing a virus called the “pig plague”, along with other biohazards.
    ©Aussie Farms
    All the while, industries that exploit animals have been feigning concern about potential “biosecurity threats” on their factory farms from investigator
  • Live-Export Whistle-Blower Cleared After Government Investigation

    Exposing a crime is not committing a crime, but that’s what the live-export industry and its supporters tried to pretend when video footage was released showing thousands of sheep dying of heat stress on its ships.
    Trainee navigator Faisal Ullah took a camera on board the live-export vessel the Awassi Expressand filmed a journey to the Middle East. What he captured caused a seismic shift in the public’s view of one of Australia’s cruellest industries.
    The live-export industry&
  • Complaint Prompts Canada Goose to Change False, Misleading Marketing

    Canada Goose is trying to pull the polyester over shoppers’ eyes. After the Federal Trade Commission (FTC) conducted an investigation into Canada Goose’s advertising practices, the company altered its language (that pertained to “ethical” sourcing)—but other than a few words, not much has changed, as coyotes and geese are still being killed for the brand’s garments.
    Shortly after the changes were reported, the company’s stock fell 4.7%.
    ©Born Free
  • Australian Live Exporter Charged With Cruelty to Animals

    Emanuel Exports and two of its former directors have been charged with cruelty to animals by the Western Australian government.The charges come after abhorrent abuse was exposed on the company’s ships. On one especially deadly journey, on-board conditions resulted in the deaths of more than 2,400 sheep – and whistle-blower footage of their plight aired on news show 60 Minutes last year.These charges are set to be another nail in the coffin of the live-export industry, which has
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  • These Sheep Were Sheared and Then Left in the Cold

    Can you imagine standing outside naked all day and all night in the cold winter weather? That’s exactly what these sheep endured at Murrayfield Station in Tasmania.The forecast was cold, wet and windy– typical for mid-July – but the station went ahead with shearing. The same weekend these images were taken, the Bureau of Meteorology issued a warning to sheep graziers saying that cold temperatures, showers, and strong southwesterly winds were expected. “There is a risk of
  • These Sheep Were Shorn and Then Left in the Cold

    Can you imagine standing outside naked all day and all night in the cold winter weather? That’s exactly what these sheep endured at Murrayfield Station in Tasmania.The forecast was cold, wet and windy– typical for mid-July – but the station went ahead with shearing. The same weekend these images were taken, the Bureau of Meteorology issued a warning to sheep graziers saying that cold temperatures, showers, and strong southwesterly winds were expected. “There is a risk of
  • PETA’s Take on New Laws Targeting Vegan Activists in Australia

    Both the New South Wales and Queensland state governments as well as the Australian federal government are ramping up laws against animal activists who trespass on farming properties and abattoirs to protest against or film the conditions there. Victoria is also holding an inquiry into the impact of animal rights activism on agriculture.
    While PETA protests don’t typically involve trespassing, we applaud anyone and everyone who speaks up for animals. Considering that billions of gentle sh
  • Virgin Holidays Will No Longer Sell Tourism Experiences With Captive Whales and Dolphins

    PETA staffers broke into celebratory dances today after the announcement that Virgin Holidays will stop selling tickets for tourism experiences involving the exploitation of captive whales and dolphins.
    The travel giant said that it’ll end its partnership with notorious animal abusement parks such as SeaWorld and Discovery Cove in the US.PETA’s international affiliates have been campaigning for Sir Richard Branson’s company to stop selling trips to SeaWorld for the past four y
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  • New Zealand University in Hot Water Over Near-Drowning Animal Test

    After learning that Victoria University of Wellington in New Zealand still allows experimenters to place small animals in inescapable beakers filled with water and make them swim, PETA is calling on faculty to ban the test.
    In a letter to the university’s vice chancellor and Animal Ethics Committee, PETA points out that this test not only is egregiously cruel to the mice and rats who are forced to swim frantically for their lives but also has been scientifically refuted.Bad Ethics and Bad
  • Australians Injured at Running of the Bulls, Bulls Barbarically Killed

    Two Australian tourists have been injured during the final bull run of this year’s San Fermin Festival in Spain. The tourists and one Spaniard were taken to hospital with thigh, armpit and arm wounds, none of them life-threatening, according to The Sun.
    The same cannot be said for the bulls, who were later tormented and killed in the bull ring.
    www.traslosmuros.com
    Running To Their Deaths
    Each morning of the San Fermin Festival, a rocket is launched to terrify six bulls – who are na
  • Running of the Bulls 2019: Activists Stage ‘Crime Scene’ Ahead of Running of the Bulls in Pamplona

    Fifty-four protesters staged a “crime scene” cordoned off with yellow tape in Pamplona, Spain. The supporters of PETA affiliates and Spanish animal protection group AnimaNaturalis represented each of the bulls who will endure a bloody slaughter in Pamplona this month after being chased down the streets during the infamous Running of the Bulls.View this post on InstagramTODAY IN PAMPLONA: Activists from the UK and other countries around the world – including Ireland, Australia,
  • Pamela Anderson Calls For Freedom for Dolphins in Australia and Around the World

    It’s Pamela Anderson’s birthday, and the only gift she wants is freedom for marine mammals in captivity.
    In a new PETA campaign, Anderson poses in a tub in her birthday suit and asks, “Could You Live in a Bathtub for Decades?”Her point is that dolphins and other marine animals kept at marine parks, such as Sea World and Dolphin Marine Conservation Park, are not given anything like the space and enrichment they’d have if they were swimming free in their ocean homes.
  • UPDATE: Three People Charged With Torturing Camels in Egypt Following PETA Exposé

    In April, PETA revealed that horses were whipped and camels were beaten bloody for Egypt’s tourism industry. After seeing the investigative footage and after the Society for the Protection of Animal Rights in Egypt filed an official complaint, local authorities arrested three people suspected of torturing camels at the Birqash Camel Market in Cairo. They face being fined and imprisoned for up to six months.At the notoriously cruel Birqash Camel Market, men and children were observed vicio
  • Sydney Climate Emergency: Will the Lord Mayor Introduce a Vegan Food Policy?

    Sydney’s lord mayor, Clover Moore, declared a climate emergency on behalf of the city and set a goal of reducing its emissions 70% by 2030. PETA responded by noting that one act would go a long way towards helping to reach that goal: introducing a policy of serving only vegan food at the city’s council premises and events.In a letter to the lord mayor, PETA points out that although it’s admirable that the council will complete its transition to 100% renewable energy in 2020, i
  • The Cheesecake Shop Launches Not One, But TWO Vegan Cakes!

    After a successful trial in select Queensland stores, iconic Australian bakers The Cheesecake Shop have added two vegan cake flavours to their menu nation wide: Vegan Chocolate and Vegan Strawberry.
    The cakes have two layers, a jam and frosting middle filling and are topped with a Belgian chocolate drip, popcorn, dried raspberries and pistachios.
    With almost 200shops across Australia, this is a huge win for the day-old calves who are torn away from their grieving mothers and killed for dairy an
  • Yes, Senator, Peas Are Grown by Farmers, Too

    Australia’s new minister for agriculture, Senator Bridget McKenzie, is “[n]ot happy” about vegan meat. In a bizarre tweet, responding to news that a plant-based protein company is stocking its “chicken-free chicken” in Coles, the senator announced:
    Not happy with latest fake food push. Chicken-free chicken is not chicken, it’s reconstituted peas. We need to protect our farmers.
    Perhaps the senator isn’t aware that peas are grown by farmers, too? Or that
  • Victory! Two Huge Aussie Fashion Brands Ban Cashmere

    After a PETA exposé revealed extreme cruelty and the violent killing of goats for cashmere, two major Australian brands have vowed never to use the material again.
    Australian Fashion Labels (AFL) – whose portfolio includes the labels Finders Keepers, C/MEO Collective, Keepsake, The Fifth Label, and Jaggar the Label – and designer label OneTeaspoon have both ditched the material after PETA provided them with video footage from China and Mongolia, which produce 90% of the world
  • This Australian-Born Horse Used for Racing Never Made a Penny – Unless You Count the $50 per Kilogram Charged for His Flesh

    Meet Praise the Winner (Seungja Yechan in Korean). He raced four times and was scratched from his fifth race. His retirement was a death sentence.
    Unlike some other horses used for racing, this Australian-born animal never made a penny – unless you count the $50 per kilogram charged for his flesh at the supermarket.In South Korea, thousands of imported horses like Praise the Winner are sent to slaughter when they’re no longer wanted for racing or breeding.
    Eyewitness investigators f
  • Greek Authorities Censor Ad Campaign Against Cruel Animal Rides

    Authorities on the Greek island of Santorini have refused to allow an ad campaign that shows an exhausted mule next to the words “Animals Suffer for Tourists. Please Don’t Ride Them” to be run on local buses and taxis. The ads were intended to be placed on vehicles across the island in time for the peak tourist season.A local ad company representative explained that because many bus and taxi drivers also own animals who are forced to transport tourists up steep steps, the muni
  • Greek Authorities Censor Ad Campaign Against Cruel Donkey Rides

    Authorities on the Greek island of Santorini have refused to allow an ad campaign that shows an exhausted donkey next to the words “Donkeys Suffer for Tourists. Please Don’t Ride Them” to be run on local buses and taxis. The ads were intended to be placed on vehicles across the island in time for the peak tourist season.A local ad company representative explained that because many bus and taxi drivers also own donkeys who are forced to transport tourists up steep steps, the mu
  • Celebrate a Happy Elephant’s Five Years of Freedom!

    Do you remember Sunder? For years, he was held captive in a temple in India, where he was used to attract visitors and donations and was beaten to make him “listen” and “behave”. He was kept tightly bound in heavy chains (often spiked ones) that left deep wounds on his legs. An injured eye, a hole in his ear, and the many scars on his body were telling signs of the decades of abuse that he had endured. Taken from his mother, denied the company of other elephants, and eve
  • Exposé Reveals Captive Elephants Are Used as Punchbags at This Despicably Cruel Event

    PETA Asia has obtained video footage showing handlers viciously beating elephants at the Chitwan Elephant Festival in Nepal.In response to seeing the video, Renault, MINISO, Carlsberg Group, United Beverage (maker of Pulpy), Mega Bank, Kumari Bank, JGI (maker of Ruslan Vodka), Chaudhary Group (maker of Wai Wai noodles), Everest Insurance, and Hotel Seven Star have announced that they’re ending their association with the festival, but Mount Everest Group and NRNA have taken no action to se
  • Alli Simpson Is an Angel for Animals!

    Model, actor, and singer Alli Simpson has earned herself a pair of angel wings by starring in an animal adoption ad campaign for PETA.
    The Instagram starlet is known for her glamourous globetrotting, calling Sydney, Los Angeles, and the Gold Coast home, but she’s also no stranger to living rough, having done a stint on the streets while filming the SBS series Filthy Rich and Homeless. Now, inspired by the loneliness she felt while away from her own family during filming, she’s
  • Johnny Marr on Donkey Abuse: ‘It’s Wretched Stuff, and It Needs to End – Now’

    Ahead of his upcoming performance at the Release Athens festival, musician Johnny Marr has appealed to the Greek Minister of Tourism, Thanasis Theocharopoulos, to put an end to cruel animal “taxi” rides on the island of Santorini, a popular holiday destination.
    Johnny Marr | Ralph Thompson | CC BY-ND 2.0
    In a letter, the Smiths icon points out that donkeys and mules are forced to transport tourists – many of whom are Australian – up more than 500 steep steps from the por
  • Big News! KFC Launches Vegan Chicken In the UK

    Exciting news! Following talks with PETA UK, KFC is introducing a vegan version of its signature fried chicken.The people have spoken: more than 13,000 PETA UK supporters contacted KFC to ask the chain to add a vegan option to its menu. And the company listened: meet The Imposter. This vegan chicken burger boasts a bespoke Quorn fillet coated with the famous Original Recipe herbs and spices and topped with fresh iceberg lettuce and creamy vegan mayo, all in a soft glazed bun. Yum, yum, YUM!In i
  • Wool Hurts: PETA Protesters Cradle Shorn ‘Sheep’ in Sydney Mall

    As cold weather hits Australia, PETA supporters have staged a thought-provoking protest in a Sydney shopping mall, urging shoppers to reconsider buying wool this winter.Steven Walker
    Looking “beaten” and “bruised” and cradling a shorn “sheep”, the protesters held the demonstration after PETA and our affiliates released multiple video exposés of the wool industry around the world – including in Australia – which showed shearers punching shee

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